Sat.May 16, 2015 - Fri.May 22, 2015

What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall

KoMarketing Associates

There are times when a content marketing initiative’s results seem to plateau. Ideas grow stale, motivation might wane, or it may seem like all of the opportunities have been covered.

Dead is Dead! (At Least in Sales and Marketing)

ViewPoint

Have you noticed how many things are dead these days? Cold calling is dead. Outbound marketing is dead. Many say that even marketing as a whole is dead. I grew up during a time when it seemed like a lot of things were dead: Paul was dead.

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10 Top Marketing Thought Leaders in Social Media

Webbiquity

If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed?

How To Create A Thought Leadership Strategy That Supports True Innovation

Marketing Insider Group

Thought leadership is a common approach for companies wanting to establish credibility within their industry and stand apart from the crowd — and for good reason.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

3 Marketing Lessons Learned in 3 Weeks

KoMarketing Associates

If you’ve been keeping up with KoMarketing , you know we’ve been traveling, speaking, writing, and continuing to create and drive awesome online marketing programs for our clients. And though it’s been hectic, for me, it’s provided another way to learn and improve my skills as a marketer.

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B2B Lead Generation: 2 Things You May Be Doing Wrong

The Forward Observer

Is your lead generation slowing down? You might be doing it wrong. Let marketing help generate more qualified leads with your website. Here's how. Sales leads. The lifeblood of any organization that needs to sell something in order to survive and grow.

Is SEO Dead? Long Live Social Search!

Marketing Insider Group

Let’s start with the basics of SEO. A search engine ranks for content relevance with traits like comprehensiveness, freshness and ease of use. It then serves up content based on a digital algorithm that is tested and refined by user interaction.

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4 Key Takeaways from the 2015 SiriusDecisions Summit

The Point

More than 2,300 marketers, including this writer, gathered in Nashville this past week for SiriusDecisions’annual confab on all things marketing.

Jacob Shama, Mintigo CEO and Co-Founder: Look Ma, No Hands—Get your B2B Marketing to “Drive Itself”

Crimson Marketing

While just a few years ago the idea of a “self-driving car” was laughable, today it is a comfortable reality.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Search isn’t about search anymore, it’s about social

Biznology

Search will never be the same as it was as recently as a few years ago. Google is severely penalizing sites that are buying links or are invested in private blog networks.

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Social Media Lessons From 8 Tech Support Companies

Marketing Insider Group

Social media offers an opportunity to connect with your customers in an unprecedented way, allowing you to observe and direct the conversation around your brand. However, considering social media for your small business is a big decision.

5 Ways to Reactivate Lost Leads Using Marketing Automation

Modern Marketing

When a lead expires, what do you do? Most companies move on to the next lead, forgetting about these leads entirely. After a few years have passed, this once insignificant pile of expired leads can look more like a mountain of missed opportunity.

You Can’t Buy Thought Leadership: How Smart Content Marketing Works

Crimson Marketing

Let’s face it; buyers are unlikely to take you seriously unless you’re a big-name brand or they have heard about you from an independent source. Unless you are Google, Apple or you happen to know the buyer’s cousin, you might as well not exist, right? Wrong.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

7 ways to use bloggers in your content marketing strategy

Biznology

If you have ever created a content marketing strategy, then you’ve probably heard the term “influencers,” and possibly even worked with some. These online personalities generally have a large following in a particular arena – whether it’s parenting, skincare, or entertainment.

Content Marketing Questions — How To Do Marketing With No Budget?

Marketing Insider Group

I have done a whole bunch of interviews in the last few weeks on content marketing questions.

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OMC Creative Studio Delivers a Lenovo Subscriber Experience with Beauty and Brains

Modern Marketing

Lenovo designs, develops, manufactures and sells personal computers, tablets, smartphones and more, and in 2014 was the world's largest personal computer vendor by unit sales. CHALLENGE.

Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Does advertising or engagement build stronger brand equity among Millennials?

Biznology

The concept of brand equity (i.e. the perceived value a brand) firmly arrived in the 1980’s when consumer goods’ companies reacted to a surge of cutthroat discounting with a new search for a more sustainable way to boost sales and profits.

“Who’s the Bad Guy?”

Marketing Insider Group

Children inherently understand the structure of stories, but somehow it’s lost as we become “professionals.” ” Many years ago, my wife and I would take our kids to Saturday matinees. Our daughter, Stephanie, loved them.

The new Myspace? Which social channels are here to stay

Modern Marketing

Social networkers are using an increasingly diverse mix of social networks, websites and apps to interact, but how many are here to stay? Facebook is struggling to attract younger users, according to a study from eMarketer.

Why Buyer Personas Are Not a Waste of Time

ANNUITAS

A recent article on MediaPost raised the question “Are Buyer Personas a Waste of Time?” The article quoted Michael Jaschke, CEO of 48Bricks , an ad tech company, as saying, “The premise of trying to model consumer behavior based on massive amounts of data does not work.”

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

What have you learned from Mobilegeddon?

Biznology

What pundits refer to as Mobilegeddon was the big change in Google’s search algorithm. Google has begun downgrading sites that don’t use responsive design or in some other way optimize their display on small screen sizes.

A Tale of Two Sittings: Best of Times with HubSpot and Teradata

Customer Experience Matrix

Yes, that title is a pun on Dickens’ Tale of Two Cities. Just be glad I don’t review housewares, or this could be about rating knives and forks: A Tale of Two Settings: It Was The Best of Tines, It Was The Worst of Tines. But I digress. Where was I?

#BADMarketing on Memorial Day

Crimson Marketing

That awkward moment Heinz came across “happy” over dead servicemen and women… #BADMarketing. Source: Observer. The post #BADMarketing on Memorial Day appeared first on. BADMarketing

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6 Tips for Marketers from Magic Johnson

Modern Marketing

Sirius Decisions Summit was in Nashville last week, and the one and only Magic Johnson delivered a truly inspired keynote presentation. A five-time NBA Champion and Hall of Fame basketball star turned wildly successful business executive, Magic told the crowd of his time as a basketball legend and how he turned his passion on the court into passion for his business ventures. Here are 6 valuable takeaways from Magic Johnson himself: 1) Know your customer. It’s as simple as that.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!