Wed.Apr 01, 2020

How to Build Trust with B2B Buyers in Today’s Digital Marketing Environment

KoMarketing Associates

It’s an understatement to say things have changed for B2B marketers in recent weeks. The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future.

What is an Email Sequence?

SendX

Timing > List size? If I had a dime for every time someone asked ‘How huge is your list?’, I would have enough to buy hoardings at Times Square, NY or Piccadilly Circus, London (or maybe both.gasp) and put this instead - 'List size doesn’t matter. Timing is everything’.

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Field events are cancelled. So what is your field marketing team doing now?

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. In a normal year, your field marketing team would be buried right about now. As the weather warms, conference season heats up. Events big and small dot the calendar, feeding your sales pipeline along the way.

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5+ Email Sequence Examples, Benefits, Types & Tips on How to Create Them?

SendX

Timing > List size? If I had a dime for every time someone asked ‘How huge is your list?’, I would have enough to buy hoardings at Times Square, NY or Piccadilly Circus, London (or maybe both.gasp) and put this instead - 'List size doesn’t matter. Timing is everything’.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Working From Home Video Resources

Biznology

This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

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How to Choose the Right Loyalty Technology Solution Vendor

Modern Marketing

Whether loyalty is a new concept for your company or you’re considering making a greater investment, here’s a guide to finding the right loyalty technology solution to meet your brand’s needs. Define your loyalty program objectives.

8 Tips for a High-Converting Book Landing Page

ConvertKit

Jump ahead: 6 reasons authors need landing pages for their books/a> 5 essential elements of a book landing page. 8 book landing page best practices. Great book landing page examples for your inspiration. Authors know that promoting a book is almost as hard as writing it.

Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

As marketers finish their initial emergency adjustments to coronavirus lockdowns, they are starting to think about longer-term plans. While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Here are a dozen-plus studies I’ve seen in the past week, most of which are on-going. Retail Behavior Data Adobe this week launched their Digital Economy Index , a long-term project that gained unexpected immediate relevance.

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The Best Website Building Software for 2020

SmartBug Media

Guest author Colin Newcomer is a freelance writer who specializes in WordPress. On the hunt for the best website-building software to develop your online presence?

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

3 Pillars of Content Marketing

DrumUp

Reading Time: 7 minutes The three core pillars of content marketing strategy that are engagement, education, and empowering provide the best combination basis to guarantee successful content marketing for an organization.

7 Brands Getting Email Right During a Crisis [Examples]

Content Marketing Institute

Every company under the sun seems to be sending emails around the pandemic news. Let’s look at seven examples of marketers rising to the occasion to deliver value and promote togetherness when we all need to stand six feet apart.

Why Intent Data Context Means Everything When Marketing to Buying Groups

TrueInfluence

Kay Kay Kienast, CMO. True Influence. Buying groups are becoming a primary focus for B2B marketing and sales organizations.

Machine learning is your secret weapon for customer acquisition

ClickZ

30-second summary: Machine learning (ML) is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

[CRO Test Idea] “Your Order is Corona Safe” eCommerce Banner

Convert

In these challenging times, ecommerce businesses need to adapt quickly to stay afloat. I came up with this idea to help ecommerce owners maintain and even increase their sales in times of crisis.

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#InThisTogether: Provides 90 Days At-Cost Customer Support Solutions for B2B, B2C Organizations

Televerde

It is becoming clear that COVID-19 will leave long-term business and economic consequences in its wake. In these uncertain times, we are committed to being #InThisTogether.

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Why Your Business Needs Storytelling

Hatchbuck

Why are standup comedians so compelling? They don’t often have fancy costumes, or props, or elaborate set design. They don’t usually sing or dance, or demonstrate some unique “X-Factor” style talent. They literally stand in front of a crowd and talk.

PUBLICIDAD DURANTE LA PANDEMIA … ¿POR QUÉ ES TAN NECESARIA?

AcuityAds

The post PUBLICIDAD DURANTE LA PANDEMIA … ¿POR QUÉ ES TAN NECESARIA? appeared first on AcuityAds Inc. Real-Time Marketing Events Advertising and Marketing Technology Programmatic Advertising Digital Advertising Demand Side Platform (DSP) Direct To Consumer Espanol Webinar

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

The Anatomy of an Effective SaaS Lead Generation Strategy

Single Grain

Leads are the name of the game. More sales qualified leads = more sales. It’s that simple. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales.

How To Quickly Build Email Marketing Lists

Only B2B

Building email marketing lists is important because as per a survey conducted in various companies, attributed 23% of total sales to this channel. No matter which industry you work in, you will notice that email marketing is still more profitable as compared to other marketing strategies.

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The Tipping Point

xiQ

‘If you don’t invest in smart tools and technology now, your sales and marketing could go horribly wrong after the pandemic is over.’ – Jeff Anderson, VP Marketing XM Cyber.

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What is Buyer Intent Data? A Guide for 2020

Zoominfo

The average B2B buyer is mostly through the buyer journey before they ever engage with a salesperson. So how do you intercept buyers in the early part of their journey? You use intent data. Intent data predicts purchase intent by analyzing a prospect's behavior across the web.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How to build a brand with celebrity social media management

Sprout Social

Celebrities dominate social media. Total understatement, right? Heck, celebrity interactions represent some of the most engaged-with posts on social at large. i say hello [link]. — Ariana Grande (@ArianaGrande) March 16, 2020.

Rising to the Paywall Challenge

Keywee

Paywalls are the digital version of the traditional newspaper subscription. Like most things digital, it introduces a new level of flexibility as well as complexity. But which paywall vendor should you choose?

Preparing for Your Virtual QBR

InsightSquared

Perspective is everything when assessing your sales performance, especially during unprecedented times. While it’s important to keep your focus ahead, it is equally important to reflect on past results to better evaluate where you are headed.

In this Time of Opportunity, Consider a Personal Brand Coach

Hinge Marketing

I don’t know about you, but in this time of quarantine, I am taking full advantage of all the new online learning and coaching that has been made available by various experts.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!