B2B Marketing Automation Vendor Comparison -- Here's a Sample
Customer Experience Matrix
JANUARY 17, 2011
set their own weights for the different scoring categories and do detailed, side-by-side comparisons of vendors they select. Having three different sets of scores was a step in that direction, and making things interactive goes still further. Click here to download a sample of the format. But you can see the results of the different scoring schemes and also get a list of the specific items with their weights and definitions.