Sat.Oct 22, 2022 - Fri.Oct 28, 2022

The Hardest Part of ABM: Pivoting to an ABM Mindset


The term ‘Account-based Marketing’ first appeared in 2003, in a paper written by Bev Burgess for the snappily named Information Technology Services Marketing Association – now thankfully shortened to ITSMA.

The Ultimate Sales Acceleration Formula for B2B Marketers

Inbox Insight

How can B2B marketers drive sales acceleration without adding to their existing tech stack? In an ever-evolving B2B marketplace, what winning formula can provide the answers?


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26 Cheat Sheets Every Successful Digital Marketer Needs

Marketing Insider Group

It’s not easy being a digital marketer today. There are so many trends to stay on top of. You need to know and do everything from content strategy to writing and editing, SEO, social media marketing, Paid, analytics and so much more.

53% of Marketers Say ABM Has Generated More Revenue Than Other Tactics

KoMarketing Associates

As marketers continue to explore the benefits of account-based marketing (ABM), new research indicates that they are beginning to see its positive effects on their bottom line.

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

Chasing ROI: Transitioning from Walk to Run in the Content Maturity Model


Measuring the return on investment (ROI) of content marketing is challenging. Achieving that goal requires marketers to advance through several stages of measurement maturity. I’ll never forget the first time I had to prove a content marketing campaign moved the needle.

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Less is More: B2B Content for Results


Olivia Messina and Addie Peters reveal how B2B brands can scale back on content and earn better results through employee advocacy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. It’s a time of economic uncertainty– budgets are being cut, teams are getting smaller, and the cost of living is increasing, yet we’re still expected to see growth with fewer resources and spend. If you’re currently facing this dilemma, you’ve come to the right place.

Creative Marketing Strategies for a World of Automation

Navigate the Channel

The name of the game is automation and for good reason. Automation is the Queen Latifah of digital marketing – The Equalizer. If you can properly automate your marketing process, particularly repetitive tasks, you can scale into a higher level of outreach without the need for more people.

A Practical Inbound Marketing Strategy for B2B Companies

Marketing Insider Group

Attracting leads is a daunting task for any company. Figuring out which way to go about attracting leads is half the battle. Inbound marketing might be your next best step while marketing your B2B company. The internet has become a superhighway for communication.

APAC B2B CMOs: Plan For Change In 2023

Forrester Digital Transformation

The Covid-normalised world that we live in today has significantly shifted the priorities and focus for marketing leaders when it comes to driving growth for their organisation. Marketing organisations have adopted and adapted to new skills.

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

Report: Many Marketers Expect a Budget Cut Heading Into 2023

KoMarketing Associates

Looking ahead to 2023, new research indicates that marketers may see a reduction in their budget. However, many remain optimistic and expect to achieve their 2022 marketing goals before the end of the year.

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8 Books Every Content Marketing Manager Should Read At Least Once


Content marketers love words, so they're usually avid readers. But which content marketing books are must reads these days? Here's a fresh list of our top 8 books that can influence your content strategy, content operations, and every other aspect of content marketing. Happy reading!

Video Grows in Importance But Doesn’t Reach Full Potential [New Research]

Content Marketing Institute

Video remains a top priority in content marketing programs. But how well are marketers using the popular format? What do they need to do better? Find out that and more in the newly released 2022 Video and Visual Storytelling survey. Continue reading → Company News

How to Find & Fix Duplicate Content on Your Website

Duplicate content can be bad. Using the same content, either in total or partial form, on your website leads to a poor user experience, and triggers a red flag in Google’s search algorithm.

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

How Buyers Buy: 3 Trends in Buyer Behavior that Every Technology and Software Firm Should Consider

Hinge Marketing

So much has changed in the professional services landscape over the past two years, including technology and software firms. Most firms have little idea how, or how much, buyer preferences have evolved.

How These Businesses are Posting for Small Business Saturday in 2022

Buffer Marketing

For small businesses, a little visibility can go a long way. And there’s no better time to show off your small business or the ones in your community than Small Business Saturday.

The Key to Sales Enablement? Teach Your Storytellers Well [Rose-Colored Glasses]

Content Marketing Institute

How do you tell a compelling story to an audience that already knows the ending? That’s the challenge sales teams face every day. Teach them how to tell the stories you create – and you’ll both get better results. Continue reading → Company News

Lack Of Results? You’re Missing Something From Your Digital Marketing Efforts

Square 2 Marketing

The answer is a complicated one simply because the challenge of generating leads, new sales opportunities and new customers is also complex — especially today.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

How to Win Back Lost Customers Using Targeted Content


It's hard for companies to be successful if they are regularly losing customers. So when a customer leaves, you have to find ways to win them back. Producing and delivering targeted content to this audience definitely helps in this case, as it can directly address their concerns.

Litmus Live 2022: Highlights and Insights from Day 2


We’ve officially wrapped up day two of Litmus Live, the premier email marketing event of the year. With the second (and final) day now complete, what were the top moments and highlights? Let’s take a look back at day two—and all the action-packed education and inspiration we walked away with.

The Best Way to Generate Quality Leads from Facebook


Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary.

How to Build a Content Management Workflow That Works

Marketing Insider Group

Content marketing is an organic way for marketers to create owned assets and increase views through quality publishing and composition. Not to mention, less of the budget burned on traditional marketing efforts. But executing a content marketing strategy can be overwhelming. A content management workflow is a game changer to perfecting your content marketing strategy. Imagine the ideal outcome from your content marketing efforts. Then map out the steps to get there!

7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies—the ultimate competitive advantage. With the help of the fastest, most frictionless way to target strategic accounts with in-the-moment behavioral data, marketers can reach prospects at the very beginning of their buyer’s journey. Even before they’ve engaged with any sales or marketing channels. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations, helping you prioritize sales outreach with companies that are ready to buy.

Social Media Best Practices for Cybersecurity Organizations Compiled from Expert Cybersecurity Marketing Consultants

Launch Marketing

Social media is a critical part of cybersecurity marketing as it has repeatedly proven beneficial in generating awareness, reaching wide audiences and more.

17 networking tips for business professionals?

The Marketing Blender

Our Services. . See Our Work. . Who We Are. . Resources. . Blog. . Contact Us. . 17 networking tips for business professionals. Networking is a vital skill for any business professional.

Litmus Live 2022: Highlights and Insights from Day 1


It’s finally here! Litmus Live 2022—aka, the premier email event of the year—has officially kicked off! From October 25th to 26th, over 50 experts will take the email stage, including our four keynote speakers.

Why Goal Setting Is Important for the Success of Your Inbound Strategy

SmartBug Media

You may not set them consciously, but most things you do come with goals attached. If you’re cooking dinner, perhaps you have the goal to feed your family. If you’re working out, your goal may be to blow off steam, reduce stress, or be more active.

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4 Data-Driven Steps To Drive Successful B2B Demand Generation

Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.

7 Examples and Templates to Inspire Your Creative Briefs


If you're not using creative briefs, you may be missing out on efficiencies and performance boosts for your content team. Check out our latest article for examples and templates to get you started.

Editorial Prenups: How To Create a Happy Content Team With an Operating Contract

Content Marketing Institute

How do you create an environment of team bliss and growth? Have your team members answer these questions and work together to create an editorial operating contract. Continue reading → Company News

Our Top 6 Takeaways from Litmus Live 2022


And just like that, Litmus Live 2022—the premier email event of the year—is over. We had a blast connecting with email geeks from all over the globe, especially our speakers, who left us with tons of ideas and inspiration to fuel our own email program.