Marketing Insider Group
JUNE 22, 2017
Lead nurturing is no different than building long-term relationships. It’s simply a strategy marketers use to stay in front of prospects, providing relevant, worthwhile content to warm them up until they are ready for sales. According to MarketingSherpa, 79% of marketing leads never convert to sales. Lack of lead nurturing is the #1 cause for […].
KoMarketing Associates
JUNE 22, 2017
For B2B companies, advertising a product or service to businesses through search engines is the perfect way to generate leads. Issues arise, however, when a company finds themselves unknowingly targeting irrelevant users thanks to poor keyword selection, ad copy and landing pages. In order to find success in the B2B paid search space, it’s essential to understand how to target the correct users to make sure lead generation is being optimized.
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Marketing Insider Group
JUNE 22, 2017
Despite all the advancements in data security, most companies are still vulnerable. Last year, 80 percent of US businesses were compromised, according to Microsoft Office’s – most of them small businesses. The post The Future of Security – How Vulnerable Is Tomorrow’s Data? appeared first on Marketing Insider Group.
KoMarketing Associates
JUNE 22, 2017
As marketers turn to video content more frequently, they are optimistic about its potential to drive revenue, specifically via social platforms. According to a survey conducted by Wochit, 75 percent of social video publishers are optimistic about the revenue-generating potential of their content this year. As time goes on, the majority of video creators (76 percent) intend to increase the number of videos they produce.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Marketing Insider Group
JUNE 22, 2017
What is intuition, anyway? Sure, we aspire to do something exceptional, and we can’t stand all that average noise created by the endless “hacks” and “cheats” and “secrets” out there. We know there’s a better way. Our gut is telling us something — maybe. Is it really our gut? But here’s our big question this week: […]. The post What Is Intuition?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Influitive
JUNE 22, 2017
This is the seventh post in a series about launching a customer advocacy program. The latest post in the series described how to run effective customer user groups. In May, I presented at Gainsight Pulse 2017, which drew 4,000+ Customer Success professionals to Oakland. They asked me to speak about the first two years of.
Tomorrow People
JUNE 22, 2017
How modern marketers can achieve greater success today with the help of marketing automation.
Adobe Experience Cloud Blog
JUNE 22, 2017
Since Apple’s introduction of Search Ads last year, organizations with a mobile app are embracing Search Ads to improve their app’s conversion rate to become more discoverable in the App Store. Search Ads are created using an app’s store listing, including an app’s metadata and creative. While all the metadata is important for visibility, the creatives (icon, screenshots, and video), need to be visually appealing and relevant to users to improve conversion.
Content Standard
JUNE 22, 2017
The content-driven website is painfully rare in the world of hospitals. Since going into kidney failure, my father has become a voracious consumer of health care content. It’s one of his great pastimes now, and none of it had anything to do with the three hospitals that helped him make a full recovery. I’m not going to name names, but despite being award-winning facilities with great reputations in their communities, they’re admittedly weak when it comes to using their website
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Hubspot
JUNE 22, 2017
You technically can't skip these ads. But you wouldn't want to anyway. Last year at Sundance, YouTube unveiled a new ad format to brands : the unskippable, six second "bumper" ad. To prove it was possible to cram a compelling story into such a short window, they recruited a handful of creative agencies to test drive the format -- and the results were pretty convincing.
6sense
JUNE 22, 2017
Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. In Forrester’s new report designed to help B2B marketers make the right decisions when choosing a partner to help them identify and reach ready-to-buy prospects, 6sense emerged as a leader of the pack.
Exo B2B
JUNE 22, 2017
On June 7, 2017 the story of Bill C-28 went through another plot twist. On that date, the government suspended the private right of action provisions under Canada’s anti-spam law. The purpose of this legislation is to protect Canadians from unwanted or unsolicited emails. The Bill was passed on July 1, 2014. It includes a three-year grace period. Law C28 in short.
LeanData
JUNE 22, 2017
During my career as a business leader at great companies like Concur, Zuora , Cisco WebEx and ADP , I’ve sat through my fair share of planning sessions about how to wisely spend our marketing dollars. I’ve been on the sales side where I’ve said: “Send me more leads!” I’ve also been on the marketing side where I asked: “How do we create more demand?”.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Sharpspring
JUNE 22, 2017
7 Ways to Implement an Effective Omni-Channel Strategy. . . Imagine a bike wheel. What do you see? Rubber around the rim. Spokes that connect to the inner hub. Everything else rotates around and is supported by this central hub. If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. You communicate to customers on the outside of the wheel.
LeanData
JUNE 22, 2017
During my career as a business leader at great companies like Concur, Zuora , Cisco WebEx and ADP , I’ve sat through my fair share of planning sessions about how to wisely spend our marketing dollars. I’ve been on the sales side where I’ve said: “Send me more leads!” I’ve also been on the marketing side where I asked: “How do we create more demand?”.
Akoonu
JUNE 22, 2017
Does your business lack Sales and Marketing alignment? If so, you’re not alone—this is an age old issue. So, why is it that Sales and Marketing still operate along two different trajectories? Most often, this occurs where there’s a lack of alignment from one or both of these departments to the actual buyers. Without alignment, it can seem like Marketing, Sales and Buyers are three separate funnels on their own, different paths.
The Freeman Company
JUNE 22, 2017
FreemanXP leader is featured in a podcast talking about building strong client relationships and culture.
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Hubspot
JUNE 22, 2017
For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. And unbelievably nervous. As a lean SaaS startup, we have to be very wise with our marketing investments. Couple that with our low cost-per-sale ($24/monthly for our starter plan), and you can see that being cost-effective while still spending on ads is a challenge.
Vidyard
JUNE 22, 2017
Modern businesses have amassed huge libraries of video, from explainer content, to demos, how to videos, recorded webinars, promo videos; you name it, businesses have got it on camera. So much so that businesses now have, on average, 293 videos in their library, and that number is expected to double in the next 16 months. But whether you have five videos or 5,000 videos, your goal as a marketer should be to maximize the ROI and get as much value as you can from each video asset.
SnapApp
JUNE 22, 2017
The days of boring lead-capture forms and irritating questions from sales reps are over. . An interactive content assessment – also known as an assessment, persona assessment, personality assessment or maturity assessment – is an easy way to automate your lead scoring while engaging prospects in an active and informative experience. . With interactive content technology, lead scoring can be as fun as taking a personality quiz.
Directive Agency
JUNE 22, 2017
Whether you’re working at a B2B PPC Agency or are running the paid ads for your in-house marketing team, you’ve probably heard of AdWords Certification. To be honest, when I first started working in the space, I assumed “AdWords Certified” meant “yeah, I know my way around Google AdWords.” But it turns out things aren’t quite that easy.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Lead Liaison
JUNE 22, 2017
Allen, TX - Sales and marketing software firm, Lead Liaison , solidifies inclusion in EU-U.S. and Swiss-U.S. Privacy Shield Frameworks to increase data security for international clients. The Privacy Shield Framework complies with European Union and Swiss data protection requirements when transferring personal data in and out of the United States. In order to comply, US-based organizations must certify themselves with the Department of Commerce, as well as publicly commit to comply with the Pri
Content Standard
JUNE 22, 2017
Think back to the beginning of your marketing career: did you ever have to make a hard decision about approaching a provocative subject that made you examine your marketing ethics? An old but classic example is PETA’s 2004 campaign, “ The Holocaust on Your Plate.” The campaign consisted of large print advertisements that juxtaposed photos of animals living in horrendous factory-farm conditions with gruesome images of Nazi concentration camps during WWII.
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