Wed.Sep 09, 2020

An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. Leaders are looking beyond engagement numbers and qualified leads.

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How to use Demographic Data in Your Sales Pitch

Zoominfo

Does your sales pitch cut through the noise, or just create more? It’s the most valuable asset humans own. The problem is that time is a non-renewable resource that is constantly diminishing. It stands to reason, then, that tempers flare whenever someone wastes your time.

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What Is Marketing Attribution and Why It Matters Now More Than Ever

Marketing Insider Group

Marketers are under increasing pressure to show measurable results to the business. Marketing attribution is something I’ve been a little obsessed with since I started blogging. In the end, you have to be willing to take accountability for the success (or failure) of your marketing activities.

Whats Is Conversion Rate And How to Calculate It

RockContent

Every mission has a purpose, an objective that gives meaning to every action and decision taken. What is the purpose of your marketing strategy? Generate leads, win customers, or educate the market?

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

How to Use Customer Segmentation to Grow Your Business

Marketing Insider Group

Businesses looking to expand will have little to no luck focusing their efforts on the broad universe of potential customers.

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Report: 73% of CMOs Believe COVID-19’s Negative Impacts Will Be ‘Short-Lived’

KoMarketing Associates

The impact of the COVID-19 pandemic has been felt across the marketing industry, but new research suggests that CMOs are not particularly worried about their businesses rebounding in the coming months.

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7 Unusual Ways to Increase Your Audience Response

Content Marketing Institute

People often rely on decision defaults – hardwired responses they use without thinking. Some of these automatic behaviors can impact how people act on what they read and how they act. Here are seven techniques every content marketer should know.

6 Key Performance Indicators To Track Your Account Based Marketing

Only B2B

Account based marketing is gathering attention from many B2B marketers this is for certain, also the demand for it is grabbing an excellent pace. According to a few studies by researchers, 80% marketers says it enhances customer relationship values.

How to Create a Sense of Urgency to Convert More Leads

Benchmark Email

Can people run their businesses without your product? Probably. It’s theoretically possible to operate a business without your software or service offering. But to keep your business actually flourishing, your customers must conclude that they “need” your products and services.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

11 Sophisticated Team Chat Apps & Software to end endless email Threads

Md Mohsin Ansari

Integration is by far the most important criteria when selecting martech — and it’s changing the industry

chiefmartech

The CDP Institute released their latest State of Customer Data report last week, and it revealed an important milestone in the martech industry: For the first time ever, the majority of participants (52%) described their martech stack as an integrated, multi-system architecture.

7 Incredible Content Marketing Examples with Massive Results

Roketto

There it is. The mental block. The brain fog hindering you from coming up with great ideas for your content marketing campaigns. The problem is, you know you need to push forward.

How To Get Actionable Email Insights and Share Results… Fast

Litmus

Getting an email built and out the door is a challenge. Getting the reporting you need and sharing what you’ve learned with other members of your team? That can be even harder.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Why marketing will improve thanks to the death of third-party cookies

ClickZ

30-second summary: Brands will need compliant and consumer-friendly ways to collect, enrich, and organize first-party data. The first step is to honestly ascertain – who you are, who your target audience is, and what you can afford.

Have You Established Your Brand Voice Yet? Brand Voice Examples to Kickstart Yours

DivvyHQ

Since the majority of customer interactions happen via digital channels, it's vital that those interactions are as engaging as if they were in person. But all to often, brand content lacks a unique voice.

Facebook's Testing New Email Marketing Tools: Here's What We Know So Far

Hubspot

Each day, millions of brands launch ads, create business pages, and test out lead-generating marketing strategies on Facebook. While Facebook offers a robust selection of marketing tools, one big marketing staple they've never really explored is email marketing. That might be about to change.

The Complete Guide to YouTube Marketing in 2020

Hootsuite

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Others see it as more of an online video platform.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

10 Ways Content Marketers & SEO Pros Can Boost Client Lifetime Value Right Now via @mirandalmwrites

Search Engine Journal

Providing value-add services can help you create more wins for clients and increase your customer lifetime value. Here are 10 options to consider. The post 10 Ways Content Marketers & SEO Pros Can Boost Client Lifetime Value Right Now via @mirandalmwrites appeared first on Search Engine Journal.

Everything Marketers Need to Know About Sender Scores

Hubspot

Email marketing seems like an easy win for your inbound marketing strategy. Write an awesome email, put in some snazzy images, fire it off to your opt-in list, and watch the customers roll in.

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Business Development Team Structure

Hinge Marketing

New business is the lifeblood of any professional services firm. New clients and new work from existing clients drive a firm forward and provide opportunity for both professional and business growth. But for many firms, bringing in new clients can be a major challenge.

Metadata.io Raises $6.5M for Series A

Metadata

Industry’s First Autonomous Demand Generation Platform Disrupts Traditional ABM Space. San Francisco, CA, Sept. 9, 2020 — Metadata.io, the autonomous demand generation platform, today announced it raised $6.5m in an over-subscribed Series A round, led by Resolute Ventures.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

How to Add a Sendloop Popup to Your Website (Step by Step)

Optinmonster

Are you using Sendloop to send email campaigns, but trying to figure out how to grow your list? Sendloop is a great option if you’re looking for an email service provider to help with your marketing strategy. But to get the best results, you need a solid list of contacts to begin with.

Branding Your SMB On a Budget

BenchmarkONE

Did you know that solid branding can actually make your small business money? Presenting a consistent brand identity across all platforms and channels can increase your revenue by 23 percent. Small businesses can be fragile.

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Does My Start-Up Need Public Relations?

Launch Marketing

If you haven’t already thought about implementing a public relations (PR) strategy into your integrated marketing plan, now is a great time to get started.

A CRM Integration Plan for Manufacturers

SmartBug Media

When manufacturing leaders think about sales enablement , one major hurdle comes up in nearly every conversation: “How will HubSpot integrate within my current sales ecosystem?”. Then, the (often head-scratching) question that follows is, “Well, what is my official system of truth?”.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.