Medium for Publishers: What Media Companies Should Know


Take a look at Medium, and you’ll find a passionate community of smart people who love great content: you’ll see commenters, sharers, and writers who are seeking out a forum to share their thoughts. Publisher-Friendly Distribution & Monetization Features.

Rethink Podcast Episode #6 – Interview with ListenLoop’s Rodrigo Fuentes about Getting Started with Account-Based Marketing


In this Episode #6 of the Rethink Podcast, Act-On’s Adam Mertz, senior director of product marketing, talks with ListenLoop’s Rodrigo Fuentes about account-based marketing. To get the full measure, listen to the podcast. It’s a pleasure to be on the podcast. That is the first question, I think, that needs to be answered in the eyes or ears or brains of your customer. And, hopefully, some of those customers do take you up on it and you fulfill that promise.

The Ultimate List of Marketing Podcasts


Ten or so years ago, podcasts were just a blip on the average marketer’s radar. Although the medium existed, it certainly wasn’t as common or as popular as it is today. Keep reading for 50 of the best podcasts for marketers. 1. This Old Marketing Podcast.

The B2B Marketer’s Guide to Podcasting


In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. Consider the statistics: 48 million Americans listen to podcasts weekly ( source ). The Benefits of Podcasting for B2B.

How B2B Marketing is Changing in 2018

companies in the customer experience (CX), human resources (HR) management, and eLearning. emerging categories like customer experience. customers. of concern (customer engagement, account-based marketing) and more traditional challenges. 1How B2B Marketing.

B2B Lead Generation Blog: Lead generation with Podcasts

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Bannan on podcasts caught my attention. Bannan on podcasts caught my attention.

B2B Lead Generation Blog: Marketing to Small-Medium Businesses Via IT Consultants & Resellers

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! They want to co-create lead generation programs that are highly customized.

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How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty.

Finalizing your holiday digital marketing plan


Last year, Radware published a report showing how important website speed is—57% of consumers will abandon a site that fails to load after 3 seconds. Evaluate your segmentation: Show your customers that you know them better than your competition does.

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This Week in Publish or Perish: How to Remove Slack Using Salesforce Chatter


On this week’s episode of Publish or Perish , podcast hosts Jeff Herrmann and Jon Pogact discuss ways to get rid of time wasters and focus on sales productivity through Salesforce. Though Salesforce is traditionally known as a Customer Relationship Management system, its Chatter application encourages streamlined collaboration across an organization. Listen to the Publish or Perish podcast to the get the full details on cutting down on the slack in your system.

Podcast: Getting Personal with Video in an Impersonal World


The B2B Nation Podcast is made up of expert opinions and advice on the most important topics in B2B sales and marketing today. Recently, Jeff Gadway, the Director of Product Marketing at Vidyard, was a guest on our podcast. Jeff shared, “We’ve seen customers that are using personalized video to do product demos for recruiting purposes. The results that Vidyard’s customers are seeing are really phenomenal. “We

As Digital Marketing Trends Go, Are Branded Podcasts Worth the Investment?

Content Standard

Even as other mediums entered the mainstream, radio has continued to attract brands as an advertising channel. But the rise of podcasting has gradually awakened some companies to a new reality. They can make their own content, and publish it like anyone else.

I’m an influencer, pay me more!


Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. Medium could be the (or a) future of online publishing. WordPress’s imminent update, and the woes of news publishers on Facebook.

Customer Lifetime Value Requires a Unique Mix of Content for Every Stage

Content Standard

But how do you support customer lifetime value when your audience inevitably evolves over time? Financial services companies lead their customers through life cycles that begin with tackling student loan debt to later making big purchases and constructing estates.

Podcasting for Business & Email Marketing Best Practices w/ Christopher S. Penn [@InboundNow #5]


Penn ( @cspenn ), vice president of strategy & innovation over at Blue Sky Factory joins us to share some valuable insights on podcasting and email marketing best practices. Chris is an avid blogger and has been in the podcasting game since it's inception in early 2004.

How Twitter Amplifies a Customer Attack

Paul Gillin

The following is an excerpt for the forthcoming book, Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim , by Paul Gillin and Greg Gianforte. It’s also established the popular microblog service as a prime channel for customer complaints and a favored tool of the critics we call “Casual Complainers.” As a result, awareness can spread more quickly on Twitter than in any other social medium.

How to Promote an Event with Social Media

Paul Gillin

Publish an announcement on Yahoo’s Upcoming or Eventful. If you can customize to the local language, that’s even better. Many services let you customize the short code to something that’s easy to remember, like your event name or hashtag (for example,

What Music Can Teach Content Marketers about the Power of a Shared Customer Experience

Content Standard

But that’s exactly what I was doing as I stared down the row of Coca-Cola bottles, each displaying a few words from well-known songs on their labels, as the line of fellow customers grew behind me. writes on Medium. Why a Shared Customer Experience Matters for Brands.

Top 30 Content Creation Tools for Freelancers and Marketers


Explore popular tools that help content producers and marketers create media: email marketing, video, motion graphics, presentations, blogs, infographics, podcasts, webinars, social media and chatbots. Best For: Small to medium-sized businesses. Tools for producing podcasts: 1.

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Interview with Neal Schaffer

Onalytica B2B

Either brands have too little content and find it challenging to create more content in more mediums, in which case repurposing can be effective, or brands are inundated and might have too much content, in which case pruning is an effective tactic. Neal Schaffer – Founder of PDCA Social.

The Goldfish Myth: Why You Should Keep Investing in Written Content


Every emerging medium and channel has its merits. Blogs like Wait But Why and Brain Pickings publish heavy, long-form articles that ignore the goldfish attention span narrative. The idea that written content can’t match the engagement of new mediums isn’t new.

7 Elements every Content Marketing Strategy Must Have

Sales Engine

Perhaps that’s a specific customer segment that has similar issues that you solve. A good place to start may be with your best (and most profitable) customers. Are you developing a podcast series? Decide what the best mediums are to communicate to your audience.

5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Stay in Contact With Customers.

Looking for Surprises in the 2015 B2B Lead Generation Trend Report


This year’s B2B Lead Generation Report from Holger Schulze of the B2B Technology Marketing Group on LinkedIn was recently published, detailing key trends, best practices, and challenges for B2B marketing professionals.

5 Places You Should Be Repurposing Your Blog Content That You Haven’t Thought Of


Medium, for example, works like a social media platform but for blog posts. All you need to do is sign up (you can do so with a Facebook, Twitter or Google account), and then use your account to publish new stories. You are likely already using email as a way of reaching both current and potential customers. Instead of having to write brand-new content or create new images, use what you’ve already done to publish the same information in different places.

Smart Speakers Are The Latest Content Channel You Should Care About


With the rise of podcasts and audio storytelling , this isn’t altogether surprising, and smart speakers mean a rise in audio advertising. Customers can ask Alexa to order something new or reorder a previously purchased product with a single command. Alexa, Siri, and Sonos.

How to Do a Competitive Content Marketing Analysis

Content Marketing Institute

You need to know what your neighbors, friends, and competitors are publishing to ensure that you’re creating the most engaging, differentiated content. Catalog each content medium and each content site. Catalog each #content medium and site, says @ellieeille.

10 Most Popular Marketing Articles of 2018


As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. 78 Customer Engagement Statistics. And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored.

5 Tips for Successful Survey Campaigns

The Point

However, very quickly, Webinars became so popular that B2B audiences tired of the medium and became more selective about where to invest their time. Survey results can be repackaged and repurposed in multiple ways: survey reports, infographics, podcasts, Webcasts, blog posts, tweets, etc. (in

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Keep the Story Alive: How to Repurpose Your Content

Marketing 261

You’ll also be able to get older content in front of new followers or customers through repromotion. It’s important to feel excited and prideful in your work, but there’s no prize for hitting publish. They can all be condensed into shorter posts, podcasts, videos, and more.

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How Do Live Events and B2B Digital Marketing Work Together?

KoMarketing Associates

While some companies are frustrated by the lack of visibility at the large shows due to not receiving speaking slots or not getting the right foot traffic, AdWeek reports that 67 percent of those polled have found that smaller industry shows are better for reaching customers. Bring Conversation to Another Medium. Casper, the direct-to-customer mattress company, was a great example of this at South by Southwest this year.

50 Content Marketing Influencers You Need To Follow

Atomic Reach

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Michael Brenner has brought a customer-centric and creative approach to his insights on content and digital marketing.

Which Content Syndication Networks Are Right for You?


Ideally, you should cater your content to the target publisher’s audience. You can publish your content such as blog posts, articles, videos, images, and podcasts, among others on other sites through any of these methods: Partnerships – You and your partner websites, which are preferably top-ranking, leading industry sites, agree to republish your syndicated content or feature your original content (also known as guest post) once off or on a regular basis. Medium.

How to Launch on Product Hunt Like a Pro, Lessons from 17.2 Million Twitter Impressions, 4 Key Facebook Trends for 2019, and More!


If you’re creating content of any form: videos, blog posts, podcasts, etc., Join 19,000+ weekly listeners for the Buffer podcast, The Science of Social Media , where we bring you the latest and greatest in social media marketing news, updates, stories, insights, and actionable takeaways.

Key Takeaways from MarketingProfs’ #ContentBootCamp

KoMarketing Associates

Note: The boot camp covered a variety of content mediums (blogs, videos, podcasts, eBooks, infographics, etc.) Joe Pulizzi thinks “great content” is designed to attract, acquire, and engage a target audience, with the goal of driving profitable customer action.

Inbound Marketing vs. Outbound Marketing: Magnet vs. Megaphone

The Forward Observer

Instead, companies took advantage of the strengths of each medium to refine their marketing strategies. Here’s how Wikipedia defines it: Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to bring customers in closer to the brand, where they want to be.

6 Types of Content That You Can Easily Repurpose as Video


And to complete this trifecta of pressure, we need to constantly tweak and optimize our publishing frequency of each type of content on each type of platform. Capture quick testimonials and case studies during customer calls. Create digestible video from podcast episodes.

How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media


This made Bored Panda’s Facebook Page the most engaged publisher Facebook Page last October, according to NewsWhip. Bored Panda also received the highest average engagement on LinkedIn and Pinterest among publishers.) Anchor – a podcast and short audio social network.

The Best In B2B Technology Content Marketing

Marketing Insider Group

CONTENT CUSTOMIZED TO DIFFERENT BUYING STAGES: 60% of buyers look for different types of content depending on their needs at the time. CASE STUDIES: Salesforce’s Customer Success Stories. From there we publish the content by recycling and reusing it on multiple media.”.

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3+ Social Media Marketing Ideas for Construction & Engineering Companies

Lake One

Social media is a great medium to have discussions on how to best handle those changes. In a way, social media was designed around the idea of showing off a bit, and it’s a great medium to demonstrate your full capabilities.