Webbiquity

MAY 4, 2017

Guest post by Beth Kotz. The Internet of Things (IoT) is omnipresent and always-on communication, carrying out functions that both impact and reflect our physical world. For marketers, the way in which Internet connectivity has spread to include formerly-analog everyday objects presents an exciting array of new opportunities. Now that almost anything—from your watch or your pacemaker to your toaster oven or automobile—can go online, the tectonic plates are beginning to shift beneath the feet of

Internet Marketing 235

Internet Marketing Marketing Analytics Tools Ethics Ideal Customer Profiles 235

Marketing Insider Group

MAY 4, 2017

Profits are like water. We need them to survive in business. We interact with customers, we sell products, we build a whole lifetime value with our consumers. And then those profits come “pouring in” like water. However, without proper supervision, those profits can drain away just as quickly. If our business is inefficient, blockages can […].

Marketing Automation 197

Marketing Automation Automation Interactive Marketing Marketing & Strategy 197

Influitive

MAY 4, 2017

The scenario: it’s nearing the end of the quarter, and your sales team is within reach of their number. Evaluations are done, sales reps are in closing mode, and all that stands in the way of a killer three months are a few customer references. Panic time? Of course not. Asking for a customer reference.

Course 193

Course Marketing Management Loyalty Software 193

Marketing Insider Group

MAY 4, 2017

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. This has led to changes in the way brands market their products and services. If you’re familiar with the B2B buyer’s journey, then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent.

Buyer Intent 154

Buyer Intent Intent Internet Marketing Marketing 154

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Tomorrow People

MAY 4, 2017

As automated copy takes off, what do marketers stand to gain, or lose, from this emerging technology?

Copywriting 179

Copywriting Automation Marketing Marketing Automation 179

Biznology

MAY 4, 2017

In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. Have you tried to get the attention of a journalist lately? Reporters and editors are under unprecedented pressure to produce, while at the same time thoughtfully evaluating scores of pitch letters they receive every day. It’s no wonder PR professionals are frustrated.

PR 135

PR Practices B2B Blogger 135

KoMarketing Associates

MAY 4, 2017

Although marketers are continuing to budget for programmatic advertising, new research indicates that they are not entirely satisfied with their investments to date. “The Transparency Opportunity: Quantifying the Benefits of Trust” report from MetaMarkets recently determined that marketers are putting 16 percent of their budgets toward programmatic advertising.

Transparency 120

Transparency Marketing Report Ads Advertisements 120

Adobe Experience Cloud Blog

MAY 4, 2017

Author: Ari Soffer No, it won’t turn your brain into a supercomputer. And it won’t let you hear colors. Or, turn you into a bionic superhero à la Iron Man. Though on the plus side, it’s unlikely to evolve into a race of cyborgs bent on destroying the human race either or, steal our jobs for that matter. Artificial Intelligence (AI) in the realm of B2B marketing may not be as sexy (or terrifying) as some of the more commercial and (so far) fictional applications of AI—but, here

Marketing AI 134

Marketing AI B2B Thought Leadership Gartner Thought Leadership 134

Spiralytics

MAY 4, 2017

It's a widely accepted knowledge that seach engines still hold the title to being the highest website traffic source in this mobile and digital age. Everyone uses search engines, and it's no wonder businesses would vie for the elusive page 1 rankings. However, because of the ever changing technological advancements, consumer behaviors, and the intense competition amongst digital marketers, search engine algorithms also continue to evolve through the years.

SEO 90

SEO Mobile Marketing Traffic Search Marketing 90

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Sprout Social

MAY 4, 2017

El año pasado presentamos nuevas formas de utilizar el calendario de publicación de Sprout, que incluyen los indicadores del volumen de mensajes, las etiquetas de mensajes y la capacidad de exportar contenido para consultarlo sin conexión. Hoy, tenemos el placer de anunciar el lanzamiento de funciones adicionales que mejoran la colaboración del equipo y la gestión de las campañas.

78

78

Hubspot

MAY 4, 2017

If you're a lover of sleeping in and staying up late like I am, titles such as the ones below might stress you out. "The Morning Habits of 5 Fortune 500 CEOs". "Why These Startup Founders Swear by Exercising in the Morning". "Train Yourself to Be a Morning Person". To all the early birds out there, I salute and admire you -- I simply can't fathom the idea of waking up before sunrise.

Product 78

Product Startups Best Practices Training 78

SnapApp

MAY 4, 2017

Year after year, spring typically is a heavy event season in marketing land. But this year, the week of April 24th held a special distinction. Internally, during our prep we called it “Hell Week.” You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. .

Marketo 67

Marketo Eloqua Marketing Automation Services Account Based Marketing 67

Hubspot

MAY 4, 2017

Do you ever find yourself mindlessly scrolling on your phone -- just tapping away at your various apps to see what’s going on? It’s my go-to method for killing time when I’m commuting or waiting for my TV show to return from a commercial break. And I’ve found that when I’m bored, I’m more likely to breeze through the content I’m consuming without really looking at it.

Clickthrough 76

Clickthrough Click Rate Social Media Eye-Tracking 76

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content Standard

MAY 4, 2017

In a meeting with your company’s executive team, everyone is talking about the new green initiative your competitor is launching. Their advertisements are plastered with images of solar farm investments, support for sustainable agriculture, and energy conservation strategies. The company even has a microsite dedicated to these efforts. Your CEO loves it.

Brand Identity 68

Brand Identity Branding Terms and Conditions Paid Search Agency 68

Hubspot

MAY 4, 2017

There’s been a lot of talk recently about the responsibility of journalists to tell the truth. However, there seems to be one part of the news-making equation that has so far been given a free pass, and that’s the information provided to newsrooms by PR. Due to cutbacks in journalism, and the demands of the new media environment we live in, short staffed newsrooms are tasked to produce high quantities of content every day.

Advertising Agencies 70

Advertising Agencies PR Paid Search Agency Advertisements 70

Sprout Social

MAY 4, 2017

Last year we introduced new ways to use Sprout’s publishing calendar , including message volume indicators, message tags, and the ability to export for offline use. Today we are pleased to announce even more additions to improve your team’s collaboration and campaign management. Full Visibility Into Your Content. Because content planning requires paying special attention to every detail, the new calendar list view allows for quick access to full message text and details.

Ideal Customer Profiles 64

Ideal Customer Profiles Content Custom Publishing Tagging 64

Varicent

MAY 4, 2017

This is a chat with Kenny Goldman, Sales and Customer Success at Helpful.com, about Sales Ops. You were in Sales Operations at Hired a few years ago, I’m curious to know how that role was structured? At the time, it was actually the first time Hired delved into that type of role. It was new to everyone in the organization — from the CEO down to SDR's.

Allocation 64

Allocation Budget Programs Work Management Marketing Management 64

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

KEO Marketing

MAY 4, 2017

Content marketing is a highly effective tactic for drawing in leads and keeping them engaged with your brand throughout the sales journey. It is why B2B and B2C businesses alike have embraced them as a crucial piece of their overall marketing efforts. Start with the Strategy. Before you start blogging or creating videos, it is important to take the time to develop the content marketing strategy.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Top of Funnel Planning 59

Engagio

MAY 4, 2017

As an ABE practitioner, you’ll use a wide range of sources to build up a complete picture of the target market, account and persona, including: Direct conversations. Existing connections. Social media. Official company information. Blog posts. Market data. The content they consume. Surveys. Remember, any insight is better than no insight. One company, Network Hardware Resale, lifted email conversion rates simply by mentioning the local weather in the opening sentence!

Account Based Marketing 54

Account Based Marketing ABM Peer-to-peer Best Practices 54

Hinge Marketing

MAY 4, 2017

This video dives in and addresses a common concern when it comes to professional services websites. Find out how to keep your website built in WordPress, safe and secure with these tips. Video Transcription. Hi, I’m Karl Feldman with Hinge. And today, we’re gonna talk about a common question we get when we start talking about WordPress websites for professional services firms.

CMS Development 48

CMS Development Video Marketing Thought Leadership Marketing Management 48

Sprout Social

MAY 4, 2017

No ano passado, apresentamos novas maneiras de usar o calendário de publicação do Sprout, incluindo indicadores do volume de mensagens, etiquetas de mensagens, e a capacidade de exportar para uso off-line. Hoje, temos o prazer de anunciar até mais inclusões para melhorar a gestão de campanha e colaboração da equipe. Visibilidade total do seu conteúdo.

SEM 46

SEM 46

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Albacross

MAY 4, 2017

The way companies are closing their sales is changing rather quickly nowadays due to the pressure of new customer expectations, sudden leap in the available data quantity, and appearance of new product models. Because of this, businesses have to adjust and adapt to the use of new tools, combining them with the ones they’re already using in order to meet their needs appropriately.

Tools 40

Tools Enterprise Management Advertising Agencies User-Generated Content 40

Akoonu

MAY 4, 2017

Complex B2B selling is exactly that: complex. To be great, not just good, Sales Teams need to have more than charisma, industry expertise and sales process mastery. They need tools and resources to help them discover, navigate and manage the challenges of highly complex sales and all the politics, process and people involved in the account.

Buy 40

Buy B2B Sales Resources B2B 40

BuzzSumo

MAY 4, 2017

In January 2016 I looked back at the first 16 months of growing BuzzSumo. I thought now, 16 months later, it was probably time to provide a further update on our progress and my reflections on running a bootstrapped SaaS business. I want to use this opportunity to challenge what I call the Unicorn orthodoxy. I have seen far too many people damaged by the stresses and strains of trying to be a unicorn.

Burn Rate 109

Burn Rate Business Startups Forecasting 109

Sprout Social

MAY 4, 2017

Social Media Managers are a special breed. You have to be organized, focused and socially aware. At the same time, you must also be highly skilled in writing, design and communication. It is a role that crosses the boundaries between creative and management. Social Media Managers spend their days engaging with a wide variety of stakeholders and are expected to be world-class multi-taskers.

Social Media 101

Social Media Social Marketing Product Planning 101

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Directive Agency

MAY 4, 2017

If you’re managing any form of paid digital campaign, you have probably spent a great deal of time optimizing your landing pages. Of that time, a large chunk is hopefully dedicated to psycho-analyzing your Call-to-Action. This is the conversion that you want your user to perform. It should be clear, concise, well-placed, and should align with where your user is in the buyer’s journey.

Landing Pages 65

Landing Pages Analysis Marketing Management Cost Per Click 65

Lead Liaison

MAY 4, 2017

Educational institutions don’t often realize that marketing automation is for universities and colleges, too. The key to any department at your educational institution being successful is rooted in a foundation of strong communications with your stakeholders. Unfortunately, small departments are often tasked to communicate with thousands of people.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Lead Liaison Automation 48

SnapApp

MAY 4, 2017

You’ve heard of interactive content. You’ve definitely experienced interactive content in one form or another. (If not, just click around this website, or here , or a few lines below for a riveting ride). . And now, you might be shopping around, comparing options, learning how it works , looking at examples , and wondering what exactly do I need for the right fit in an interactive content platform?

Marketing Automation Services 48

Marketing Automation Services Sales Qualified Leads Content Work Management 48