September, 2008

Make Your LinkedIn Profile Work for You |

Buzz Marketing for Technology Covering social media business strategy and personal power. About. Speaking. Rockstars. Subscribe. Newsletters. Make Your LinkedIn Profile Work for You. May 19, 2008. LinkedIn is a professional network built around one’s employment capabilities. It is often referred to (I believe somewhat incorrectly) as an online version of your CV or resume. People who use LinkedIn expertly, like Christopher S.

Email vs. Phone vs. In-Person Meeting? Four Viewpoints

B2B Lead Generation

To what extent can emails be used in place of phone calls and face-to-face meetings when maintaining and developing relationships with clients and other important network contacts? Four bloggers have all agreed to post their answers to the email question simultaneously, each offering a different perspective, with all responses linked. They are: Ford Harding , student of selling professional services. Tom Kane , specialist on marketing and selling legal services.


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A Virtual Company

Smashmouth Marketing

As many of you know, Green Leads (our business) has built into our company mission to be green in as many ways as possible. I know, demand creation has nothing to do with the environment, but operating a company in a green manner feels good, is good and shares our message with others (employees, clients, etc.). One thing we do is mandate that the whole company to work from home. It is a telecommuting mecca.

More Thoughts on Comparing Demand Generation Systems

Customer Experience Matrix

I have mostly been focused this week on formats for the new Demand Generation Guide. Since this is of interest to at least some regular readers of this blog, I suppose it’s okay to give you all an update. The issue I’m wresting with is still how to present vendor summaries. As of last week’s post , I had decided to build a list of applications plus some common issues such as vendor background, technology and pricing.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Improved Email Click-Through Tracking Using Query Strings

Anything Goes Marketing

If you have a call to action that is directed at the same landing page more then one time in your email, what is the best way to track which link received the most unique clicks? Let's back up and review why this topic is important for marketers. As a best practice, it's VERY important to: Have more then one link in your email to the desired landing page. For example, one link may be an image while one is a text link Know which links in your email are performing better.

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More Trending

YouTube - Education Today and Tomorrow

Buzz Marketing for Technology

Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close. Set Your Country Content Preference. Close. Set Your Language Preference. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Education Today and Tomorrow. Rate: 182 ratings Sign in to rate. Views: 171,510. Share. Favorite. Playlists. MySpace. Facebook. more share options. fewer share options. This video will appear on your blog shortly. Loading. Loading. Loading. Loading. Thank you for sharing this video! Saving.

A five-step playbook that will optimize lead generation programs

B2B Lead Generation

Companies that adopt closed-loop lead management processes report higher return on marketing investment (ROMI) than those that do not, making this a key investment for B2B marketers. The challenge that many organizations face is that their lead management process is a black hole. I'll address this proverbial black hole between your company's sales and marketing efforts during a MarketingExperiments' Web Clinic on Wednesday, September 24 at 4 p.m.

Whole Foods Chalkboard Art

Smashmouth Marketing

Stumbled upon this flickr set from Whole Foods Market the other day. Being a lover of guerrilla art , and a fan of Whole Foods, I thought this was pretty cool. All those folks in the market trying to brighten up our day with the simple task of embellishing a chalk board. Art without knowing it's art.

LinkedIn for Finding Expertise

Clark Quinn

As part of the Web 2.0 for Learning Professionals , I've created a couple of screen casts showing very quickly how I use LinkedIn to find expertise. This is my first time using Jing. Let me know what you think. FYI - the Jing object does not appear in the RSS feed. Whoops, I clicked too fast on publish - I will try to get additional screen casts posted soon. By the way, I'm still looking for a free tool that will let me do this with someone else online at the same time.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Lead Nurturing - How to track ROI?

Anything Goes Marketing

The concept of lead nurturing is something that is complex for some but very straightforward for others. To keep it simple, I look at it as a way of keeping your company top of mind to your potential customers or existing customers who are qualified but not yet ready to buy. I'm not going to reinvent the wheel here so check out Brian Carroll's blog post for a more in depth explanation. Quick Overview on Trends in Lead Nurturing Lead nurturing can present itself in many ways.

The Race Card

Wondering Out Loud

The race is heating up and allegations of playing the race card are flying fast and furious. . On the Obama side, supporters are claiming McCain and his supporters are replacing the racist “uppity&# with code when they say Obama is &# arrogant, “presumptuous&# , and “getting ahead of himself&#. .

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Six Steps to a Remarkably Powerful, Personal Network - Liz Strauss at Successful Blog - Thinking, writing, business ideas. You're only a stranger once.

Buzz Marketing for Technology

December 10, 2007. Six Steps to a Remarkably Powerful, Personal Network. ME Liz Strauss wrote this at 11:30 am. It’s NOT Who You Know. My recent trip to the UK has me thinking about networking. I’ve never really liked the term, it makes pictures of strangers and stress in my head. So I think in terms of meeting people instead. We live and interact with people. People help, support, and reach out. They interfere, compete, and ignore.

Coming on September 22: Email vs. Phone vs. In-Person Meeting? Four Viewpoints

B2B Lead Generation

To what extent can you substitute emails for telephone calls and face-to-face meetings when maintaining and developing relationships with clients and other key market contacts? The answer to this frequently-asked-question affects how you spend your precious business development time and money. Getting it right will improve your sales effectiveness. No wonder it's so frequently asked. But what is the answer? On September 22, four bloggers will post their answers simultaneously.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Reading on My Honeymoon (modern day style)

Smashmouth Marketing

Sitting on the beach looking out at Nantucket Sound (just down the steps from our cottage) I'm relaxing by drinking a starbucks and reading. No, I'm not sitting with a 900 page tome. I've got my notebook and thanks to someone with an unsecured wireless connection, I'm catching up on my feeds. Linda is sitting next to me reading a traditional book ironically titled Honeymoon. Wanted to share more formally than just hitting "share" in google reader the Wired Photo Contest.

Searching for Expertise - LinkedIn Answers

Clark Quinn

Yesterday I created a screen cast on LinkedIn for Finding Expertise. Today, I saw a post on our Free - Web 2.0 for Learning Professionals where someone said: I am currently trying to find a SME experienced with Moodle (a CMS/LMS) and WizIQ (synchronous web class technology). I posted a query about this to several of the groups that I've joined on LinkedIn and have received about a dozen responses so far.

Ning 40

Newsletter Content that Engages Your Marketing Database

Anything Goes Marketing

Take a minute out of your day and have a look at this ad (it's worth it): Yes, this is an ad but what is appealing is the message. This is not about beer. This is not enticing you to go out and drink beer. It's providing a message that hits you on an emotional level and when they have you right where they want you (at the "Thank You"), they flash their logo up there. This beer company is going beyond their product to focus on their target audience.

Bristol Palin is pregnant

Wondering Out Loud

It’s true. I heard it from several reliable sources. . What I also heard, on Twitter and elsewhere, is uncontrolled laughter by those on the Left who find it hilarious that a pro life, abstinence teaching candidate for VP finds her 17 year old daughter pregnant. . At the core of their laughter is their belief that those of the religious right who are rallying to Sarah Palin’s defense are being hypocritical.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Work Literacy

Buzz Marketing for Technology

Search. Work Literacy. Web 2.0 for Learning Professionals. Main My Page Members Forum Videos Photos Groups Events. GETTING STARTED. Welcome to Work Literacys Web 2.0 for Learning Professionals. Heres how you can get started in this course. Sign up and create your profile. Introduce yourself to the rest of the community. Check out the weekly activities by clicking on one of the links to activities in the box to the right. Each week a new set of activities will be posted.

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Demand Generation Quiz: How Good Are You?


How do you know if your demand generation is good enough or when it's time to take your lead management processes to the next level? Here are 14 important questions that indicate whether or not you can benefit for more sophisticated marketing automation. Ask these questions to yourself, your boss, your direct reports, your head of sales, and any other stakeholders in your demand generation process. Lead Generation. Are you happy with the number of leads in your pipeline? Is your sales team?

Mr. and Mrs. Michael and Linda Damphousse

Smashmouth Marketing

Yesterday was the big day. Linda and I were married. What a great feeling it is to be the husband to my lovely wife, and to bring Linda into my family. We are partners! My three daughters, Rebecca, Carolyn and Melissa were in the front row with my Mom and my Dad was the master of ceremonies. For $25 from the state, you can license anyone for one day to be the official "solemnizer" (big word for the person who can bestow marital vows and sign the certificate).

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Why I Think the Getty Images Perceived Invoicing Gaff Just Might Be Costing Them

Proteus B2B Marketing

By now, I’m sure you’ve all heard about Getty Image’s PicScout bot that’s crawling the internet searching for unauthorized use of their images. It looks like it’s been around for at least a couple years. If you haven’t, well, Getty Images is a client of PicScout [], an Israeli-based company employing technology that essentially trolls [.].

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Harold Jarche " Selecting Social Network Platforms

Harold Jarche

Family Guy Goes AdSense: First MacFarlane Cartoons Now Available


In June, we reported that Google had signed a deal with the creator of Family Guy, Seth MacFarlane. Under this deal, Google was going to syndicate a series of 50 short cartoon by MacFalrlane through AdSense and the Google Content network. Now, the first series of these cartoons is available on YouTube. This first wave of videos is sponsored by fast food chain Burger King, though we assume that other parts of the series will feature different sponsors.

Total Business Strategy: From Planning to Execution

Buzz Marketing for Technology

Professor Michael Porter, Harvard Business School on the topic of Strategy at the World Business Forum. Times like these the need for strategy and planning could never be more important. But there is still a lot of confusion about Strategy and what it is. What are the core principles that are going to determine the success of an organization? Have to start with thinking about the competition – the competition to be the best vs the competition to be unique.

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IDC Analyst Connection: Coordinating Marketing and Sales across the Entire Revenue Cycle


Michael Gerard, Research Vice President for IDC's CMO Advisory Practice and Executive Advisory Group, recently published an Analyst Connection sponsored by Marketo titled Coordinating Marketing and Sales Across the Entire Revenue Cycle. In this, Michael answers several questions about sales and marketing alignment.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.