B2B Marketing Automation Vendor Comparison -- Here's a Sample
Customer Experience Matrix
JANUARY 17, 2011
set their own weights for the different scoring categories and do detailed, side-by-side comparisons of vendors they select. Having three different sets of scores was a step in that direction, and making things interactive goes still further. Click here to download a sample of the format. But you can see the results of the different scoring schemes and also get a list of the specific items with their weights and definitions.
A Sampling of the Sexiest Business Blogs on the Internet
MARCH 6, 2014
It''s easy to navigate to find the articles you''re looking for, recent posts, and different topics -- like Opinion, News, Video, and Company. What also stands out about this blog is the different types of media they include, and how they display it -- from blog posts to ebooks to video.
Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame
DECEMBER 11, 2014
For instance, I knew that you needed a big enough sample size to run the test on. At the end of this post, you should be able to know how to determine the right sample size and time frame for your next email send. Theory vs. Reality of Sample Size and Timing in Email A/B Tests.
How B2B and B2C Marketing Are Different
JANUARY 20, 2011
There are plenty of opportunities to apply social media tactics, but the context is different. Download a sample chapter. As Eric and I began to dig into this topic, we put some thought into how B2B and B2C markets differ.
The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)
SEPTEMBER 22, 2014
Yet somehow I’d forgotten all about it until a couple years ago, when someone asked me to explain the difference between “content marketing” and “inbound marketing.” The two are fundamentally different. We wondered if sample bias was skewing the results.
B2B market research – 10 unique features
The B2B Research Blog
NOVEMBER 16, 2014
Is B2B market research really that different from B2C? In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. There are fundamental differences between B2C and B2B markets.
13 Little Landing Page Experiments That Can Make a Big Difference
FEBRUARY 12, 2014
You''ve got to get sufficient sample size. Things like adding the value proposition upfront or calling an "ebook" a "guide" could make a significant difference. Adding elements like your contact''s name or company name could make a big difference in your conversion rates.
4 Strategies to Optimize Your Differences From Amazon
DECEMBER 12, 2014
Now, here are four strategies that you can use to optimize your differences to Amazon to provide your customers with an unbeatable shopping experience. A beautiful and unique website can be the difference between "basic” and "basically my favorite online shop ever."
The 17 Best Social Media Management Tools
MARCH 27, 2017
Other sources and methodologies will, of course, produce different ranking results. Sample review: “Mobile networks or Utility companies love Hootsuite as it allows them to delegate customer messages to different team members and these can be managed overall by an administrator.
The 15 Best Special-Purpose SEO Tools
JANUARY 10, 2017
Sample review: “There are plenty of Google tools that you cannot live without – one of them is Google Webmaster Tools (now called Search Console). Sample review: “One of the most inexpensive, but powerful tools for SEO.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Netvibes is a tool that even the biggest automation skeptics can get behind. Sample review: “Find interesting content on ANY topic.
The 24 Best Visual Content Creation Tools
DECEMBER 6, 2016
Sample review: “You may have heard me rave about Canva before, but it is seriously worth another mention. Sample review: “This tool specializes in allowing real-time collaboration on diagrams and other visuals. Sample review: “Create picture quotes.
The 26 Best All-in-One SEO Tool Suites
JANUARY 19, 2017
Optimizing all of the factors that can impact search ranking can be approached in different ways. Sample review: “Get a complete local SEO report in just 15 minutes. Sample review: “Use Screaming frog to do an analysis of the SEO optimisation of your blog.
B2B Marketing Automation Vendor Comparisons: New Report Next Week and The Coolest Sample Yet
Customer Experience Matrix
JANUARY 20, 2011
You can also compare their scores, which, since you can change the weights applied to different inputs, means you can get your very own, custom comparative ranking. Here's a screenshot: You can also download an interactive sample.
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
Sample review: “Add and curate content from any public webpage. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge. Sample review: “Recently, Instapaper got a refresh; it looks and feels better-organized.
The Eight Best Social CRM Tools
APRIL 6, 2017
How does social CRM differ from traditional CRM? According to Data2CRM , “the dynamic engagement with the leads and prospects, instead of uninvolved messages, is the striking difference of social CRM” compared to traditional CRM.
The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
Sample review: “Twittercounter is a great Twitter service that offers updated statistics of your followers, the users you’re following, and daily tweets. Sample review: “Grow and manage your following using Tweepi. ” Sample review: “It’s not breaking news.
Sample Guide Entries Now Available on the New Site
Customer Experience Matrix
OCTOBER 14, 2008
These will give a concrete view of the difference between the two formats. The new Guide Web site is now fully functional at www.raabguide.com. Please visit and comment. If you want to make a purchase, even better. Per yesterday's post regarding the comparison matrix and vendor tables, extracts of both are available on the site (under 'Look Inside' on the 'Guide' page). I'm sure I'll be adding more to the site over time.
The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
A nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. Sample review: “Use Ubersuggest to help with your keyword research.
The 24 Best Online Writing Tools and Apps
JUNE 14, 2016
You can tweak your clouds with different fonts, layouts, and color schemes, and use the images however you like. Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review: “For me and many others, rain is a pretty soothing background noise.
The 29 Best Web Analytics Tools
JANUARY 31, 2017
But more importantly, they can provide more granular detail on what’s working and what’s not, helping marketers make smart decisions about what to do more of, less of, differently, or not all, and even what to try next. Sample review: “Like dashboards?
The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
MARCH 7, 2017
Sample review: “Competitions get social media users engaged. Sample review: “Split testing is an important part of your website. If you are getting good traffic but poor conversion you can test out different pages on your website to see which gets better conversion.
The 26 Best WordPress Plugins
FEBRUARY 23, 2017
Sample review: “This convenient feature can save you time when it comes to your social media sharing. Sample review: “A lot of people have asked about the social sharing bar we use on Social Media Examiner and why we think it’s special.
5 Email Metrics to Help Diagnose Your Mistakes
APRIL 13, 2016
This is what sampling is all about, everyone. Spam complaints are different from unsubscribes. Every ISP’s threshold for spam complaints is different.
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
Sample review: “This is one of the more advanced tools available, and it has been rating websites for a long time (much like a PageRank)…This tool does it all when it comes to spying on your competitors (linking, traffic, keywords, etc.)
Mining Un-engaged Prospects using a Multivariate A/B Approach
JULY 13, 2016
Most of the time, marketers will just look at the open rates a couple of hours after sampling, as bad as they may be, and decide “Yep, that one beat out the other. Send out one test sample with a subject line that makes a statement, and one with a subject line that asks a question.
Rating the Crowd-Sourced Marketing Software Review Sites
Customer Experience Matrix
JANUARY 5, 2016
This begged for a deeper look at the review sites to understand how they differ which, if any, could replace the work of professional reviewers (like me) and software guides (like my VEST report). I sampled leading marketing automation vendors for different sized companies.
After the Webinar: 7 Steps to Ongoing Audience Engagement
JANUARY 21, 2016
Marketing may typically follow up with the rest, but in some cases sales may also want to follow up with the non-attendees, using a different talk track than they use with attendees. You could go so far as to provide sample follow-up scripts, and/or email templates.
The 15 Best Audio and Video Editing Tools
APRIL 4, 2017
Sample review: “You no longer need to be a video geek to create awesome videos. Sample review: “(Flipagram is a) mobile app (that) creates a video out of your pictures. Sample review: “Video Scribe specializes in whiteboard videos, and it lets you create really nice video animations.
How CMOs Can Monetize With Real-Time Integrated Data (featuring Ann Sung Ruckstuhl, CMO of SOASTA)
OCTOBER 27, 2015
If you are conducting complex marketing operations on the Enterprise level, you probably are using at least a half dozen different marketing technology (martech) applications to run your CRM, demand generation, advertising, search marketing and so on.
The 23 Best Free Google Chrome Extensions for Digital Marketers
MARCH 30, 2017
Sample reviews: “Rapportive is a plugin you add to your email that will look up the social profiles of your contacts and let you connect to them directly within your email tool.” Try different combinations inside of Gmail – when you hit on the right one their LinkedIn will pop up.
The 14 Best Content Planning and Research Tools
MAY 17, 2016
Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps. Sample review: “Super user friendly, works perfect and is very affordable!
The Seven Best File Sharing Tools
JULY 26, 2016
Different tools do vary though in terms of additional features, pricing, and storage capacity. Sample review: “Dropbox is first of all a file sharing tool. Sample review: “An easy way to send big files.”
The 15 Best Content Distribution and Amplification Tools
MARCH 23, 2017
These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. ” Standing out from the mass of other content there is a different matter.
7 not-quite-predictions for marketing technology in 2016
DECEMBER 21, 2015
The next version of my landscape won’t cover all of them, just a large representative sample. Most people suck at accurately predicting the future. I’m one of them.
The Trick to Seeing Through Marketing Statistics
Digital B2B Marketing
OCTOBER 29, 2013
However, if we list the answers differently, we might get a significantly different result. Check the Sample. When you look at the sample audiences, they are vastly different. Hat tip to Ardath Albee for information on the Passle sample audience.
4 Steps to Get Started with Marketing Automation
SEPTEMBER 22, 2016
Here are three samples of goals people often consider: To understand better how prospects interact with your website. It’s useful to break these options down into one of five different categories: attract, capture, nurture, convert, or expand.