Martech

FEBRUARY 15, 2024

Today we have a tale of two surveys with very different messages. Methodology: “150 marketing professionals responding to the survey who represent companies with 500 or more employees.” Users can access informative tooltips, data analytics, CPC calculation, tracking setup, and AI-generated creatives.

Marketing AI 104

Marketing AI Enterprise Management CPC Cost Per Click 104

Marketing Insider Group

JANUARY 31, 2023

If a marketing agency’s client portfolio is too large to prioritize your work, your marketing plan will likely fall short when it comes to strategic and creative thinking. Consider the following criteria to set your business up for success. The speed of responsiveness is key to ensure your marketing plan is effective.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Martech

OCTOBER 19, 2023

You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. The survey is based on responses from 317 digital marketing professionals across B2C companies in the U.S. Why isn’t it helping?

Marketing AI 120

Marketing AI Paid Search Agency Aggregators Forecasting 120

KoMarketing Associates

JANUARY 20, 2022

Hootsuite recently published the results of its “Social Trends 2022” survey, and statistics suggested that the majority of marketers (51%) are still struggling to consistently produce creative content for social media platforms.

Social Media 243

Social Media Creativity Social Marketing Media 243

Oktopost

MAY 4, 2023

Joining the Radically Transparent podcast to unpack the ins and outs of surveys is the expert himself, Ramel Levin , Chief Survey Master at Global Surveyz. He reveals exactly how to find the content sweet spot by focusing on the content that’s high-performance and hard to create, like surveys, podcasts, and videos.

Customer Surveys 131

Customer Surveys Transparency Youtube Content 131

Martech

JANUARY 11, 2024

A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. We’d like to know how it’s been for you.

Email Marketing 131

Email Marketing Marketing AI Enterprise Management Work Management 131

Marketing Insider Group

APRIL 5, 2023

We recently surveyed our audience about AI and one thing stood out… the very people using AI don’t trust it. Marketers can become dependent on these models, thus less likely to express their own originality and creativity. Used judiciously, they’ll enable you to focus on more creative tasks.

Marketing AI 339

Marketing AI Lead Ranking Lead Scoring Copyright 339

Martech

OCTOBER 20, 2022

These workflows now need to accommodate remote workers and resources, worldwide offices, and security and privacy concerns, not to mention the growing need for content and creative teams to produce more content in less time. So how are the most successful content and creative teams currently executing production and managing workflows?

Webinar Metrics 122

Webinar Metrics Marketing & Strategy Content Privacy 122

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. However, only 33% of marketers using AI task it with generating ideas or content inspiration, according to a recent survey from HubSpot.

Marketing AI 104

Marketing AI Content Marketing Enterprise Management Planning 104

Top Rank Marketing

SEPTEMBER 1, 2023

advertising buyers have said that they plan to increase their focus on attention metrics during 2023, as global viewability levels have continued to rise while the average amount of time that consumers spend viewing ads has decreased — three of several findings of interest to B2B marketers contained in recently-released survey data.

Paid Content 110

Paid Content B2B Marketing B2B Planning 110

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. The survey shows 65% of marketers partner with influencers via giveaways.

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

Marketing Insider Group

MARCH 18, 2024

Think creatively, be a thought leader , and don’t be afraid to take risks. A recent survey found that 80% of the most successful content marketers have a documented strategy. Remember, the goal of detailed planning is not to restrict your creativity, but to enhance it. That’s your angle.

SERP 246

SERP Keywords Eye-Tracking Planning 246

Martech

MARCH 27, 2024

Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. The study, by IAB and media consultant Advertiser Perceptions, surveyed 300 U.S. Why we care. While gamers are a ubiquitous multitude, they are not a demographic monolith. gaming spend will swell from $8.5

Advertising Agencies 111

Advertising Agencies Planning Mobile Advertising Budget Programs 111

Martech

FEBRUARY 22, 2024

Instead of a constant storm, we want to create environments where we can easily ride these waves — sometimes, we could use big waves and lots of energy that drive action and quick decision-making, and other times we may need a relaxing, rhythmic wave that creates space for inward reflection or creativity. Click here for survey Get MarTech!

Product 101

Product Intent Creativity Customer Surveys 101

Martech

DECEMBER 1, 2023

Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. will use it for other website content, according to the Fall 2023 CMO Survey. For instance, our recent survey required organizing and analyzing text string responses. Google Search Central Up to 64.7%

Marketing AI 143

Marketing AI Classified Ads Generation Lead Ranking 143

Martech

DECEMBER 26, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. We’d like to know how it’s been for you. Get MarTech!

Marketing AI 145

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 145

Martech

FEBRUARY 6, 2024

Creative intelligence adoption will increase. No wonder content spend is going up and no wonder investment in “creative intelligence” is increasing. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here for survey Get MarTech! Video will be everywhere. In your inbox.

Trends 115

Trends Work Management Advertising Agencies Marketing Management 115

Martech

FEBRUARY 15, 2024

We used the tools to help generate content for websites and images to give our creatives a head start. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. Click here for survey Get MarTech!

Marketing AI 123

Marketing AI Paid Search Agency Marketing Proposals Ideal Customer Profiles 123

Martech

JANUARY 5, 2024

Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey. Please take this short survey so we can have your input on the state of martech salaries and careers.

Media 111

Media Advertising Agencies Paid Search Agency Forrester 111

Top Rank Marketing

SEPTEMBER 15, 2023

percent pointing to boosting sponsor and exhibitor return on investment (ROI) levels, according to newly-released survey results. percent pointing to increasing attendance, 15.8 percent noting a greater sales pipeline, and 11.1 percent pointing to increasing attendance, 15.8 percent noting a greater sales pipeline, and 11.1

Marketing AI 105

Marketing AI B2B Marketing B2B Marketing Management 105

Martech

DECEMBER 11, 2023

An open system allows marketers to make decisions based on how they work, enhancing and expanding marketing strategy and creativity. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers.

Marketing AI 115

Marketing AI Marketing Automation Services Work Management Marketing Management 115

Martech

JANUARY 3, 2024

In a Gartner survey last summer, 53% of consumers said social media had gotten worse in the previous year or over the last five years. Dig deeper: 2024 Predictions: Advertising and digital media Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Gartner 140

Gartner Advertising Agencies Paid Search Agency Ad Exchange 140

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

Martech

APRIL 12, 2024

Fewer respondents to an annual member survey reported having a unified customer database or CDP in 2023 versus 2022, according the CDP Institute, an independent industry group whose membership consists of vendors of CDPs and other martech, as well as agencies and CDP users. Those reporting that they had implemented a CDP fell from 31% to 25%.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Marketing AI 110

ClickZ

NOVEMBER 9, 2020

A technical marketing landscape requires technical skills, but marketing still requires creativity, empathy, and humanity. Balancing data with creativity is incredibly important, particularly in the post-COVID-19 marketing universe. Source: Gartner 2019 Martech Survey. Finding the right talent is another big pain point.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

Top Rank Marketing

AUGUST 11, 2023

Constant Contact “As AI continues to reshape the marketing industry, one thing is sure: adaptability and creativity will be the keys to success.” — George B. Search Engine Journal Americans Held Dim Views of Twitter Prior to Its Rebrand Some 40 percent of U.S.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Martech

DECEMBER 29, 2023

But it’s the digital component that connects and drives the experience, even if it’s a simple receipt or survey emailed to a customer after their purchase at a physical store. More shoppable ads will drive ecommerce sales Creative programming tie-ins and better buyer experiences will lead the way to more shoppable ads in 2024.

eCommerce 121

eCommerce Enterprise Management Paid Search Agency Marketing Management 121

Martech

FEBRUARY 14, 2024

“Creating a sonic experience for customers lets brands enhance all of their communications with more precision, subtlety, and consistency while strategically addressing particular communication angles,” said Michael Boumendil, President and Chief Creative Officer for Sixième Son. “It It is the ultimate tool for generating brand momentum.” “The

Paid Search Agency 122

Paid Search Agency Touchpoints Work Management Marketing Management 122

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Top Rank Marketing

DECEMBER 22, 2023

marketing technology tools, as 70 percent of marketing and media decision-makers have said that they are under greater organizational pressure to establish and maintain their brand presence, according to new survey data of interest to B2B marketers. Report] Within two years marketers will work with an average of 7.5 channels, and utilize 16.3

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Martech

SEPTEMBER 28, 2023

The study surveyed over 300 global marketing leaders working in firms with 10,000+ staff about the current use of AI and automation in their marketing operations. Getty Images ’ Generative AI pairs the company’s creative content with AI technology for a commercially safe generative AI tool. This compares to 54.5% in the U.K.

Paid Search Agency 125

Paid Search Agency Domain Gartner Barriers 125

Martech

NOVEMBER 2, 2023

Nearly two-thirds (61%) of C-suite executives and IT professionals say they are concerned about their employees’ knowledge of how to use AI, including creating prompts, according to a Portal26 survey. Bizongo’s Artwork Flow has a new creative automation and proofing solution powered by artificial intelligence.

Digital Asset Management 116

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 116

Martech

JANUARY 9, 2024

A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforce State of the Connected Customer report, 5th edition.

Marketing Automation Services 127

Marketing Automation Services Marketing AI Marketing Automation Automation 127

sagefrog

FEBRUARY 7, 2024

TikTok integrates AI with TikTok Creative Assistant, a chatbot-like tool assisting marketers in crafting tailored content and offering industry-specific insights. These AI-driven innovations empower marketers with enhanced creativity and precision in reaching their target audience. of overall company revenue. [1]

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Martech

APRIL 17, 2023

” The predicted increase of over 30% is derived from a survey of 200 U.S. ” The main areas of interest as organizations develop the right muscles are audience intelligence, the customer journey, customer experience, creative and content, and media measurement and attribution. Why we care.

Spending 145

Spending Analytics Work Management Marketing Management 145

Lead Liaison

NOVEMBER 29, 2022

5 Creative Solutions for Event Organizers. As trade shows and marketing events start to fill up the calendar, event organizers need creative solutions to bring in more attendees and drive value to sponsors and other stakeholders. Session Surveys. in-person events per year (6% more than in 2019).

Work Management 95

Work Management Marketing Management Creativity Organization 95

Martech

MARCH 14, 2023

The tool challenges the one trait humans always thought they would have over machines — creativity. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years. Ideation ChatGPT and its visual counterparts are powerful tools for creative brainstorming.

Marketing AI 133

Marketing AI Enterprise Management Paid Search Agency Work Management 133