KoMarketing Associates

JANUARY 5, 2022

Despite initiatives to make personalization a top priority, new research indicates that many marketers are still struggling to find the resources to unlock its full potential. Dynamic Yield recently published “The State of Personalization Maturity” report for the fourth quarter of 2021, and statistics suggested that the majority of marketers (42%) believe that their organization values personalization.

Marketing Report 238

Marketing Report Resources Personalization Statistics 238

Tony Zambito

JANUARY 5, 2022

Buyers, consumers, audiences, investors, and voters have all faced, at one time or another, hyperbole. Where something is hyped, and an overpromised outcome is touted. That something, underdelivered, can be a product, service, performance, technology, or program. The tolerance level for accepting underdelivered outcomes has been getting lower. In buyer insights research interviews during the pandemic, I have seen this tolerance level become more stated.

Transparency 205

Transparency Research Buyer Personas Service 205

Influitive

JANUARY 5, 2022

With 2022 now in full swing, customer advocacy, marketing and community management professionals are ready to seize the opportunity and make this the year of the customer. Influitive helps the world’s most customer-obsessed brands turn their customers into loyal advocates. In fact, our recent 2021 class of BAMMIE winners achieved a combined year-to-date ROI of […].

Class 130

Class Communities ROI Brand Identity 130

Content Marketing Institute

JANUARY 5, 2022

With its MUM algorithm, Google aims to give searchers what they want more often. That could be a win for content marketers who keep up. Here’s what you need to know about MUM and other SEO developments in 2022. Continue reading → The post How To Find SEO and Keyword Ranking Success on Google in 2022 appeared first on Content Marketing Institute.

Keywords 144

Keywords SEO Google Content Marketing 144

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Search Engine Journal

JANUARY 5, 2022

Keyword stuffing was a widely used technique because it yielded results. But is it a ranking factor today? The post Keyword Stuffing As A Google Ranking Factor: What You Need To Know appeared first on Search Engine Journal.

Keywords 131

Keywords Google SEO 131

Search Engine Journal

JANUARY 5, 2022

No reliable backend data? No problem. Remember these methods when improving lead quality without using offline conversion tracking. The post Google Ads: How To Improve Lead Quality Without Backend Data appeared first on Search Engine Journal.

Google 126

Google Ads Leads Lead 126

DivvyHQ

JANUARY 5, 2022

With social media still being the top content distribution channel for major brands, it needs to occupy the lion’s share of your content planning during the coming year. This guide to up-and-coming social media marketing trends can help you lead the pack in 2022. Let's go!

Social Media 124

Social Media Social Marketing Planning Media 124

Search Engine Journal

JANUARY 5, 2022

Average content just won't cut it anymore. How do you create an exceptional content marketing team to propel you to the top of the SERPs? The post 11 Tips For Building An Exceptional Content Marketing Team appeared first on Search Engine Journal.

Tips 120

Tips Content Marketing Ad Building SERP 120

Benchmark Email

JANUARY 5, 2022

Will 2022 be the year that you level up your social media strategy? Marketing trends come and go, but social media serving as a major determining factor of success definitely isn’t going anywhere any time soon. There are 4.55 billion active social media users around the globe, representing 57.6% of all people on the planet.… The post 6 Best Social Media Tools for Your 2022 Strategy appeared first on Benchmark Email.

Social Media 118

Social Media Tools Media Marketing & Strategy 118

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Martech

JANUARY 5, 2022

Marketers can’t argue the effectiveness of social marketing or the need to cultivate a social presence to connect with their audience. The struggle is keeping pace with the constant changes of the social landscape and its relation to your brand’s health. This is more important than ever in light of the past 22 months of the pandemic. Join experts from NetBase Quid as they share insights from their State of Social 2022 report, including the biggest trends in social media that are shifting brand p

Social Media 117

Social Media Ad Building Media Brand Identity 117

Search Engine Journal

JANUARY 5, 2022

Learn how to use SEO competitor analysis to uncover the tactics competitors are using to outrank you in Google Search results. The post SEO Competitive Analysis: The Definitive Guide appeared first on Search Engine Journal.

Analysis 116

Analysis SEO Tactics Google 116

Martech

JANUARY 5, 2022

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories. Perhaps it is more helpful to consider the differences between industries instead of differences between B2B and B2C.

Industry CMS 117

Industry CMS B2B Data Hygiene Marketing Automation Services 117

Salesforce Marketing Cloud

JANUARY 5, 2022

Entering the workforce during a pandemic isn’t easy. A lack of regular face time with managers and coworkers can strip younger workers of mentorship and networking opportunities. After nearly two years, there is a growing sense remote work is flatly failing them. But with many return-to-office plans still on hold , companies have an opportunity to change this.

Work Management 98

Work Management Training Planning Resources 98

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

JANUARY 5, 2022

Electronics retailer Best Buy has announced Best Buy Ads, a new in-house media company that will use its trove of first-party data to sell ads from other brands and serve them to customers through search, video, display, social media and store advertising. This venture follows the trend by other national retailers like Lowe’s and Walgreens to leverage its customer data and sell the opportunity for other advertisers to target them.

Buy 112

Buy Paid Search Agency Ads Best Practices 112

Walker Sands

JANUARY 5, 2022

We’re excited to announce that we will be kicking off the new year as a Built In 2022 Best Place to Work in both Chicago and Seattle. Built In’s Best Places to Work awards recognize employers that go above and beyond for their people with benefits, support, culture programs, initiatives and a diverse, equitable and inclusive workplace. We are incredibly proud of the culture we’ve built across our geographies, and we’re thrilled to see it recognized on not just one, but four award lists for 2022.

Best Practices 98

Best Practices Ad Agencies Transparency Act-On 98

Martech

JANUARY 5, 2022

Comscore Everywhere is a new solution from the media measurement and evaluation vendor, designed to provide comprehensive (deduplicated) insights into media consumption and audience intelligence across platforms. Comscore had previously launched Comscore Campaign Ratings which offered video campaign performance metrics across TV, OTT, desktop and mobile channels.

Cross-Selling 111

Cross-Selling Vendors Advertising Agencies Mobile Marketing 111

Salesforce Marketing Cloud

JANUARY 5, 2022

We all talk a lot about how technology is shaping the future. After all, technology is seemingly everywhere, and certainly at the center of our interactions with most institutions. This is becoming increasingly true for the way public sector organizations worldwide connect with their communities. Public sector organizations are critical to the personal and professional lives of every member of our society.

Organization 98

Organization Marketing AI Enterprise Management Work Management 98

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Martech

JANUARY 5, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, have you been following CES? The MarTech beat is a little more backend, but I’m also obsessed with customer behavior and media consumption.

Internet Marketing 111

Internet Marketing Mobile Marketing Marketing Report Tips 111

Search Engine Journal

JANUARY 5, 2022

Learn more about the new Google Local and Google Maps features and how to incorporate them into your local SEO strategy for more effective marketing. The post Local SEO: New Google Local & Google Maps Features That Boost Marketing [Podcast] appeared first on Search Engine Journal.

Google 98

Google Features SEO Marketing & Strategy 98

Martech

JANUARY 5, 2022

Customer experience management company Merkle debuted two new products today at CES that are aimed at improving the contactless shopping experience, both in-store and on-delivery, as health and safety concerns persist with the ongoing pandemic. In an effort to make the shopping seamless, neither product requires shoppers to download a separate app. Scan & Know allows shoppers to get more information about a product in-store by scanning the product directly with their phones.

Ideal Customer Profiles 109

Ideal Customer Profiles Product Marketing Management SMS 109

DAGMAR Marketing

JANUARY 5, 2022

Updated for January 2022. If you’re responsible for running a website or creating marketing campaigns, you want to know as much as you can about where your traffic is coming from. In a perfect world, you would simply log in to your Google Analytics account and all of the information you need would be automatically available to you—but we don’t live in that ideal marketing world.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Buffer

JANUARY 5, 2022

You probably already know the value of building a community behind your brand: more powerful word of mouth, stronger customer retention, better organic growth. And yet, I find many small business owners aren’t quite sure how to foster real communities or don’t believe they can if they don’t have the money to really do it successfully.

Communities 92

Communities Ad Building Paid Search Agency Word of Mouth 92

ClearVoice

JANUARY 5, 2022

Copyright infringement is always in the news. A few cases in point: Taylor Swift and her hit “Shake It Off” will face trial in a suit brought by the writers of a girl group’s 2001 song “Playas Gon’ Play.”. Khloe Kardashian’s fashion brand Good American has been sued by a photography company claiming that Kardashian’s Instagram post of a specific photo of model Bella Hadid violated its copyright.

Copyright 93

Copyright Work Management Bundling Paid Search Agency 93

BenchmarkONE

JANUARY 5, 2022

Did you know that more than 90% of consumers increased their online video consumption in 2020? And nine out of ten of them want to see more videos from brands and businesses. Video content plays an important role in marketing these days, and if you’re not creating it, you’re missing out on excellent marketing potential. Live streams are a great way to use video marketing to reach your audience more personally.

Work Management 86

Work Management Marketing Management Planning Youtube 86

Litmus

JANUARY 5, 2022

Building the perfect email campaign takes time and resources. No marketer wants to hit send only to get labeled as spam and end up in the junk folder. Fortunately, there are preventative steps you can take to increase your odds of a successful launch and get those carefully curated emails delivered to your subscribers’ inboxes. Understanding email deliverability starts long before a campaign launch.

Deliverability 85

Deliverability CAN-SPAM Guidelines Curation 85

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

MarketMuse

JANUARY 5, 2022

AI-powered marketing could be the new key to consumer-based success in the future. Using this smart technology to predict consumer trends and behaviors could set you ahead of your competitors and improve the relationship between your sales leads and your e-commerce company.

Campaigns 77

Campaigns Paid Search Agency Sales Leads Trends 77

PFL

JANUARY 5, 2022

The concept of data ownership is changing, and consumers have increasing power and control over their personal data. The post As Consumers Seek to Minimize Digital Footprint, Savvy Marketers See an Opportunity appeared first on PFL.

Marketing 72

Marketing Personalization 72

Delivra

JANUARY 5, 2022

The new year brings a big change for the Delivra brand! We’re excited to announce that Delivra is the newest addition to the Redbrick portfolio. A multinational tech leader with four other successful digital companies under their management, Redbrick has years of experience developing, scaling, and deploying products that support digital entrepreneurs (like you!).

Companies 75

Companies Press Tools Brand Identity 75