Tue.Jun 28, 2022

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Why Your B2B Marketing Should Feature Case Studies

Webbiquity

Guest post by Eleanor Hecks. Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. One obvious way to showcase that is through case studies of your clients and their successes.

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Report: Marketers Failing to Align with Sales and Customer Success Teams

KoMarketing Associates

Marketing and sales team alignment has become critical to organizational success. However, new research suggests that many teams are still facing challenges when it comes to getting on the same page to achieve key objectives. The Pedowitz Group recently partnered with Ascend2 to conduct “The RevOps Difference: How Revenue Operations Align Business Units to Drive Greater Revenue” report, and statistics indicated that just 36% of marketers believe the efforts, strategies, and goals of their market

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How to Avoid Suboptimal Decisions in Times of Economic Uncertainty

Vision Edge Marketing

T he current economic environment is concerning to us all. I n the midst of uncertainty, continuing to mak e clear-headed business decisions is exceedingly important. Let’s explore how to ensure stress due to the current economic situation doesn’t result in suboptimal decisions that may have long-term negative consequences. . Four Economic Indicators that C an Lead to Unsuccessful Business Decisi ons.

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4 Effective Email Marketing Templates for Customer Support

SendX

The need for email marketing in the world of marketing cannot be overemphasized.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Signs of a Customer-Obsessed Company

Influitive

What does it take for brands to have thriving customer advocates? Well, the common thread uniting these successful advocacy programs is that the companies driving them are all customer-obsessed. So, what does it actually take to be “customer-obsessed?” Last week, Lauren Turner – the Director of Global Customer Marketing at Qlik – walked us through […].

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Web3 Startup Hiring Survived the Pandemic. Is This the End?

Zoominfo

If the original incarnation of the Internet was Web 1.0, and the advent of social media was Web 2.0, then decentralized web technologies — commonly referred to as “Web3” — represent the next major shift in how people might soon access the web and online experiences. Like the giants of Web 2.0 before them, decentralized Web3 technology companies have attracted significant sums from investors.

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Summer Lull? Make It a Productive Time To Improve Your Content Marketing

Content Marketing Institute

Your content program might slow down when everyone's on vacation. But don't get frustrated. Get busy on useful things you typically don't have time to do but will pay long-term benefits.

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FlexJobs Review

The Daily Egg

The modern workforce prioritizes flexible working options more than ever. Busy parents want to balance parenthood with work, and solopreneurs want to. The post FlexJobs Review appeared first on The Daily Egg.

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How to turn the great buyer resignation into B2B career opportunities

Martech

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. This is no small task, especially when B2B buyers, barraged by untimely automated messages, random cold calls and lackluster outreach from both sales and marketing, are opting out of vendor conversations.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Corel WordPerfect Review

The Daily Egg

Corel’s WordPerfect is an all-in-one office suite solution designed to help you produce high-quality work with features for personal productivity and flexible. The post Corel WordPerfect Review appeared first on The Daily Egg.

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How To Use Google’s Structured Data Markup Helper via @sejournal, @BrianFr07823616

Search Engine Journal

Here's how you can leverage Google's structured data markup helper to help attract website visitors. The post How To Use Google’s Structured Data Markup Helper appeared first on Search Engine Journal.

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Webinar: Grow revenue streams through web accessibility and compliance

Martech

1 out of 4 people in the U.S. lives with some type of disability. Because consumers are online now more than in previous years, your clients’ websites must be accessible to everyone. It’s not merely a matter of being compliant with the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG). It’s also good business—because web accessibility can deliver better results and enhance search engine optimization.

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TikTok Creator Fund: How it works and what to expect

Sprout Social

The concept of being a “creator” totally dominates TikTok. After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Oh, and don’t forget the billions of dollars in ad revenue. While the platform owes much of its booming growth to creators, TikTok regularly goes out of its way to acknowledge their impact.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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SEO And The CIO: 5 Search Concepts You Need To Know

Search Engine Journal

The CIO is an important ally to your SEO team. Introduce these 5 search concepts and align your relationship for a successful customer experience. The post SEO And The CIO: 5 Search Concepts You Need To Know appeared first on Search Engine Journal.

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Why SEO for Manufacturing Companies Is So Important

Industrial Marketer

When it comes to running a business in the modern world, few things are more important than optimizing and streamlining the way your business interacts with technology. One of the key ways this is achieved is through search engine optimization, or SEO, which will increase sales, draw more traffic and attention to your website, and. Read more » The post Why SEO for Manufacturing Companies Is So Important appeared first on Industrial Marketer.

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How To Empower Transgender Employees To Be Their Authentic Selves

Salesforce Marketing Cloud

August Scott knew her life would change that day in February when she took a deep breath and published an especially personal post on LinkedIn. But she may not have realized how much her words would affect other people’s lives, too. In that post, which has since gone viral, Scott announced she had begun her gender transition journey and her pronouns are she/her.

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Customer Lifecycle Marketing: Email, Stages & Automation

SendGrid

Understanding the customer lifecycle can help you execute perfect emails at each stage. Learn more about the customer lifecycle and how to include it in your email marketing. The post Customer Lifecycle Marketing: Email, Stages & Automation appeared first on SendGrid.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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10 Best Lead Management Systems You Need to Consider

Visitor Queue

Properly managing your leads can help you convert more leads into paying customers. But, we all know that it’s not as easy as it sounds to generate qualified leads, and guide them through your sales funnel to the point of conversion. By using one of the best lead management systems mentioned on this list, your […]. The post 10 Best Lead Management Systems You Need to Consider appeared first on Visitor Queue Blog | Identify Website Traffic.

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Do You Need Customer Service Automation? Here’s How It Works

Televerde

Customer service automation can relieve overburdened customer service agents and speed up service times. With benefits like this, adding automated service options to your customer support team is usually an easy choice to make. However, there is also the risk of relying too much on technology and losing the human touch that most customers want. This article will explore what customer service automation is, its benefits and drawbacks, and how it could work with your customer service needs.

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Personalization in Email Marketing Has to Include Strategy 

Litmus

If you’re a marketer, you’ve probably heard this message more than once: personalization is a customer expectation. McKinsey reports that 71% of customers now expect companies to deliver a personalized interaction. Its data also shows that companies that excel at personalization generate 40% more revenue from those efforts. We’re huge proponents of personalization in email marketing here at Litmus.

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Marketers want better features from their martech solutions

Martech

Marketing organizations are still doing it. Ripping out martech solutions in favor of alternatives with better features, better integration capabilities and more data centralization. And that includes mission-critical solutions like marketing automation and CRM. The 2022 MarTech Replacement Survey showed a continuation of some of the trends detected in 2021.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Editorial Calendar Templates: Pros, Cons, and What to Look For

DivvyHQ

Looking for an editorial calendar template to coordinate your content team’s production? Perhaps instead of a "template", you actually need a full-blown content calendar platform. Regardless of which tool you choose, here are the must-have components so that your chosen solution is effective for your team.

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HubSpot customers paying 12% more than in 2021

Martech

HubSpot customers paid, on average, license fees of $11,000 annually in the first quarter of this year, according to the company’s first quarter financial statements. CEO Yamini Rangan with Executive Chairperson Brian Halligan. Photo credit: HubSpot. Average subscribers paid 12% more in 2022 than in 2021. The company attributed the increase to existing customers adding capabilities to their marketing automation instances and the growth of enterprise-level customers. .

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GTM Advice for an Unpredictable World

BrandMaker Blog

One of the most important aspects of any go-to-market (GTM) strategy is ensuring that your offering is properly positioned. Getting this right from the get-go helps bring in qualified customers who understand the value of your product/service and are hungry to buy! With COVID not yet in our rearview mirror and a possible recession looming, marketers are being forced to accept that the market is ever-changing, and customer needs are changing with them.

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Arming Your Team for the Future of B2B Marketing with Leadspace ABM

Leadspace

In a recent report by Forrester regarding the future of B2B marketing, Forrester indicated that B2B marketers are going to need to step up their game to meet marketing’s new challenge. Significant changes in buyer behavior, evolving business models, and technological advances in conjunction with a global pandemic are forcing an evolution in B2B marketing.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Providing Vital Insights into Niche Customer Groups

PureB2B

One of the biggest challenges in B2B marketing is breaking down your audience to ensure you address the entirety of your buyer persona. Why? First off, it’s easier to engage and build value with the highest quality groups of customers. Second, niche customer groups tend to be indirectly motivated by your marketing efforts. Therefore, to really drive conversions from these types of buyers, you’ll need to market to their peers within the same decision-making group.

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5 Hybrid Sales Strategies to Leverage in 2022, According to Dropbox's VP of Sales

Hubspot

There are a few major benefits of hybrid selling. For one, it provides your employees with flexibility and autonomy to work where they'd prefer. It also has major economic benefits from a cost of sales perspective — for instance, rather than paying for each sales rep to travel to meet in-person with buyers, plenty of selling can now be done virtually.

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The Ultimate Guide to Landing Pages

Benchmark Email

There are many reasons businesses cultivate an online presence, but probably the most important is to generate and convert leads. If you aren’t creating landing pages to help you take advantage of all the website traffic you receive, then you’re missing out on tons of opportunities to generate more revenue. When you spend so much… The post The Ultimate Guide to Landing Pages appeared first on Benchmark Email.