Publishers, This Is Your Ticket to Content Diversity

RebelMouse

The January update put publishers on a scrambled path to diversify their distribution strategy, and in turn, the entire digital ecosystem changed its course. But publishers are still trying to navigate exactly. So should publishers be focusing on a video monetization strategy?

Five Ways to Draw Traffic to a Blog Post

Webbiquity

As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. Guest post by Kylie Ora Lobel.

In 2018, Publishers Take Back Control with Subscription Success

RebelMouse

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Just like publishers, the modern content consumer has grown tired of the platforms and, in turn, is willing to find content elsewhere. The Rise of the Mature User.

What the slow death of B2B publishing means for marketers

Chris Koch

It’s not that the journalists have gotten lazy; it’s a problem with the business model for B2B publishing. Today, publishers must substitute traffic quantity for quality of subscribers to get advertisers to buy. Existing customers are also looking for new ideas.

How B2B Marketing is Changing in 2018

companies in the customer experience (CX), human resources (HR) management, and eLearning. emerging categories like customer experience. customers. of concern (customer engagement, account-based marketing) and more traditional challenges. 1How B2B Marketing.

Lead your customers to your best online content: here’s how

Biznology

That’s why having a smart content strategy is absolutely essential when it comes to using your online content to attract new customers. Here’s how you can lead your customers to your best content and keep them on your website longer.

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Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself

Contently

Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. ” That implies content from brands and publishers will be deprioritized. Publishers are addicted to Facebook traffic.

Increase Blog Traffic with These 4 Tips!

The Mx Group

It’s all worth it when you increase blog traffic and generate new demand and awareness for your products. This not only increases traffic to the rest of your website, but also allows the reader to self-serve — and eventually convert, if the information they find is useful to them.

Tough Choices Ahead for the Publishing Industry

Outbrain

How Outbrain Is Walking Away from Publisher Deals to Put the Emphasis Back on Audience. Audiences have been reduced to nothing but user traffic on these platforms to get more page views and clicks. Publishers have some major advantages that set them up to succeed.

Chart: Where Did Our Twitter Traffic Go?

Modern Marketing

by Egan Cheung | Tweet this Have you noticed that your referral traffic from Twitter has basically completely dropped off since July 2011? Eloqua customers use query strings and cloud connectors, and there are ways to set this up in many other Analytics packages, too.

Interesting content marketing trends to watch for in 2017

Biznology

Companies are seeing their desktop traffic decrease in lieu of mobile traffic. Customers are accessing websites more and more via their mobile devices, so any site or content that isn’t optimized will get left behind in 2017.

5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads

The Forward Observer

Are you struggling to find the right combination of things to unlock the power of a successful blog that builds traffic and generates leads? A blog is by far the most important means of increasing the right kind of traffic to your site and converting visitors to leads.

A sustainable process for optimized content marketing and brand publishing

Biznology

Among other things, you’ll begin to understand what to expect in general for certain content being published. For instance, your editorial board may realize most forms of newly published content receive very little if any ROI near-term (depending on your metrics).

Common Website Monetization Mistakes Every Publisher Should Avoid

Outbrain

As a website owner or publisher, you want your website to make money for you, 24 hours a day – even while you’re sleeping. While not discounting the importance of ads in your website monetization strategy, there are many other ways publishers can make money online. Publishers

5 Top Tips for Getting Guest-Published

Leadspace

But getting published can be tricky. Usually, the more popular a platform the more selective they are about the content they publish, so you need to be careful to get it right. Here are 5 key tips I’ve picked up for convincing editors to publish your content: 1. By far the most important tip — and the one that’s most often overlooked — is to consider who is reading the publication or blog you wish to be published on.

Business Blogging: Boosting Your Financial Institution's Organic Traffic

SmartBug Media

If the answer is yes, continue reading to learn how to utilize this tactic to boost organic traffic. If the answer is no, keep reading to learn how blogging can help drive traffic to your website. The concept of blogging was introduced in 1994, when a college student wanted to publish his writing online. Business blogging is a great way to connect with your customers by sharing relevant, timely information that they’re interested in.

Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines

Content Marketing Institute

Not all featured boxes drive exposure to publishing sites, so let’s make things clear from the start. Do those “featured rankings” increase traffic? When ConfluentForms.com held the featured snippet for a query, it saw a 20% to 30% increase in traffic, as Eric Enge highlights.

The Pros and Cons of Brand Publishing on Medium

Content Standard

You want an authoritative space to share and organize all of your content that allows you to speak directly to your customers and stay consistent with the message and image of your main brand. A publisher? Primary Publishing Platform versus Content Syndicator.

Create More Personalized Publishing Newsletters

Hubspot

Instead of sending one blanket newsletter, publishers should try to segment their audience and send newsletters containing different content to different audience segments. Or how much traffic they’re bringing to your website content.

B2B Blogging Gets Publishing Discipline

Paul Gillin

Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Publishers?

How To Increase Referral Traffic And Get More Leads

Hubspot

Most marketers have one goal in common: increasing the amount of traffic to their website. One often overlooked tactic that can potentially have the greatest impact is referral traffic. So, what is referral traffic and how can you use it to generate more leads ?

Are Publishers Measuring Success Correctly?

Hubspot

For digital publishers, there is no shortage of data you can glean from your website. Traffic-producing keywords, site visits, headline clicks, social media shares and engagements, etc. A failure at the outreach stage can result in low traffic (or high-volume, low-value traffic).

10 Tips to Build Better Converting Twitter Traffic

Sprout Social

It’s the perfect network for connecting to customers in real time and building connections. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic.

The State of Subscriptions, As Told by Publishers at Digiday Hot Topic

Keywee

While we did get the chance to say hi to many Keywee customers and friends at the event, we realize that geography is limiting, so for those of you who couldn’t attend, here are the key trends we’re thinking about post-event: Nurturing is key across the funnel. That means for publishers, the key to a strong subscriptions business can lie in increasing the speed and rate at which users register. Unsurprisingly, publishers have shifted their strategy accordingly.

10 Marketing trends to watch for 2017

Biznology

Mobile devices are the source of more traffic on the internet than desktops. You, as a marketer, have unique insight to so much of your customers’ lives and activities thanks to mobile data and permissioned data. Marketing to customers in-store. Organic traffic is on the decline.

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How One Facebook Post Increased Referral Traffic by 6,166%

Sprout Social

A customer orders a kit that is then delivered to their site to be constructed. Customers are constantly sending in user-generated content (UGC) like photos, videos and stories of their barn construction progress. A version of this post was originally published on LinkedIn.

How do you know how long to A/B test your website changes?

Biznology

It’s possible for trained machine learning tools to predict the conversion rate, bounce rates, and other statistics before your page is even published. Everyone wants to be data-driven these days, so A/B testing is all the rage.

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4 Fundamental Ways to Drive More Traffic to Your Firm’s Website

Circle Studio

One of the key metrics to measuring the impact of your firm’s website is traffic. Building a powerful growth-focused website is a top-priority for B2B marketing and business development, and driving website traffic is a vital component of the process. Generating website traffic is not rocket science, but it does require the right approach and ongoing dedication. Here are four fundamental ways to start driving more traffic to your firm’s website.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. More Traffic?

How to Use Content Syndication to Boost Your Blog Traffic

PureB2B

Content syndication can be an important factor in your content strategy, especially when it comes to generating traffic, and shares. These days, customers and businesses generally see corporate blogs as a credible source of industry information.

10 Tips for Getting Long-Term Traffic to Your Content

Hubspot

Most of us publish blog posts the same way. We then hit publish. We'll excitedly watch as we see a burst of new traffic to our site. In this post, we’re going to look at 10 essential techniques for making your content thrive beyond the initial publish-date promotion.

How We Grew Our Organic Traffic 120% in 5 Months with 4 Simple Steps

Hubspot

That's what led us to focusing on organic traffic. As the guy responsible for our content and SEO, I've only found one "secret" to growing organic traffic. And we increased our site speed, because we'd seen how much speed affects traffic and engagement over previous months.

Content Marketing: Think Like a Publisher, Act Like an Investor

Industrial Marketing Today

Thriving in today’s content-driven online marketing world, demands that you think like a publisher. Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. That was the advice from Joe Pulizzi (founder of Junta42 and co-author of Get Content Get Customers ) at a Content Strategy New England meetup last year.

5 Strategies to Build Customer Relationships Through Content

bizible

When a content marketing strategy is effectively implemented, a website can gain valuable traffic which then results in better search rankings. You’ve published content, promoted it and received engagement from a large audience.

8 Clever Ways to Triple Your Content Output (and Traffic)

Hubspot

We all do it: spend hours thinking of topics, craft artisanal headlines, and wait for the sudden influx of new customers to flood in after reading our blog masterpieces. Too often, our ideal customers don’t find the content we release on our blogs.

This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?

Content Marketing Institute

In the news, we discuss Google’s olive branch to publishers (and why it may not mean what we think it means), Amazon’s blitz on the advertising business, and Blue Apron’s decision to double-down on podcasting. 13:25 ): Google tells publishers, “We come in peace.”

Why You Should Ditch the Idea of the Perfect Publishing Time

Content Standard

While you may not want to admit it, most content marketers have performed some variation of the Google search: “What is the best time and day to publish content?” What did you discover in your quest for the perfect publishing formula?

This Week in Content Marketing: Marketing Associations to Blame Publishers for Allowing Bad Ads

Content Marketing Institute

In the news, we talk about a new initiative from three marketing associations that puts the blame for bad online advertising directly on the shoulders of publishers. And finally, you can easily research your competitors and find out which content brings them the most traffic from Google.

Sponsored Content: Why Publishers Have the Write Stuff

Hubspot

Publishers are in a great position to act as consultants , in-tandem with marketers and content strategy consultants: to help brands develop high-performing media platforms. Take Forbes, for instance, whose Custom Content service helps companies create interesting, thoughtful articles.

For Better Push Notifications, Take a Cue from Publishers

Content Standard

It’s a question brands and publishers have been struggling to answer. Publishers and brands need a rethink on how to use push to deliver content and tell their brand story. There’s a reason why publishers love push notifications: they work.