Pam Didner
APRIL 2, 2021
Facebook. Twitter. LinkedIn. What is content marketing? What are the Different Types of Content Marketing. What are the Benefits of Content Marketing. What is a Content Marketing Strategy. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. How to Measure Content Marketing. How is a Content Marketing Team Structured. How Will Content Marketing Change in 2021.
The ABM Agency
APRIL 2, 2021
Reading Time: 3 minutes. Digital automation and target ID tactics, such as a progression toward advanced use of cookies and other similar technologies, have transformed the advertising industry. A major trend in recent years has been using programmatic advertising , which is automatic bidding and buying digital media ads to pursue a specific consumer target. .
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Outreach
APRIL 2, 2021
Sales engagement is at the top of everyone’s priority list — from sales managers to Chief Revenue Officers — and organizations are investing in it, now more than ever. Roughly 90 percent of sales leaders plan to invest in technologies and methodologies to help sellers better engage with prospects and customers, according to Gartner (formerly TOPO), a research and advisory company for sales and marketing executives.
SWZD
APRIL 2, 2021
From the many inbound and outbound marketing tactics available to B2B marketers, programmatic advertising has always been a popular choice because of its ability to balance the twin aspects of scale and targeting, while also offering something for each stage of the funnel.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
The Daily Egg
APRIL 2, 2021
When you can’t keep track of project details and your team feels scattered, it’s time to try project management software. Often this is a business investment, but if you’re not ready to buy, you can take advantage of plenty of free options. We reviewed the best free project management software solutions available and put them […]. The post Best Free Project Management Software appeared first on The Daily Egg.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Daily Egg
APRIL 2, 2021
To determine the best social CRM, we spent hours looking through the options on the market, comparing the most useful social customer relationship management features, and looking through packages and price points. Needless to say, the competition is fierce. But in the end, our Eggsperts concluded the best social CRM for most people is Sprout […].
Search Engine Journal
APRIL 2, 2021
Google and Microsoft Bing satisfy the informational needs of millions each day. What do you need to know to optimize for each one? The post Google vs. Microsoft Bing: A Detailed Comparison of Two Search Engines via @wburton27 appeared first on Search Engine Journal.
Content Marketing Institute
APRIL 2, 2021
A popular brand-funded magazine gets cut. An email error creates an accidental community. And marketers fear they’ve maxed out their audience’s digital attention spans. But the lessons to take from these examples might surprise you. Continue reading → The post Traffic Soared but Funding Disappeared (Plus Other Content Marketing Surprises of the Week) appeared first on Content Marketing Institute.
The Daily Egg
APRIL 2, 2021
They say a picture is worth a thousand words, which is why several web professionals prioritize including images in a website’s design and content. After all, visual appeal is important. But there’s a catch. Adding too many unoptimized images to your website can slow downloading speeds, which, in turn, can make your site visitors go […]. The post The Beginner’s Guide to Website Images appeared first on The Daily Egg.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Oktopost
APRIL 2, 2021
LinkedIn is known worldwide as the professional social media platform, where individuals and businesses can network and connect. More concerned with business than cat videos or politics, it is the perfect B2B marketing platform. LinkedIn’s impressive user list of over 30 million companies is a target-rich environment for savvy marketers. One reason for LinkedIn’s increasing popularity is that B2B marketers use it for lead generation.
The Daily Egg
APRIL 2, 2021
Looking for a customer management tool that integrates into your Gmail inbox? There are lots of CRM options available, but not all of them integrate with the most popular email app on the internet. So, we went on a quest to find the best Gmail CRM tool to help you stay on top of your […]. The post Best CRM for Gmail appeared first on The Daily Egg.
Hubspot
APRIL 2, 2021
To consider the potential payoff of product diversification, let's start with an example. Lululemon, an athletic apparel company, was founded in 1998 with one core product : yoga clothing for women. If you've been to a store recently, you've likely seen how far beyond women's yoga-clothing Lululemon has grown. For instance, my brother now buys all his button-down shirts and work pants from Lululemon.
seo.co
APRIL 2, 2021
Deciding on a domain name can be a lot of work and something that you’re likely to put your heart and soul into if it’s for your business or a passion project. Imagine it, sitting down thinking, scribbling ideas, hours’ worth of thoughts, all to craft the perfect domain name. Then BAM! That domain name isn’t available and you’re left figuring out what to do.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
ClearVoice
APRIL 2, 2021
What is cost per impression? Cost per impression (CPI) is the expense an organization incurs every time its ad is displayed to a potential customer. Measuring cost per impression helps marketers decide if a given ad campaign is reaching a large enough audience to justify the expense. When you’re investing money in an ad campaign to market your business, you need to know whether or not your investment will pay off.
Hubspot
APRIL 2, 2021
Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? The answer is media buyers. When a brand gets a marketing budget, a portion of that typically goes to paid advertising. That's where media buying comes in. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today.
ClearVoice
APRIL 2, 2021
What is brand loyalty? Brand loyalty is the act of repeatedly purchasing goods and services from the same provider. Companies can cultivate brand loyalty by giving customers a reason to return time after time. Do you regularly visit the same coffee shop? Or order from the same pizza parlor multiple times each month? You might get your groceries from the same grocery store each week, gas from the same gas station, and clothing from your favorite retailer.
Optinmonster
APRIL 2, 2021
Do you want to learn how to create a WordPress sidebar contact form in under 5 minutes? Contact forms are an excellent way to encourage your site’s visitors to reach out to you. And adding that contact form to the sidebar of your website makes your offer even more accessible. But let’s be honest: you’re juggling a million tasks and can barely find the time for lunch.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ClearVoice
APRIL 2, 2021
What is benchmarking? Benchmarking is the practice of regularly comparing various performance metrics in order to continually improve performance. A benchmark is the standard by which performance is measured. . The term benchmarking is used broadly in business, often to describe the process of measuring one thing against another to establish a standard acceptable value.
Moz
APRIL 2, 2021
Join guest host Britney Muller in the third and final installment of her link building series, as she walks through the do's and don’ts of link building outreach in 2021.
ClearVoice
APRIL 2, 2021
What is the sales cycle? The sales cycle includes all the activities that a company performs when selling products or services to prospects. It provides a framework for organizations and sales professionals to understand where prospects are in the process of becoming a customer. . Successful businesses need a steady influx of new customers to thrive and grow.
Litmus
APRIL 2, 2021
By now, you’ve likely encountered your fair share of emails, articles, and ads that contain some mention of “unprecedented times,” “the new normal,” or other variations on the dramatic shift of work over the course of the last year. Every company and organization approached these sudden pivots differently, but we all shared the challenge of addressing these broad-scale shifts or risk being left behind.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Parse.ly
APRIL 2, 2021
I had the opportunity to speak at AdWeek’s 2021 Elevate Performance marketing conference. The overarching theme: In a year that’s been marked by an acceleration of personalized, targeted marketing via innovations in mar tech, brand marketers are leveraging tools and platforms to optimize product awareness, build their brands and engage directly with customers.
LeadsRX
APRIL 2, 2021
Kyle Hjelmeseth is an industry pioneer pushing forward a lot of the new strategies and tactics in influencer marketing. We’ve brought him on the show to talk about how influencer marketing can be applied to enterprise businesses, as well as direct to consumer businesses, B2B businesses, and everything in between. Connect with Kyle online: [link] [link] [link].
Method and Metric
APRIL 2, 2021
A common mistake made by most business owners is being too intimidated to use Google Analytics because they believe it is too complicated to use. Don’t be scared! Learning the system is ‘surprisingly’ easy and user-friendly and easier to set up than you think. Once you are good to go, Google Analytics provides information that is chock-full of value when it comes to your online presence and website performances. .
Parse.ly
APRIL 2, 2021
I had the opportunity to speak at AdWeek’s 2021 Elevate Performance marketing conference. The overarching theme: In a year that’s been marked by an acceleration of personalized, targeted marketing via innovations in mar tech, brand marketers are leveraging tools and platforms to optimize product awareness, build their brands and engage directly with customers.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Data Cleaning/CRM Appending
APRIL 2, 2021
Digitization and technological explosion has revolutionized every industry and has shown a new path to businesses to please their existing and potential buyers. Interactive media and customer analytics and intelligence can incredibly enhance your relationship with your audience. Facilities such as data scrubbing, data scraping play a critical role in detailed persona research and product […].
Content4Demand
APRIL 2, 2021
Our content strategy team made you a mixtape with highlights from some of their favorite sessions, so you can go backstage with the marketing thought leaders who headlined our favorite B2B event of the year, the B2B Marketing Exchange. While you’re still feeling groovy, I’d like to point you to a worthy cause the B2BMX team rallied around at this year’s digital event.
ClearVoice
APRIL 2, 2021
What is Google AMP? Google AMP, short for Accelerated Mobile Pages, is a web component framework meant to improve the mobile browsing experience. Pages built with AMP load significantly faster on mobile than their non-AMP equivalents. Mobile has knocked desktop off its pedestal. On the first of July 2019, Google switched to mobile-first indexing. The Googlebot now predominantly uses the mobile version of your website for indexing and ranking.
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