Marketing Insider Group

JUNE 7, 2021

Who is the one true king of marketing? In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute). It can help you convert leads and win new customers.

Content Marketing 331

Content Marketing Planning Marketing Budget Creation Allocation 331

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. For any marketing professionals to maximize the impact of their efforts, they must understand the differences between these two marketing strategies, and when to apply practices from each.

Work Management 218

Work Management Marketing Management B2B Marketing B2B 218

Webbiquity

FEBRUARY 21, 2023

Influencer marketing has become a really big deal in a relatively short time. According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 billion in 2016 to $16.4

Paid Content 267

Paid Content Paid Search Agency Advertising Agencies Work Management 267

Webbiquity

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits.

Privacy Policies 342

Privacy Policies Brand Identity Branding Multi-Channel 342

Zoominfo

JUNE 10, 2024

In today’s intensely competitive market, the coveted first-mover advantage is no longer good enough. To truly sell smarter and win faster, sales and marketing professionals need to be the first to reach their targets precisely when buyers are ready to engage. Sure, they might be the perfect fit for your solutions.

Zoominfo 100

Zoominfo First-Mover Advantage Marketing Analytics Tools Ideal Customer Profiles 100

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges? Image Source: Precedence Research.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Customers want to feel understood, not to be just another name on a list. Pricing structures, after-sales support, or even company reputation become focal.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

Top Rank Marketing

DECEMBER 8, 2023

How Do B2B SaaS Companies Determine Pricing? Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 102

Newsletter B2B Marketing Linkedin Studies 102

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 89

B2B Thought Leadership Thought Leadership Studies B2B 89

Optinmonster

APRIL 8, 2024

It’s where people decide to become your customers or leave your site for good. Breadcrumbs In digital marketing lingo, breadcrumbs are links that show users where they are on a website relative to the homepage. Customers are more likely to spend time exploring the interactive model, leading to increased engagement on the website.

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Retargeting.

Paid Content 356

Paid Content ROI Paid Search Agency Media 356

Contently

FEBRUARY 12, 2024

The best email newsletters are like holy grails for content marketers. Many forms of financial content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. Historically, reporters covered issues of great interest to America’s most wealthy: investing, the stock market, estates.

Newsletter 78

Newsletter Email Marketing Work Management Content Marketing 78

SmartBug Media

JULY 12, 2023

Did you know that every time sales books a meeting with a qualified website visitor, an inbound marketer gets her wings? First of all, it wasn’t a bird; it was an inbound marketer. Of course, he didn't tell her that he saw she was on the pricing page. Hello, marketing and sales automation. Call [[ contact.phone ]].

SMS 98

SMS Hubspot Ideal Customer Profiles Sales Qualified Leads 98

SmartBug Media

JULY 12, 2023

Did you know that every time a sales development representative books a meeting with a qualified website visitor, an inbound marketer gets her wings? First of all, it wasn’t a bird; it was an inbound marketer. Of course, he didn't tell her that he saw she was on the pricing page. Hello, marketing and sales automation.

SMS 98

SMS Hubspot Ideal Customer Profiles Sales Qualified Leads 98

Valasys

JUNE 4, 2024

An ad exchange serves as a crucial intermediary in the world of digital advertising, connecting advertisers with publishers through a dynamic marketplace known as real-time bidding (RTB). Advertisers use DSPs to bring their marketing campaigns to the exchange, aiming to secure optimal ad placements. What is an Ad Exchange?

Ad Exchange 40

Ad Exchange Paid Search Agency Allocation Ads 40

Inbox Insight

MAY 24, 2024

Here are some key questions to ask potential partners: Services offered: Inquire about the range of services available and whether custom packages are offered to suit specific needs Industry focus: Understand if their lead generation strategies and use of intent data are tailored to specific industries. Are there any refunds or discounts?

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers.

Marketing & Strategy 278

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 278

Marketing Insider Group

OCTOBER 20, 2020

Employees and customers alike think highly of a brand that is aligned with a cause they care about. An effective employee advocacy program ultimately results in lasting brand-customer relationships. Customers want more, not just employees. That enthusiasm can potentially trickle down to customers.

Business 348

Business Work Management Correlation Cable 348

Optinmonster

FEBRUARY 15, 2024

Of course, because you’re a SMART marketer. Smart marketers know that one of the best ways to grow your list is by offering your website visitors a lead magnet. For years, OptinMonster customers like you have begged me to build a lead magnet creator that would simplify that entire process.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Contently

MARCH 30, 2022

Therefore, sales teams need to have the right knowledge and information at their fingertips when speaking to prospective customers. And one way to produce more relevant and powerful battlecards is by repurposing marketing content. Generally speaking, battlecards contain the following information: Market overviews.

Top of Funnel 206

Top of Funnel Content Marketing Funnels Marketing Prospects 206

Marketing Insider Group

FEBRUARY 10, 2021

It plays a huge role in converting leads into paying customers. In other words, they care about getting reasonable prices, convenience, and shopping with brands whose values align with theirs. How do you say everything needed to win customers almost instantly? Keep your customers at the center of your value proposition.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. Case studies are one of the most powerful forms of content to have in your marketing repertoire. What are Case Studies in Content Marketing?

Case Studies 275

Case Studies Case Study Studies Top of Funnel 275

Martech

MAY 19, 2022

The supply chain crisis continues, partly caused by COVID-19, partly exacerbated by war in Europe, and beyond the capacity of marketers to solve. ” The advice is good for marketing organizations too. Positive strategies to build trust. “Well why wouldn’t you do the same for your customer? ” Build trust.

Ad Building 115

Ad Building Tips Work Management Marketing Management 115

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. What Is Content Marketing? Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Hinge Marketing

DECEMBER 8, 2021

The firm’s leadership thought that they knew their market well. One of their strongest beliefs was that their clients were very price sensitive. Price was a minor issue. They are looking for someone they can trust (the trusted advisor) and who has the relevant expertise and experience to meet the challenges.

Research 106

Research B2B Thought Leadership Thought Leadership Business 106

Rev

MARCH 8, 2023

In fact, all departments—including marketing, customer success, revenue operations and even finance—play a role in driving the growth of your business. And how do you improve your revenue generation process without sacrificing the customer experience? Good questions!

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

Liveintent

DECEMBER 20, 2021

.” For many consumers, email is a portal to the rest of the web — offering a customized inbox of opt-in content from publishers, brands, coworkers, family, and friends. Once third-party cookies disappear, marketers will be left with a huge identity problem. ” Own and control your customer data. .

Cost per Acquisition 126

Cost per Acquisition CPA Lock-In Opt-out 126

Optinmonster

APRIL 10, 2024

Do you want to drive more sales and increase customer loyalty while building stronger connections with them? Want to know how to apply emotional intelligence in your marketing? That’s why, in this post, I’m going to talk about the role of emotional intelligence in marketing and how you can harness it to create successful campaigns.

Marketing AI 89

Marketing AI Planning Paid Search Agency Psychographics 89

Heinz Marketing

MAY 24, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing When the economy slumps, businesses have a tough time keeping up with growth and making profits. Customers are always super important, no matter what. In this blog post, we’ll explore why customer-led growth is a game-changer for businesses in a downturn economy.

Word of Mouth 107

Word of Mouth Loyalty Differentiation Paid Search Agency 107

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on Marketing Dive 2.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

ClearVoice

AUGUST 14, 2023

Launched by John Deere in 1895, The Furrow, also known as the “Journal for the American Farmer,” is one of the earliest examples of content marketing. The Furrow is still going strong, and so is content marketing. When done right, content marketing can help companies achieve several business goals. But there’s a problem.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Marketing Agencies 2 Content Marketing 97

Optinmonster

MARCH 22, 2023

If you’re not upselling to your customers, you’re missing out on a lot of revenue. In Marketing Metrics , the authors say: “The probability of selling to a new prospect is 5-20%. The probability of selling to an existing customer is 60-70%.” What is an example of cross-selling? How do you upsell?

Examples 123

Examples Tips Cross-Selling Bundling 123

Sword and the Script | B2B

FEBRUARY 12, 2022

Businesses should strive to build trust by being ethical and responsible in deed – and candid, consistent and reliable in content. It’s been a long minute since I published a roundup. However, there’s been a flood of worthy ideas and studies on the topic of trust in business. Business is not a panacea for trust.

B2B Thought Leadership 78

B2B Thought Leadership Ethics Thought Leadership Trust Marketing 78

Contently

FEBRUARY 9, 2021

They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel.

Newsletter 218

Newsletter Lead Scoring Lead Ranking Ad Building 218

Marketing Insider Group

JANUARY 12, 2023

Pricing for e-commerce is a tricky beast. Purely competitive pricing can lead to disappointing results: you might not sell enough to compensate for offering the lowest prices. A profitable pricing strategy involves some of our favorite e-commerce growth hacks : psychology! Pricing For E-Commerce: Branding.

Pricing 204

Pricing Price Urgency Marketing Buyer Personas 204

Liveintent

JUNE 15, 2023

Because the unit is in the logged-in and measurable email channel, it’s easy to make this tactic part of a holistic, omnichannel marketing program. Email is already the trusted channel for customer relationship management and marketing automation for brands. Email sits at the heart of marketing for brands.

Marketing AI 62

Marketing AI Product Budget Programs Marketing Automation Services 62

Liveintent

JUNE 15, 2023

Because the unit is in the logged-in and measurable email channel, it’s easy to make this tactic part of a holistic, omnichannel marketing program. Email is already the trusted channel for customer relationship management and marketing automation for brands. Email sits at the heart of marketing for brands.

Marketing AI 62

Marketing AI Product Budget Programs Marketing Automation Services 62