Tony Zambito

MARCH 6, 2017

While B2C has most of the buzz related to digital transformation, the impact is felt mostly in channels and distribution. Yet the distribution channel of how consumers get a book has been radically disrupted through digital transformation. As new digital ecosystems develop, it increases the need for collaboration.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

Hinge Marketing

NOVEMBER 30, 2021

The coronavirus pandemic accelerated the need for remote teams, location-independent business operations – and all of the digital transformations required to make these possible. The most common questions decision-makers ask about digital transformation include: How does my firm’s “digital maturity” compare to others?

Digital Transformation 89

Digital Transformation Work Management Marketing Management Service 89

chiefmartech

AUGUST 29, 2021

But it is why I always look forward to Gartner’s annual CMO Spend Survey report. Allocation of budget is a CMO’s way of “voting with their wallet” for what they think is most important. The post Follow the money: CMO budgets for martech and marketing operations appeared first on Chief Marketing Technologist.

CMO 127

CMO Budget Programs Allocation Digital Transformation 127

EveryoneSocial

OCTOBER 24, 2019

What is digital transformation? In this week’s Bitecast, Becky Carr CMO of Masergy sits down with Cameron to discuss how digital transformation is table stakes for everyone now. And just as the term suggests, Becky shows how digital transformation raises a brand to a higher power of market presence.

Digital Transformation 67

Digital Transformation CMO Transparency Education 67

Conductor

NOVEMBER 8, 2021

Our latest virtual event, Digital Transformation Summit , focused on sessions with the best-in-class marketing leaders of today to provide you with digital transformation tools for tomorrow. It served as a guide to kickstart your digital marketing – built on strong web foundations, SEO, and Organic Marketing.

Digital Transformation 52

Digital Transformation CMO SEO Class 52

Martech Advisor

NOVEMBER 26, 2019

Digital transformation is on the mind of every B2B commerce marketer. Coveo CMO Mark Floisand explains best practices and lessons learned in the new reality of customer experience. Complex product catalogs. An ever-expanding taxonomy. Soaring customer expectations.

Digital Transformation 72

Digital Transformation Merchandising B2B Conversion Rate 72

Marketri

OCTOBER 5, 2023

Recently, I had the opportunity to attend the CMO Summit in San Francisco, a gathering that brought together marketing leaders to discuss the current and future landscape of our industry. Embracing the AI Revolution The CMO Summit exhibited several discussions around the ever-evolving topic of Artificial Intelligence (AI) in marketing.

CMO 62

CMO Marketing AI Ethics Storytelling 62

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. Digital transformation. In this digital age, successful organizations are keeping pace with technology changes and customer behavior. True digital transformation is a journey with multiple layers and aspects.

Digital Transformation 48

Digital Transformation CMO Trends Marketing Automation Services 48

Tony Zambito

JANUARY 22, 2017

To think digital transformation is primarily a consumer phenomenon is a fallacy. In this era of disruptive digital transformation, customer behaviors in B2B and B2C markets are radically changing. The era of digital transformation has fused notions of a buyer and a user into one.

Buyer Personas 100

Buyer Personas Digital Transformation Enterprise Management Account Based Marketing 100

Tony Zambito

JANUARY 29, 2017

What is changing in the past two years, is that CEOs are focused on globalization and digital transformation. Per recent surveys by IBM, KPMG, and Gartner, you will find that more than half of CEOs surveyed believe their organizations will be significantly transformed by digital-centric globalization.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Walker Sands

MARCH 25, 2019

Digital transformation of the Marketing department is a top priority for every B2B CMO (except perhaps those who are about to get fired for not paying enough attention to digital transformation). We’re an integrated marketing agency that gets B2B marketing digital transformation like no other.

Digital Transformation 40

Digital Transformation Planning Paid Search Agency Advertising Agencies 40

chiefmartech

DECEMBER 21, 2020

He joined as the CMO of Aetna in 2016, digitally transforming the organization through its acquisition by CVS. David is one of the rare individuals in our industry who has led digital transformation from the perspective of an agency, a management consultant, a CMO, and now martech vendor strategy and go-to-market.

CMO 78

CMO Marketing Management Advertising Agencies Digital Transformation 78

Martech Advisor

FEBRUARY 18, 2020

72% of Chief Marketing Officers (CMOs) see greater collaboration in organizations to reach company-wide growth goals. Executives-as-a-Service" firm, Chief Outsiders , released its 2020 Market Trends , a CMO survey about what to expect this year in marketing and company growth. Pete Hayes, CMO and principal of Chief Outsiders.

CMO 89

CMO Customer Surveys Marketing AI Paid Search Agency 89

Aberdeen

SEPTEMBER 21, 2017

Is digital transformation the new big data? Before we dive deeper into observing what digital transformation stands for and what it means for customer experience programs across all businesses, let’s go just a few years back down memory lane. This brings us back to digital transformation.

Digital Transformation 81

Digital Transformation Advertising Channels Social Media Class 81

B2B Marketing Directions

OCTOBER 17, 2021

This post will conclude my discussion of several B2B-specific findings from the August 2021 edition of The CMO Survey. In my earlier posts, I reviewed what the survey revealed about the state of marketing spending and the progress B2B companies have made on the digital transformation of marketing. companies.

CMO 52

CMO Customer Surveys B2B Paper 52

Marketing Insider Group

FEBRUARY 6, 2023

The global pandemic significantly accelerated digital transformation. IDC sees this new relationship between business and technology as “digital-first”. We are in the era of digital-first marketing. We need to react to change, anticipate trends, and be proactive.

B2B Thought Leadership 290

B2B Thought Leadership Lead Ranking B2B Marketing Planning 290

Martech

JULY 29, 2024

This gap extends all the way from leadership, and it has the potential to very quickly add to more disillusionment with digital transformation. Premature investments end in failed initiatives Documentation of the failure rate of digital transformations is plentiful. Let’s explore three areas where this is evident.

Marketing AI 137

Marketing AI Branding Brand Identity Digital Transformation 137

Martech

AUGUST 15, 2022

The scope of the CMO position shouldn’t be limited mostly to marketing communications, such as advertising, PR and social media. Rather, CMOs need to educate internal stakeholders, especially the CEO, on the role marketing can play in leading business strategy. Too often organizations misunderstand marketing’s responsibilities.

Enterprise Management 108

Enterprise Management Business CMO Digital Transformation 108

Marketing Insider Group

NOVEMBER 18, 2020

The Forecast reports on digital transformation and the people who are using modern technologies to change our world,” said Kaplan. “In Additionally, The Forecast is allowing Nutanix to optimize digital marketing efforts (leads) by re-targeting demand generation offers to Forecast site visitors.

Forecasting 343

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 343

Martech

AUGUST 5, 2022

Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. Read next: Only 11% of CMOs say they have achieved digital transformation goals. Source: CMO Council’s High Velocity Data Report. North American marketers.

Analytics 145

Analytics Allocation Planning CMO 145

chiefmartech

JUNE 22, 2021

What did they think about CMO’s technology leadership? As if to oblige me, the CMO Council recently released Rate the State of Marketing: A C-Suite Scorecard with exactly that data. The #2 answer: digital transformation/marketing automation leader (54%). DIGITAL TRANSFORMATION = CUSTOMER EXPERIENCE.

Digital Transformation 101

Digital Transformation CMO Marketing Automation Services Thought Leadership 101

Martech

APRIL 28, 2022

Digital marketing’s contribution to company performance dropped significantly last year, according to leading marketers surveyed in a new report. Deloitte’s CMO Survey found only 21% of respondents strongly agreed that digital contributed significantly to performance, down from 32.5% the previous year. And for good reason.

Digital Transformation 95

Digital Transformation Paid Search Agency Companies Multi-Channel 95

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. to 2.9%) than the previous year, according to a Duke CMO survey.

Marketing Analytics Tools 128

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 128

Outgrow

APRIL 9, 2024

About our guest: Don McGuire , CMO of Qualcomm, brings over 25 years of experience spanning service provider, device OEM, content/applications, and semiconductor sectors. EPISODE 183: Small Business, Big AI: Qualcomm’s CMO Don McGuire on How SMEs Can Thrive in the Age of AI The Intro! Don McGuire: CMO of Qualcomm.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Martech Advisor

AUGUST 20, 2019

Marketers are at a crossroads in their careers with the Chief Marketing Officer (CMO) position seemingly under threat. While some brands are doing away with the CMO position altogether, others are making strategic changes to their organization structures. have recently done away with the CMO position, reports AdAge.

CMO 46

CMO Positioning SWOT Work Management 46

Martech

MARCH 29, 2022

In his theme-setting comments, recorded at the Manhattan offices of public relations agency Channel V Media, Davis remarked on the way our lives have changed over the last two years, and how the relationships between marketers and buyers have been digitally transformed. Journeys have changed for digital consumers.

Conference 97

Conference Digital Transformation Marketing Analytics Tools Gartner 97

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 65

CMO Linkedin Enterprise Management Press 65

Contently

OCTOBER 11, 2022

For this reason, content creators typically fall under the marketing function, and marketers are often led by Chief Marketing Officers (CMOs). At some, a CMO will lead the marketing department and hire a VP of Content Marketing to run content strategy and production. The first is their budget.

Peer-to-peer 200

Peer-to-peer Budget Programs Content Class 200

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. How has this impacted ABM and what are the key learnings from this “new reality”?

Account Based Marketing 341

Account Based Marketing ABM Work Management Marketing Management 341

ANNUITAS

DECEMBER 11, 2023

Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey. It may be that the B2B CMO role is past its prime; regardless, CMOs are tired of being set up to fail. Many B2B CMOs are seizing the moment to reposition their skill set going into 2024.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

i-Scoop

SEPTEMBER 16, 2014

In a previous blog post on the changes in (digital) marketing budget allocation, I mentioned how the CMO and other managers and executives will have to learn more about technology and the social and digital tools their customers and employees increasingly use.

Digital Transformation 20

Digital Transformation CMO Allocation Budget Programs 20

Tony Zambito

FEBRUARY 5, 2017

In my previous article entitled Rethinking Buyer Personas In An Era Of Digital Transformation , I noted that digital interaction will matter more than content. Cumulatively, having a detrimental effect on the ability of marketing to succeed in an era of digital transformation and creating digital experiences.

Digital Transformation 50

Digital Transformation Buyer Personas Broadcasting Leads 50

Oktopost

JUNE 29, 2022

Keith Messick, CMO of LaunchDarkly, on the Radically Transparent podcast. Digital transformation has fundamentally changed the way both people and organizations operate. Everything now revolves around digital, social, and mobile. Previously, he served as the CMO at Dialpad and prior as CMO at Lucidworks.

B2B Marketing 77

B2B Marketing Transparency CMO B2B 77

Bluetext

MAY 12, 2023

The entrepreneurial CMO is “beholden neither to the status quo nor to disrupting it for disruption’s sake.” That premise, according to Forbes, helped to guide its selections for the recently released 2023 Forbes Entrepreneurial CMO 50 list.

CMO 26

CMO Enterprise Management Work Management Advertising Agencies 26

Martech

JULY 26, 2021

If some marketing operations professionals are hesitant about moving up the ranks into management and ultimately CMO role, one person who is convinced a career path is available is Debbie Qaqish, Principal and Chief Strategy Officer with the Pedowitz Group. Partnering with the right kind of CMO. From Ops to CMO. That’s changed.

CMO 104

CMO Lead Ranking Advertising Agencies Marketing Management 104

KoMarketing Associates

JANUARY 2, 2019

Larger companies lead the way with driving digital transformation, likely as a result of budgets that allow them to do so,” wrote the authors of the eBook. Regardless of company size, organizations should take the time to research which elements of digital strategy are most important when it comes to meeting customer needs.”.

Marketing Budget 158

Marketing Budget Paid Search Agency Research Marketing & Strategy 158

chiefmartech

OCTOBER 24, 2021

Anyway, on with the show… The effect the pandemic has had on all things digital has been enormous. For all the talk about digital transformation over the past decade, these past 18 months have forced businesses to cannonball into the deep end of the digital pool. Well, now we finally have some groovy new footwear.

Digital Experience Platform 130

Digital Experience Platform RSS CMO Gartner 130