Trade Press Services Newsletter

OCTOBER 6, 2022

Even the most brilliant content is useless if it’s not distributed to your audiences where and how they are looking for it. If you’d like to secure a guest spot on a popular podcast, the experts at Trade Press Services can help. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Trade Press Services Newsletter

JANUARY 4, 2023

Mistake #2: Forgetting the Importance of Distribution You’ve spent so much time and energy creating relevant content for your target audiences. Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. Remember to assess and adjust your distribution strategy as needed.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Trade Press Services Newsletter

JANUARY 4, 2024

Don’t overlook the importance of effective content distribution. The post Charting the Course: How to Navigate Your Way to Marketing Success in 2024 appeared first on Trade Press Services. After all, what’s the point of creating content if it doesn’t reach your target audiences when and where they need it most?

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Trade Press Services

FEBRUARY 26, 2024

Producing and distributing content that resonates with audiences is no easy task. Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever. A whopping 90 percent of B2B marketers use social media to distribute content.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. While this might be true, especially in B2C marketing, chances are that your B2B customers are still going to trade publications for specialized industry-wide news. Why Trade Pubs Matter. All from a press release. 6 Benefits of B2B Press Releases.

Press 67

Press B2B Blast Campaigns Public Relations 67

Trade Press Services Newsletter

NOVEMBER 2, 2022

Good news for those with tight marketing budgets—the percentage of B2B marketers using one or more paid distribution channels decreased to 67 percent, compared with 81 percent the previous year. The post Three Essential Takeaways from CMI’s Annual B2B Content Marketing Report appeared first on Trade Press Services.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Trade Press Services

JANUARY 2, 2024

Key components should include a well-written and attractively designed resume, thought leadership content, press kit and brand identity. Are Trade Publications Still a Viable B2B Marketing Medium? Wishing you a Happy New Year from Trade Press Services! Being a customer-centric business is a full-time commitment.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Sharpspring

APRIL 29, 2020

Trade shows or events that your business will be attending. Press Releases. The post LinkedIn Best Practices for Distributing B2B Content appeared first on SharpSpring. For a B2B organization on LinkedIn, here is what one might consider as part of the 20% promotional category: Awards and recognitions.

Linkedin 86

Linkedin Distribution Practices Webcast 86

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing. Can they effectively promote and share content?

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Trade Press Services

DECEMBER 26, 2023

Distribute case studies strategically and frequently. Strategically distribute them both internally and externally. The post Best Practices for Creating Compelling Client Success Stories appeared first on Trade Press Services. Once your case studies are published, don’t let them gather dust.

Case Study 52

Case Study Case Studies Practices Best Practices 52

Trade Press Services

SEPTEMBER 4, 2023

Additionally, they connect companies directly with audiences that are most interested in their products and services—providing powerful insights into their most pressing concerns. Distribute, repurpose and recycle. The post 10 Tips for Planning and Hosting a Successful Webinar appeared first on Trade Press Services.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

seo.co

OCTOBER 4, 2021

Press Releases. Press releases are one of the most powerful forms of content available, and if done right, they can be powerhouses for your local SEO campaign. For example, let’s say your business is attending a major trade show in your area.

SEO 105

SEO Lead Scoring Lead Ranking Press 105

Trade Press Services

DECEMBER 4, 2023

Creating and distributing multiple newsletters can give brands the opportunity to segment their outreach to specific audiences or industries. The post New LinkedIn Features Can Transform How You Engage with Customers appeared first on Trade Press Services. Improved search by “content type.”

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Outgrow

DECEMBER 20, 2022

Role of Press Releases in ranking higher in SERPs. Mickie’s press releases have led to the publication of pieces in the Wall Street Journal, CNN, Bloomberg, and numerous other esteemed media outlets. The real goal is to have a journalist look at that press release and turn it into an original article about you and your company.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

KoMarketing Associates

MARCH 13, 2018

The good news is that when a technology or software vendor starts to think about link building as simply a component of their ongoing content distribution efforts, the task becomes much less daunting. Distribute media assets in locations like YouTube, Slideshare, or even Pinterest when applicable. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Zoominfo

FEBRUARY 21, 2021

Agriculture Mining Utilities Construction Manufacturing Wholesale Trade. Retail Trade Transportation Information Finance & Insurance Real Estate Professional Services. 2211 Electric Power Generation, Transmission & Distribution. 221122 Electric Power Distribution. 2212 Natural Gas Distribution – 221210.

Work Management 204

Work Management Marketing Management Paid Search Agency Planning 204

EMagine B2B Blog

MAY 30, 2013

Many marketers have finally caught on to the low hanging fruit of back linking – namely links in your syndicated press releases. Once a press release is syndicated, press releases can create vast duplicate content and redundant anchor text links, which makes your initial intent backfire with regard to a linking strategy.

Press 40

Press Search Engine Marketing Distribution Trade Show 40

Customer Experience Matrix

AUGUST 21, 2018

For example, despite the clear and increasing dangers from poorly controlled AI, it’s being distributed more broadly by Ebay , Salesforce , Google , and Oracle. Here – this is not a joke – a university is putting school-controlled Amazon Echo listening devices in every dorm room The press continues to get it wrong.

Privacy Policies 149

Privacy Policies Privacy Salesforce.com Amazon 149

Vision Edge Marketing

OCTOBER 10, 2017

Who else will need to be involved in the complete solution, e.g. an integration or distribution partner? Is there a major industry event such as a trade show that would be a good time to launch with press, analysts as well as customers? Who is the competition and how do they go to market? Answer the Whys. Crystalize the Whats.

Planning 126

Planning Paid Search Agency Advertising Agencies Bandwidth 126

Valasys

AUGUST 30, 2023

From the invention of the printing press during the Renaissance to the industrial revolution’s mechanization, these transformative moments have altered how we live, work, and interact. Innovations such as the printing press and advancements in art, architecture, and science catalyzed a renaissance in human achievement.

Ethics 52

Ethics Resource Management Terms and Conditions Domain 52

Marketing Craftmanship

MARCH 12, 2020

Most marketing content is distributed through pull tactics, in which blog posts, social media posts, press releases, etc., Trade Your Shotgun For A Rifle. expose information indirectly to a large audience. Pull-based content marketing is a shotgun approach. You’re firing at a flock of ducks, hoping you might hit a few.

Work Management 130

Work Management Marketing Management Content Marketing Blast Campaigns 130

Schubert B2B

JULY 20, 2018

Getting trade publications to publish or post your company’s news can be a challenge. If your company manufactures only a few key products, but they are relevant for a variety of industries, tailor news releases to target each of these markets and their trade publications. Trade Shows. Final Thoughts.

PR 69

PR Paid Search Agency Companies Public Relations 69

Tomorrow People

JUNE 14, 2022

There are three main ways to get competitor information: Published sources: This includes company reports, trade reports, press releases and industry surveys commissioned by industry associations or the government. Their ability to market: How skilled are the people involved in sales, marketing, distribution and so on?

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

B2B Marketing Traction

AUGUST 15, 2011

Here are eight content ideas for your Facebook page posts: Press releases – company news with a link to the release can stream into your Facebook wall. Automate this by linking a press release feed from your online service. You are distributing press releases online, aren’t you?

Facebook 100

Facebook Trade Show Press CPA 100

Schubert B2B

JUNE 19, 2018

Press Releases. In B2B marketing, press releases are still a useful way to reach your target audience by placing your news in trade publications that speak directly to your customer demographic. You probably also have master email lists categorized by publication focus for wider distribution of your news. Trade Shows.

Public Relations 66

Public Relations B2B Trade Show Work Management 66

ClearVoice

MARCH 14, 2019

This marketing nugget is a standby brand description that has been approved by all people up the chain, and can be plugged into press releases, investor pitches, partnership proposals and many other purposes. On the “Company Info” page for press/media this copy is split between several headers to appear even briefer and punchier.

Examples 100

Examples Press SMB Blast Campaigns 100

markempa

MAY 26, 2005

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

Martech

SEPTEMBER 25, 2023

Here, for example, if marketing participates in a trade show and showcases its latest product, the metrics should be shown with all the other activities happening simultaneously (i.e., Just as a trade show or a well-placed article in an industry magazine does not immediately sell a product, marketing does not immediately produce sales.

Marketing AI 121

Marketing AI Marketing Attribution Work Management Marketing Management 121

ClickZ

AUGUST 8, 2020

Our next segment will answer this pressing question. Tools of the trade for customer experience optimization. Content marketing is more than content creation and distribution. With all this said and done, businesses continue to grapple at new business while they’re vying for return customers. Customer engagement (40%).

Mobile Advertising 124

Mobile Advertising Marketing Attribution Advertisements Advertising 124

Zoominfo

FEBRUARY 21, 2021

The following are 2-digit, 4-digit, and 6-digit NAICS codes, compiled using a memo from the Department of Homeland Security’s (DHS) Cybersecurity and Infrastructure Security Agency (CISA): Essential Business NAICS Code Directory Updated April 2020 Agriculture Mining Utilities Construction Manufacturing Wholesale Trade Retail Trade Transportation Information (..)

Work Management 100

Work Management Marketing Management Paid Search Agency Planning 100

EveryoneSocial

NOVEMBER 16, 2020

Trade Press Services). All of the best content from previous announcements, press releases, employee highlights, and intranet updates synthesized into one easy to digest email. With more teams working remotely and distributed, your company should adapt and improvise to improve internal communications.

Newsletter 64

Newsletter Companies Distribution Communities 64

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Marketing Craftmanship

SEPTEMBER 15, 2013

Too often important corporate milestones are treated in a manner similar to a wedding anniversary: companies will send out an announcement (press release, advertisement or email blast), host a modest reception, and provide a memento to a select number of longstanding clients. that are related to the firm’s business or mission.

B2B Thought Leadership 100

B2B Thought Leadership Allocation Ideal Customer Profiles Thought Leadership 100

EveryoneSocial

FEBRUARY 9, 2021

As workforces become more remote and distributed, managers and leaders need to find ways to promote employee satisfaction. Trade Press Services ). This is especially important for distributed workplaces with locations across the country or globe.

Customer Satisfaction 100

Customer Satisfaction Lead Ranking Work Management Webinar Metrics 100

Schubert B2B

NOVEMBER 20, 2017

These can include strategic communications, content marketing , social media, trade show planning, internal messaging and email campaigns, to name a few. These seemingly lesser-known trade journals or sites actually could be very well known among your customers and prospects. Digging Digital Placements.

PR 54

PR Ad Building Media Tips 54

Biznology

JUNE 28, 2013

If you have a trade show coming up, you’ll want to spend some of your money on marketing collateral and promotional items for the event. Press Releases. Investing in a monthly press release and distribution can help you achieve greater visibility in a few ways. Basic distribution via PRWeb starts at $99.

Paid Content 80

Paid Content Spending SMB Budget Programs 80

Contently

MAY 17, 2016

The concept was developed and is funded by Melo , a media and logistics company based in Münich, whose main business includes distributing print and digital press. Melo does logistics and press distribution, but what they hadn’t done before is create content,” he said. It’s an experiment. Blogfabrik’s freelancers.

Content 81

Content Press Distribution Ad Agencies 81