Content Marketing Institute
JUNE 18, 2024
Marketers are a tough crowd. On one hand, they appreciate brands that offer extensive thought leadership. On the other hand, they know every content and marketing tactic in the book. New research offers insights (and a peek inside your peers’ opinions).
Marketing Insider Group
JUNE 18, 2024
Understanding sales and marketing frameworks is crucial for success as you grow your company. One such model, the AIDA Model, or Attention, Interest, Desire, and Action, continues guiding marketers as it has for over a century. Image Source But as we stride into 2024, does this classic model still hold water? With digital transformation reshaping consumer behavior and the emergence of new marketing channels , it’s essential to reassess traditional methods.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
CMSWire
JUNE 18, 2024
Could you turn your B2B strategy into an ecommerce powerhouse? Continue reading.
Marketing Insider Group
JUNE 18, 2024
We live in an exciting era where brands have nearly limitless opportunities to connect with their audiences. Acting like publishers has become a game-changer, with 91% of B2B marketers utilizing content marketing to reach customers and 86% of B2C marketers following suit. This strategy isn’t just a trend; it’s a proven path to success. When brands embrace the role of publishers, they craft compelling narratives, provide valuable insights, and build lasting relationships.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
CMSWire
JUNE 18, 2024
Discover Tom Wentworth’s outside-the-box approach to marketing and running a full-fledged news organization at Recorded Future. Continue reading.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
JUNE 18, 2024
Imagine it’s Monday morning and your inbox is overflowing. Amid the sea of emails, one catches your eye — a message from your favorite sports store about the perfect running shoes for the marathon you’re gearing up for. The subject line hooks you instantly and a click later, you’re looking at content crafted just for you, complete with training tips and a tempting discount.
Full Circle Insights
JUNE 18, 2024
Bridge the gap between sales and marketing and explore the Top 10 reports sales wants to see from marketing.
Martech
JUNE 18, 2024
The author is SVP of CPG Marketing and CX for Georgia-Pacific. While navigating AI can be challenging, understanding its capabilities and investing in the right programs can reduce repetitive tasks, generate ideas, identify best practices and improve decision-making. This saves money and allows marketers to fully bring brands to life. At Georgia-Pacific, our marketing team has embraced a disciplined approach to identifying opportunities, experimenting and scaling AI and various types of technolo
Televerde
JUNE 18, 2024
During May, I took seven days off from work. If you know me, you know that’s a lot of time for me to be disconnected from work and my team. Five of those days were dedicated to binge-watching Netflix and focusing on self-care. One day I spent working incognito to catch up from my vacation. However, on the seventh day, I attended the Women in Sales Castle Retreat in Davis, CA, and it was the most impactful day of my vacation.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Martech
JUNE 18, 2024
No fewer than 89% of B2B and B2C directors and above believe that ethical use of AI can deliver a competitive business advantage. That’s the takeaway from the new “State of Personalization 2024” report from Twilio Segment. A similarly large portion, 86%, expects artificial intelligence to support a shift from reactive to predictive personalization.
Acrolinx
JUNE 18, 2024
Learn about Acrolinx's latest generative AI features which are making content creation and governance even easier for the enterprise. The post Acrolinx’s Latest Generative AI Capabilities appeared first on Acrolinx.
Martech
JUNE 18, 2024
“We have one piece of the puzzle people are looking for in the area of personalization,” Diana Lee told me. Lee is the founder and CEO of Constellation, among other things the tenth fastest-growing women-owned private company, according to Inc 500. In simple terms, Constellation is an agency with a creative platform that makes content scaleable.
RDW Group
JUNE 18, 2024
Ever felt like you’re playing an endless game of hide and seek on a website, clicking through menus and links … The post The Ultimate Guide to Creating an AI Chat Assistant (That Doesn’t Feel Like a Chatbot) appeared first on RDW Group.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Martech
JUNE 18, 2024
Adobe Marketo’s June updates improve the functionality of the platform’s Interactive Webinars and Dynamic Chat Conversational Flows. Also this month comes word that LinkedIn LaunchPoint connections in Marketo will require re-authentication before Dec. 15, 2024. Templates for Interactive Webinars Marketo users now have the ability to create custom templates for room layouts in Interactive Webinars.
Bannersnack
JUNE 18, 2024
9 minutes read In 2014, Facebook introduced a new feature that seemed to be the missing link for businesses that want to advertise their products in a creative way and increase engagement—carousel ads. From that moment on, thanks to the expanded ad space, advertisers had extra room to tell their brand’s story and display products through rich content, integrated into a single, eye-catching ad.
Square 2 Marketing
JUNE 18, 2024
We’ve all heard that artificial intelligence is coming to take our jobs. It’s already here helping us write speeches, send emails and optimize our websites. When it comes to search engine optimization, AI has already changed our browsing experience, and you should be changing how you think about using traditional SEO to help your business get found.
Heinz Marketing
JUNE 18, 2024
By Win Salyards , Senior Marketing Consultant at Heinz Marketing It is tempting to view the customer journey as a straightforward, linear process. We often envision customers progressing neatly from awareness to consideration to decision, adhering to a set path. However, this oversimplified perspective can lead to missed opportunities and a lack of understanding of the true complexity of the B2B customer journey.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Sword and the Script | B2B
JUNE 18, 2024
Too many B2B SaaS companies went after ‘bad fit customers’ under a mandate of ‘growth at all costs’ – along with these other trends – is the cliff notes on what’s thwarting sales and marketing in the tech sector In the years following the dot-com bubble, I had the good fortune of representing a $180 million venture capital (VC) fund (they are much bigger now).
SocialPilot
JUNE 18, 2024
Achieving a top rank on Google SERPs is not as simple as it sounds. To stand out from the competition, you need a strategic approach and consistent effort to optimize your Google business profile. Optimizing your GBP opens doors to the world of local opportunities, connecting your business with customers who matter most. However, Google profile optimization is not as simple as it sounds.
ClearVoice
JUNE 18, 2024
Did you know the average blog reader only spends 45 to 54 seconds reading the page? To keep your audience from clicking away, you need to avoid these 5 common blog intro mistakes when writing your blog posts. Top Five Blog Intro Mistakes to Avoid Watch out for these five pitfalls to set your intros up for success. 1. Lacking a Clear Thesis Statement Most readers are motivated by a need for more information, and that’s why they come to your site.
Contently
JUNE 18, 2024
The short film “Lakota In America” opens on a typical day in the life of a Lakota youth named Genevieve Iron Lightning. As Genevieve gets ready and heads to work with the Cheyenne River Youth Project, her voice narrates a story about how she took herself and her brothers away from a neglectful, drug-filled home environment to go live with their grandparents.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
CMSWire
JUNE 18, 2024
A bot doesn’t need to be one-size-fits all. Learn how to use bots with different training and personalities to provide more effective customer service. Continue reading.
Seismic
JUNE 18, 2024
Today, we’re excited to announce the latest features and updates to existing capabilities in the Seismic Enablement Cloud. Seismic’s Spring/Summer Release expands on the capabilities of Seismic for Meetings and Aura Copilot with new tools and integrations to boost go-to-market efficiency and effectiveness. Master meeting lifecycles with Seismic for Meetings Our Spring/Summer Release updates empower sellers to deliver higher quality experiences throughout the entire meeting lifecycle.
CMSWire
JUNE 18, 2024
Sure, you're an awesome contact center leader. Wanna be more awesome with certifications? Continue reading.
Spiralytics
JUNE 18, 2024
As an eCommerce store owner, you will have to constantly ensure that your website is running smoothly and that your customers are satisfied. While you will have to put efforts into bringing more visitors and customers to your website, you will also have to try and boost the lifetime value of your existing customers. Source Here are some of the top strategies that you can deploy to boost the lifetime value of your eCommerce store: 6 Strategies to Improve Customer Lifetime Value For Your Online St
Advertisement
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Televerde
JUNE 18, 2024
Imagine focusing your marketing and sales efforts only on the clients who matter most to your business. Instead of casting a wide net and hoping for a few good catches, you could target your efforts toward a select group of high-value accounts, creating personalized experiences that truly resonate. This is what it means to have an account-based growth strategy.
Lead Forensics
JUNE 18, 2024
Cue the frantic scramble to organize a quick advert, the mad rush to set up another email campaign and the many hours staying late to desperately get just one more lead! Last minute lead generation isn’t ideal for anyone, there must be a better way… This is where the solution of buying business leads comes into play, using a provider’s database to purchase leads that match your buyer criteria.
Sana Commerce
JUNE 18, 2024
Does your B2B business get routinely bogged down by manual tasks and endless spreadsheets? It might be time to bring in some reinforcements – in the form of artificial intelligence (AI). Using AI for B2B efficiency may have seemed unattainable just two years ago, but rapid development means mainstream adoption is just around the corner. Global projections indicate generate AI could add anywhere between $2.6-$4.4 trillion to the economy.
Expert insights. Personalized for you.
130 
Let's personalize your content