Fri.Apr 02, 2021

The Ultimate Content Marketing Guide

Pam Didner

Facebook. Twitter. LinkedIn. What is content marketing? What are the Different Types of Content Marketing. What are the Benefits of Content Marketing. What is a Content Marketing Strategy. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO.

What’s the Difference Between B2B and B2C Programmatic Advertising?

The ABM Agency

Reading Time: 3 minutes. Digital automation and target ID tactics, such as a progression toward advanced use of cookies and other similar technologies, have transformed the advertising industry.

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The Top Sales Engagement Challenges and How to Overcome Them


Sales engagement is at the top of everyone’s priority list — from sales managers to Chief Revenue Officers — and organizations are investing in it, now more than ever.

How Khe Hy grew his list to 27,000+ subscribers and built his dream business


Showing up for your audience consistently for years on end is easier said than done. You hear about how it will help you earn a living as a creator, but no one tells you: How long it will take you to see results. How to connect with the right people.

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11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

How to Make a WordPress Sidebar Contact Form (the Easy Way)


Do you want to learn how to create a WordPress sidebar contact form in under 5 minutes? Contact forms are an excellent way to encourage your site’s visitors to reach out to you. And adding that contact form to the sidebar of your website makes your offer even more accessible.

More Trending

Traffic Soared but Funding Disappeared (Plus Other Content Marketing Surprises of the Week)

Content Marketing Institute

A popular brand-funded magazine gets cut. An email error creates an accidental community. And marketers fear they’ve maxed out their audience’s digital attention spans. But the lessons to take from these examples might surprise you.

Delivering Episode 39: Takeaways from the Future of Marketing Panel


In this episode of Delivering, host Jason Rodriguez looks at a recent panel on the future of marketing, digging into insights from marketing leaders from Litmus, Salesforce, and Epsilon, and discussing why getting good at collaboration will be increasingly important for marketers to be successful.

A Marketer's Short & Sweet Guide on Diversification


To consider the potential payoff of product diversification, let's start with an example. Lululemon, an athletic apparel company, was founded in 1998 with one core product : yoga clothing for women.

Happy customers make us blush: Litmus earns 2021 TrustRadius Top Rated award, among others


We’re thrilled to announce that we’ve earned the 2021 TrustRadius Top Rated Badge in the Email Marketing category for the second year in row. And we’re honored to also be recognized through G2 Crowd as a Leader in Email Marketing for the past four quarters.

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Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

How to Get Backlinks in 2021 [Series Part 3: Outreach]


Join guest host Britney Muller in the third and final installment of her link building series, as she walks through the do's and don’ts of link building outreach in 2021

The Future of Marketing Panel–The 2020 Changes That Are Here to Stay: Webinar Recording & Takeaways


By now, you’ve likely encountered your fair share of emails, articles, and ads that contain some mention of “unprecedented times,” “the new normal,” or other variations on the dramatic shift of work over the course of the last year.

The LinkedIn Analytics That Matter for B2B Marketing


LinkedIn is known worldwide as the professional social media platform, where individuals and businesses can network and connect. More concerned with business than cat videos or politics, it is the perfect B2B marketing platform.

All Parties Welcome: How combining 1st & 3rd party intent data paints the full picture


With over 60% of the buyer’s journey complete before the customer makes the initial hand raise with sales, organizations can be left in the dark on a buyer’s purchase intent well before the buyer’s initial interest.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The ABM Essentials- The Overview, Benefits and How to Implement It


Recently, many people have been talking about account-based marketing thanks to the buzz created by bloggers, marketers and market research firms in the digital marketing world.

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6 Alternatives When Your Domain Name Isn’t Available

Deciding on a domain name can be a lot of work and something that you’re likely to put your heart and soul into if it’s for your business or a passion project. Imagine it, sitting down thinking, scribbling ideas, hours’ worth of thoughts, all to craft the perfect domain name.

Speed to Lead: Speed is the Key to Lead Conversion


Speed-to-lead metrics regularly prove the faster you respond to leads, the more likely you are to guide them through the funnel and eventually convert. If your leads encounter delays – even short ones – you run the risk you’ll lose them forever. .

Leads 60

Media Buying 101: What It Is and How It Works [+15 Platforms to Use]


Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? The answer is media buyers. When a brand gets a marketing budget, a portion of that typically goes to paid advertising. That's where media buying comes in.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

7 Lessons From Leading SEO at a Digital Marketing Agency via @Stevenvvessum

Search Engine Journal

Leading SEO at a digital marketing agency or growing an agency of your own can be risky. These lessons can help you out. The post 7 Lessons From Leading SEO at a Digital Marketing Agency via @Stevenvvessum appeared first on Search Engine Journal. Careers & Education SEO

Personal: Going to the Chernobyl reactor

Eloqua Tips and Tricks

Personal: Going to the Chernobyl reactor. This post has loads of videos and photos! It is also very personal to me but I still want to share it with you. If you haven't heard about what happened in Chernobyl click here.

Google vs. Microsoft Bing: A Detailed Comparison of Two Search Engines via @wburton27

Search Engine Journal

Google and Microsoft Bing satisfy the informational needs of millions each day. What do you need to know to optimize for each one? The post Google vs. Microsoft Bing: A Detailed Comparison of Two Search Engines via @wburton27 appeared first on Search Engine Journal. Digital Experience SEO

International Business Times: True Influence® Warns B2B Marketers Not to Get Fooled by Bad Data


PRINCETON, N.J., April 1, 2021 /PRNewswire/ — As the saying goes, “Fool me once, shame on you. Fool me twice, shame on me.”

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

10 Common Google Analytics and Tracking Mistakes

Method and Metric

A common mistake made by most business owners is being too intimidated to use Google Analytics because they believe it is too complicated to use. Don’t be scared! Learning the system is ‘surprisingly’ easy and user-friendly and easier to set up than you think.

Martech Cube: True Influence® Warns B2B Marketers Not to Get Fooled by Bad Data


This April Fool’s Day the joke is on marketers who ignore the importance of quality, accurate data. As the saying goes, “Fool me once, shame on you. Fool me twice, shame on me.”

How Marketers Can Use SaaS Trends to Optimize Product Messaging Pages

Unbound B2B

Introduction. Product messaging is one of the most critical aspects of any marketing, including B2B. It’s among the top strategies that businesses use to differentiate themselves from the competition.

MarTech Series: True Influence® Warns B2B Marketers Not to Get Fooled by Bad Data


This April Fool’s Day the joke is on marketers who ignore the importance of quality, accurate data. As the saying goes, “Fool me once, shame on you. Fool me twice, shame on me.”

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.