Tue.Aug 09, 2022

Eight Game-Changing Pitching Tips to Expand Your B2B Market in 2022

Webbiquity

Contributed post. There are several B2B sales and marketing strategies you could adopt to expand your B2B market this year. Optimizing your sales pitch deck is one you may want near the top of your list.

Stop Wasting Money on Ads and Start Attracting Audiences with Content Marketing

Marketing Insider Group

Advertisements are pricey. While they are a “ necessary evil ” for any marketing strategy, ads can burn through your entire budget faster than you can say “help!” Enter: content marketing. Content marketing is a cost efficient way to get your name in front of prospects most likely to convert.

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Report: Most Marketers Struggling to Find Multi-Channel Strategy Success

KoMarketing Associates

It’s becoming more important than ever before for marketers to connect with customers and prospects across multiple channels. However, new research indicates that many are failing to achieve the objectives associated with utilizing existing multi-channel strategies.

Webinar Highlights: How Customer Marketing Drives Organizations into Customer Obsession

Influitive

According to Forrester, only 3-6% of B2B organizations are truly “customer-obsessed” in that they embody the right amount of leadership commitment, internal culture and many other key attributes. So, for the vast majority of B2B firms, what’s missing?

Everything You Need to Know About BFCM

Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor

To help eCommerce merchants set themselves up for success, Bridgeline's leading eCommerce, SEO, and marketing experts are coming in an all-star roundtable to discuss Black Friday and Cyber Monday 2023. As a group, they will showcase the checklist for how to prepare your eCommerce site, how to identify the latest online shopping trends, and how to seize new revenue-generating opportunities.

Stop Treating Design Teams as Vending Machines for Your Content’s Graphics

Content Marketing Institute

Too many marketers treat the design team like a vending machine – insert copy, press button, get graphic. Content is planned through the writer lens, and that’s a big mistake given design is critical to content consumption. Continue reading → Company News

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How This Entrepreneur is Growing Her Baby Brand Organically on Instagram

Buffer Marketing

For entrepreneur Assie Khoussa, the boundaries between work and personal life are almost nonexistent. Some of this industriousness comes from necessity – running a baby brand as a single mother is no easy feat, requiring Assie to be in work mode 24/7.

HG Use Case: Security Software Opportunity

HG Data

Identifying a $33.2M Security Software Opportunity Within 3 Minutes In this step-by-step video, Matt Mendoza, Account Manager, demonstrates how technology intelligence from HG Insights enabled one of his clients to uncover a $33.2M

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How Content Briefs Can Dramatically Improve Your Content Marketing Productivity

DivvyHQ

Question: What's one thing you can do to improve the productivity of your content creators AND get better quality content out of them? Answer: Start creating and using content briefs. They're a game changer and today's post from guest contributor Jenna Bunnell covers the topic in depth. Read on!

3 Key Content Marketing Strategies To Get Website Traffic From Month 1 via @sejournal, @websitesavior

Search Engine Journal

See the easy content marketing strategy that has produced 100,000+ unique visitors from organic search in just 6 months. The post 3 Key Content Marketing Strategies To Get Website Traffic From Month 1 appeared first on Search Engine Journal. Content Strategy Sponsored Posts

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

Creating a Brand with Social Listening and What Tools To Use

Stevens & Tate

Social media marketing is an important part of reaching today’s modern era customers. Setting up social media accounts that prioritize providing good content can be challenging.

Brand 101

Google: Avoid Duplicate Content In Business Profile Posts via @sejournal, @MattGSouthern

Search Engine Journal

Duplicate content in posts published by Google Business Profiles is now considered spam, according to an updated document on content policies. The post Google: Avoid Duplicate Content In Business Profile Posts appeared first on Search Engine Journal. Local Search News

Marketer’s Guide to Lead Generation in 2022

Visitor Queue

Generating leads is a vital part of marketing for B2B companies.

How Daren Smith grew his $85,000+ business with under 10 hours per week with ConvertKit

ConvertKit

Daren Smith is the person behind Craftsman Creative , a hub of resources for creators who want to build a six-figure business.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

3 Powerful Ways to Use Social Proof in Email Marketing

Litmus

Social proof is a powerful way to boost brand trust and engagement in your email campaigns. In this post, we’ll share what it is, why (and how) it works, and ways to do it, with examples to inspire your own campaigns. Read on to learn: What is social proof? Why use social proof in email marketing?

Mastering Rewards to Close More Deals

Ignite

From larger commission checks and an employee snack bar to free T-shirts and an extra vacation day, there are many ways sales leaders can incentivize employees to create more deals and work more efficiently. And unsurprisingly, some of those strategies are a lot better than others.

Brand Visibility - What is it? How Can I Increase it?

SEMrush

Knowing how to measure and improve brand visibility is vital to making sure your brand is seen. Here‘s how to get started. Competitor Research

Tips to Leverage Video on Your B2B Website

BOP Design

It’s well known that movement captures interest. Incorporating video into your B2B website design is a great way to add impact. In this post, we discuss four different types of videos that enhance your B2B website messaging and engage your site visitors.

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Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

Why You Should Use Boolean Search Operators For SEO via @sejournal, @martinibuster

Search Engine Journal

The Boolean search logic offers a powerful way to extract specific and helpful SEO information. The post Why You Should Use Boolean Search Operators For SEO appeared first on Search Engine Journal.

10 Simple Yet Powerful SEO Tips for Bloggers

Scoop.it!

If you’re a blogger, you’re probably continuously looking to grow your blog. And you should be! After all, statistics say that brands that blog generate up to 67% more leads than those without a blog. .

How SEO & Graphic Design Can Become A Dream Team via @sejournal, @tonynwright

Search Engine Journal

Not sure how to reconcile design and SEO differences? Let the two work together for a better website experience for your user with these tips. The post How SEO & Graphic Design Can Become A Dream Team appeared first on Search Engine Journal.

Leaders at High Performance Companies Make Purpose a Priority.

OnMessage

“Leaders of companies that made it on the World’s Most Admired Companies list truly understand that organizational purpose drives employees to give their all for their company, colleagues and customers.” — Laura Manson-Smith, Chief Commercial Officer at Korn Ferry Every year Fortune Magazine publishes a list of the “World’s Most Admired Companies.”

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B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

Google Ad Customizers: The How & Why

Search Engine Journal

Save time and lower conversion costs with Google Ad Customizers. Here's how to set them up so you can start personalizing ads without hassle. The post Google Ad Customizers: The How & Why appeared first on Search Engine Journal. Paid Media

Analyzing the Carbon Footprint of AI & Machine Learning

Valasys

The AI and Machine Learning (ML) industry have been growing rapidly in recent years. The data center industry has also been expanding, which means that many more machines are being turned on at any given time to train these algorithms. Share This Post Shares.

What NetLine’s Been Working On This Summer

NetLine

Over the past few months, we’ve had the privilege to share our work through a few different outlets, including the world’s top blog for content marketing. .

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Meta Begins Testing Its Latest AI Chatbot BelnderBot 3

Valasys

After introducing its AI Chatbot BelnderBot 3, the previous week, Meta has started testing this chatbot by allowing the common masses to chat with it. Share This Post Shares. The post Meta Begins Testing Its Latest AI Chatbot BelnderBot 3 appeared first on Valasys Media. Top Stories

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The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

How to Close the Gap in B2B Growth with Mid-Funnel Marketing

Lake One

Have you ever been researching a product and can’t find the information you are looking for to make a purchase confidently? This is probably because the company lacks a mid-funnel marketing strategy.

Ranking Factors: Fact Or Fiction? Let’s Bust Some Myths! [Ebook] via @sejournal, @BennyJamminS

Search Engine Journal

Get evidence-based answers for all your pressing ranking factors questions. The post Ranking Factors: Fact Or Fiction? Let’s Bust Some Myths! Ebook] appeared first on Search Engine Journal. Mobile SEO News On-Page SEO SEO SEO Strategy Technical SEO Web Dev SEO

TikTok Business vs. Creator account: What’s the difference?

Sprout Social

If you haven’t heard it already: TikTok is here to stay. And whether you’re a business, content creator or individual user, it’s important to understand the differences between a TikTok Business vs. creator account.