Act-On

FEBRUARY 16, 2024

We published the full details here , if you want to check them out and apply the strategies to your own nurture campaigns. Email nurture campaigns help you build affinity with both customers and prospects. Yet only 25% of marketers rank customer lifetime value (CLV) among their top five marketing metrics. Ask for feedback.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Customers want to feel understood, not to be just another name on a list. Now, tailored demos or deep-dive webinars come into play.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

Paid Search Agency 114

Paid Search Agency Features Personalization Ads 114

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Even lower in the funnel, conversion might entail scheduling a demo, attending a webinar or event, or making a repeat purchase.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Webbiquity

NOVEMBER 10, 2020

Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. Both vendors and buyers use demos and vendor/product websites. Both buyers and sellers agree on the value of product demos. as opposed to products.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Affiliate sales support independent publishing.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Sprout Social

NOVEMBER 29, 2023

Potentially miss out on important customer interactions. The more you automate on Instagram, the fewer opportunities you have to interact with followers and customers. Scheduling and publishing: Scheduling Instagram posts is a form of automation—an essential form that every social media team needs.

Automation 115

Automation Tools Work Management Marketing & Strategy 115

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Content that hits across the customer life cycle creates more influence over buyer decisions. And yep, it all comes back to the customer. In order to do that we must place customer insights ahead of internal demands.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

ClickZ

JUNE 19, 2023

Not only can brands and people become writers and publishers, but now machines can, too. Moreover, it helps you understand your customers’ behavior across touchpoints to help personalize content in terms of formats and types. Marketers have entered a new content battleground.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Webbiquity

APRIL 18, 2024

B2B marketing automation helps maximize the efficiency of your marketing efforts in many ways: Higher CLTV : Marketing automation nurtures leads effectively, leading to stronger customer relationships and increased Customer Lifetime Value (CLTV). Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. The look and feel of your website and other marketing materials help establish your brand identity in customers’ minds.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

Facebook 98

Facebook Digital Asset Management Tools Brand Identity 98

Zoominfo

FEBRUARY 5, 2021

Let’s start with that dream customer. The B2B sales funnel depicts how prospective customers move through the buying process in stages. A sales rep walks them through a product demo. Post-demo, the rep follows up; leads buy the product and leave the funnel as new customers. What Is a B2B Sales Funnel?

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Martech

APRIL 16, 2024

What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

Enterprise Management 117

Enterprise Management Paid Search Agency Planning Marketing Management 117

Marketing Insider Group

NOVEMBER 14, 2022

How does a relatively small marketing organization scale its content strategy and deliver more valuable content to its customer base? Customers crave useful and informative content, but in a busy company, there are only so many hours in a day—and often not enough to produce the quantities of content it needs.

Work Management 143

Work Management Marketing Management Marketing & Strategy Marketing Strategy 143

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

Helping your teams focus on high-value tasks and build stronger customer relationships. The goal – inspire people to spend more time in the mountains year-round, while leveraging its customer data and AI to do so. CRM, our data, together with AI, is going to create a virtuous circle that will elevate the customer experience.”

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

Marketing Insider Group

JANUARY 4, 2021

However, there are still plenty of opportunities to reach and convert customers. Content creators: As a small SaaS company, you probably don’t have the resources to publish content regularly. Messaging that makes it clear what’s in it for them to try or demo your product. Content marketing drives many benefits for your brand.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Martech

DECEMBER 15, 2023

Scheduling pages allow additional guests in meetings (beta) All necessary meeting attendees can now quickly receive a calendar invitation by prompting your customers or prospects to include up to 10 additional attendees when booking time on a scheduling page calendar (also known as a meeting link).

Top of Funnel 115

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 115

Brandwatch Marketing

FEBRUARY 20, 2024

Today, there will be over half a billion posts published on X (formerly Twitter), 95 million Instagram posts, and over 800k Reddit posts. Is your goal identifying negative mentions , issues and complaints at an early stage, or would you rather keep an eye on customer behaviour and identifying gaps in the market? And among all this?

Social Media 91

Social Media Budget Programs Tools Media 91

Zoominfo

FEBRUARY 17, 2023

We’re excited to announce that our annual Sustainability Report has just been published. This means fostering an environment and building a platform of products that makes our employees and customers proud. We now have over 30,000 customers globally — an increase of over 20% since 2021. You can read the full report here.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

Zoominfo

SEPTEMBER 22, 2023

The more up-to-date information you can see on your future customers, the better equipped you’ll be throughout the entire sales process, which is why we focus on real-time intent. Get a Demo Which Intent Data is Most Likely to Convert? Yet many intent data providers don’t offer real-time uploads.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Contently

FEBRUARY 21, 2023

NLP for Market Research and Competitor Analysis We know how valuable customer research can be in driving your content strategy. The information you collect often determines the channels you publish on, the topics you write about, and your overarching narrative. Then, you can create content that addresses the key issues at hand.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Brandwatch Marketing

FEBRUARY 20, 2024

Today, there will be over half a billion posts published on X (formerly Twitter), 95 million Instagram posts, and over 800k Reddit posts. Is your goal identifying negative mentions , issues and complaints at an early stage, or would you rather keep an eye on customer behaviour and identifying gaps in the market? And among all this?

Social Media 81

Social Media Budget Programs Tools Media 81

Salesforce Marketing Cloud

NOVEMBER 15, 2023

With Marketing Cloud, for example, thousands of customers create, send, publish, and automate marketing campaigns that reach and engage millions of people daily. Project teams can create intentional space to review research findings, customer feedback, and accessibility testing results.

CMS Development 78

CMS Development Barriers Guidelines Paid Search Agency 78

Binary Demand

MARCH 1, 2024

[ps2id id=’overview’ target=”/]Technological progress has always been a game-changer for businesses, opening new avenues to connect with customers. While some industry giants may balk at fully automated marketing through smart AI technology, the impact of AI-powered automation in customer service sectors is clear.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Martech

OCTOBER 23, 2023

In a report by The Harris Poll on the 2023 State of Social Media , the most pertinent business priorities in today’s economic environment include: Building brand reputation and loyalty Gaining a deeper understanding of customers Improving competitive positioning Moving forward with reduced budgets and predicting future trends.

Social Media 120

Social Media Work Management Marketing Management Media 120

illumin

JANUARY 26, 2024

Privacy is top of mind for advertisers (and AdTech companies) because it is a central concern for their customers – both existing and potential. To meet clients’ needs, marketers must achieve consistency with their core guiding principles and strategy, seeking customer consent for advertising across all touchpoints and media.

Privacy 59

Privacy Advertising Agencies Media Ad Frequency 59

Martech

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. We spoke with marketers from Cox Automotive and Sobeys about charting their own paths forward and how they’re finding ways to connect with customers in this complex landscape.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Vidyard

MAY 19, 2022

The report, which analyzed primary data from more than 1,350,000 videos published by more than 2,000 businesses during 2021, showed an extraordinary 178% increase in video creation compared to the same period in 2020. Among companies with fewer than 200 employees, 81% of videos published were user-generated.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Top Rank Marketing

MARCH 25, 2024

Many of Google’s algorithm updates and statements have reaffirmed its preference for trustworthy, knowledgeable, and experienced publishers,” explains Semrush. “In These might range from signing up for a newsletter to downloading an asset to signing up for a demo. In other words: It favors content creators with topical authority.” #3.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

SmartBug Media

JULY 12, 2023

I’m not talking about the scalding hot demo request from the VP at the account you’ve been targeting for the last month. He realized she matched our ideal customer profile and, determined to be a good fit, he scheduled her for a meeting with an account executive. This blog was originally published in 2018 and has been updated since.

SMS 98

SMS Hubspot Ideal Customer Profiles Sales Qualified Leads 98

SmartBug Media

JULY 12, 2023

I’m not talking about the scalding hot demo request from the VP at the account you’ve been targeting for the last month. He realized she matched our ideal customer profile and, determined to be a good fit, he scheduled her for a meeting with an account executive. This blog was originally published in 2018 and has been updated since.

SMS 98

SMS Hubspot Ideal Customer Profiles Sales Qualified Leads 98

Contently

OCTOBER 6, 2021

Around this time last year, there was a stat circulating around Slack that had the Contently fam absolutely abuzz : as an aggregate, two-thirds of our customers’ traffic came from search—significantly higher than industry benchmarks. But now I wondered: were our customers secret SEO wizards? They were not.

SEO 160

SEO Tools Marketing & Strategy Lead Scoring 160

Optinmonster

FEBRUARY 12, 2024

Social proof marketing helps you show off all of the subscribers and customers who are already voting in your favor by making purchases and subscribing. You can use TrustPulse to showcase verified website actions like: Purchases Demo registrations Signup form submissions …and more!

Peer-to-peer 73

Peer-to-peer Urgency Marketing eCommerce Statistics 73

Content Standard

APRIL 16, 2024

Marketers producing AI-generated content at scale risk publishing low-quality content that damages their brand reputation and search authority scores. While content optimized for broad keywords might rank well, it often attracts the wrong kind of traffic—users who aren’t your ideal customers.

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99