Tue.Jun 18, 2024

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How To Market Your Marketing To Marketers [New Research]

Content Marketing Institute

Marketers are a tough crowd. On one hand, they appreciate brands that offer extensive thought leadership. On the other hand, they know every content and marketing tactic in the book. New research offers insights (and a peek inside your peers’ opinions).

Research 101
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Does the AIDA Model Hold Water for Sales in 2024?

Marketing Insider Group

Understanding sales and marketing frameworks is crucial for success as you grow your company. One such model, the AIDA Model, or Attention, Interest, Desire, and Action, continues guiding marketers as it has for over a century. Image Source But as we stride into 2024, does this classic model still hold water? With digital transformation reshaping consumer behavior and the emergence of new marketing channels , it’s essential to reassess traditional methods.

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CMO Circle: Tom Wentworth’s Unconventional Approach to Long-Term Marketing Success

CMSWire

Discover Tom Wentworth’s outside-the-box approach to marketing and running a full-fledged news organization at Recorded Future. Continue reading.

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The Power of Connection: Reflections From a Women in Sales Retreat

Televerde

During May, I took seven days off from work. If you know me, you know that’s a lot of time for me to be disconnected from work and my team. Five of those days were dedicated to binge-watching Netflix and focusing on self-care. One day I spent working incognito to catch up from my vacation. However, on the seventh day, I attended the Women in Sales Castle Retreat in Davis, CA, and it was the most impactful day of my vacation.

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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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How Georgia-Pacific seeks to leverage AI to its full marketing potential

Martech

The author is SVP of CPG Marketing and CX for Georgia-Pacific. While navigating AI can be challenging, understanding its capabilities and investing in the right programs can reduce repetitive tasks, generate ideas, identify best practices and improve decision-making. This saves money and allows marketers to fully bring brands to life. At Georgia-Pacific, our marketing team has embraced a disciplined approach to identifying opportunities, experimenting and scaling AI and various types of technolo

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Business leaders believe AI can deliver a competitive advantage

Martech

No fewer than 89% of B2B and B2C directors and above believe that ethical use of AI can deliver a competitive business advantage. That’s the takeaway from the new “State of Personalization 2024” report from Twilio Segment. A similarly large portion, 86%, expects artificial intelligence to support a shift from reactive to predictive personalization.

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7 ideas explaining why the B2B SaaS sector is sluggish right now

Sword and the Script | B2B

Too many B2B SaaS companies went after ‘bad fit customers’ under a mandate of ‘growth at all costs’ – along with these other trends – is the cliff notes on what’s thwarting sales and marketing in the tech sector In the years following the dot-com bubble, I had the good fortune of representing a $180 million venture capital (VC) fund (they are much bigger now).

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Marketo’s June 2024 releases upgrade Interactive Webinars, Dynamic Chat Flows

Martech

Adobe Marketo’s June updates improve the functionality of the platform’s Interactive Webinars and Dynamic Chat Conversational Flows. Also this month comes word that LinkedIn LaunchPoint connections in Marketo will require re-authentication before Dec. 15, 2024. Templates for Interactive Webinars Marketo users now have the ability to create custom templates for room layouts in Interactive Webinars.

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AI Is Killing Traditional Organic Search Engine Optimization for Your Company

Square 2 Marketing

We’ve all heard that artificial intelligence is coming to take our jobs. It’s already here helping us write speeches, send emails and optimize our websites. When it comes to search engine optimization, AI has already changed our browsing experience, and you should be changing how you think about using traditional SEO to help your business get found.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Next-level content creation for the auto industry

Martech

“We have one piece of the puzzle people are looking for in the area of personalization,” Diana Lee told me. Lee is the founder and CEO of Constellation, among other things the tenth fastest-growing women-owned private company, according to Inc 500. In simple terms, Constellation is an agency with a creative platform that makes content scaleable.

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Acrolinx’s Latest Generative AI Capabilities

Acrolinx

Learn about Acrolinx's latest generative AI features which are making content creation and governance even easier for the enterprise. The post Acrolinx’s Latest Generative AI Capabilities appeared first on Acrolinx.

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Are You Ready for the B2B Ecommerce Gold Rush?

CMSWire

Could you turn your B2B strategy into an ecommerce powerhouse? Continue reading.

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Top Five Mistakes to Avoid When Writing Blog Intros

ClearVoice

Did you know the average blog reader only spends 45 to 54 seconds reading the page? To keep your audience from clicking away, you need to avoid these 5 common blog intro mistakes when writing your blog posts. Top Five Blog Intro Mistakes to Avoid Watch out for these five pitfalls to set your intros up for success. 1. Lacking a Clear Thesis Statement Most readers are motivated by a need for more information, and that’s why they come to your site.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The Linear Trap: What is the Best way to Approach the B2B Customer Journey?

Heinz Marketing

By Win Salyards , Senior Marketing Consultant at Heinz Marketing It is tempting to view the customer journey as a straightforward, linear process. We often envision customers progressing neatly from awareness to consideration to decision, adhering to a set path. However, this oversimplified perspective can lead to missed opportunities and a lack of understanding of the true complexity of the B2B customer journey.

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Sprinklr Digital Twin: The Latest Innovation in Customer Service Technology

CMSWire

A bot doesn’t need to be one-size-fits all. Learn how to use bots with different training and personalities to provide more effective customer service. Continue reading.

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The Ultimate Guide to Creating an AI Chat Assistant (That Doesn’t Feel Like a Chatbot)

RDW Group

Ever felt like you’re playing an endless game of hide and seek on a website, clicking through menus and links … The post The Ultimate Guide to Creating an AI Chat Assistant (That Doesn’t Feel Like a Chatbot) appeared first on RDW Group.

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6 Strategies to Increase Customer Lifetime Value in Ecommerce

Spiralytics

As an eCommerce store owner, you will have to constantly ensure that your website is running smoothly and that your customers are satisfied. While you will have to put efforts into bringing more visitors and customers to your website, you will also have to try and boost the lifetime value of your existing customers. Source Here are some of the top strategies that you can deploy to boost the lifetime value of your eCommerce store: 6 Strategies to Improve Customer Lifetime Value For Your Online St

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Meetings mastery and AI-powered assistance in Seismic’s Spring/Summer 2024 Release 

Seismic

Today, we’re excited to announce the latest features and updates to existing capabilities in the Seismic Enablement Cloud. Seismic’s Spring/Summer Release expands on the capabilities of Seismic for Meetings and Aura Copilot with new tools and integrations to boost go-to-market efficiency and effectiveness. Master meeting lifecycles with Seismic for Meetings Our Spring/Summer Release updates empower sellers to deliver higher quality experiences throughout the entire meeting lifecycle.

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Google Business Profile Optimization: 8 Ways to Improve Local Rank

SocialPilot

Achieving a top rank on Google SERPs is not as simple as it sounds. To stand out from the competition, you need a strategic approach and consistent effort to optimize your Google business profile. Optimizing your GBP opens doors to the world of local opportunities, connecting your business with customers who matter most. However, Google profile optimization is not as simple as it sounds.

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Top 5 Contact Center/Customer Service Certifications

CMSWire

Sure, you're an awesome contact center leader. Wanna be more awesome with certifications? Continue reading.

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The Definitive Guide to Account-Based Growth

Televerde

Imagine focusing your marketing and sales efforts only on the clients who matter most to your business. Instead of casting a wide net and hoping for a few good catches, you could target your efforts toward a select group of high-value accounts, creating personalized experiences that truly resonate. This is what it means to have an account-based growth strategy.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Buying Business Leads: The Pros, The Cons And The Best Places To Buy

Lead Forensics

Cue the frantic scramble to organize a quick advert, the mad rush to set up another email campaign and the many hours staying late to desperately get just one more lead! Last minute lead generation isn’t ideal for anyone, there must be a better way… This is where the solution of buying business leads comes into play, using a provider’s database to purchase leads that match your buyer criteria.

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How to use AI for B2B efficiency: 5 real-world applications

Sana Commerce

Does your B2B business get routinely bogged down by manual tasks and endless spreadsheets? It might be time to bring in some reinforcements – in the form of artificial intelligence (AI). Using AI for B2B efficiency may have seemed unattainable just two years ago, but rapid development means mainstream adoption is just around the corner. Global projections indicate generate AI could add anywhere between $2.6-$4.4 trillion to the economy.

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The Best Tool in Your Marketing Toolkit: You

Benchmark Email

As marketers, we’re constantly inundated with an ever-growing arsenal of tools designed to streamline processes, enhance creativity, and optimize results. From sophisticated data analytics platforms to AI-driven content creation software, the array of tools available can be overwhelming. Yet, amidst this technological bounty, one tool remains unparalleled in its impact and indispensability: you.

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How is Intent Data Collected?

NetLine

Every business’s goal is attracting and converting leads into loyal customers. Doing this requires B2B sales and marketing teams to possess a deep understanding of prospects’ pain points and purchase behavior. In recent years, account-based marketing (ABM) and inbound marketing have been the primary means of procurement. Today, these tactics aren’t as successful.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Buying Business Leads: The Pros, The Cons And The Best Places To Buy

Lead Forensics

Cue the frantic scramble to organize a quick advert, the mad rush to set up another email campaign and the many hours staying late to desperately get just one more lead! Last minute lead generation isn’t ideal for anyone, there must be a better way… This is where the solution of buying business leads comes into play, using a provider’s database to purchase leads that match your buyer criteria.

Buy 52
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A Message to Our Televerde Team on Juneteenth

Televerde

As we mark Juneteenth tomorrow, Wednesday, June 19, we’re observing a mid-week holiday and celebrating what many in the United States call the country’s “second Independence Day.” Juneteenth commemorates a pivotal moment in our history—the end of slavery in Texas and, symbolically, across the nation following the Civil War. This day reflects a significant leap toward freedom and equality, yet it is also a stark reminder of the long road ahead.

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Top 10 Reports Sales Wants to See From Marketing

Full Circle Insights

Bridge the gap between sales and marketing and explore the Top 10 reports sales wants to see from marketing.