KoMarketing Associates

MARCH 23, 2022

As B2B marketers expand their budgets to improve upon demand generation, new research suggests that implementing an omnichannel strategy may be the key to success. HipB2B recently partnered with Ascend2 to publish “The State of Demand Generation” report, and statistics indicated that only 25% of B2B marketers are currently leveraging omnichannel marketing tactics, and just 11% have an official omnichannel strategy in place that is measurable across all channels.

Marketing Report 254

Marketing Report B2B Marketing Positioning Budget Programs 254

SendX

MARCH 23, 2022

According to a FlexJobs report, remote working has grown by more than 159% since 2005. This growth can be attributed to advancements in technology, improvement in internet connectivity, and availability of various communication services. Today, at least 50% of millennials prefer working as freelancers to enjoy the perks of working remotely and on their own terms.

Practices 195

Practices Best Practices Service 195

Search Engine Journal

MARCH 23, 2022

An optimized Google Business Profile helps local customers find you. Check out these tips for boosting your GBP presence and turning more searchers into customers. The post 4 Quick Tips To Boost Your Google Business Profile Visibility appeared first on Search Engine Journal.

Ideal Customer Profiles 141

Ideal Customer Profiles Profiling Google Tips 141

The Daily Egg

MARCH 23, 2022

Pipedrive is a full-service sales platform that helps around 100,000 businesses grow their revenue with precision. Visualize your sales process in this. The post Pipedrive Review appeared first on The Daily Egg.

Service 126

Service Process Business 126

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Only B2B

MARCH 23, 2022

Performing in-depth research, constructing ideal customer profiles (ICPs) and buyer personas (BPs), hand-picking leads, creating personalized content for a multichannel outreach, calling, emailing, tracking various KPIs, performing analysis, and finally starting all over again are all part of the B2B outbound lead generation process. But wait, did we leave something out?

Sales Management 118

Sales Management B2B Sales Ideal Customer Profiles Top of Funnel 118

Search Engine Journal

MARCH 23, 2022

WordPress SEO plugin Rank Math bug generates duplicate sitemaps. The post Rank Math WordPress Plugin Duplicate Sitemap Bug appeared first on Search Engine Journal.

SEO 113

SEO Generation 113

Martech

MARCH 23, 2022

InMobi is releasing Meson, a global independent SaaS mediation platform. Publishers can white label Meson, using it as an in-house solution. Mobile ad mediation helps to set-up, manage, and monitor different ad networks in one place. Meson lets publishers own and manage their data as well as control each aspect of monetization, user experience and linkage to user acquisition.

Paid Search Agency 99

Paid Search Agency Ads Ad Exchange Work Management 99

Search Engine Journal

MARCH 23, 2022

Google launches a third product review algorithm update in search results, which builds off of the product review updates introduced last year. The post New Google Algorithm Update Aimed At Product Reviews appeared first on Search Engine Journal.

Google 98

Google Product Ad Building SEO 98

Martech

MARCH 23, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and never say never. What makes emerging technologies so exciting in martech is that there’s no surefire way to know how the story will end.

Conference 99

Conference Marketing & Strategy Internet Marketing Newsletter 99

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Benchmark Email

MARCH 23, 2022

Stellar customer service retains customers and allows you to tap into more value from them. It helps build a loyal following around your business and recoup customer acquisition costs. In fact, recent data show that 93% of customers will buy more if you offer remarkable customer service. While it may seem that maintaining adequate customer… The post 5 Tips for Better Customer Support appeared first on Benchmark Email.

Tips 98

Tips Advertising Benchmark Acquisitions Cost 98

Televerde

MARCH 23, 2022

The business world has a diversity, equity and inclusion problem. And grass is green, water is wet and you’re thinking “tell me something I don’t know.” It’s obvious that there is still a lot of work to be done on DE&I, despite many improvements over the last 20 years. DE&I initiatives are finally starting to become a core part of business strategy.

Communities 98

Communities Practices Organization Thought Leadership 98

Martech

MARCH 23, 2022

Image of base NFT for 2023 Acura Integra promotion. Image: Acura. This week Acura opened a virtual showroom on the 3D platform Decentraland to promote the 2023 Acura Integra and raise brand awareness among new customers using a multi-tiered NFT strategy. There is also an opportunity for customers to reserve one of the new automobiles, backed by exclusive NFT perks and experiences.

First-Mover Advantage 98

First-Mover Advantage Paid Search Agency User-Generated Content Communities 98

ScanmarQED

MARCH 23, 2022

For those of you who aren’t familiar with nested models, they are a system of models used to represent an interactive relationship between independent drivers and multiple connected KPIs. For example, TV advertising and Paid Search might both lead to an increase in sales, but TV advertising might also boost the performance of Search. With nested thinking, we recognize that TV has a direct effect on sales as well as an indirect effect (by driving up Search).

Lead Ranking 98

Lead Ranking Allocation Forecasting Top of Funnel 98

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

ClickDimensions

MARCH 23, 2022

The days when it was virtually impossible to measure social media in general, and employee advocacy ROI specifically, are long gone. With the right methodology and supporting tools, you can quantify the impact of your employee advocacy program , just as you do for any other B2B marketing channel. Here’s how to get started measuring and maximizing your employee advocacy ROI.

ROI 98

ROI Paid Social Agency Buyer Personas Sales Cycle 98

Search Engine Journal

MARCH 23, 2022

The new Related Search for Content feature is now available for AdSense customers. Learn about the benefits, requirements and how to get started. The post New Related Search Feature For AdSense Is Introduced appeared first on Search Engine Journal.

Adsense 97

Adsense Features Content 97

Content Marketing Institute

MARCH 23, 2022

Tech marketers have a good handle on content marketing, according to the latest CMI research. But that doesn’t mean they’ve avoided the challenges and growing pains experienced by their colleagues in other industries.

Research 98

Research Content Paid Search Agency Marketing 98

Heinz Marketing

MARCH 23, 2022

By? Cameron Katoozi , Marketing Consultant at Heinz Marketing. Working at Heinz Marketing has been a blast. It’s almost been one full year here, and I have learned so much as I have adapted to a virtual workstyle. Over the last year of working remotely, I’ve had to make some major work and lifestyle changes which have helped me succeed and has lead me to where I am now.

Work Management 107

Work Management Tools Deliverability Social Media 107

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Martech

MARCH 23, 2022

Lately, there has been a fair number of headlines advocating for cleaner CRM data. It’s true that more flawless CRM data leads to successful personalization marketing. And while most would agree on why you should clean your CRM data, there are divergent views on the how. Too many of the articles recommend batch cleansing and periodic hygiene practices.

CRM 95

CRM Ideal Customer Profiles Marketing Management Intent 95

Search Engine Journal

MARCH 23, 2022

The newly announced integration of Google Analytics 4 and Search Ads 360 provides valuable insights and data sharing between the two platforms. The post New Integration For GA4 And Search Ads 360 appeared first on Search Engine Journal.

Ads 95

Ads Analytics Google 95

DivvyHQ

MARCH 23, 2022

Considering the average website visitor spends only a few seconds on your web page deciding whether to stay or leave, you need to grab their attention QUICK! Is your content doing that? A quick look at your "average time on page" metric can answer that question. But what if the answer is no? How can you improve time on page and overall content engagement?

Tips 93

Tips Spending Marketing Websites Dwell 93

Anyword

MARCH 23, 2022

In this post, we will talk about how you can gauge whether the content you write is engaging your audience before you publish it. There are plenty of tools out there that help you measure how well your copywriting performs after it’s been published. But how can you maximize your tone of voice/audience fit, writing style, copy length, or call-to-action before your content sees the light on the interwebs?

Copywriting 90

Copywriting Cost Per Click Tools Keywords 90

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

SendGrid

MARCH 23, 2022

Learn how to get more from your email and messaging channels. The Deliverability Insights and Messaging Insights dashboards are engaging and easy-to-follow dashboards to help you hit the mark with your marketing campaigns. The post Introducing Deliverability & Messaging Insights appeared first on SendGrid.

Deliverability 85

Deliverability Email Marketing Advertising Channels Campaigns 85

Search Engine Journal

MARCH 23, 2022

Save money and understand the expenses associated with attracting both new businesses and retaining loyal customers with these 5 Shopify Analytics report. The post Shopify Analytics: 5 Hidden Gems To Help Scale Your Revenue Growth appeared first on Search Engine Journal.

Analytics 84

Analytics Business Marketing 84

BOP Design

MARCH 23, 2022

Diversity and inclusivity are top of mind for many companies and brands, and with good reason. These aren’t simply buzzwords or fads. These are instrumental in shaping how a business functions and how that company and brand is perceived in the marketplace, by customers, prospects, employees, vendors, and partners. In a recent survey of HR leaders , Gartner discovered that diversity, equity, and inclusion (DEI) is a top priority for 2022.

Brand Identity 78

Brand Identity Branding Business Gartner 78

BrandMaker Blog

MARCH 23, 2022

With nearly two decades of experience working as a marketing strategist/advisor for agencies, Lisa Cole joined Faro Technologies as VP of corporate marketing in fall of 2019, setting out to bring consistency, alignment, and structure to a highly complex marketing organization. Spoiler alert: That’s exactly what she accomplished (and a whole lot more).

Paid Search Agency 75

Paid Search Agency Planning Advertising Agencies Ad Agencies 75

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Oktopost

MARCH 23, 2022

Employee advocacy is probably already on your radar. You know that it’s important, but it’s probably on your “nice-to-have” or “someday” list. It might seem like you don’t have the bandwidth to implement a great employee advocacy program with all the other things you’re doing. But I’m here to tell you that you can do this. It doesn’t have to be difficult, or time-consuming—and I’m going to show you how.

Bandwidth 62

Bandwidth Ad Building Ad Frequency Paid Search Agency 62

Strategic-IC

MARCH 23, 2022

ABM is a journey with many twists and turns. There is much learning to be had on this journey which makes for a better ABM strategy and better ABMers. In a recent episode of Let’s talk ABM, I had the pleasure of sitting down with Showpad ’s Marketing Programs Manager (UK & Nordics), Becks Powell , to discuss how to build that initial ABM roadmap.

Account Based Marketing 62

Account Based Marketing ABM Ad Building Tips 62

Albert

MARCH 23, 2022

The digital marketing landscape is changing quickly, and ad agencies need to adapt if they want to stay relevant. The post How to Choose Your Agency Partner appeared first on Albert.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Relevance 52