Marketing Insider Group

APRIL 6, 2020

Quick Takeaways: Content marketing must deliver timely, reliable, and relevant information your customers or patients need to make decisions. Create a landing page specific to the current crisis so that people can find everything they need in one place. Start with the Questions Your Customers and Patients Will Likely Ask.

Paid Search Agency 259

Paid Search Agency Enterprise Management Work Management Content Marketing 259

Marketing Insider Group

DECEMBER 5, 2022

There’s very few benchmarks, a little research and some good content marketing examples that have been published on content marketing ROI. If you’re feeling cheeky, ask for the ROI of that last press release, the logo your company put on a golfer’s hat or on the side of a building.

ROI 305

ROI Content Marketing Digital Asset Management Business 305

Outbrain

NOVEMBER 28, 2021

With the exception of gaming, we generally see that landing pages perform the best across Outbrain campaigns. In most categories, such as finance or entertainment, educating users and building trust are necessary to persuade them to install an app, and a purpose-built landing page is the best way to do that.

Landing Pages 26

Landing Pages Campaigns Effectiveness High Quality Lead 26

Marketing Insider Group

MARCH 1, 2021

Select whether or not you serve customers outside of that location. People can click on your engaging and appealing ad designs and be redirected to your landing page. driving traffic to a landing page or increasing store visits). Some more aspects of off-page SEO are: Social media management. Press releases.

Google 320

Google Mobile Advertising Business Work Management 320

Kevin Indig

AUGUST 7, 2023

Even when technically better alternatives exist, customers choose the solution they’re familiar with because it’s reliable. It’s the outcome of positioning, which lives at the intersection of your expertise, the pain points you solve and what your customers care about. See Google or Apple, for example.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Moz

FEBRUARY 10, 2019

Posted by TheMozTeam We teamed up with our friends at Duda , a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. How do we communicate the value of SEO to our customers? We’re working on a new website.

Press 57

Press SEO Top of Funnel Ideal Customer Profiles 57

Launch Marketing

OCTOBER 18, 2023

Any hyperlinks within landing pages should also be checked to ensure they go to the correct pages or locations. As brand awareness increases, so will leads and customers. Here are a few tactics for promoting your new website: Distribute a Press Release. Let people know about your new website via a press release.

Lead Generation 125

Lead Generation Traffic Marketing Websites Lead Scoring 125

Zoominfo

NOVEMBER 20, 2023

The data underlying customer outreach needs to be incredibly accurate, enriched, and deep. For marketers, generative AI can analyze complex datasets and extract insights that teams can act on to inform their marketing strategy, engage new customers, and create messaging relevant to each of their key personas.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Optinmonster

MAY 11, 2023

The first page of search engine results gets far more clicks, and organic search traffic is free. This means you can drive a lot more potential customers to your website without spending any money. You can make direct contact with your customers and leads any time you want.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Vidyard

SEPTEMBER 22, 2020

New viewer engagement analytics and video reporting tools give users of HubSpot Video, which is powered by Vidyard, greater insight into customer behaviors and the true impact of their online video content. Customers can upgrade to a premium Vidyard plan for even more granular insights to drive marketing automation.

Marketing Automation Services 88

Marketing Automation Services CMS Development Hubspot Video Marketing 88

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

ConvertKit

DECEMBER 29, 2020

But you’re missing something crucial before you can publish your ebook : an attention-grabbing cover to draw in potential readers. You can make unlimited tweaks and even create different variations to A/B test on your landing pages (which can help increase conversions). Pressing the spacebar will generate new color schemes.

Budget Programs 126

Budget Programs Landing Pages Template Lock-In 126

Marketing Insider Group

FEBRUARY 1, 2021

To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns. Quick Takeaways: Customer experience is a leading priority for modern businesses. The Shift to Customer-Centric Marketing. to address pressing wants and needs.

Buyer Intent 353

Buyer Intent Intent Work Management Marketing Management 353

ConvertKit

MAY 14, 2021

There are plenty of options for selling an ebook, including Amazon Kindle Publishing, Gumroad, and NOOK Press. Amazon is essentially a monopoly in the publishing world, especially for self-publishers. You create a deeper relationship with customers. You have to decide where to sell it. You can launch faster.

Marketing Websites 101

Marketing Websites eCommerce Top of Funnel Landing Pages 101

Vidyard

SEPTEMBER 22, 2020

The new capabilities, unveiled today at INBOUND 2020 , enable HubSpot Video users to turn video views by website visitors into actionable insights for their marketing, sales, and service teams so they can respond faster, improve personalization, and convert more visitors into customers.

Marketing Automation Services 65

Marketing Automation Services CMS Development Hubspot Video Marketing 65

Zoominfo

FEBRUARY 13, 2019

It’s no longer good enough to send your entire customer database the same offers. Today’s blog post answers your most pressing questions about list segmentation and explains why you should segment your lists today. The point of list segmentation is to offer your customers and prospects a more personalized marketing experience.

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Optinmonster

MAY 16, 2023

Building Online Reputation Off-page SEO involves managing your online reputation by monitoring and responding to customer reviews, feedback, and mentions. Guest Posting Guest posting is a popular off-page SEO technique for writing and publishing content on someone else’s website or blog.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

ClearVoice

JUNE 11, 2020

Customer story. Landing page. Press release. Rev: Customer story with Home Depot. But in the customer stories published by Rev (a provider of transcriptions, captions and subtitles), middle-of-funnel corporate consumers quickly realize nearly any brand could utilize these services. Presentation.

Work Management 82

Work Management Marketing Management Marketing Automation Services Top of Funnel 82

Outgrow

DECEMBER 20, 2022

Role of Press Releases in ranking higher in SERPs. Mickie’s press releases have led to the publication of pieces in the Wall Street Journal, CNN, Bloomberg, and numerous other esteemed media outlets. And I was mostly just on bulletin boards and talking, and that’s how I got customers.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. 2. Duct Tape Marketing.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Brandpoint

SEPTEMBER 2, 2022

Nail down your focus To successfully figure out a corporate communications plan that resonates with your consumers, you need to understand what makes sense for your company based on your company’s values and mission statement along with what your customers value. You can also go to your customers for feedback.

Transparency 96

Transparency Brand Identity Branding Ad Building 96

Velocity Partners

JUNE 7, 2024

Content was part of connected campaigns, sure, but the goal was to build an automated lead machine where ideally you could press a button and presto! More than 10 million customers pay for premium experiences online, high-quality content and unexpected goodies like Wordle and all those great puzzles and podcasts.

Communities 81

Communities Paid Search Agency Lead Ranking Marketing Analytics Tools 81

Brightedge

MAY 16, 2021

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Serious marketers should read the equivalent of 10 or more educational and industry books per year (2500 pages) to maintain and expand skills and knowledge.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. For your first set of customers, trust is the key. How to find and win your first 10 customers 1. Do any fit your ideal customer profile? In B2B, it always starts with hand-to-hand combat.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. From there, they may be developed into loyal customers.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Hubspot

APRIL 4, 2018

You had to write down how much you would improve your bench press by and how many times you would work out your upper body per week. Specific - In terms of marketing, you should choose the particular metric you want to improve, like visitors, leads, or customers. Landing Page Performance Goal Example.

Examples 101

Examples Planning Landing Pages Webinar Metrics 101

Zoominfo

SEPTEMBER 5, 2018

Market intelligence refers to the ongoing collection and analysis of data related to a brand’s markets, customers, and competition in order to gain a holistic knowledge of the overall marketplace. Market analyst reports: Market analysts often publish reports offering detailed assessments of specific markets or industries.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

Zoominfo

FEBRUARY 13, 2019

It’s no longer good enough to send your entire customer database the same offers. Today’s blog post answers your most pressing questions about email list segmentation and explains why you should segment your lists today. The point of list segmentation is to offer your customers and prospects a more personalized marketing experience.

Segmentation 130

Segmentation Marketing Automation Services Enterprise Management Work Management 130

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: Landing Pages That Convert- 10 Optimization Hacks. Jesse doesn’t adhere to a regular publishing schedule.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

MKT1

MAY 20, 2024

Your ideal customers won’t understand your solution is the best option to solve their problems. Not only will your website seem off, but your sales pitch, the content you publish, and all other marketing touch points will veer off in different directions. Here’s what I look for: Is it rooted in customer insights?

Ideal Customer Profiles 52

Ideal Customer Profiles Cost Product Startups 52

Parse.ly

JULY 29, 2021

Earned content is when journalists and influencers pick up your press releases or highlight your initiatives in their articles. To attract potential customers on social media, travel site Booking.com uses top-of-the-funnel video content across their different profiles. Source: Remote-tourism.com ). Do your keyword homework.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

ATAK Interactive

APRIL 11, 2017

press coverage, interviews). Using analytics data for the basis of digital marketing decisions allows organizations to make decisions informed by the activity of users, and a data-focused team can look at customer behavior across channels , in order to bring better value from each of these channels. Pay-Per-Click and Remarketing.

Work Management 68

Work Management Marketing Management Marketing Analytics Tools SEO 68

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sharpspring

NOVEMBER 10, 2020

You can customize these templates to fit in with your brand aesthetic, including your brand theme, color palette and logo. The content that you choose to publish on your blog should always be valuable and insightful to your target audience. Take advantage of pre-designed templates to get your content uploaded.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

SmartBug Media

MARCH 19, 2020

Be sure to include a call to action in the video itself and the video landing page. If you are posting a how-to video on your website, surround it with calls to action on the page that let your audience know you have the materials they need, the knowledge to do it for them, or the how-to guide to help them. Video Brewery.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. Those videos are being used to support website landing pages, email marketing, ABM, social media engagement, and more.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

ATAK Interactive

APRIL 11, 2017

press coverage, interviews). Using analytics data for the basis of digital marketing decisions allows organizations to make decisions informed by the activity of users, and a data-focused team can look at customer behavior across channels, in order to bring better value from each of these channels. Pay-Per-Click and Remarketing.

Work Management 60

Work Management Marketing Management Marketing Analytics Tools SEO 60