Tue.Jun 28, 2022

Retargeting vs. Remarketing: What’s The Difference?

Marketing Insider Group

Retargeting vs. remarketing: are they different or the same? Which one is better? If you’re a marketer, it’s a debate you’ve likely heard before. Retargeting and remarketing are in fact different tactics, but the truth is the distinction between the two isn’t always clear.

4 Effective Email Marketing Templates for Customer Support


The need for email marketing in the world of marketing cannot be overemphasized. customer support email templates email marketing templates for customer support


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How to Avoid Suboptimal Decisions in Times of Economic Uncertainty

Vision Edge Marketing

T he current economic environment is concerning to us all. I n the midst of uncertainty, continuing to mak e clear-headed business decisions is exceedingly important.

Matillion appoints Tomorrow People to lead persona research and development

Tomorrow People

Leading cloud integration software company Matillion has appointed go-to-market agency Tomorrow People to conduct original market research, which will be used to improve product messaging and positioning.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

Why Your B2B Marketing Should Feature Case Studies


Guest post by Eleanor Hecks. Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways.

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Signs of a Customer-Obsessed Company


What does it take for brands to have thriving customer advocates? Well, the common thread uniting these successful advocacy programs is that the companies driving them are all customer-obsessed. So, what does it actually take to be “customer-obsessed?”

Social Media Recruitment: Optimizing Your Hiring Leads

Marketing Insider Group

The current state of the US job market is an ongoing pain point for entrepreneurs and hiring managers across the nation. Companies face hardship as they struggle to fill empty and even new positions for multiple reasons. Some of these reasons include 4.5

When Data Meets Story: 4 Ways Storytelling Powers Health Tech Platforms and Saves Lives


Two years ago, I’d never heard of triple-negative breast cancer (TNBC). Now, it’s part of my medical history, my Google search history, and—my personal story. In late September 2020, I sat in a large exam room, wearing a dark pink gown for the sixth time that month.

Summer Lull? Make It a Productive Time To Improve Your Content Marketing

Content Marketing Institute

Your content program might slow down when everyone's on vacation. But don't get frustrated. Get busy on useful things you typically don't have time to do but will pay long-term benefits. Continue reading → Company News

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

Personalization in Email Marketing Has to Include Strategy 


If you’re a marketer, you’ve probably heard this message more than once: personalization is a customer expectation. McKinsey reports that 71% of customers now expect companies to deliver a personalized interaction.

10 Tips for Success with B2B Marketing on Twitter


Marketing is a critical function for a B2B organization of any size. Whether there are five employees or 50,000, businesses must master how to connect and engage potential customers.

How 6 LGBTQ+-Owned Businesses Celebrated Pride Month on Social Media

Buffer Marketing

💡 This piece was a collaborative effort between me and Tamilore. The first-ever Pride parade – also known as the Christopher Street Liberation Day March – occurred in New York in June 1970 during the one-year anniversary of the Stonewall Riots.

10 Best Lead Management Systems You Need to Consider

Visitor Queue

Properly managing your leads can help you convert more leads into paying customers. But, we all know that it’s not as easy as it sounds to generate qualified leads, and guide them through your sales funnel to the point of conversion.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Why SEO for Manufacturing Companies Is So Important

Industrial Marketer

When it comes to running a business in the modern world, few things are more important than optimizing and streamlining the way your business interacts with technology.

GTM Advice for an Unpredictable World

BrandMaker Blog

One of the most important aspects of any go-to-market (GTM) strategy is ensuring that your offering is properly positioned. Getting this right from the get-go helps bring in qualified customers who understand the value of your product/service and are hungry to buy!

Five Ways Hybrid Events Can Deliver Better ROI and Engagement


Hybrid events are the future of event marketing. Find out how B2B marketers can combine in-person and virtual events to deliver better ROI and engagement. Blogs Digital Events Events

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Providing Vital Insights into Niche Customer Groups


One of the biggest challenges in B2B marketing is breaking down your audience to ensure you address the entirety of your buyer persona. First off, it’s easier to engage and build value with the highest quality groups of customers.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

Editorial Calendar Templates: Pros, Cons, and What to Look For


Looking for an editorial calendar template to coordinate your content team’s production? Perhaps instead of a "template", you actually need a full-blown content calendar platform.

8 Best Live Search WordPress Plugins for Instant Gratification


Looking for the best live search WordPress plugin for your business? Live search plugins show instant search results as soon as you type in the keyword without reloading the page.

How To Use Google’s Structured Data Markup Helper via @sejournal, @BrianFr07823616

Search Engine Journal

Here's how you can leverage Google's structured data markup helper to help attract website visitors. The post How To Use Google’s Structured Data Markup Helper appeared first on Search Engine Journal. SEO Tools

10 Best Social Media Scheduling Tools to Save Time in 2022


Social media scheduling tools are some of the most useful items in a social media manager’s toolbox, whether you work at a small startup or a multinational enterprise.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

TikTok Creator Fund: How it works and what to expect

Sprout Social

The concept of being a “creator” totally dominates TikTok. After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Oh, and don’t forget the billions of dollars in ad revenue.

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5 Best Practices for Industrial Web Design

Industrial Marketer

Much has changed in the industrial web design in the past two-plus years, driven mostly by the massive shift to digital research. So it’s no surprise that industrial buyers have high expectations when they visit your website.

Illuminating Data: How to Light Up Revenue in the Dark Funnel


We know that buyers conduct research at all stages of their buying journey. They look at product pages and dig through case studies, social media, and marketing content.

SEO And The CIO: 5 Search Concepts You Need To Know

Search Engine Journal

The CIO is an important ally to your SEO team. Introduce these 5 search concepts and align your relationship for a successful customer experience. The post SEO And The CIO: 5 Search Concepts You Need To Know appeared first on Search Engine Journal. Enterprise SEO SEO Strategy

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

Fundamentals: Create Content to Outpace Competition


Creating great content takes more than a knack for finding the right words. There’s an art to creating content that resonates with the right audiences, draws traffic, and drives conversions. Here’s a hint–this isn’t another exhaustive ‘complete guide to” post.

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7 Tips for Achieving the Optimum Email Database


While email marketing can produce tremendous returns, some care and attention is required to achieve the greatest results. Creating a successful email program depends on building and maintaining a high-quality email database, then having the discipline to maintain the database at its optimum level.

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Day in the Life of a Product Director


With AcuityAds’ Chuck Lee For Chuck Lee, working in product rests upon an axis of continuous improvement. It’s Chuck’s job to work cross-functionally with several teams to manage the product roadmap from discovery through build and go-to-market while also leading his own team.