Marketing Insider Group

FEBRUARY 6, 2018

One thing that will be on the CMO agenda every year is increasing return on investment. When you can optimize every dollar spent, your marketing strategy has the power to make a bigger impact, driving leads, sales and customer retention. One of the toughest areas of marketing to measure – and the most critical to […]. The post The Only 3 Things B2B Marketers Need to Boost Content Marketing ROI in 2018 appeared first on Marketing Insider Group.

ROI 275

ROI B2B Marketing Content Marketing CMO 275

Webbiquity

FEBRUARY 6, 2018

Guest post by Chad Crowe. As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Testing has already begun with a small number of websites in preparation for a changeover later this year. Mobile-first indexing means that Google will use the mobile version of your website for indexing. Indexing happens when Google sends its robots to crawl your site.

Paid Search Agency 219

Paid Search Agency Mobile Advertising Mobile Marketing Business 219

KoMarketing Associates

FEBRUARY 6, 2018

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. While increasing search engine traffic is an exciting premise, B2B marketers know that traffic improvements have to be realized with accurate content, ultimately driving high-quality leads and inquiries.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Tomorrow People

FEBRUARY 6, 2018

Working with a content marketing agency isn’t all skinny jeans, free coffee and frolics. Writing a content marketing brief can bring out the villain in all of us. Learn how to superpower your content. In our last blog, we looked at how clients can click with agencies during the kick-off phase. This week, we’re uncovering the biggest criminals of the client-agency relationship.

Advertising Agencies 149

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 149

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Biznology

FEBRUARY 6, 2018

Online communities predate February 2004. Social networks lived before Friendster did on March 22, 2002. Virtual online communities even predate the WELL ‘s birthdate, circa 1985. The very first online forums go back to the 70s with the Planet-Forum system and include USENET and even, arguably, IRC. My first online community was a local dial-up BBS back in 1983—but I didn’t get it.

Communities 161

Communities Social Media Media Internet Marketing 161

KoMarketing Associates

FEBRUARY 6, 2018

Marketers have various interpretations of what their audience desires, and new research shows that they aren’t always on target. Yes Lifecycle Marketing recently published a report titled “A Blueprint for Using Audience Insights to Inform Marketing Communication Strategies” consisting of survey results from a recent marketing conference. At the event, more than 300 marketers were asked about their understanding of audience preferences.

Customer Surveys 120

Customer Surveys Generation Youtube Pricing 120

Adobe Experience Cloud Blog

FEBRUARY 6, 2018

Alright fellow marketers, let’s get to the bottom of this. Subject lines can be one of the most frustrating components of email marketing. How can something possibly be short, fun, eye-catching, enticing, and compelling all at the same time? I know. It doesn’t make any sense. As a result, marketers are plagued by a few common questions: Are shorter subject lines better?

Best Practices 134

Best Practices Open Rate Correlation Click Rate 134

Only B2B

FEBRUARY 6, 2018

Demand Generation and Inbound marketing: The new couple in town! There are lots of articles that compare demand generation (as an outbound marketing strategy) and inbound marketing only to give a gold medal in marketing Olympics to the latter. While their arguments make sense, we cannot deny that companies still use outbound strategies for demand generation successfully.

Demand Generation Agencies 122

Demand Generation Agencies Cold Calling Advertorials Demand Generation 122

BuzzSumo

FEBRUARY 6, 2018

Although we don’t like to admit it, not all areas of business are overly interesting – at first glance anyway. Whether it’s because they’re drowning in jargon, seemingly irrelevant or just difficult to get your head round, these industries can find it tough to engage customers and get their message across. If you work in an area deemed to be “boring”, getting people sharing and talking about your content marketing can be a real challenge.

Content Marketing 103

Content Marketing Planning Content Ad Exchange 103

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Social Media

PureB2B

FEBRUARY 6, 2018

Driven by a host of emerging technologies and an influx of new insights, consumer behavior continues to evolve at breakneck speeds. Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

Oktopost

FEBRUARY 6, 2018

Where did your GDPR journey begin? Let me guess…at the challenges, the concerns, the downsides? When diving into the details of GDPR, it can be hard to pinpoint the opportunities. GDPR gets you so wrapped up in the issue of consent – how to gain and prove it – that you end up completely ignoring […].

Social Media 91

Social Media Media Marketing & Strategy Tips 91

Spiralytics

FEBRUARY 6, 2018

Due to its low cost and advanced targeting, many businesses try Facebook advertising to achieve their branding and sales goals. However, only a few really succeed because of bad practices and misconceptions. Some even discontinue using Facebook ads thinking that it does not work for them.

Facebook 90

Facebook Ads Advertisements Advertising 90

Only B2B

FEBRUARY 6, 2018

25+ Demand Generation Terminologies For CEOs and CMOs. Have you ever thought of sinking your face and die during a very serious conversation, just because of a few people using hefty terms that you don’t comprehend? Naturally, we all have been through that at least once in our life when we don’t understand the demand generation terminologies used by others.

Cost per Acquisition 87

Cost per Acquisition Top of Funnel Marketing Automation Services Demand Generation Agencies 87

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Heinz Marketing

FEBRUARY 6, 2018

A week ago I deleted Instagram from my smartphone and wrote about it briefly on LinkedIn. Apparently it’s a topic many others have thought about and/or struggled with as well. As of this morning, that post has been viewed more than 1.3 million times and generated more than 5,000 likes and 1,000 comments. Crazy. In reading through the comments and discussing the issue with colleagues over the past few days, I’ve noticed that most of us who struggle with the dark side of social media

Social Media 90

Social Media Media Intent Linkedin 90

Golden Spiral

FEBRUARY 6, 2018

Many B2B entities discount social media's potential to influence their market but, as more millennials take the decision-making reigns, social has become increasingly relevant and strategic.

Paid Search Agency 74

Paid Search Agency Companies B2B Social Media 74

BOP Design

FEBRUARY 6, 2018

One does not simply sit down and “evaluate a marketing strategy” over a cup of coffee. Or, does one? While evaluating the effectiveness of a B2B marketing strategy is serious business, we believe it should start with a straightforward approach. As such, we’ve put together 5 simple questions you or your marketing team can ask to get a good idea of how well your current marketing strategy is working.

Allocation 73

Allocation B2B Marketing Marketing Strategy Marketing & Strategy 73

Televerde

FEBRUARY 6, 2018

Sales management is in my DNA. I started my career in sales because I thought it was what I was supposed to do and I was excited about it. My father was in sales management and his father–it was part of our DNA, and they were good at it. I wanted to be just like my dad who, as head of sales , was quite simply an advisor, a problem solver, and very often, a friend.

Ethics 74

Ethics Work Management Marketing Management Communities 74

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

PureB2B

FEBRUARY 6, 2018

Driven by a host of emerging technologies and an influx of new insights, consumer behavior continues to evolve at breakneck speeds. Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

EveryoneSocial

FEBRUARY 6, 2018

Why Your Company Needs A Social Selling Strategy. Over the last couple of years, the concept of having a social selling strategy has been a heavily talked about process for businesses. Yet, it’s no wonder social selling is popular, especially with the continued rise of social media use. Any business at this point can find their audience consistently using one, or many of the main social media players.

Webinar Metrics 73

Webinar Metrics Marketing & Strategy Lead Scoring Lead Ranking 73

Hubspot

FEBRUARY 6, 2018

Thomas Edison grossed 1,093 patents over the course of his career. He was also reportedly fired from his first two jobs for not being productive. Huh? Popular opinion might say that’s because creativity needs both stimulation and room to breathe. These workplaces were likely either uninteresting or too stressful, preventing Edison from flapping his inventive wings toward the problems he wanted to solve.

Creativity 77

Creativity Case Studies Paid Search Agency Bandwidth 77

Computer Market Research

FEBRUARY 6, 2018

Computer Market Research. Top Fifteen Co-Op Management Platform Checklist. Best-of-Breed Capabilities to Consider when Evaluating a Co-Op Management Platform. Nearly all vendors have Co-op marketing programs in place yet, more than half of them aren’t satisfied with the Co-op management platform they use. The basic reason for vendors’ disapproval is reported to be the “ complexity ” of their Co-op management platform.

Work Management 60

Work Management Marketing Management Advertising Agencies Privacy Policies 60

Advertiser: ZoomInfo

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

B2B Sales

Markempa

FEBRUARY 6, 2018

CEOs and sales leaders have long wondered: how can we drive organic growth and increase sales from existing customers? But it’s elusive. In fact, the traditional approach is no longer working. According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” That’s […].

Gartner 67

Gartner Research Cross-Selling B2B Sales 67

Navigate the Channel

FEBRUARY 6, 2018

Advertisers, in general, are overwhelmingly positive about the new Quora ad program, which came out of beta earlier in 2017. The new self-serve program allows advertisers to target and create text-based ads at their fingertips. However, the scale of the platform limited its use initially for B2B marketers, although the low Cost Per Clicks and new target base made it highly tempting for businesses of all sizes.

Paid Search Agency 62

Paid Search Agency Budget Programs B2B Marketing Ads 62

Albacross

FEBRUARY 6, 2018

Measuring the results of account-based marketing can be difficult. A lot of companies coming to ABM for the first time struggle to define clear benchmarks. And even marketers responsible for running long-established campaigns often see the task of defining performance metrics as an uphill struggle. The big problem arises when traditional marketing metrics are applied ABM.

Account Based Marketing 63

Account Based Marketing Allocation Funnel Advertising ABM 63

Vidyard

FEBRUARY 6, 2018

As we approach the start of Q3, we embark on a special time of year that has major implications for every member of growing organizations who have responsibilities for hitting revenue targets. For those who have hit your numbers in Q1 and Q2, congratulations (for now) and for those of you who missed your numbers, it is important that you pay attention to the message we are about to share.

Work Management 56

Work Management Marketing Management Leads Lead 56

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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

Intent Signal

Hinge Marketing

FEBRUARY 6, 2018

In my last post, I described the power of a great client experience. Today, I’d like to explore how a firm can move from thinking about client service to delivering a true client experience (CX). Once again, I’ve tapped Ryan Suydam*, Chief Experience Officer at Client Savvy, to provide his expert guidance along the way. McDonald York Building Company, a construction firm based in Raleigh, North Carolina, is an example of a professional services firm that is doing client experience right.

Marketing Proposals 54

Marketing Proposals Differentiation Acquisitions Conference 54

Brightedge

FEBRUARY 6, 2018

Mobile continues to gain momentum. In our 2017 mobile study, we found that 57% of all online traffic occurred on smartphone and tablet devices. Consumers and, to a lesser degree, business buyers have been selecting mobile as their platform of choice when interacting with brands and sites. Given the importance of mobile as a marketing […]. The post Winning Mobile with Smart Content and AMP appeared first on BrightEdge SEO Blog.

Mobile Marketing 55

Mobile Marketing Content SEO Traffic 55

NetLine

FEBRUARY 6, 2018

With 2018 content marketing plans already underway, there are changes that may alter your approach this year – compliance with GDPR. To get GDPR-ready and learn about NetLine’s next steps, take a look at the top changes that will affect the B2B marketing industry. 1. Collecting Consent and Communicating Privacy Information. For content marketers, this is the foundation of compliance – users must have clarity on the type of content they are signing up for.

Privacy Policies 53

Privacy Policies Opt-out Privacy Marketing Management 53