Convince & Convert

JANUARY 18, 2011

That metric is called “open rate&# (post-modern email marketers call this the “render rate&# and use a slightly different method of calculation). This is reported as the click-through rate – which is expressed as a percentage. They can unfollow or unlike to remove themselves from the group.

Social Media 119

Social Media Media Digg Opt-in 119

Writing on the Web

MARCH 21, 2011

Here is an excerpt of Mark’s opinions, using a rating of 1-5 with 5 being most important, from his post A Scorecard of 7 Blogging Essentials. Great headline (Rating: 5.0) — You are fighting through a lot of noise, a ton of competing content and SEO tricksters trying to push you to the bottom of the reading list.

Digg 100

Digg Blogger Opinions Buzz 100

Buzz Marketing for Technology

FEBRUARY 23, 2010

Mobile campaigns that I have used typically have a higher response rate – I have seen our SMS messages get a 15-20% response rate which is huge if you think about that compared to standard banner ad response rates. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

Mobile Marketing 100

Mobile Marketing B2B Marketing SMS Mobile Advertising 100

Buzz Marketing for Technology

DECEMBER 10, 2009

Between 1980 and 2008, bytes consumed increased 350 percent, for an average annual growth rate of 5.4 The total is roughly 20 times more than what can be stored at one time on all the hard drives in the world. The average American’s information consumption tops 34 gigabytes a day. Tweet This! Share this on Facebook. Share this on Linkedin.

Digg 100

Digg CMO Stats Tagging 100

Buzz Marketing for Technology

JUNE 9, 2010

Inbound Interaction Management (IIM) It’s no surprise that Direct Marketing response rates have dropped. The Bottom Line – The Fate of B2B Companies Rests in the hands of Just a Few People! Its time to start embracing those few people in ways B2B marketers haven’t before. Tweet This! Share this on Facebook. Share this on Linkedin.

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Writing on the Web

JULY 29, 2010

Research studies show that some ratings and reviews will influence more than others: This report is taken from Dr. Susan Weinschenk’s book Neuro Web Design: What Makes Them Click : We are most influenced when we know the person and the person is telling a story. Photos and links to web pages that tell about the person are ideal.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Buzz Marketing for Technology

JULY 14, 2010

Projecting those dollars that are showing up in proposal volume as a possible percentage of wins (based on historical win rates) is one way to account for this year’s impact. There are dollars sitting in your pipeline just waiting to show your marketing impact – what I like to call the shadow pipeline. Tweet This! Share this on Facebook.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Buzz Marketing for Technology

JUNE 15, 2010

For those of you who aren’t aware of the Myers Briggs test it asks you a bunch of questions from multiple angles to rate you on 4 basic scales: your Favorite World (Introvert/Extrovert), Information (Sensing/Institution), Decisions (Thinking/Feeling) and Structure (Judging or Perceiving). I found it interesting that my score came in as ENTJ.

Social Media 100

Social Media Enterprise Management Wiki Social Marketing 100

KoMarketing Associates

JANUARY 22, 2015

One of the highlighted findings from this year’s CMI report was that 60% of those surveyed with a documented content marketing strategy rated themselves highly in terms of content marketing effectiveness; compared with 32% of those who only have a verbal strategy. Swayy for personalized content discovery.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Webbiquity

JANUARY 30, 2010

Over the next six months, subscription increased by more than 400% and the rate of unsubscribes was reduced by 90%. In the previous six months, subscriptions had declined by 50%, and unsubscribes were significantly outpacing new subscriptions. How did that happen? First, the newsletter was split into two separate publications. Tweet This!

Newsletter 100

Newsletter Effectiveness Digg Opt-out 100

Writing on the Web

FEBRUARY 14, 2011

“ We’ve got a state-of-the-art 128-bit secure site, offering the best rates on the Web.&#. When it comes to writing content for a business blog , most professionals start from their point of view. Of course, who wouldn’t? Stories connect us to what really matters most in ways that rhetoric and facts can’t.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

JANUARY 26, 2011

After rapid economic, social and technological growth beginning in the 1990s, Mexico is now both one of the world’s largest economies and one of the fastest growing economies in the world, with a stable growth rate of 7.6%. As of 2009 Mexico’s homicide rate varies from 10~14 per 100,000 inhabitants; the world average is 10.9

Digg 100

Digg Wikipedia Buzz Blogger 100

Webbiquity

DECEMBER 16, 2010

The book is written in case study fashion, taking the reader through a realistic scenario of a midsized company struggling to build on its past success and take sales to the next level… Website Optimization – Speed, Search Engine & Conversion Rate Secrets by Andrew King. Check out the Webbiquity bookstore. Share this on Bebo.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Webbiquity

MAY 18, 2010

Learn more about creating custom reports in Google Analytics, improving site conversion rates, interesting tools that extend the capabilities of Analytics and more here in some of the best articles and blog posts on web analytics from the past year. Google Analytics 101, Part 1 by Search Engine Watch. Some are easy (e.g. Post this on Diigo.

Analytics 100

Analytics Tools Best Practices Adwords 100

Webbiquity

JANUARY 10, 2010

How can you improve conversion rates? 5 ways to boost your lead conversion rate by iMedia Connection. 9 things you MUST know before you start any conversion rate optimization by Search Engine People. Aaron interviews Ben and Karl from Conversion Rate Experts (CRE) by SEO Book. Keep your search marketing program growing?

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Buzz Marketing for Technology

OCTOBER 20, 2010

A recent statistic showed that with Liked content you can expect click thru rates to improve by 3-5 times compared to content that does not have a Like. For marketers the like button holds some significant promise for extending the lifespan of your content. Email this to a friend? Subscribe to the comments for this post? Tweet This!

Digg 100

Digg Buzz Content Lead Nurturing 100

Webbiquity

APRIL 7, 2010

What are the best ways to reduce the bounce rate from landing pages? What’s a “conversion path&# and how can you use that knowledge to increase conversion rates? Carrie Hill explains how to use demographic targeting tools from AdWords, MSN AdCenter and Yahoo to increase conversion rates for b2c search marketing programs.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

FEBRUARY 4, 2011

how does the conversion rate for frequent blog commenters differ from other visitors?) This will keep data junkies busy for a while. 6 cool things YOU can do with Google Analytics Custom Variables by Distilled Blog. Six ways to use GA’s custom variables feature to track metrics like cumulative actions (e.g., Share this on Bebo.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Buzz Marketing for Technology

APRIL 8, 2010

Inbound Interaction Management (IIM) It’s no surprise that Direct Marketing response rates have dropped. Be sure the experience you give your customers and prospects reflects the spirit of working with your company or you’ll never get a second chance to make a first impression! Tweet This! Share this on Facebook. Share this on Linkedin.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Webbiquity

JUNE 17, 2010

Door-busting CTRs, conversion rates as respectable as that lady always sitting in the front row at church, nice ROI. Sure, the CTRs were decent, but the conversion rate was uglier than the business end of a sharpee. . “I’ve got another job for you,&# she purred. I had figured as much. Government stuff, on AdWords.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Writing on the Web

JANUARY 24, 2011

Which country has the higher murder rates ? My response to him: Is it dangerous to go to a supermarket in Arizona ? Each country has their bad guys, their weapons and plenty of ammunition. Don’t know. Maybe someone could look it up? Which country has the most freedom of choice for health care? Blog this on Blogger. Email this via Gmail.

Digg 100

Digg Blogger Buzz Opinions 100

Adobe Experience Cloud Blog

OCTOBER 12, 2011

Mixx : Submit and rate content to drive traffic to your site. Digg : Delve into this library of articles on almost every topic. General info sharing sites like StumbleUpon and Digg cover a wide variety of topics and that includes user profiles as well. StumbleUpon : Connect to other users through common interests.

Advertising Channels 48

Advertising Channels Ning Digg Social Media 48

Webbiquity

FEBRUARY 14, 2010

Research from other sources shows companies that excel at lead nurturing generate more qualified leads at a lower cost per lead, reduce the percentage of marketing-generated leads that are ignored by sales, increase win rates, and have a higher percentage of sales reps who make quota. Share this on del.icio.us. Post this on Diigo. Tweet This!

Lead Nurturing 100

Lead Nurturing Lead Ranking Lead Scoring Sales Qualified Leads 100

Webbiquity

APRIL 29, 2010

Milind Alvares reviews seven helpful Twitter tools for WordPress, including TweetSuite by Dan Zarrella, which he rates as the most complete Twitter plugin he’s come across. A bit rambling, but includes some valuable insights and a nice list of key plugins. 7 Tools To Integrate Twitter With Your Wordpress Blog by makeuseof.com.

Tools 100

Tools Tips SIC Best Practices 100

Webbiquity

APRIL 14, 2010

Find out how to make landing pages work harder and increase conversion rates. Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. Learn which attributes to double-check before launching a new site, mortal web design sins to avoid, and how to create a custom 404 error page. Post this on Diigo.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Writing on the Web

JULY 9, 2010

For instance, VA Mortgage Center.com ratings are shared on Twitter and on our company’s website. For smaller companies, social networks are great outlets for bragging. Links to testimonials are great ways to tell prospective customers about your service. One of the reasons people hold grudges with a company is a lack of quality service.

Tips 100

Tips Ning BtoB Digg 100

Buzz Marketing for Technology

JULY 2, 2008

Rate: 1 ratings Sign in to rate. Ratings: 1. What is LinkedIn? Views: 288. watch in standard quality. watch in high quality. more share options ). fewer share options ). This video will appear on your blog shortly. Sign in to post a Comment. Text Comments (0). Would you like to comment? Added: June 30, 2008. Views: 288.

Youtube 100

Youtube Linkedin Privacy Policies Digg 100

Convert

NOVEMBER 13, 2023

If you deny it, I’ll refer you to Blockbuster and Digg. Example Web Experimentation Product Experimentation A/B testing a different form layout on the same landing page to see which produces the higher conversion rate. Product adoption rate: Indicates the percentage of users who are regular users.

Product 52

Product Lead Ranking A/B testing Sample 52

Writing on the Web

OCTOBER 13, 2010

People liked the taste of Pepsi better in a blind test, but rated Coke as a better product because of the memories associated with the product through effective marketing images, songs, and slogans. How implicit memory affects buying decisions was brought to light by the Pepsi-Coca Cola neuromarketing test done here. Blog this on Blogger.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

JULY 28, 2010

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Robert Cialdini wrote about six weapons of influence in his landmark book Influence. Social proof is one of the most powerful mechanisms for triggering buying decisions. Share this on Bebo. Blog this on Blogger. Post on Google Buzz.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Webbiquity

MARCH 22, 2010

Based on anecdotal evidence and personal experience, as little as two years ago the “hit rate&# for blog pitches was fairly respectable, at least among B-list and C-list bloggers, because these writers received few pitches and many were flattered by the attention suddenly being paid to them by PR firms. Share this on del.icio.us.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Webbiquity

JUNE 15, 2010

While the fragmentation of media (hundreds of cable channels, millions of websites) has made true mass marketing somewhat more challenging, the appeal hasn’t disappeared: witness the exorbitant advertising rates for the Super Bowl and shows like American Idol. Share this on Bebo. Subscribe to the comments for this post?

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Webbiquity

JANUARY 19, 2010

In another key post for SEOs, 9 Reasons Your Website Can Have a High Bounce Rate by Search Engine Journal, Saptarishi explains how a high bounce rate can diminish the effect of SEO efforts, and how to make websites not only more attractive to visitors but also more sticky. 4 ways to make long-tail search deliver by iMedia Connection.

Tactics 100

Tactics SEO Long Tail Marketing Best Practices 100

Webbiquity

MAY 10, 2010

By linking your value proposition to the emotions that prospects go through during the sales process , then creating an interactive online sales experience, you can increase both your sales velocity and your win rates. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Work Management 100

Work Management Case Studies Case Study Marketing Management 100

Webbiquity

AUGUST 9, 2010

average time spent on site, number of pages viewed, bounce rate) and even conversion (lead or sale) sources. Activity: Most web analytics tools, such as Google Analytics, can be used to track the number of visits, traffic quality (e.g. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Post on Google Buzz.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Post on Google Buzz.

Social Media 100

Social Media Media Business Paid Search Agency 100

Marketing Insider Group

FEBRUARY 9, 2012

And any level of understanding of the media landscape will show you that there is a battle for customer attention taking place as consumer generated content is over-taking journalism at a rapid rate. So we are all forced to try and understand the source of the information we are consuming.

Social Media 100

Social Media Social Marketing Content Marketing Media 100