11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Digg this! Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Digg this! Post on Google Buzz.

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Trending Sources

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

Digg this! Tags: Blogging Branding Buzz Marketing Communities Content Marketing Conversational Marketing Inbound Marketing Interactive Marketing Social Media Twitter A recent Cone Inc.’s

Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

Digg this! Tags: Blogging Buzz Marketing Communications Communities Inbound Marketing Interactive Marketing Media PR Social Media Twitter

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Using Content to Build Trust in B2B Marketing

Buzz Marketing for Technology

If you know this going into the launch plan – then its just a matter of how you are going to sequence those messages (for example do you send out the eBook first with a link to the video second and the press release third with the virtual event forth and the blog/twitter buzz fifth?)

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How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever.

Neuromarketing and How Content Marketing Works

Writing on the Web

Digg this! Post on Google Buzz. What are 3 ways to frustrated your reader’s brains? Last week, I presented a speech at the 5th International Customer Media Congress in Haarlem, The Netherlands. Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications. I hope you enjoy it and learn something. Let me know if you have questions… Blog this on Blogger. Subscribe to the comments for this post?

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Content Checklist: Don’t Publish Without It

Writing on the Web

Digg this! Post on Google Buzz. I love checklists because I’m always forgetting things. Once I published a post without a title. Yesterday I almost forgot to hyperlink anything in a post.

How to Make Content More Engaging: 10 Tips

Writing on the Web

Digg this! Post on Google Buzz. The Content Marketing Institute hit a home-run with their question to content experts, “ How do you make content more engaging? &# This is an important post to read for anyone blogging and posting content to connect with readers.

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What Google and Facebook Hide From You

Writing on the Web

Digg this! Post on Google Buzz. Do you ever wonder what Google , Facebook , and other sites record about your online viewing habits? They know more about you than you realize. And they don’t ask you, they simply assume way too much.

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How PR and Social Media Can Work Together

Webbiquity

Digg this! Post on Google Buzz. Social media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. Both are critical tools for dealing with bad news or crisis situations.

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Why You Should Be Happy Before You Blog

Writing on the Web

Digg this! Post on Google Buzz. Three Keys to Blogging When you Are Happy. A guest post by Erica Nelson. You know how your smile is written all over your face? Your emotions are imbedded in your words and how you write.

Content Rules: Secrets of Writing Compelling Content

Writing on the Web

Digg this! Post on Google Buzz. Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing.

Going Mobile with B2B Marketing

Buzz Marketing for Technology

Digg this! Tags: Advertising Buzz Marketing Mobile As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. As a marketer I always like to play the “odds not the lottery&# and to me when you have a market of 3.3

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Facebook’s Like Button adds Life to your Content

Buzz Marketing for Technology

Digg this! Tags: Applications Buzz Marketing Content Marketing Crowdsourcing Facebook Social Media Social Networking Like it or hate it – the Like button is here to stay.

Content Curation: How to Become a Thought Leader

Writing on the Web

Digg this! Post on Google Buzz. Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. I share these key points with anyone who struggles with writing online for their business and needs ideas for what to write.

Will Facebook replace your B2B Marketing email system?

Buzz Marketing for Technology

So 3 days later on February 8th Google announced Google Buzz ! Digg this! Tags: Buzz Marketing Communications Facebook Interactive Marketing Social Media Social Networking email Marketing

What you can learn from Mister Splashy Pants

Buzz Marketing for Technology

Digg this! Tags: Buzz Marketing Cause Marketing Crowdsourcing PR Social Media Ok so what does a humpback whale have to do with marketing? Check out this campaign from Greenpeace for the answer.

Could AT&T kill the iPhone Brand?

Buzz Marketing for Technology

Digg this! Tags: Advertising Buzz Marketing Innovation Mobile According to a study conducted by Gartner , the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales.

Social Media – is it really mainstream in B2B Marketing?

Buzz Marketing for Technology

Digg this! Tags: Blogging Buzz Marketing Communities Facebook Innovation Social Media Social Networking Twitter So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing.

B2B Blogging Trends for 2011

Webbiquity

Digg this! Post on Google Buzz. Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media.

Content Marketing Videos: Speak to Problems First

Writing on the Web

Digg this! Post on Google Buzz. What’s the best way to write a script for a video ? Content marketing with videos is a key marketing tool, and it’s getting easier to do. Here’s a new video the folks over at iMotionVideo Studios produced for me.

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The 4 P’s to Social Media Marketing

Buzz Marketing for Technology

Digg this! Tags: Advertising Branding Buzz Marketing Content Marketing Inbound Marketing Interactive Marketing Lead Generation Lead Nurturing Social Media Strategy

Feed Your Blog Automatically to LinkedIn & Twitter

Writing on the Web

Digg this! Post on Google Buzz. How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? I asked social media expert AnnaLaura Brown to write a guest post. This is the 2nd part of her post Connect Your Blog to Facebook.

Are You Committing Content and Social Media Sabotage?

Vertical Response

There are also several third-party social sharing widgets and applications you can choose from such as AddThis , ShareThis , or WordPress plugins like Digg Digg. Get the VR Buzz. ©

26 Ways to Promote Your Blog Post

Marketing Action

Participate in approved content sharing sites… … like Triberr , Scoop.it , Social Buzz Club , Biz Blogging Buzz , Viral Content Buzz , and BlogEngage. Try out Digg , Alltop , Technorati.com , or BloggerScope. Congratulations!

Going Mobile with B2B Marketing – Part II

Buzz Marketing for Technology

Digg this! Tags: Advertising Buzz Marketing Mobile So in my last blog post – Going Mobile with B2B Marketing we discussed the basics of the mobile market and where to focus our attention as a B2B Marketers. Now we want to move into the content. I would say that if “ Content is King &# on the internet “ Context is Queen &# on mobile. With only 160 characters for a mobile message you better be on target 100% of the time.

Seven Ways to Use Social Media for Business

Webbiquity

Digg this! Post on Google Buzz. Though business use of social media is rapidly increasing, many executives remain skeptical of its value.

Get the Most Out of Twitter Hashtags

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! Tracking hashtags What’s buzzing on Twitter right now?

Content Marketing with Videos: Free Webinar

Writing on the Web

Digg this! Post on Google Buzz. You probably already know you should be using video to attract readers to your website, but you might not know how easy and quick it is. Publishing video on your site is like a client magnet.

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The Future of Social Media

Webbiquity

Digg this! Post on Google Buzz. We live in amazing times. Social media is transforming communications in ways unimaginable just a couple of decades ago. We often read about the accelerating pace of innovation, but nowhere is this more pronounced than in the world of communications.

3 Tips for Better Blog Writing

Writing on the Web

Digg this! Post on Google Buzz. I’m glad to see that there are more agencies focusing on content marketing for small businesses. I stumbled upon The Content Factor and found their approach to blog writing and white papers refreshing: The Content Factor provides good advice for content marketing strategies: But to be successful with blogging , you have to recognize some key differences: The best blogs are personified.

Nine Expert Guides to Local SEO

Webbiquity

Digg this! Post on Google Buzz.

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Social Customer Support: AT&T is doing it Right!

Buzz Marketing for Technology

Digg this! Tags: Advertising Buzz Marketing Customer Experience Customer Support Interactive Marketing Listening Monitoring Reputation Management Reputation Monitoring Sincere Marketing Social Media Social Networking Support I have been an avid iPhone user almost since the day it came out. I just had to have one and it killed me that it took a week to get one when it first hit the market.

8 Blog SEO Tips for Top Search Results

Writing on the Web

Digg this! Post on Google Buzz. What are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches. Most of what I’ve learned about search engine optimization techniques I learned from Scribe SEO Content Optimizer. This honey of a software tool tells me how well a post is going to be understood by those search robots.

Business Blog Writing: Come on, light my fire!

Writing on the Web

Digg this! Post on Google Buzz. Why is content marketing and persuasion so difficult, and what can you do to set people on fire? When it comes to writing content for a business blog , most professionals start from their point of view. Of course, who wouldn’t?

When Business Blogging Works Too Well…

Writing on the Web

Digg this! Post on Google Buzz. Blogging for your business works like this: You blog about the problems you solve for your clients. You get found on the Web by the people who need your services. People get to know you, like you, trust you. They email or call and hire you. But then your business grows, you get busy, and what happens to the blog? I’ve seen hundreds of blogs written by smart professionals that haven’t been posted since last November.

8 (of the) Best Web Analytics Guides of 2010

Webbiquity

Digg this! Post on Google Buzz. One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print.

Engaging Content: 7 Tips to Get Readers to Think

Writing on the Web

Digg this! Post on Google Buzz. When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases.

Why Content Marketing with Video Is Key

Writing on the Web

Digg this! Post on Google Buzz. Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Here’s what’s important about publishing video on your sites: Your business can get quick, effective search engine results that used to take months or even years to achieve, all for next to nothing to produce (you don’t need to buy expensive equipment and hire a producer).

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