Zoominfo

MARCH 24, 2021

Transparent churn: unsubscribes, hard bounces, and spam complaints. Opaque churn: emails land in a spam folder, go to an inactive email address or remain unopened. For instance, the CEO who downloads your whitepaper might not appreciate getting an email notification to download the same document. The short answer—a lot.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Convince & Convert

JUNE 15, 2012

It brought the science of information retrieval and document citation into the world of web search, and leveraged an existing class of assets (links) that was free from manipulative intent. One of the ways to combat spam is to ensure transparency – transparency of intent, of purpose, but most importantly of IDENTITY. What do you think?

Google 125

Google CAN-SPAM Content Transparency 125

Martech

FEBRUARY 20, 2024

” If that had happened today, not only could we have irritated many people, but also we could have been held liable for spamming in some countries. These two comparatively small changes can make you less prone to errors: Document your deployment process. Document your process and identify your last-mile steps.

Email Marketing 115

Email Marketing Planning Work Management Paid Search Agency 115

The Point

FEBRUARY 27, 2018

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. Update Your Privacy Policy.

Privacy Policies 231

Privacy Policies Marketing Automation Services B2B Marketing Marketing Management 231

Zoominfo

MARCH 8, 2022

However, email marketing with bad data on your email lists runs the risk of falling into spam traps. Spam traps are email addresses that have been set up by internet service providers to identify which senders are using lists with dirty data. Too many trips into spam traps can get you blacklisted by your email service provider.

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Martech

NOVEMBER 27, 2023

Deliverability (people who aren’t expecting your emails are far more likely to mark you as spam, but these people are great fits for advertising). Creating a detailed landscape is iterative, and it’s best to start by documenting what you know and filling in the blanks from there. Give each “source” a label — who or what created this?

Marketing Automation Services 103

Marketing Automation Services Terms and Conditions Advertising Agencies CRM 103

DiscoverOrg

MARCH 8, 2017

Today, it’s a punchline, but once upon a time, people took the offer seriously: Two people a week for 30 years bought a worthless deed to the Brooklyn Bridge thinking the document would change their fortunes with the toll fares they could charge. High Spam Reports – Spam is an altogether different challenge.

Contacts 240

Contacts Top of Funnel CAN-SPAM Deliverability 240

Martech

MARCH 4, 2024

Create a requirements document for new data. Include the logic of your personalization campaign in that document. Do your marketing automation campaigns have more unsubscribes than average or are they more regularly marked as spam. This particular example is about email, but you can apply the same principles to other campaigns.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Work Management Automation 122

SendX

NOVEMBER 4, 2020

Deliverability Deliverability is the ability of your email marketing solution provider to deliver your emails into the inboxes of your contacts and not the spam folder. Such spam email is removed immediately to prevent it from affecting the reputation of your IP address.

Work Management 277

Work Management Marketing Management Email Marketing Planning 277

Litmus

AUGUST 29, 2022

How many recipients mark your emails as spam or otherwise complain about your emails. If your organization hit any ISP spam traps or is on any blocklists. If your email reputation falls, It might be due to one of these reasons: Your readers report your content as spam. They deal with spam emails and sender reputation. .

CAN-SPAM 103

CAN-SPAM Deliverability Domain Lead Scoring 103

Litmus

APRIL 6, 2021

Don’t forget about your email audit document. If you’ve done your email audit correctly, this document will house everything you need to migrate over to your new ESP. This is where adding priorities to your email audit document comes in handy! ISPs will deliver your emails to the spam folder. Leverage available tools.

CAN-SPAM 100

CAN-SPAM Template Paid Search Agency Automation 100

Webbiquity

SEPTEMBER 27, 2019

This stage involves documenting the email creation and workflow processes. Keep away from words like “free” or “Act now” to avoid spam filters. Avoid using link shorteners; spam filtering services view them as untrustworthy as they mask the real link you are redirecting to. Content Creator(s). Pre-Header.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

The Point

SEPTEMBER 24, 2019

and other recent regulations (CAN-SPAM, CASL), CCPA is something that every B2B marketer needs to understand and prepare for. Review internal processes and documentation re: data breach procedures. Don’t be fooled into thinking that only California companies need pay attention. This article from IRMI is a good one.) .

B2B Marketing 220

B2B Marketing Advertising Agencies Privacy Policies B2B 220

Webbiquity

JANUARY 17, 2020

Similarly, allowing people to opt-out means you won’t be sending out thousands of emails that are simply going to be ignored or sent straight to the spam folder. Whatever you choose to do, it is also beneficial to create a document outlining how you comply with GDPR and how you ensure all data is safe and secure.

Email Marketing 300

Email Marketing Campaigns Opt-in Planning 300

PureB2B

MAY 30, 2022

B2B Email Marketing Regulations: CAN-SPAM vs. CASL vs. the GDPR If you use email in your marketing and sales process then you’ll already know about CAN-SPAM. CAN-SPAM became effective in 2003 and outlined key rules for email marketing, including: Include clear From and To, and Reply To fields that accurately represent who you are.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

PureB2B

MAY 30, 2022

B2B Email Marketing Regulations: CAN-SPAM vs. CASL vs. the GDPR. If you use email in your marketing and sales process then you’ll already know about CAN-SPAM. CAN-SPAM became effective in 2003 and outlined key rules for email marketing, including: Include clear From and To, and Reply To fields that accurately represent who you are.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

Brightedge

MAY 5, 2022

In other news, Google has made its first public reference to SpamBrain, an AI-powered spam filter, in its 2021 webspam report. As SEOs, it’s essential we keep up to up to date with Google’s position on what constitutes spam. It’s important for web admins to stay up to date with Google’s spam policies.

SEO 52

SEO Ad Exchange CAN-SPAM Paid Search Agency 52

Salesforce Marketing Cloud

DECEMBER 8, 2023

Follow legal compliance guidelines Adhering to the laws and guidelines related to email communications will keep you out of trouble, out of spam filters — and into customers’ inboxes. Following data protection and anti-spam standards will help you ensure the safety, security, and privacy of emails sent and received.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Marketing Insider Group

FEBRUARY 14, 2023

One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. Emails like this need to offer something of value and often include useful information like important documents, ebooks, newsletters, etc. People appreciate direct-ness.

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Top Rank Marketing

FEBRUARY 19, 2024

Keys to gaining reach on LinkedIn as a brand Based on studies, documentation and first-party updates, here are six key approaches and adjustments to help your content gain traction with the LinkedIn algorithm.

Linkedin 89

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 89

ANNUITAS

JULY 1, 2014

Yes, it’s a short week due to the US holiday, but there is a more pressing business issue that you now really need to think about, Canadian Anti-Spam Legislation (CASL) is now in effect. Best-in-breed marketers don’t spam, we want to Engage and Nurture our prospects and customers. Today’s the day marketers…July 1, 2014.

Deliverability 100

Deliverability Email Marketing CAN-SPAM Demand Generation 100

ANNUITAS

MAY 17, 2016

He discussed email deliverability, filtering, bounces, complaints, spam traps , list management, shared vs. dedicated IP, SPF, DKIM, and DMARC, sending volumes and signals. Poor performance can impact your deliverability rates and have larger implications in regards to privacy and CAN-SPAM violations if you are not compliant.

Deliverability 100

Deliverability CAN-SPAM Eloqua Privacy 100

eDataSource

AUGUST 12, 2019

Request For Comments, An informational text document that is the result of committee work at the IETF and is intended to solicit comments from the internet community. The informational RFC document that updates and defines the workings of SMTP. Spam and Open Relay Blocking System - A DNS based Email Block List. This Is Not Spam.

Deliverability 51

Deliverability CAN-SPAM Domain SMS 51

Sprout Social

SEPTEMBER 11, 2023

Natural language generation Natural language generation (NLG) is a technique that analyzes thousands of documents to produce descriptions, summaries and explanations. NLP in optical character recognition NLP algorithms detect and process data in scanned documents that have been converted to text by optical character recognition (OCR).

Marketing AI 109

Marketing AI Process Lead Ranking Analysis 109

Digital B2B Marketing

MAY 12, 2014

When you send marketing emails to a purchased list, it doesn’t matter how the list was created, you are spamming. List sources like public records or SEC listings indicate they are collecting free data from sites or documents, and then selling it to you as an opt-in email list. Email B2B lists buying email lists Spam'

Opt-in 100

Opt-in Buy Privacy Policies Opt-out 100

Litmus

JUNE 28, 2021

List acquisition sources work and are documented. Your toolset or tech stack are also documented. Your sender reputation score is what inboxes use to evaluate your reputation as a sender and whether your emails are trustworthy enough to go to the inbox or should be delivered to the spam folder instead. Litmus Spam Testing.

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

eDataSource

APRIL 25, 2019

Email Sender & Provider Coalition (ESPC) : The ESPC is a cooperative group of email industry leaders working together to create solutions for the ever-present proliferation of spam and continuing problems with deliverability. Website: [link]. eDataSource is a proudly contributing member of all three.

Email Marketing 61

Email Marketing Deliverability CAN-SPAM Paper 61

Webbiquity

MAY 7, 2020

While it’s almost certain a recipient will at least see a physical package or letter, your email may end up in their spam or promotions folder, never even glanced at. Deliverability is also a significant concern with email. It’s best to reserve the use of handwritten letters for the right messages.

B2B 168

B2B Paid Search Agency Blast Campaigns Account Based Marketing 168

Sprout Social

AUGUST 26, 2020

Ensuring that this process goes smoothly for everyone often means creating documents and guidelines that your brand or agency will want to have on hand in an onboarding folder. Having a full brand style guide documented helps every member of your team, not just new hires. Obvious spam messages. Unhappy customers.

Social Media 138

Social Media Paid Search Agency Media Guidelines 138

Martech

AUGUST 22, 2022

Google says what it calls “automatically generated content” is SPAM and a violation of its guidelines. Duncan says, “I wouldn’t go so far as to say that it can start writing documentation but it can definitely make you sound like an expert in the field, if that’s what you’re after.”. Get MarTech! In your inbox.

Marketing AI 93

Marketing AI Generation Content Ethics 93

Biznology

MARCH 29, 2019

These files include documents, family photos, and emails. They deliver unwanted materials to your devices through spam and phishing emails, and knowing what these look like will help you detect and avoid falling victim. Spam emails are simply unsolicited junk mail that you didn’t sign up for. Lost forever?

Phishing 99

Phishing Spyware Tips CAN-SPAM 99

ANNUITAS

MAY 29, 2014

The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent. but CASL takes permission and consent to another level.

B2B Marketing 100

B2B Marketing Opt-in Opt-out B2B 100

Animalz blog

APRIL 18, 2023

So from our point of view, if we were to run across something like that, if the webspam team were to see it, they would see it as spam.” Does an AI-generated article still count as spam if it’s edited or rewritten by a real person? Product documentation, evergreen content for SEO, canned responses for email.”

Marketing AI 125

Marketing AI Copyright Top of Funnel Content 125

ActiveDEMAND

SEPTEMBER 22, 2020

Adding multiple large attachments increases the risk that your emails will end up in spam, so use a tracked link if the document you’re trying to send is large. For those circumstances, you can now attach files directly to an ActiveDEMAND email. Each file is limited to 5MB. You can add multiple attachments.

CAN-SPAM 58

CAN-SPAM Stats Marketing Prospects Email Marketing 58

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. It’s even worse if it ends up in your subscriber’s spam folder. Guest post by Atreyee Chowdhury. But some become wildly successful while others struggle, switching from one approach to another. What sets them apart? Don’t rely on Gmail here.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Tomorrow People

JANUARY 8, 2021

You might discover that promotional emails go straight to spam, but there is a strong appetite for podcasts and webinars. We document our findings and analysis in playbooks for you to share throughout your organization so that everyone feels confident in pitching conversations at the right level to a mix of personas.

Marketing Analytics Tools 156

Marketing Analytics Tools Peer-to-peer Cross-Selling Paid Search Agency 156

SalesIntel

APRIL 17, 2024

This increases the deliverability of your emails and helps ensure your emails are not flagged as spam. Regularly check your email list for addresses that bounce back or look like spam. Compliance: Built-in features to ensure compliance with email marketing regulations, such as GDPR and CAN-SPAM. Can It Work with My Other Tools?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52