Marketing Insider Group
SEPTEMBER 9, 2020
What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. Leaders are looking beyond engagement numbers and qualified leads. They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)?
KoMarketing Associates
SEPTEMBER 9, 2020
The impact of the COVID-19 pandemic has been felt across the marketing industry, but new research suggests that CMOs are not particularly worried about their businesses rebounding in the coming months. Gartner recently released “The Annual CMO Spend Survey Research: Part 1” report, and statistics showed that 73% of CMOs believe that COVID-19’s negative impacts will be “short-lived.
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Marketing Insider Group
SEPTEMBER 9, 2020
Businesses looking to expand will have little to no luck focusing their efforts on the broad universe of potential customers. Instead, the key to growth comes from unlocking the characteristics that make up a specific subset of customers and prospects that are most likely to make purchases and remain loyal. And this is where customer segmentation comes into play.
Content Marketing Institute
SEPTEMBER 9, 2020
People often rely on decision defaults – hardwired responses they use without thinking. Some of these automatic behaviors can impact how people act on what they read and how they act. Here are seven techniques every content marketer should know. Continue reading → The post 7 Unusual Ways to Increase Your Audience Response appeared first on Content Marketing Institute.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
The Daily Egg
SEPTEMBER 9, 2020
Protecting your business from the unexpected feels like an impossible feat. After all, you have no idea what’s coming today, tomorrow, or next week. And the worst part of all is that there’s no way to know. There’s no magic wand or crystal ball to let you peek into the future. In fact, just a […]. The post Best Business Insurance appeared first on The Daily Egg.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Engagio
SEPTEMBER 9, 2020
If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. No need to read through a stack of posts from a dozen bloggers. This is it. It’s like reading an eBook but in an easier and more digestible way. The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign.
Sprout Social
SEPTEMBER 9, 2020
It’s safe to say everyone on the internet has an opinion—and many are comfortable with thinking out loud on social media. On Twitter, it’s estimated that 500 million Tweets are sent per day and Instagram boasts over one billion users. While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into.
Liveintent
SEPTEMBER 9, 2020
Here’s the deal – everyone’s talking about preparing for the death of the third-party cookie. But there’s one big problem they’re not addressing: how to actually move away from using third-party cookies … while still using third-party cookies. After all, we’re still more than a year away from cookie-less Chrome browsers.
ClickZ
SEPTEMBER 9, 2020
30-second summary: Brands will need compliant and consumer-friendly ways to collect, enrich, and organize first-party data. The first step is to honestly ascertain – who you are, who your target audience is, and what you can afford. Attribution based on third-party cookies will no longer be possible, and in its place will be new identity and people-based data sources and advanced methods, such as mixed-media models. .
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Benchmark Email
SEPTEMBER 9, 2020
Can people run their businesses without your product? Probably. It’s theoretically possible to operate a business without your software or service offering. But to keep your business actually flourishing, your customers must conclude that they “need” your products and services. That’s what marketing tactics are all about, isn’t it? Convincing your prospects that whatever it… The post How to Create a Sense of Urgency to Convert More Leads appeared first on Benchmarkemail.
chiefmartech
SEPTEMBER 9, 2020
The CDP Institute released their latest State of Customer Data report last week, and it revealed an important milestone in the martech industry: For the first time ever, the majority of participants (52%) described their martech stack as an integrated, multi-system architecture. In others words, most marketers reported having a best-of-breed stack — with many products from many different vendors — but an integrated stack, so that these different apps were sharing data with a common system of rec
Metadata
SEPTEMBER 9, 2020
Industry’s First Autonomous Demand Generation Platform Disrupts Traditional ABM Space. San Francisco, CA, Sept. 9, 2020 — Metadata.io, the autonomous demand generation platform, today announced it raised $6.5m in an over-subscribed Series A round, led by Resolute Ventures. There was additional participation from Greycroft, York IE, Stormbreakers, as well as notable entrepreneurs, including Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and others.
Roketto
SEPTEMBER 9, 2020
There it is. The mental block. The brain fog hindering you from coming up with great ideas for your content marketing campaigns. The problem is, you know you need to push forward. All the future rewards from your hard work are at the front of your mind, keeping you motivated to produce compelling content that has your audience begging for more. You just need that spark.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
SEPTEMBER 9, 2020
Each day, millions of brands launch ads, create business pages, and test out lead-generating marketing strategies on Facebook. While Facebook offers a robust selection of marketing tools, one big marketing staple they've never really explored is email marketing. That might be about to change. This summer, a small number of Facebook Business users were given access to a new email marketing tool , which Facebook later confirmed it was experimenting with.
Heinz Marketing
SEPTEMBER 9, 2020
By Kayla Beard , Marketing Intern at Heinz Marketing. Over the past four months, there has been so much change to everyone’s lives. Unfortunately, change is not something new that’s come out of the coronavirus pandemic. Change is inevitable and is a constant whether we recognize it or not. While some people don’t like change, leading the change in business organizations is essential to maintaining success in your industry. .
Hubspot
SEPTEMBER 9, 2020
Email marketing seems like an easy win for your inbound marketing strategy. Write an awesome email, put in some snazzy images, fire it off to your opt-in list, and watch the customers roll in. Even if it all was that easy, though, the step marketers often overlook is just how difficult it can be to actually get your email into a recipient's inbox in the first place.
Litmus
SEPTEMBER 9, 2020
Getting an email built and out the door is a challenge. Getting the reporting you need and sharing what you’ve learned with other members of your team? That can be even harder. There’s no question that sharing what you know about your subscribers can help your marketing team make informed decisions in every aspect of marketing, but sometimes that data can be hard to see.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Optinmonster
SEPTEMBER 9, 2020
Are you using Sendloop to send email campaigns, but trying to figure out how to grow your list? Sendloop is a great option if you’re looking for an email service provider to help with your marketing strategy. But to get the best results, you need a solid list of contacts to begin with. That’s why, today, we’re going to teach you how to add a Sendloop popup to your website to grow your list.
DivvyHQ
SEPTEMBER 9, 2020
Since the majority of customer interactions happen via digital channels, it's vital that those interactions are as engaging as if they were in person. But all to often, brand content lacks a unique voice. Here's a quick look at how top brands have established their brand voice, and how your company can create one of its own.
Launch Marketing
SEPTEMBER 9, 2020
If you haven’t already thought about implementing a public relations (PR) strategy into your integrated marketing plan, now is a great time to get started. A simple news story on your product, service or new business could open the door to sales opportunities, business partnerships, interested investors or funding groups. As a start-up company, these opportunities are crucial for business growth.
B2B Marketing Zone Submitted Articles
SEPTEMBER 9, 2020
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
PureB2B
SEPTEMBER 9, 2020
New Chief Operating Officer Susan Fazelpoor and Senior Vice President of Marketing Monica Sullivan Add Expertise to Further Fuel Innovation and Success for DSG and its Customers. Danvers, MA, September 9, 2020 — DemandScience a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced the addition of two seasoned veterans to its senior executive team.
BenchmarkONE
SEPTEMBER 9, 2020
Did you know that solid branding can actually make your small business money? Presenting a consistent brand identity across all platforms and channels can increase your revenue by 23 percent. Small businesses can be fragile. As a business owner, your success rides on many factors, but if something like branding can make a difference for your bottom line, then it makes sense to prioritize it. .
PureB2B
SEPTEMBER 9, 2020
New Chief Operating Officer Susan Fazelpoor and Senior Vice President of Marketing Monica Sullivan Add Expertise to Further Fuel Innovation and Success for DSG and its Customers. Danvers, MA, September 9, 2020 — Demand Science Group , the parent company of PureB2B , a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced the addition of two seasoned veterans to its senior executive team.
Exo B2B
SEPTEMBER 9, 2020
During my monitoring and my participation in B2B marketing / sales virtual events lately, I have gathered rich and abundant information, especially on the importance of B2B brand strategy. Many industries have been experiencing content saturation for several years. The current crisis is pushing us to create more (somewhat ironic) in response to the loss of so-called traditional business development activities.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Conductor
SEPTEMBER 9, 2020
Are you being found? Organic search has always been a key pillar in every digital marketing strategy. 2020 has been a massive catalyst for buyers and consumers to search “from home,” exposing the extreme importance of your SEO strategy. In fact, 87 percent of online purchases begin with a search engine. So the big question is— are you being found? Every search is an opportunity to gain visitors, marketshare, and most importantly, revenue.
Porch Group Media
SEPTEMBER 9, 2020
Economic difficulties caused by COVID19 have put huge strains on businesses and operations. Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. In recent researched conducted by Gartner , 44% of CMOs surveyed in April and May 2020 said they are facing midyear budget cuts in 2020 as a result of the pandemic.
Choozle
SEPTEMBER 9, 2020
Expand your search strategy to display advertising with search retargeting (also known as search targeting) through specialized data partners, including Cross Pixel, Datonics, and others. This audience-based targeting approach enables the ability to reach users on other sites based on their search queries. Offered as a Custom Audience solution within Choozle’s Supported Solutions , search retargeting can be implemented with our Client Experience team’s help.
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