chiefmartech

AUGUST 29, 2021

But it is why I always look forward to Gartner’s annual CMO Spend Survey report. Allocation of budget is a CMO’s way of “voting with their wallet” for what they think is most important. The post Follow the money: CMO budgets for martech and marketing operations appeared first on Chief Marketing Technologist.

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CMO Budget Programs Allocation Marketing & Strategy 125

Leadspace

SEPTEMBER 8, 2020

As a CMO, you’re responsible for building your company’s brand, overseeing increasingly complex omnichannel marketing strategies, and providing the sales department with a healthy stream of qualified leads. What’s the Role of a CMO? As a CMO, you’re in charge of everything to do with marketing.

CMO 71

CMO Ideal Customer Profiles Marketing Budget B2B Marketing 71

Adobe Experience Cloud Blog

MARCH 26, 2019

Inside Adobe’s Digital Transformation. Adobe, Narayen said, has spent the past few years going through its own significant transformation–one that has spanned every part of the organization. Our success has been predicated on the core belief that digital transformation starts by reimagining the entire customer journey.”.

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Hinge Marketing

NOVEMBER 30, 2021

The coronavirus pandemic accelerated the need for remote teams, location-independent business operations – and all of the digital transformations required to make these possible. The most common questions decision-makers ask about digital transformation include: How does my firm’s “digital maturity” compare to others?

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Adobe Experience Cloud Blog

MARCH 15, 2019

According to Gartner’s Ray, the role is still up for grabs in many organizations, though CMOs are well-positioned to step up to the plate. “CX We see CX being led in a variety of ways, sometimes reporting into the CMO, sometimes as part of sales or customer care, and sometimes as a standalone team under the COO or CEO.

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Digital Transformation Work Management Marketing Management Paid Search Agency 133

Tony Zambito

MARCH 6, 2017

While B2C has most of the buzz related to digital transformation, the impact is felt mostly in channels and distribution. Yet the distribution channel of how consumers get a book has been radically disrupted through digital transformation. As new digital ecosystems develop, it increases the need for collaboration.

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EveryoneSocial

OCTOBER 24, 2019

What is digital transformation? In this week’s Bitecast, Becky Carr CMO of Masergy sits down with Cameron to discuss how digital transformation is table stakes for everyone now. And just as the term suggests, Becky shows how digital transformation raises a brand to a higher power of market presence.

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chiefmartech

DECEMBER 21, 2020

He joined as the CMO of Aetna in 2016, digitally transforming the organization through its acquisition by CVS. David is one of the rare individuals in our industry who has led digital transformation from the perspective of an agency, a management consultant, a CMO, and now martech vendor strategy and go-to-market.

CMO 77

CMO Marketing Management Advertising Agencies Paid Search Agency 77

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. Digital transformation. In this digital age, successful organizations are keeping pace with technology changes and customer behavior. True digital transformation is a journey with multiple layers and aspects.

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Digital Transformation CMO Trends Marketing Automation Services 48

Conductor

NOVEMBER 8, 2021

Our latest virtual event, Digital Transformation Summit , focused on sessions with the best-in-class marketing leaders of today to provide you with digital transformation tools for tomorrow. It served as a guide to kickstart your digital marketing – built on strong web foundations, SEO, and Organic Marketing.

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Martech Advisor

FEBRUARY 18, 2020

72% of Chief Marketing Officers (CMOs) see greater collaboration in organizations to reach company-wide growth goals. Executives-as-a-Service" firm, Chief Outsiders , released its 2020 Market Trends , a CMO survey about what to expect this year in marketing and company growth. Pete Hayes, CMO and principal of Chief Outsiders.

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CMO Marketing AI Paid Search Agency Customer Surveys 89

B2B Marketing Directions

OCTOBER 17, 2021

This post will conclude my discussion of several B2B-specific findings from the August 2021 edition of The CMO Survey. In my earlier posts, I reviewed what the survey revealed about the state of marketing spending and the progress B2B companies have made on the digital transformation of marketing. companies.

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Martech Advisor

NOVEMBER 26, 2019

Digital transformation is on the mind of every B2B commerce marketer. Coveo CMO Mark Floisand explains best practices and lessons learned in the new reality of customer experience. Complex product catalogs. An ever-expanding taxonomy. Soaring customer expectations.

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Digital Transformation B2B B2B Marketing Conversion Rate 72

Tony Zambito

JANUARY 22, 2017

To think digital transformation is primarily a consumer phenomenon is a fallacy. In this era of disruptive digital transformation, customer behaviors in B2B and B2C markets are radically changing. The era of digital transformation has fused notions of a buyer and a user into one.

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Martech Advisor

SEPTEMBER 26, 2019

We'd love to know what your aims and major milestones were in this digital transformation journey. Jochen: Our brand transformation starts with a uniquely personal question, “What do you want to protect?”, ADT’s New Commercial About Their Digital Transformation Journey. How did the process unfold?

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chiefmartech

DECEMBER 13, 2017

I wanted to look beyond the typical kind of prediction posts that we are inundated with at holiday season to scope out the larger changes underway over the next 3-5 years: Digital transformation redefines “marketing” beyond the marketing department. DIGITAL TRANSFORMATION (2018 Update). ” — Barry Levine.

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ClickZ

APRIL 17, 2020

We were lucky enough to sit down and chat with Tom Libretto, CMO of Pegasystems, about all these topics and more… Q) Can you give us a brief insight into your professional journey and how you became CMO of Pegasystems? Q) How have you seen the CMO role change in recent years?

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Modern B2B

APRIL 25, 2023

By using digital experiences effectively, potential customers can be nurtured, the purchasing procedure can be expedited, and the experts on your team can focus on converting those opportunities. Don’t be afraid to bring in the experts – digital transformation means business transformation.

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CMO Marketing Automation Services Planning Enterprise Management 52

Walker Sands

MARCH 25, 2019

Digital transformation of the Marketing department is a top priority for every B2B CMO (except perhaps those who are about to get fired for not paying enough attention to digital transformation). We’re an integrated marketing agency that gets B2B marketing digital transformation like no other.

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Digital Transformation Planning Advertising Agencies Paid Search Agency 40

Tony Zambito

JANUARY 29, 2017

What is changing in the past two years, is that CEOs are focused on globalization and digital transformation. Per recent surveys by IBM, KPMG, and Gartner, you will find that more than half of CEOs surveyed believe their organizations will be significantly transformed by digital-centric globalization.

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Digital Transformation Buyer Personas Ideal Customer Profiles Paid Search Agency 100

Marketing Insider Group

NOVEMBER 15, 2022

While the CMO is still the “coach”, their playbook and plans need to align and converge across multiple focus areas and achieve both synergy and alignment. And despite the significant acceleration of digital transformation during the pandemic, there’s significant work to do. Classic “orchestration as an art form”.

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B2B Marketing Planning Work Management Marketing Management 242

Conversica

DECEMBER 1, 2020

This powerful combination of subject matter expertise, alongside serving as a tenured CMO herself, lends a rare perspective to Conversica as it represents the audience we sell to so well. It’s with this collective and rich skill set that we’re confident she’ll add a dynamic compliment to our Board of Directors,” added Kaskade.

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Enterprise Management CMO Marketing Management Paid Search Agency 80

Martech

AUGUST 15, 2022

The scope of the CMO position shouldn’t be limited mostly to marketing communications, such as advertising, PR and social media. Rather, CMOs need to educate internal stakeholders, especially the CEO, on the role marketing can play in leading business strategy. Too often organizations misunderstand marketing’s responsibilities.

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Enterprise Management CMO Work Management Business 81

Aberdeen

SEPTEMBER 21, 2017

Is digital transformation the new big data? Before we dive deeper into observing what digital transformation stands for and what it means for customer experience programs across all businesses, let’s go just a few years back down memory lane. This brings us back to digital transformation.

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chiefmartech

JUNE 22, 2021

What did they think about CMO’s technology leadership? As if to oblige me, the CMO Council recently released Rate the State of Marketing: A C-Suite Scorecard with exactly that data. The #2 answer: digital transformation/marketing automation leader (54%). DIGITAL TRANSFORMATION = CUSTOMER EXPERIENCE.

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CMO Marketing Automation Services Digital Transformation Lead Scoring 104

Bluetext

MAY 12, 2023

The entrepreneurial CMO is “beholden neither to the status quo nor to disrupting it for disruption’s sake.” That premise, according to Forbes, helped to guide its selections for the recently released 2023 Forbes Entrepreneurial CMO 50 list.

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ClickZ

MARCH 19, 2020

30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. Will McInnes is CMO of digital consumer intelligence company Brandwatch. A consequence of digital transformation and globalization is a high rate of change.

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CMO Social Marketing Paid Search Agency Planning 74

Marketing Insider Group

FEBRUARY 6, 2023

The global pandemic significantly accelerated digital transformation. IDC sees this new relationship between business and technology as “digital-first”. We are in the era of digital-first marketing. We need to react to change, anticipate trends, and be proactive.

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B2B Marketing Planning B2B Thought Leadership B2B 238

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. to 2.9%) than the previous year, according to a Duke CMO survey.

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Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 101

Martech Advisor

AUGUST 20, 2019

Marketers are at a crossroads in their careers with the Chief Marketing Officer (CMO) position seemingly under threat. While some brands are doing away with the CMO position altogether, others are making strategic changes to their organization structures. have recently done away with the CMO position, reports AdAge.

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CMO Planning Work Management Marketing Management 46

Martech

AUGUST 5, 2022

Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. Read next: Only 11% of CMOs say they have achieved digital transformation goals. Source: CMO Council’s High Velocity Data Report. North American marketers.

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Planning Analytics Allocation Marketing 127

Oktopost

JUNE 29, 2022

Keith Messick, CMO of LaunchDarkly, on the Radically Transparent podcast. Digital transformation has fundamentally changed the way both people and organizations operate. Everything now revolves around digital, social, and mobile. Previously, he served as the CMO at Dialpad and prior as CMO at Lucidworks.

B2B Marketing 77

B2B Marketing B2B Work Management CMO 77

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

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CMO Linkedin Enterprise Management Work Management 65

i-Scoop

SEPTEMBER 16, 2014

In a previous blog post on the changes in (digital) marketing budget allocation, I mentioned how the CMO and other managers and executives will have to learn more about technology and the social and digital tools their customers and employees increasingly use.

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Digital Transformation CMO Allocation Budget Programs 20

Martech

APRIL 28, 2022

Digital marketing’s contribution to company performance dropped significantly last year, according to leading marketers surveyed in a new report. Deloitte’s CMO Survey found only 21% of respondents strongly agreed that digital contributed significantly to performance, down from 32.5% the previous year. And for good reason.

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Paid Search Agency Digital Transformation Companies Multi-Channel 71

Martech

JULY 26, 2021

If some marketing operations professionals are hesitant about moving up the ranks into management and ultimately CMO role, one person who is convinced a career path is available is Debbie Qaqish, Principal and Chief Strategy Officer with the Pedowitz Group. Partnering with the right kind of CMO. From Ops to CMO. That’s changed.

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Advertising Agencies Marketing Management Marketing & Strategy CMO 90

Marketing Insider Group

NOVEMBER 18, 2020

The Forecast reports on digital transformation and the people who are using modern technologies to change our world,” said Kaplan. “In Additionally, The Forecast is allowing Nutanix to optimize digital marketing efforts (leads) by re-targeting demand generation offers to Forecast site visitors.

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