Strategic-IC

OCTOBER 25, 2022

The term ‘Account-based Marketing’ first appeared in 2003, in a paper written by Bev Burgess for the snappily named Information Technology Services Marketing Association – now thankfully shortened to ITSMA. The last 20 years have seen ABM grow into something of a marketing phenomenon; so much so that 94% of B2B Marketers in a recent survey claimed to be using ABM, with mature programs delivering around 79% of sales opportunities.

Account Based Marketing 62

Account Based Marketing ABM B2B Sales B2B Marketing 62

Inbox Insight

OCTOBER 26, 2022

How can B2B marketers drive sales acceleration without adding to their existing tech stack? In an ever-evolving B2B marketplace, what winning formula can provide the answers? Discover first party insights from our Insights for Professionals (IFP) community on how to achieve sales acceleration success and boost lead conversions… Reading time: 5 minutes.

B2B Sales 98

B2B Sales B2B Marketing B2B Account Based Marketing 98

Marketing Insider Group

OCTOBER 22, 2022

It’s not easy being a digital marketer today. There are so many trends to stay on top of. You need to know and do everything from content strategy to writing and editing, SEO, social media marketing, Paid, analytics and so much more. Just as you think you’ve finally mastered a channel, all the rules change. So how do you stay on top of it all?

Marketing 361

Marketing SEO Landing Pages Search Marketing 361

KoMarketing Associates

OCTOBER 26, 2022

As marketers continue to explore the benefits of account-based marketing (ABM), new research indicates that they are beginning to see its positive effects on their bottom line. DemandSpring recently published its “State of Account-Based Marketing” report, and statistics suggested that the majority of marketers (53%) now say ABM has generated more revenue than all other marketing efforts.

Account Based Marketing 222

Account Based Marketing ABM Generation B2B Marketing 222

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Business

Contently

OCTOBER 27, 2022

Measuring the return on investment (ROI) of content marketing is challenging. Achieving that goal requires marketers to advance through several stages of measurement maturity. I’ll never forget the first time I had to prove a content marketing campaign moved the needle. We’d spent a few thousand dollars on a whitepaper, and our VP of Marketing wanted to know if it was worth it.

Multi-Touch Attribution 148

Multi-Touch Attribution ROI Content Digital Marketing Funnels 148

Oktopost

OCTOBER 24, 2022

Olivia Messina and Addie Peters reveal how B2B brands can scale back on content and earn better results through employee advocacy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. It’s a time of economic uncertainty– budgets are being cut, teams are getting smaller, and the cost of living is increasing, yet we’re still expected to see growth with fewer resources and spend.

B2B 97

B2B Content Social Media Youtube 97

Navigate the Channel

OCTOBER 26, 2022

The name of the game is automation and for good reason. Automation is the Queen Latifah of digital marketing – The Equalizer. If you can properly automate your marketing process, particularly repetitive tasks, you can scale into a higher level of outreach without the need for more people. You get a higher ROI and, maybe, sharper customer service, with a cost-effective process that also futureproofs your company’s marketing-technology stack (martech)to a degree.

Marketing Strategy 65

Marketing Strategy Automation Creativity Marketing 65

Marketing Insider Group

OCTOBER 25, 2022

Attracting leads is a daunting task for any company. Figuring out which way to go about attracting leads is half the battle. Inbound marketing might be your next best step while marketing your B2B company. The internet has become a superhighway for communication. There are billions of avenues for users to explore. Interactive communication is what people crave most when they go online.

Inbound Marketing 298

Inbound Marketing B2B Marketing Marketing Strategy Buyer Personas 298

KoMarketing Associates

OCTOBER 25, 2022

Looking ahead to 2023, new research indicates that marketers may see a reduction in their budget. However, many remain optimistic and expect to achieve their 2022 marketing goals before the end of the year. Integrate recently partnered with Demand Metric to publish “The State of Marketing Budgets” report, and statistics suggested that almost one-fourth of marketers expect their marketing budget to be reduced in 2023.

Marketing Report 236

Marketing Report Marketing Marketing Strategy Custom Publishing 236

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Everything is digital these days – making it harder to grab and keep people’s attention. But smart swag is different. Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. It reinforces relationships with your brand and persists for years. Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for!

B2B

Zoominfo

OCTOBER 27, 2022

When my father immigrated to the United Kingdom nearly 50 years ago, he was motivated to create a better life for himself and his family, and prove to his father back home that starting over in a new country was worth it. My dad worked three to four jobs at a time to support himself and start building a new life. Although incredibly challenging, these hardships shaped the person he became, and paid off for my family.

Ad Building 130

Ad Building Forrester Customer Satisfaction Tactics 130

Oktopost

OCTOBER 26, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. There’s a lot of economic uncertainty right now, and generating revenue as cost-effectively as possible is certainly top-of-mind for many B2B marketing leaders. Our next guest, Melinda Cormier, Vice President of Marketing at LumApps is no different.

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Facebook Generation Leads Lead 157

Marketing Insider Group

OCTOBER 24, 2022

Content marketing is an organic way for marketers to create owned assets and increase views through quality publishing and composition. Not to mention, less of the budget burned on traditional marketing efforts. But executing a content marketing strategy can be overwhelming. A content management workflow is a game changer to perfecting your content marketing strategy.

Content 127

Content Ad Building Content Marketing Buyer Personas 127

Contently

OCTOBER 28, 2022

We all face different challenges as marketers. Our priorities evolve as customer needs shift. Marketing technology exists to make our lives easier. Every marketer leverages a MarTech stack to help simplify and automate standard processes. But deciding which tools to purchase is just the beginning. You must ensure the right employees have access to the right tools and get the most value from their capabilities.

Content 129

Content Social Marketing Social Media Search Marketing 129

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

Search Engine Journal

OCTOBER 24, 2022

Meta announces six updates to Facebook Groups that allow users to share more types of content and admins to manage their community efficiently. The post Meta Rolls Out 6 Updates To Facebook Groups appeared first on Search Engine Journal.

Facebook 142

Facebook Efficiency Communities Content 142

Martech

OCTOBER 28, 2022

To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces.

Advertisements 133

Advertisements Advertising SMB ROAS 133

Vidyard

OCTOBER 28, 2022

You’ve done your research, bravely picked up the phone to make the first sales call of the day, and on the other end of the line, you’re met with crushing sales objections that stop you dead in your tracks. Like a sweet little deer caught in headlights, you freeze and perhaps fumble to make your next move—or maybe you’ve just been hung up on, and it’s a moot point.

B2B Sales 125

B2B Sales Marketing Prospects Cold Calling Video Marketing 125

DivvyHQ

OCTOBER 28, 2022

Content marketers love words, so they're usually avid readers. But which content marketing books are must reads these days? Here's a fresh list of our top 8 books that can influence your content strategy, content operations, and every other aspect of content marketing. Happy reading!

Content Marketing 129

Content Marketing Content Marketing Marketing Strategy 129

Advertiser: ZoomInfo

When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.

B2B Sales

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? In the old days, a steady drumbeat of messaging across a few audience-preferred channels might have done the trick. Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run.

Brand Identity 128

Brand Identity Branding Social Marketing Eye-Tracking 128

Stevens & Tate

OCTOBER 28, 2022

Thank you pages are an important part of the inbound methodology. To better understand a thank you page, it is best to look at the 5 W’s: Who, what, when, where, and why. Who sees a thank you page: Anyone who chooses to follow a link on your website to obtain an eBook or a white paper of some sort, is going to see a thank you page. These people can be prospects, leads or customers.

Search Engine Marketing 138

Search Engine Marketing Marketing Prospects Internet Marketing Search Marketing 138

BuzzSumo

OCTOBER 24, 2022

Content 125

Content Content Marketing Marketing 125

Heinz Marketing

OCTOBER 25, 2022

By Tom Swanson , Engagement Manager at Heinz Marketing. How quickly priorities change. As a recession looms, organizations are now speaking less of scale and more of efficiency. With less energy in the system (whether via lower sales or less investment), the drive for growth at all cost falters. Make no mistake, this is a bummer. However, the momentary break from scaling allows us to take a breath and re-evaluate how the bureaucratic systems that support our marketing process can be made more

Efficiency 124

Efficiency Marketing Ad Building Elasticity 124

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

Efficiency

Search Engine Journal

OCTOBER 27, 2022

Google is pushing the sunset date of Universal Analytics 360 (UA360) to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4). The post Google Pushes Universal Analytics 360 Sunset To 2024 appeared first on Search Engine Journal.

Analytics 122

Analytics Google SEO 122

Martech

OCTOBER 24, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4 (GA4). This is part 9. There are links to all the articles at the end of the post. In the last post we discussed the GA4 Setup Assistant in Universal Analytics. Now we’re going to look at the GA4 Setup Assistant in GA4 itself.

Analytics 123

Analytics Google Trigger Marketing Tagging 123

Content Marketing Institute

OCTOBER 27, 2022

Video remains a top priority in content marketing programs. But how well are marketers using the popular format? What do they need to do better? Find out that and more in the newly released 2022 Video and Visual Storytelling survey.

Video Marketing 119

Video Marketing Storytelling Research Content Marketing 119

Heinz Marketing

OCTOBER 26, 2022

By Sarah Threet, Marketing Consultant at Heinz Marketing . The rise of technology has significantly changed the strength and positioning of the marketing function within an organization over the past two decades. Historically, the purpose of marketing was to pursue brand and marketing goals that were not directly related to the overall business strategy, but now it is strategically important that marketing leaders collaborate with the rest of the organization on an overall strategy. .

Marketing 122

Marketing Marketing Strategy Network Marketing Trust Marketing 122

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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

Intent Signal

SEMrush

OCTOBER 25, 2022

The phenomenon of zero clicks in Search is leaving many marketers wondering how their target customers are acting, and grappling with how best to appeal to them online.

Studies 122

Studies Search Marketing Best Practices Marketing 122

Martech

OCTOBER 28, 2022

B2B marketing leaders are at a crossroads. Organizations demand that efforts must continue to have a direct impact on the sales pipeline and company revenue. But the go-to-market (GTM) strategies, systems and plays many teams use are not connecting with how buyers and companies research and make purchase decisions. . To predictably generate revenue and customers in today’s digital-first world, marketing and GTM leaders are rethinking and reformulating demand strategies, tactics and mindsets that

B2B 121

B2B Demand Generation B2B Marketing 121

Search Engine Journal

OCTOBER 27, 2022

Our 2nd State Of SEO report will help guide your SEO strategy into 2023 with unique data, graphs, and commentary. The post The State Of SEO: Survey Data To Plan Your Next Year In SEO appeared first on Search Engine Journal.

SEO 116

SEO Customer Surveys 116