Only B2B
JUNE 10, 2022
Any B2B outbound marketing campaign must include email as a key component. According to a Databox report, cold email is the most successful strategy for outreach (36 %), followed by cold calling (only 18 %). While the average open rate of emails is very high (21.3%), other industries have a response rate of only 1%. Consider this: out of a hundred emails sent, only twenty-one will be viewed by the receivers.
Content Marketing Institute
JUNE 10, 2022
It’s time for a midyear checkup on your content and marketing strategy. As you consider changes, don’t let loss aversion drive your decisions. But don’t ignore the impulse, either. Robert Rose shares the five questions he asks for a balanced content strategy assessment.
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Zoominfo
JUNE 10, 2022
The General Data Protection Regulation (GDPR) was created to provide individuals more control over their personal data and to help ensure that personal data is adequately protected when it is collected, stored, and processed by businesses. Any company conducting business in the European Union (EU) must comply with the rules and regulations laid out by GDPR or risk facing hefty fines.
Influitive
JUNE 10, 2022
Engaging customers is now more important than ever. Not only do positive experiences help retain your customers, but they also drive net-new growth. Customers who hold a positive view of your company provide powerful endorsements through reviews, stories, and referrals. When customers trust your brand, they’ll do the heavy lifting necessary to attract others to […].
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Zoominfo
JUNE 10, 2022
Inside the ZoomInfo platform, we carefully curate actionable insights sourced through web crawlers, automated surveys, and our in-house research team. ZoomInfo builds these valuable data points, which we call Scoops, to help you hit your number. Scoops can be filtered by company size, date, location, and business type to make sure you’re seeing the most important and applicable updates.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
JUNE 10, 2022
“We are experiencing, simultaneously, many watershed moments in our industry’s history,” said IAB Tech Lab CEO Anthony Katsur. “It’s unparalleled in the approximately quarter-century of the digital media industry. Our mission remains privacy and addressability, balancing consumer demand for privacy with the power of the addressable web.”. The digital transformation in the media industry has placed unparalleled pressure on all the links in the complex digital ad supply chain.
Search Engine Journal
JUNE 10, 2022
Ensure your landing pages convert by building your site with the right tool. Depending on your platform (and budget), here are the top picks. The post The 7 Best Landing Page Builders For 2022 appeared first on Search Engine Journal.
Brightedge
JUNE 10, 2022
SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. SEO tools are essential when it comes to effective strategizing. Without them, it’s impossible to perform even the most basic SEO research tasks. Improving your research process will positively affect organic performance, helping drive and retain traffic and bolstering growth for your website.
Search Engine Journal
JUNE 10, 2022
Google Ad Manager receives eight changes and tweaks in a recent update including integration with Google Analytics 4 (GA4), optimized pricing, and more. The post Google Ad Manager Gets 8 Updates appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
JUNE 10, 2022
Privacy-management provider OneTrust announced it is laying off 950 workers — a quarter of its workforce. . The Atlanta-based company provides what it calls a “trust intelligence platform” which “connects privacy, GRC, ethics, and ESG teams, data, and processes, so all companies can collaborate seamlessly and put trust at the center of their operations and culture.”.
Search Engine Journal
JUNE 10, 2022
Meta, Facebook’s parent company, is reportedly in the process of developing a new type of ad that will rely on less user data for targeting. The post Meta Reportedly Developing Privacy-Friendly Ad Options appeared first on Search Engine Journal.
Martech
JUNE 10, 2022
HubSpot rolls out new product features almost every day, and some of the most exciting updates from the past month include: Playbooks, call transcription and call coaching are now available in the Professional level of Sales and Service Hub. Records imported from Salesforce to HubSpot can now be filtered using the native integration. Social media creation and scheduling tools received efficiency improvements.
Brandpoint
JUNE 10, 2022
There are a lot of reasons we’re in a supply-chain traffic jam right now. So many companies have been operating on razor-thin workflows and margins for years, and a storm of unfortunate events has thrown so many logistic flows into disarray. The war in Ukraine, China’s zero-COVID policy, the global pandemic and employee shortage issues have caused many delays and shortages, all of which will continue to affect supply chains this year.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Roketto
JUNE 10, 2022
Are you a financial advisor without any finance information online? Running an investment firm without a blog? An accounting firm without an FAQ? Or a finance journal with no social media? Then you probably know that you’re a bit behind the times.
Bannersnack
JUNE 10, 2022
6 minutes read In a world where most people are connected to their phones for more than five hours a day, it is no surprise that the advertising industry focuses its attention on mobile advertising. There are many ad formats available for mobile advertising, but the most popular due to its impressions and click-through rates is the interstitial ad format.
HG Data
JUNE 10, 2022
Scaling Back to Scale Up HG Insights CEO Elizabeth Cholawsky was recently featured on the Impact Multiplier podcast, on which “interesting and inspiring CEOs reflect on what got them the top job, what they’ve learned in the role, and what lies ahead.” This episode touches on the themes of processes vs. politics, acquiring a company … The post Podcast: Scaling Back to Scale Up appeared first on HG Insights.
Salesforce Marketing Cloud
JUNE 10, 2022
Without customer trust, what do you have? Loyalty, reputation, and revenue are all built on it. However, only 23% of consumers say they completely trust the health industry. That’s a big gap, but it’s also a big opportunity. For healthcare businesses that manage sensitive personal data, the stakes are high — especially as they make major inroads to digital transformation and adopt healthcare ecommerce.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Litmus
JUNE 10, 2022
What are the most popular email clients of May 2022? Here’s a look at the top email clients, plus the shifts that took place between April through May 2022. Top email clients. Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens).
Search Engine Journal
JUNE 10, 2022
Help search engines get the right content to your users effortlessly. Here's your guide to understanding query expansion and query scoping for the right keywords. The post Query Relaxation And Scoping As Part Of Semantic Search appeared first on Search Engine Journal.
Bionic
JUNE 10, 2022
Bionic just upgraded its software to speed your media planning workflow with faster media placements, faster media plan downloads, and faster GCM exports. Faster Media Planning. Bionic for Agencies gives you faster media planning and media buying while eliminating errors and establishing a media database. What’s not to like about that? Last month, we gave you Faster Media Planning with Intelligent Caching.
Seismic
JUNE 10, 2022
As a go-to-market leader, you know that the sales process isn’t as simple as it used to be. Engaging with prospects and encouraging them to make a purchase decision is more complex and takes place across several channels. In the midst of these changes, sellers no longer give prospects an hour-long presentation to sell products and services. Now, it’s all about providing a condensed and concise presentation.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Drew Neisser
JUNE 10, 2022
Here’s a riddle for you: If marketing grew the business but nobody was around to measure it, did it really happen? No matter what side of this philosophical query you stand on, let’s face it: No one is going to take marketing seriously if they can’t quantify it with data. Put any two B2B metrics dashboards side by side, you’ll soon find that there is no one-size-fits all way to prove marketing’s value—but there is a lot to learn by observing what’s working for others.
DealSignal
JUNE 10, 2022
What is Email Deliverability and Why It Matters to B2B Marketers and Sales Teams? In 2022, email continues to be a B2B selling powerhouse. Of the three main channels for B2B selling, emails are the most criticized, often even called dead. Yet, it continues to be one of the most effective channels for outreach compared to phones and social networks. Email drives sales and marketing, and sales teams continue to focus, optimize, and innovate.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Walker Sands
JUNE 10, 2022
Tim Weston had to miss his son’s baseball game the night Colonial Pipeline was hacked. His son hit his first-ever home run that spring night, while his dad dealt with the fallout from the biggest-ever hack to hit a U.S. critical infrastructure provider. Though most of us may not be as involved in cybersecurity as Weston, who is the cybersecurity coordinator for the U.S.
Martech
JUNE 10, 2022
Diane Primo, CEO of Purpose Brand. “For us, it’s about working on things that are focused on making money – that’s really important – but also on improving the world in some way. And we don’t think there’s a conflict in that, by the way. Making money enables you to do more good, to be honest – the two go hand-in-hand.” Diane Primo, CEO at Chicago-based digtal content marketing and PR agency Purpose Brand, was reflecting on the values that drive the agency’s mission of hel
PureB2B
JUNE 10, 2022
Predictive analytics is the closest marketers will get to having a crystal ball to peer into the minds of their potential and existing customers. It analyzes historic and current data patterns to determine whether those patterns will happen again. This data can vastly improve your marketing flows—including nurturing—and reduce your overall risk. While it can be applied in different ways across your marketing stack, predictive analytics can influence customer relationship management in ways that
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