Tue.Jun 28, 2022

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Retargeting vs. Remarketing: What’s The Difference?

Marketing Insider Group

Retargeting vs. remarketing: are they different or the same? Which one is better? If you’re a marketer, it’s a debate you’ve likely heard before. Retargeting and remarketing are in fact different tactics, but the truth is the distinction between the two isn’t always clear.

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How to Avoid Suboptimal Decisions in Times of Economic Uncertainty

Vision Edge Marketing

T he current economic environment is concerning to us all. I n the midst of uncertainty, continuing to mak e clear-headed business decisions is exceedingly important.

Analysis 207

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4 Effective Email Marketing Templates for Customer Support


The need for email marketing in the world of marketing cannot be overemphasized. customer support email templates email marketing templates for customer support

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Why Your B2B Marketing Should Feature Case Studies


Guest post by Eleanor Hecks. Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

In this webinar, you will learn how a digital buying experience can maintain the feel of an in-person buying experience, how to leverage first-party data for better brand experiences, and how to achieve seamless marketing-to-sales handoffs at scale.

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Report: Marketers Failing to Align with Sales and Customer Success Teams

KoMarketing Associates

Marketing and sales team alignment has become critical to organizational success. However, new research suggests that many teams are still facing challenges when it comes to getting on the same page to achieve key objectives.

More Trending

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Signs of a Customer-Obsessed Company


What does it take for brands to have thriving customer advocates? Well, the common thread uniting these successful advocacy programs is that the companies driving them are all customer-obsessed. So, what does it actually take to be “customer-obsessed?”

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Summer Lull? Make It a Productive Time To Improve Your Content Marketing

Content Marketing Institute

Your content program might slow down when everyone's on vacation. But don't get frustrated. Get busy on useful things you typically don't have time to do but will pay long-term benefits. Continue reading → Company News

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When Data Meets Story: 4 Ways Storytelling Powers Health Tech Platforms and Saves Lives


Two years ago, I’d never heard of triple-negative breast cancer (TNBC). Now, it’s part of my medical history, my Google search history, and—my personal story. In late September 2020, I sat in a large exam room, wearing a dark pink gown for the sixth time that month.

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Why SEO for Manufacturing Companies Is So Important

Industrial Marketer

When it comes to running a business in the modern world, few things are more important than optimizing and streamlining the way your business interacts with technology.

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Contact vs. Company Intent Signal Data

Intent signal data comes in two types: either companies or individuals signaling interest in products like yours. Which kind of data delivers more advantages to B2B marketers? It depends. Get this infographic to learn about the advantages of intent-based leads and how you can most effectively use both types of data.

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How 6 LGBTQ+-Owned Businesses Celebrated Pride Month on Social Media


💡 This piece was a collaborative effort between me and Tamilore. The first-ever Pride parade – also known as the Christopher Street Liberation Day March – occurred in New York in June 1970 during the one-year anniversary of the Stonewall Riots.

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Personalization in Email Marketing Has to Include Strategy 


If you’re a marketer, you’ve probably heard this message more than once: personalization is a customer expectation. McKinsey reports that 71% of customers now expect companies to deliver a personalized interaction.

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10 Best Lead Management Systems You Need to Consider

Visitor Queue

Properly managing your leads can help you convert more leads into paying customers. But, we all know that it’s not as easy as it sounds to generate qualified leads, and guide them through your sales funnel to the point of conversion.

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TikTok Creator Fund: How it works and what to expect

Sprout Social

The concept of being a “creator” totally dominates TikTok. After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Oh, and don’t forget the billions of dollars in ad revenue.

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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How To Use Google’s Structured Data Markup Helper via @sejournal, @BrianFr07823616

Search Engine Journal

Here's how you can leverage Google's structured data markup helper to help attract website visitors. The post How To Use Google’s Structured Data Markup Helper appeared first on Search Engine Journal. SEO Tools

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8 Proven tactics to increase your social commerce sales


More people are shopping online than ever before. Online sales are expected to make up 22.3% of retail sales overall by 2023. A big part of ecommerce is using social media to engage audiences and build an authentic brand.

Tactics 101
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Editorial Calendar Templates: Pros, Cons, and What to Look For


Looking for an editorial calendar template to coordinate your content team’s production? Perhaps instead of a "template", you actually need a full-blown content calendar platform.

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GTM Advice for an Unpredictable World

BrandMaker Blog

One of the most important aspects of any go-to-market (GTM) strategy is ensuring that your offering is properly positioned. Getting this right from the get-go helps bring in qualified customers who understand the value of your product/service and are hungry to buy!

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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SEO And The CIO: 5 Search Concepts You Need To Know

Search Engine Journal

The CIO is an important ally to your SEO team. Introduce these 5 search concepts and align your relationship for a successful customer experience. The post SEO And The CIO: 5 Search Concepts You Need To Know appeared first on Search Engine Journal. Enterprise SEO SEO Strategy

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8 Best Live Search WordPress Plugins for Instant Gratification


Looking for the best live search WordPress plugin for your business? Live search plugins show instant search results as soon as you type in the keyword without reloading the page.

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Illuminating Data: How to Light Up Revenue in the Dark Funnel


We know that buyers conduct research at all stages of their buying journey. They look at product pages and dig through case studies, social media, and marketing content.

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10 Best Social Media Scheduling Tools to Save Time in 2022


Social media scheduling tools are some of the most useful items in a social media manager’s toolbox, whether you work at a small startup or a multinational enterprise.

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Maximizing Marketing Efforts: Benefits of Personalizing Online Experience

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

In this webinar, financial services marketing professionals will teach you how to refocus your marketing efforts on a digital-first client experience by humanizing visits to your website, boosting the effectiveness of your client-facing teams.

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10 Tips for Success with B2B Marketing on Twitter


Marketing is a critical function for a B2B organization of any size. Whether there are five employees or 50,000, businesses must master how to connect and engage potential customers.

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Five Ways Hybrid Events Can Deliver Better ROI and Engagement


Hybrid events are the future of event marketing. Find out how B2B marketers can combine in-person and virtual events to deliver better ROI and engagement. Blogs Digital Events Events

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Customer Lifecycle Marketing: Email, Stages & Automation


Understanding the customer lifecycle can help you execute perfect emails at each stage. Learn more about the customer lifecycle and how to include it in your email marketing. The post Customer Lifecycle Marketing: Email, Stages & Automation appeared first on SendGrid. Email Marketing

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Do You Need Customer Service Automation? Here’s How It Works


Customer service automation can relieve overburdened customer service agents and speed up service times. With benefits like this, adding automated service options to your customer support team is usually an easy choice to make.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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5 Best Practices for Industrial Web Design

Industrial Marketer

Much has changed in the industrial web design in the past two-plus years, driven mostly by the massive shift to digital research. So it’s no surprise that industrial buyers have high expectations when they visit your website.

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Drive Online Sales With These 5 Search Optimizations via @sejournal, @lorenbaker

Search Engine Journal

Discover five essential ways how you should optimize your ecommerce website for maximum exposure and ROI. The post Drive Online Sales With These 5 Search Optimizations appeared first on Search Engine Journal. Ecommerce SEO

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5 Ways to Market Your Agency And Get More Qualified Leads


As an agency, relying on referrals and expecting business growth is an oxymoron. Referrals are great sources of leads. But they aren’t predictable. Here are five unique ways to market your own agency and create predictable growth. Agencies

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