Content Marketing Institute
NOVEMBER 3, 2020
How do you build a content plan for 2021 when you don’t have a clear picture of what’s going to happen? Seven experts hash out the key issues, priorities, and ideas that should shape your content marketing in the coming year. Continue reading → The post 7 Content Experts Share What Matters Most in 2021 appeared first on Content Marketing Institute.
Marketing Insider Group
NOVEMBER 3, 2020
Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. I see companies making this mistake time and time again. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money.
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KoMarketing Associates
NOVEMBER 3, 2020
New research suggests that prior to the COVID-19 pandemic, marketers expected their marketing budgets to grow more than their demand generation budgets. However, statistics now favor demand gen budget growth as the pandemic continues to unfold. Activate recently published the “State of Demand Gen 2020” report, and data showed that since the pandemic began, 55% of marketers have increased demand gen activity.
Webbiquity
NOVEMBER 3, 2020
Guest post by Lexie Lu. Running a business is expensive—especially a tech company that’s trying to provide the best services possible for clients. Despite growing demand for networking solutions, security software and IT services, these operations can still run into money problems, even when things are going well. These companies need to save cash where they can.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Zoominfo
NOVEMBER 3, 2020
It seems weird that the recruiting and hiring processes can often feel so impersonal, especially when it involves highly personal, highly human decision making. Yet in the sea of job descriptions and generic recruiter emails, it all starts to feel a little ingenuine. So how do we make recruitment personal again? What Is Personalized Recruiting? Personalized recruiting refers to the process of creating more detailed, tailored hiring and recruiting processes into your overall hiring strategy.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Zoominfo
NOVEMBER 3, 2020
Interesting tidbit: The probability of selling to a new prospect is 5–20%. The probability of selling to an existing customer is 60–70%. In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines. Repeat and loyal customers are more critical to a company’s success than in financially stressful periods.
Vision Edge Marketing
NOVEMBER 3, 2020
Demand generation, which we commonly refer to as demand gen, is a fundamental capability of Marketing. It’s important to not shortcut the process if you want to consistently reap quality opportunities. This episode shares 5 steps we can borrow from gardeners to improve our conversation yield. 5 key gardening steps for demand generation yield. It’s been quite a year.
Zoominfo
NOVEMBER 3, 2020
Interesting tidbit: The probability of selling to a new prospect is 5–20%. The probability of selling to an existing customer is 60–70%. In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines. Repeat and loyal customers are more critical to a company’s success than in financially stressful periods.
Brightedge
NOVEMBER 3, 2020
Changes to the Universal rankings landscape. We know Google is constantly testing and changing their algorithm, with the goal of creating the best user experiences and providing the most relevant search results. However, Google doesn’t only update the results. The SERP landscape is also constantly changing and has evolved over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Heinz Marketing
NOVEMBER 3, 2020
By Maria Geokezas , VP of Client Services at Heinz Marketing. Managing a marketing team can be difficult. It can also be the most rewarding aspect of your job. When you search for marketing management you get all sorts of information about what marketers do – the theories, tools, and frameworks used that make up the field of marketing. It’s a lot more difficult to find information about leading a marketing team.
The Daily Egg
NOVEMBER 3, 2020
Years ago, mobile app development was reserved for developers and large organizations with big tech budgets. But today, mobile app development software makes it possible for people of all skill levels to build apps for a wide range of potential use cases. There are even mobile app development tools out there that allow you to […]. The post Best Mobile App Development Software appeared first on The Daily Egg.
Oktopost
NOVEMBER 3, 2020
Traditionally, seasonal shopping and holiday sales are B2C centric—Santa Claus is known for making toys, after all, not Cloud ERP. But that doesn’t mean you should ignore the B2B email marketing opportunity and (properly) engage your clients and prospects with holiday greetings. . Nearly two-thirds of all buyers are more likely to open and read marketing emails during the holidays.
Benchmark Email
NOVEMBER 3, 2020
There are a ton of benefits to building co-branded partnerships, including cost-effective marketing strategies, bigger audiences, and the opportunity to quickly create relationships with new leads. Which is why building your partnerships and being a great partner is essential. Brand partnerships, often referred to simply as co-branding efforts, leverage your audience and marketing prowess with… The post How To Be a Great Partner appeared first on Benchmarkemail.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
ClickZ
NOVEMBER 3, 2020
30-second summary: Population growth in the world is a steady trend, so the number of mobile users is growing respectively. Increased mobile network loading requires improved tech capabilities and that’s when 5G shines the best. Constant tech development delivers more quality to digital products. Video content gets better resolution year upon year. Just decades ago it was a laborious process to download a low-quality media file due to the low-speed of the Internet.
SmartBug Media
NOVEMBER 3, 2020
For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. The problem is that it’s often difficult to ascertain through a 15-month investigation and sales process exactly which marketing campaigns influenced an opportunity on its way to creation and, of course, the coveted closed won status.
EveryoneSocial
NOVEMBER 3, 2020
Teams look different today. Even before the global pandemic, businesses have been searching for better tools to connect people and keep channels for collaboration open with employees often spanning different geographical locations and time zones. Enterprise social networking can be a powerful tool for solving the challenges of today’s digital workforce.
Porch Group Media
NOVEMBER 3, 2020
The Coronavirus pandemic has radically changed how consumers shop for products and services and how brands are positioning themselves. The automotive industry is certainly no exception. Consumers are heading online to shop and buy, and dealerships and OEMs are putting protocols in place to make the experience as low-risk and frictionless as possible.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Smartyads
NOVEMBER 3, 2020
Last month SmartyAds officially announced the separation of Smarthub - one of the most cherished products in the line of white label solutions. What was the reason for that? As was reported earlier, the technology was acquired by Deox. By now the product became really competitive on the.
ClearVoice
NOVEMBER 3, 2020
In traditional advertising channels, the process of producing a 30-second TV or digital spot can be a grueling pursuit. There’s the creative brief , concept ideation, scripting, production, sign-offs, lawyers, standards and practices, more lawyers, and ultimately a slew of layers that threaten to derail — or water down the project — at every turn. But times have changed.
MarketMuse
NOVEMBER 3, 2020
Writing me-too content isn't the way to position yourself as a thought leader or rank well in Google. There's a good chance you're making that mistake. Here's how to avoid it. The post Content Writing for Information Gain appeared first on MarketMuse.
Hubspot
NOVEMBER 3, 2020
Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. It was by far the both exhilarating and nerve wracking experience of my professional life. I don’t necessarily hate public speaking. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Sharpspring
NOVEMBER 3, 2020
Some types of marketing may seem self-explanatory. For instance, social media marketing builds connections with leads through social media networks, and email marketing is a stream of communication between you and your prospective customers via email. But what lies behind some marketing strategies may be less obvious from their title, for example, what the heck is product marketing?
DivvyHQ
NOVEMBER 3, 2020
Have you struggled to get support and budget for content marketing initiatives? Sometimes, company execs just need to see the successes of other companies (or competitors) to get on board. Perhaps some compelling case studies would help?
Alejandro Rioja
NOVEMBER 3, 2020
Did you find this SEO guide via a Google search? Yes, my SEO strategies really work (and they are quite simple). Today I’ll show you the exact website optimization techniques I use to drive close to 200,000+ visitors each month to this site, all organically.
Square 2 Marketing
NOVEMBER 3, 2020
Lead Generation Is Never Going To Be The Same – H ow Are You Responding? One of the major trends we’ve seen this year is B2B companies that traditionally relied on sales teams and distributors to drive revenue are now moving to a digital-first approach. In some cases, they are even adding e-commerce platforms. This makes sense. Take control of your channels, optimize your channels, add a digital lead generation engine to the sales team’s efforts and allow people to buy directly from you with an
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Scoop.it
NOVEMBER 3, 2020
Creating original content is hard work, not to mention time-consuming and often expensive. To boost your voice and keep the convo flowing, you need to share, share, share. But not without a plan or goal. This is where content curation comes in. As the Oxford Dictionary states , curation is “ t he selection, organization, and presentation of online content, merchandise, information, etc., typically using professional or expert knowledge.”.
Stevens & Tate
NOVEMBER 3, 2020
Also published on Top Digital Agency August 8, 2018. . A popular and recent trend in video ads, particularly for many technical products, is the effective use of camera angle from a first person perspective, allowing viewers to engage in a more immersive experience. Most styles of these video ads often do away with spokespeople and voiceovers, letting the experience talk.
Televerde
NOVEMBER 3, 2020
Fred Isbell, Research Director at Dresner Advisory Services, High Technology Veteran, and former Senior Director at SAP Global Marketing. As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19-year tenure with SAP Global Marketing.
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