Thu.Dec 05, 2019

Before You Buy Content Software, Do These 3 Things

Kapost

I’ve seen it, you’ve seen it, we’ve all probably seen the annual horrifying awe-inspiring MarTech landscape “supergraphic” from the Chief Marketing Technologist blog. This year’s version includes more than 7,000 (yes, The post Before You Buy Content Software, Do These 3 Things appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo. Featured Marketing Techonology

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How to Generate Demand and Win More Deals

Act-On

In this blog, we’ll show you how to create seamless and compelling customer journeys that will help you generate demand and win more deals. Customer Journey Demand and Lead Generation Lead Management Marketing Automation Sales and Marketing Alignment

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Video Marketing Statistics for 2020: The Facts Every Marketer Should Know [Infographic]

Webbiquity

Guest post by Andre Oentoro. As digital marketing evolves, video marketing is taking over the Internet. Video accounts for nearly 80% of total Internet traffic, and that figure is increasing. In addition, 83% of marketers say it is growing in importance. Video is easy to digest and mobile friendly. Almost no one reads the user manual today. At least 87% of consumers and business buyers prefer to watch a video about the product they want to buy, or just purchased and need to learn how to use.

What is a Brand Advocate, and Why are Advocates Important?

Referral Rock

Brand advocates are people who promote your brand through word of mouth marketing. They’re vital to any marketing strategy, because people consult and trust the opinions of others. Let’s examine brand advocates in detail, including why their promotion of your brand is far more effective than traditional ads. Brand Advocate Definition: Who Are Brand Advocates? Brand advocates are real people who believe in your brand and want to see it succeed, and who genuinely and actively use your products.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Campaign Monitor vs Mailchimp - Email Marketing Against the All-In-One Marketing Platform

SendX

"The money is in the list!" This is an expression that every single person that lives in the business world read or heard at some point in his professional life. Russell Brunson in his book Dotcom Secrets explains the importance of building an email list so you can have the traffic you can control. The premise is simple, you don't have to go to the ocean to fish if you already have a big aquarium with the fishes you want. This is why email marketing has become so popular.

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Markies Spotlight: Bharath Ram Srinivasan of HPE

Modern Marketing

Meet the Markies is a series that shines a spot light on the individuals behind Markie -winning teams. This week's Meet the Markies features B harath Ram Srinivasan , Head of Demand Platforms at HPE. Tell us about your current role: I head the demand platforms teams at HPE , which includes marketing platforms such as Oracle Eloqua. How do you use Oracle CX solutions in your day-to-day job? Oracle Eloqua is the backbone of our demand generation engine.

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Top 10 Amazing B2B Marketing Trends to watch out for in 2020

Valasys

With the proliferation of technology & the Internet of Things (IoT), the B2B marketing world has transformed & evolved. Marching to an ecosystem that is ever-transcendent & dynamic, the B2B marketers need to learn about the amazing B2B marketing trends for 2020. Thriving & sustaining in the B2B world in the last few years has been extremely difficult due to the fierce competition.

Top 5 Mobile Marketing Campaigns of 2019 to Inspire Your 2020 Strategy

Martech Advisor

As smartphones become ubiquitous and social media becomes a primary feature of mobile devices, it is crucial to stay up to date about what your audiences like. Accordingly crafting your marketing strategy around mobile with the latest hits and trends can increase engagement and conversions. In this article, we're looking at some of the best mobile marketing campaigns that had an impact on us. This year saw some of the most creative, innovative, and intelligent mobile marketing campaigns.

The Top Three Cognitive Biases Booking.com Uses (and You Should Too)

Convert

Not all optimizers would know the 168 cognitive biases that tap right into a prospect’s subconscious and act as that final, “converting” touchpoint. But being a neuromarketer first, optimizer Tim Zuidgeest from Unravel Neuromarketing Research knows them. He knows better than most of us how the consumer brain, the black box that marketers want to. Marketing

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Get Free YouTube Subscribers (the Real Way)

Hootsuite

Your YouTube subscriber count isn’t just another vanity metric. Getting more subscribers is the best way to maximize your organic reach on the second-largest website in the multiverse. And if your goal is to actually make money on YouTube , hitting subscriber milestones is necessary to access many monetization features. For instance, you need at least 1,000 subscribers to become a YouTube Partner and start earning ad revenue.

The Unicorn of Content Marketing: The Mailbox NOT the Inbox

Content Marketing Institute

While avalanches of social media posts, promotional emails, and low-quality content saturate online experiences, one mailbox is less crowded. Explore the differentiation power of physical mail delivered directly to your audience. Continue reading → The post The Unicorn of Content Marketing: The Mailbox NOT the Inbox appeared first on Content Marketing Institute. Company News

How to Set Up Views and Filters in Google Analytics – And Why You Should

Hatchbuck

Google Analytics is a fantastic resource for marketing teams. It can help you see how specific pages within your website are performing, help you figure out areas that could use some improvement, and assist in determining if goals are being met. Needless to say, when you know where to look, it can help you reduce tons of time and distractions over irrelevant data points typically experienced when doing a data-dive.

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The Signals of B2B Category Creation

Golden Spiral

How do you know when your marketing efforts are merely distinguishing yourself among your competition or creating a brand new category that needs a name and identity. One's a harder lift than another. Newly appointed as CMO at Front , Anthony Kennada knows the challenges ahead. While leading marketing for Gainsight , he forged a new path for "Customer Success."

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

???????The Future of Customer Service – Human or Machine Powered?

Martech Advisor

Tom Treanor, Global Head of Marketing, Arm Treasure Data shares insights on the future of customer service citing findings from the consumer survey “AI vs. Human Customer Service: When Do Consumers Prefer a Bot?” ” According to Deloitte’s CMO Survey: Fall 2019 report , marketers identify their ability to design, deliver, and monitor the customer experience as their top challenge.

Stevens & Tate Marketing Named as a Top B2B Company Worldwide

Stevens & Tate

When it comes to branding, it’s important to be focused on the future. At Stevens & Tate Marketing, we look forward to what 2020 will bring. Clutch just announced the Clutch 1000, a list of the 1,000 highest-ranking companies on their site. We are thrilled to announce that Stevens & Tate Marketing has been placed on the Clutch 1000 for the second year in a row! Out of over 160,000 companies on Clutch, we ranked #820 on the Clutch 1000! That puts us in the top 1% of B2B companies.

10 Ways to Spark Innovation on Your Team

Carla Johnson

December 5, 2019 The strength of bringing people together to innovate as a team is that each person brings their own experiences. They make different observations based on how they see the world and what they notice. As a leader, you may want more creativity, but your ideas will only stretch as far as your team’s experience. Team cohesion is. The post 10 Ways to Spark Innovation on Your Team appeared first on Carla Johnson.

The Anatomy of a Loop Giveaway I Traackr

Traackr

Lately, a divisive topic in the influencer-world has been the ethics of Instagram Loop Giveaways

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

New Feature Alert: Bannersnack Photoshop Integration

Bannersnack

It’s here! One of the most-wanted features requested by the Bannersnack community is now live. Marketers, designers, advertisers, and business owners, today, I present to you the latest addition to Bannersnack – the Photoshop Integration. In this post, you’ll find out everything you want to know about this feature – how it works, how to […]. News & Updates

The Future of Marketing 2020 & Beyond: Trends to Watch

Conductor

Are you ready for 2020—and beyond? Set your strategy for the new year with the help of Stephan Bajaio, Co-Founder and Chief Evangelist at Conductor , and Duane Forrester, VP of Industry Insights at Yext. In our recent webinar, The Future is Now: SEO 2020 And Beyond, the two titans of SEO shared their opinions on some of the most pressing questions facing marketers today. Read on for their biggest insights, edited for length and clarity. Is SEO still relevant today?

Creating Data-Driven Buyer Personas

ActiveDEMAND

Buyer Personas are a powerful tool used in marketing and sales. They help define the parameters of an ideal customer which then outlines the content to write that speaks to them, where marketing should get in front of potential customers, and buyer personas can also help qualify or disqualify prospects faster. But relying too heavily on user interviews without checking against digital marketing data can create inaccurate personas that hurt marketing instead of helping it.

A Marketer’s Guide to Data-Driven, Omnichannel Engagements for Increased Brand Loyalty

Martech Advisor

Customer expectations are forcing marketers to evaluate the way they provide service and customer care. Today’s customers demand a consistent experience regardless of location or device, and expect organizations they do business with to be responsive and effective, says, Ryan Kam, Chief Marketing Officer, Five9.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

40+ Of The Best Marketing Automation Tools For Your Business

Referral Rock

It’s no wonder why many businesses struggle with picking marketing automation tools. There are so many options available. It’s easy to be unsure of what tools will actually benefit you. Many businesses are compelled by the idea of automating their marketing. Especially for small businesses. Yet they become overwhelmed with the amount of marketing automation tools available. Furthermore, the price point can be a major turn-off for a lot of up and coming businesses.

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New in Litmus: Email Client Recommendations, Image Support in Proof, Dynamic Content Testing, and More

Litmus

In October, we announced the all-new, redesigned Litmus platform. We put your email at the center of Litmus, and now we’re making the experience even better. Our latest update comes with features that will help you test wherever you build, ensure you’re testing the email clients and devices your subscribers care about most, and streamline the email design review and approval process. Here’s what’s new: 1. Simplify your email design reviews and approvals with image support in Litmus Proof.

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Scaling Our Infrastructure for 4+ Billion Emails in a Single Day

SendGrid

Learn about how Twilio SendGrid scales its email infrastructure for the influx of sending volumes on Black Friday and Cyber Monday. The post Scaling Our Infrastructure for 4+ Billion Emails in a Single Day appeared first on SendGrid. Company Product

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30 Reddit Stats and Facts to Know in 2020

Hubspot

Since it launched in 2005, Reddit has remained a mystery to many marketers. The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. But, in the past few years, Reddit's made attempts to gain more attention from brands.

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Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.