Marketing Insider Group
JUNE 28, 2022
Retargeting vs. remarketing: are they different or the same? Which one is better? If you’re a marketer, it’s a debate you’ve likely heard before. Retargeting and remarketing are in fact different tactics, but the truth is the distinction between the two isn’t always clear.
Vision Edge Marketing
JUNE 28, 2022
T he current economic environment is concerning to us all. I n the midst of uncertainty, continuing to mak e clear-headed business decisions is exceedingly important.
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SendX
JUNE 28, 2022
The need for email marketing in the world of marketing cannot be overemphasized. customer support email templates email marketing templates for customer support
Webbiquity
JUNE 28, 2022
Guest post by Eleanor Hecks. Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
In this webinar, you will learn how a digital buying experience can maintain the feel of an in-person buying experience, how to leverage first-party data for better brand experiences, and how to achieve seamless marketing-to-sales handoffs at scale.
KoMarketing Associates
JUNE 28, 2022
Marketing and sales team alignment has become critical to organizational success. However, new research suggests that many teams are still facing challenges when it comes to getting on the same page to achieve key objectives.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Influitive
JUNE 28, 2022
What does it take for brands to have thriving customer advocates? Well, the common thread uniting these successful advocacy programs is that the companies driving them are all customer-obsessed. So, what does it actually take to be “customer-obsessed?”
Content Marketing Institute
JUNE 28, 2022
Your content program might slow down when everyone's on vacation. But don't get frustrated. Get busy on useful things you typically don't have time to do but will pay long-term benefits. Continue reading → Company News
Contently
JUNE 28, 2022
Two years ago, I’d never heard of triple-negative breast cancer (TNBC). Now, it’s part of my medical history, my Google search history, and—my personal story. In late September 2020, I sat in a large exam room, wearing a dark pink gown for the sixth time that month.
Industrial Marketer
JUNE 28, 2022
When it comes to running a business in the modern world, few things are more important than optimizing and streamlining the way your business interacts with technology.
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Intent signal data comes in two types: either companies or individuals signaling interest in products like yours. Which kind of data delivers more advantages to B2B marketers? It depends. Get this infographic to learn about the advantages of intent-based leads and how you can most effectively use both types of data.
Buffer
JUNE 28, 2022
💡 This piece was a collaborative effort between me and Tamilore. The first-ever Pride parade – also known as the Christopher Street Liberation Day March – occurred in New York in June 1970 during the one-year anniversary of the Stonewall Riots.
Litmus
JUNE 28, 2022
If you’re a marketer, you’ve probably heard this message more than once: personalization is a customer expectation. McKinsey reports that 71% of customers now expect companies to deliver a personalized interaction.
Visitor Queue
JUNE 28, 2022
Properly managing your leads can help you convert more leads into paying customers. But, we all know that it’s not as easy as it sounds to generate qualified leads, and guide them through your sales funnel to the point of conversion.
Sprout Social
JUNE 28, 2022
The concept of being a “creator” totally dominates TikTok. After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Oh, and don’t forget the billions of dollars in ad revenue.
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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.
Search Engine Journal
JUNE 28, 2022
Here's how you can leverage Google's structured data markup helper to help attract website visitors. The post How To Use Google’s Structured Data Markup Helper appeared first on Search Engine Journal. SEO Tools
Unbounce
JUNE 28, 2022
More people are shopping online than ever before. Online sales are expected to make up 22.3% of retail sales overall by 2023. A big part of ecommerce is using social media to engage audiences and build an authentic brand.
DivvyHQ
JUNE 28, 2022
Looking for an editorial calendar template to coordinate your content team’s production? Perhaps instead of a "template", you actually need a full-blown content calendar platform.
BrandMaker Blog
JUNE 28, 2022
One of the most important aspects of any go-to-market (GTM) strategy is ensuring that your offering is properly positioned. Getting this right from the get-go helps bring in qualified customers who understand the value of your product/service and are hungry to buy!
Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller
In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.
Search Engine Journal
JUNE 28, 2022
The CIO is an important ally to your SEO team. Introduce these 5 search concepts and align your relationship for a successful customer experience. The post SEO And The CIO: 5 Search Concepts You Need To Know appeared first on Search Engine Journal. Enterprise SEO SEO Strategy
Optinmonster
JUNE 28, 2022
Looking for the best live search WordPress plugin for your business? Live search plugins show instant search results as soon as you type in the keyword without reloading the page.
Outreach
JUNE 28, 2022
We know that buyers conduct research at all stages of their buying journey. They look at product pages and dig through case studies, social media, and marketing content.
Hootsuite
JUNE 28, 2022
Social media scheduling tools are some of the most useful items in a social media manager’s toolbox, whether you work at a small startup or a multinational enterprise.
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
In this webinar, financial services marketing professionals will teach you how to refocus your marketing efforts on a digital-first client experience by humanizing visits to your website, boosting the effectiveness of your client-facing teams.
Oktopost
JUNE 28, 2022
Marketing is a critical function for a B2B organization of any size. Whether there are five employees or 50,000, businesses must master how to connect and engage potential customers.
SWZD
JUNE 28, 2022
Hybrid events are the future of event marketing. Find out how B2B marketers can combine in-person and virtual events to deliver better ROI and engagement. Blogs Digital Events Events
SendGrid
JUNE 28, 2022
Understanding the customer lifecycle can help you execute perfect emails at each stage. Learn more about the customer lifecycle and how to include it in your email marketing. The post Customer Lifecycle Marketing: Email, Stages & Automation appeared first on SendGrid. Email Marketing
Televerde
JUNE 28, 2022
Customer service automation can relieve overburdened customer service agents and speed up service times. With benefits like this, adding automated service options to your customer support team is usually an easy choice to make.
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What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.
Industrial Marketer
JUNE 28, 2022
Much has changed in the industrial web design in the past two-plus years, driven mostly by the massive shift to digital research. So it’s no surprise that industrial buyers have high expectations when they visit your website.
Search Engine Journal
JUNE 28, 2022
Discover five essential ways how you should optimize your ecommerce website for maximum exposure and ROI. The post Drive Online Sales With These 5 Search Optimizations appeared first on Search Engine Journal. Ecommerce SEO
SEMrush
JUNE 28, 2022
As an agency, relying on referrals and expecting business growth is an oxymoron. Referrals are great sources of leads. But they aren’t predictable. Here are five unique ways to market your own agency and create predictable growth. Agencies
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