Launch Marketing

SEPTEMBER 29, 2022

Developing B2B buyer personas is important for many reasons, including crafting targeted messages and personalizing marketing activities. But, before focusing on messaging and personalizing marketing efforts it is key to understand all the components that make up buyer personas, especially demographics. While demographic characteristics are not the only component of buyer personas, they are some of the foundational data points that form them, thus leaving it one of the most critical aspects.

Buyer Personas 114

Buyer Personas Demographics Ad Building Peer-to-peer 114

KoMarketing Associates

SEPTEMBER 29, 2022

As B2B marketers look for more ways to improve their lead nurturing strategies, new research indicates that they are turning to social media and personalization to do so. DemandGen recently published its “2022 Lead Nurturing and Acceleration Benchmark Survey,” and statistics suggested that most B2B marketers (47%) would still only rate their existing lead nurturing initiatives as “average.

Lead Nurturing 162

Lead Nurturing B2B Marketing B2B Budget Programs 162

Zoominfo

SEPTEMBER 29, 2022

Nobody likes being criticized, even when they know it might be good for them. If you build things for a living, that discomfort can make honest feedback difficult to find — it’s hard to ask for, hard to offer, and hard to receive. But if you sell things for a living, you know a surefire way to short-circuit those social filters: ask someone for money, and they tend to get really honest.

Product 130

Product Zoominfo Enterprise Management Cold Calling 130

Benchmark Email

SEPTEMBER 29, 2022

An active email list is an essential pillar of email marketing. As a business owner that sends out emails regularly, you want an email list with contacts that engage with your content and purchase your offers for email marketing success, great ROI, and increased business revenue. An average worker battles with up to 121 emails… The post Stop Sending Emails to Unengaged Subscribers appeared first on Benchmark Email.

Advertising Benchmark 145

Advertising Benchmark Email Marketing ROI Contact Marketing 145

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Search Engine Journal

SEPTEMBER 29, 2022

At today’s Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile. The post Google Announces 5 Changes Coming To Mobile Search appeared first on Search Engine Journal.

Google 143

Google Conference Companies SEO 143

Search Engine Journal

SEPTEMBER 29, 2022

Google's latest enhancements to the user shopping experience focuses on visualization, trusted sources, and personalization. The post Search On 22: Google Debuts 9 New Shopping Features appeared first on Search Engine Journal.

Features 128

Features Google Personalization PPC 128

Heinz Marketing

SEPTEMBER 29, 2022

By Payal Parikh , Director of Client Engagement and Head of Growth at Heinz Marketing. Most of us marketers are focused on a traditional revenue funnel – cone-shaped with awareness at the top and purchase at the bottom. At the top stage of the funnel, you have prospects who are aware of your brand. This stage is the widest part of the funnel with a large number of leads.

Top of Funnel 121

Top of Funnel Allocation Churn Rate Lead Scoring 121

Martech

SEPTEMBER 29, 2022

As the competition for consumers’ time and attention heats up, promoting true customer loyalty will be more difficult than ever. Staying ahead of the competition means staying in front of the latest trends in consumer loyalty. Join loyalty leaders from Merkle and Salesforce as they break down the latest trends in consumer loyalty – including findings from Merkle’s 2022 Loyalty Barometer Report – and share ways that companies can capitalize on these trends to create deeper, more profitable relati

Loyalty 113

Loyalty Webinar Metrics Trends Promotion 113

Search Engine Journal

SEPTEMBER 29, 2022

WordPress 6.1, scheduled for release in November 2022, contains a new feature that will dramatically speed up WordPress performance. The post WordPress 6.1 Contains “Massive Improvement To Database Performance” appeared first on Search Engine Journal.

Features 109

Features 109

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

SEPTEMBER 29, 2022

How can brands keep up with the fast-changing and ever-increasing customer expectations? That was the focus of top marketers in the keynote discussion kicking off Day 1 of The MarTech Conference. “The idea at the heart of this program is that customers — both consumers and B2B buyers — are accelerating away, designing their own customer journeys, looking for seamless and often self-serve experiences, and are able to surf away from a friction-packed brand experience with the click of a mouse,” sa

Conference 108

Conference Enterprise Management Marketing Automation Services Work Management 108

Sprout Social

SEPTEMBER 29, 2022

As social media becomes more and more prevalent in our lives, we continue to see studies showcase the effects that it has on our well-being, mental health and self-perception. One recent study in particular discovered the impact that Instagram likes can have on adolescents. If we start to compare ourselves or base our self-worth on the amount of likes we receive online, especially compared to popular influencers and celebrities, we’re going to have a bad time.

Social Media 107

Social Media Comparison Privacy Profiling 107

Anyword

SEPTEMBER 29, 2022

Boosting sales and leads to your site never follows a black-and-white pattern. We typically have two options: increase the number of eyes coming to your site or boost conversions from your existing visitors. Ideally, we’d like to do both. But in a marketing world confined by strict budgets, this won’t always be possible, especially now that over 60% of marketers have reported an increase in customer acquisition costs (CAC) over the last few years.

Traffic 98

Traffic Conversion Marketing Budget Acquisitions 98

Metadata

SEPTEMBER 29, 2022

Just as CMOs and other marketing leaders started reaching into their pockets after more than two years of pandemic-restricted spending, they’ve hit another flaming hoop: uncertain macroeconomic conditions. [Insert the collective sighs of marketers.]. Although marketing budgets have recovered slightly since bottoming out during the pandemic, many B2B marketing teams are still treading water as sales cycles slow, buyers put their projects on hold, and leadership teams go into fight-or-flight mode.

Cost per Lead 98

Cost per Lead Ideal Customer Profiles Budget Programs CPL 98

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Search Engine Journal

SEPTEMBER 29, 2022

Google is rolling out a new addition to search results that highlights what people are saying about a topic in online discussions and forums. The post Google Highlights Online Discussions & Forums In Search Results appeared first on Search Engine Journal.

Google 97

Google SEO 97

seo.co

SEPTEMBER 29, 2022

As digital marketing continues to grow in popularity, the demand for SEO services has also increased exponentially. This has given rise to white-labeled SEO services that involve reselling tools and resources from another vendor, but under a different brand name, i.e., your label slapped on top of someone else’s services. They get a small fee for letting you use their tools, and you get to run an SEO agency without doing any of the hard work.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

Search Engine Journal

SEPTEMBER 29, 2022

A Guide To Content Marketing For Law Firms helps you take the complexity out of legal content and make it more engaging for potential clients. The post Content Marketing For Law Firms: Expand Your Reach & Increase Your Search Rankings appeared first on Search Engine Journal.

Search Marketing 91

Search Marketing Content Marketing Content Marketing 91

SendGrid

SEPTEMBER 29, 2022

We're breaking down 13 types of email content ideas you can include in your campaigns to engage subscribers and spice things up a bit. The post 13 Types of Email Content Ideas to Amp Up Your Engagement appeared first on SendGrid.

Content 84

Content Campaigns Email Marketing Marketing 84

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Search Engine Journal

SEPTEMBER 29, 2022

Let your customers enjoy your brand in a whole new way. Discover how you can create that space for your brand using the metaverse. The post Effective Brand Building In The Metaverse appeared first on Search Engine Journal.

Effectiveness 90

Effectiveness Ad Building Brand Identity Branding 90

SmartBug Media

SEPTEMBER 29, 2022

HubSpot workflows are a thing of beauty. Workflows are the backbone of the marketing and automation capabilities that made HubSpot so famous. The ability to fire off emails, notifications, and other activities makes for a larger volume of leads to be worked, nurtured, or moved through the buyer's journey funnel. In this article, I will dive into some of my favorite workflows and how to build them.

Hubspot 81

Hubspot Top of Funnel Ad Building Lead Nurturing 81

Search Engine Journal

SEPTEMBER 29, 2022

Google will now show users whether the results of search queries are personalized or not, the search engine giant announced via its blog. In February 2021, the Mountain View, California-based search engine added an “About this result” section to provide users with more context of the results of search queries. Initially, this only included details about the source website.

Google 89

Google Personalization Ads Marketing Websites 89

Opt Intelligence

SEPTEMBER 29, 2022

If your email list could use a refresh, you’re not alone. Over time, email marketing databases become less engaged and less relevant. Subscribers change interests, potentially outgrowing your product or service. Users become immune to your message and stop clicking. Or perhaps you yourself are stuck in an email rut. Whatever the reason for an underperforming or unattended email list, these four quick fixes will help you get back on track fast.

Outgrow 72

Outgrow Opt-out Opt-in Click Rate 72

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Search Engine Journal

SEPTEMBER 29, 2022

Learn how to get an increased marketing budget to get in front of a larger audience. Check out the survey results of 601 SMB marketers. The post How To Get More Budget To Experiment On New Marketing Channels appeared first on Search Engine Journal.

Advertising Channels 83

Advertising Channels SMB Customer Surveys Search Marketing 83

Navigate the Channel

SEPTEMBER 29, 2022

You’d be forgiven if you thought the digital marketing vs. traditional marketing debate was something new to the 21st Century. These days, everyone has an opinion, each louder than the last. But long before people were shaking up the traditional advertising with digital marketing like high ROI content marketing , innovators were trying to re-write the scripts of traditional marketers who were seen as uninspired and often annoying.

Examples 65

Examples Word of Mouth Marketing Budget Brand Identity 65

Envy

SEPTEMBER 29, 2022

A common mistake many B2B marketers fall into is not placing enough emphasis on ‘thank you pages’. Someone (hopefully a prospect) has just downloaded a piece of content from your website, input some personal information.

B2B Marketing 62

B2B Marketing B2B Marketing Prospects Marketing 62

Engagio

SEPTEMBER 29, 2022

Get Demandbase CMO Jon Miller’s presentation slides from the 2022 ITSMA Marketing Leadership Forum: What’s Next after the Rise of Marketing Automation and ABM. The post SMART Showcase San Francisco MoMA appeared first on Demandbase.

DemandBase 62

DemandBase CMO Account Based Marketing ABM 62

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

BenchmarkONE

SEPTEMBER 29, 2022

As a small business owner or manager, you’re probably used to asking whether your customers are happy — but what about your employees? The past couple of years has put unsavory working conditions under a spotlight, with millions of workers pushing for better pay, better benefits, and a better work-life balance. And in 2021, hailed as the year of the Great Resignation, 24 million people quit their jobs between April and November alone (compared to the 36.3 million people who quit their job in all

Customer Satisfaction 59

Customer Satisfaction Work Management Small Business Marketing Eye-Tracking 59

TrustRadius Marketing

SEPTEMBER 29, 2022

Marketing operations teams are responsible for making customer data more actionable for their sales and marketing teams. They manage data integrity and the distribution of this data through seamless technology integrations, workflow process development, and project and performance management. As the digital ecosystem shifts away from third-party cookies, marketing ops leaders have a growing number of alternatives to consider, and a tougher challenge in knowing which option is best for their need

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Bannersnack

SEPTEMBER 29, 2022

5 minutes read Creating, distributing, and optimizing an ad campaign involves multiple teams, processes, and tools, which often translates into delayed launches and lengthy campaigns. Marketing and design teams generally spend too much time on repetitive tasks during the ad design process and end up doing a lot of manual work to meet the demand for high-volume creatives.

Distribution 52

Distribution Creativity Optimization Transparency 52