Contently

MAY 23, 2018

For Cardinal Health, a global healthcare services and products company that ranks among the top 25 of the Fortune 500, rethinking its content distribution model helped elevate its content marketing program to the next level. The paid content distribution also supported existing marketing programs.

Distribution 158

Distribution Top of Funnel Paid Social Agency Lead Ranking 158

Mailmunch

MARCH 11, 2021

Tracking the right KPIs (key performance indicators) allows you to see at-a-glance if you’re making progress towards your business goals for your email marketing campaigns. . As Marketing Manager at Constellix , Blair McKee, explains, “Repeat opens are the most valuable metric to track. How to track email marketing KPIs.

Email Marketing 84

Email Marketing CTR Planning Marketing Analytics Tools 84

Liveintent

MARCH 6, 2018

Artificial intelligence is helping people in multiple industries – advertising among them – to enhance their work and processes. Marketers are using AI to help improve programmatic advertising, boost Facebook feeds, strengthen ecommerce, and otherwise hone and improve the effectiveness of messaging on multiple platforms.

Marketing AI 67

Marketing AI Clickthrough Ad Exchange Burn Rate 67

Navigate the Channel

JANUARY 10, 2024

Defining Content KPIs Content KPIs are quantitative and qualitative metrics used to gauge the performance and impact of your content marketing efforts. KPIs provide direction toward getting a desired result and can help businesses and marketers make informed decisions. How does this achieve business objectives?”

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

Convert

JULY 20, 2021

Most ecommerce stores don’t track their sales. can enable you to understand which of your marketing initiatives are driving the most sales. In essence, you’ll discover which parts of your site are most effective for your marketing and sales funnels – and which ones aren’t beneficial. GA Ecommerce Revenue Tracking.

Marketing Analytics Tools 52

Marketing Analytics Tools eCommerce Allocation API 52

NetLine

DECEMBER 11, 2020

This post was originally published on the Marketing Insider Group blog , our 4th in a series exploring B2B content consumption trends using Audience Explorer. One group who won’t be getting a break, however, are those professionals working in the Retail field. in 2020, with ecommerce sales climbing 18.0%. Black Friday.

Budget Programs 52

Budget Programs B2B Work Management Marketing Management 52

NetLine

SEPTEMBER 3, 2020

As we’ve been tracking in our COVID Impact Series , this has led to a surge in content consumption related to remote work, collaboration software, IT bandwidth, security, and the ripple effects on HR & the like. WFH & Collaboration Software Demand Soars, Only to Fall. WFH & Collaboration Software.

Work Management 59

Work Management Marketing Management B2B Content 59

SendX

MARCH 12, 2021

Writer and Podcaster David Perell, says that “Email Marketing is like plumbing. It’s not sexy, but you need it to work.” Lessons from running my business: 1) Email marketing is like plumbing. It’s not sexy, but you need it to work. 3) There’s a direct correlation between how hard you work and how successful you are.

Enterprise Management 259

Enterprise Management Email Marketing Paid Search Agency Work Management 259

Hubspot

NOVEMBER 14, 2018

The way we’ve been filtering people just isn’t working any more. Marketing qualified leads (MQLs) and sales qualified leads (SQLs) were created as a way for sales and marketing to determine if the leads they were dealing with were of a certain quality. How to Make PQLs Work for You. The problem? What is a PQL?

Top of Funnel 75

Top of Funnel Sales Qualified Leads Lead Ranking Jigsaw 75

ClickZ

JUNE 29, 2022

However, whilst the importance of consumer data is unwavering, major industry shifts such as the death of the third-party cookie and the introduction of GA4 have left marketeers in the lurch. Community is the foundation for our work within the pharmaceutical and healthcare space. We had a transformational team working with us.

Advertising Agencies 107

Advertising Agencies Top of Funnel Digital Marketing Funnels Advertising Mediums 107

Atomic Reach

JULY 11, 2023

If you use the same influencer marketing tactics on TikTok that you use on Facebook or Instagram, you are following a formula for failure. To succeed on TikTok, you need to know what's unique about TikTok's algorithm, what influences your results, and what doesn't work. The first user liked videos 1 through 4.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

FunnelEnvy

JANUARY 19, 2018

The pricing page itself was quite standard; there were several graduating plan tiers with some self-service options and a sales contact form for the enterprise plans. The marketing team asked lots of questions, but the VP of Marketing stayed silent. He wanted an order of magnitude better solution. Pricing Page.

Lead Ranking 63

Lead Ranking Enterprise Management B2B Marketing Planning 63

Hubspot

MAY 2, 2018

But if you had to flip through a hundred cover letters a day, and each one began, “To whom it may concern, I am applying for the digital marketing position at your company,” how important would you rank them? Now, I’d love the opportunity to combine my writing skills with my interest in storytelling as a content marketer at Company A.”.

Impressions 78

Impressions Examples Work Management Marketing Management 78

Metadata

JULY 21, 2022

Organic social media is often positioned as the be-all and end-all of social media marketing. Because the two work better together. Compared to traditional ads (where you essentially fly blind), paid social media marketing lets you hone in on the specifics of your target audience. Fashion Auto Ecommerce B2B.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

SendX

NOVEMBER 1, 2019

Besides that, it is one of the most profitable marketing channels. The 2018 DMA report says that the ROI for email marketing is 41.52 The 2018 DMA report says that the ROI for email marketing is 41.52 No wonder email marketing platforms are in high demand nowadays. USD for every 1.29 USD you spend. USD for every 1.29

Tools 31

Tools Deliverability Comparison Pricing 31

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Oh, and we also saw a notable shift in social content marketing. How to use this social media marketing plan.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

QuanticMind

JANUARY 17, 2020

Today’s eCommerce businesses have many options when choosing advertising platforms to work with, but the digital marketing landscape is constantly changing, along with the needs of advertisers. Platforms must keep up with these transformations in order to help eCommerce businesses drive more sales and revenue in the long term.

Paid Content 52

Paid Content eCommerce Advertising Agencies Advertisements 52

Convert

NOVEMBER 13, 2023

So, product managers, growth marketers, developers, founders, or anyone looking to enhance user experience and boost product adoption and retention, hang on to this. Tech giants like Booking.com, Netflix, Meta, Google, Microsoft, and Amazon have been testing hypotheses to enhance their products and services for decades.

Product 52

Product Lead Ranking A/B testing Sample 52

Choozle

JUNE 10, 2024

In today’s fiercely competitive advertising landscape, where every marketing dollar counts, advertisers seek more than directional metrics like impressions and click-through rates. In this blog, we’ll delve into this shift, exploring its core principles and why it’s gaining traction among marketers across industries.

Advertising Agencies 40

Advertising Agencies Marketing AI Allocation Advertisements 40

Hubspot

JULY 12, 2012

The email marketing landscape has changed. Most marketers are already on board with the importance of email marketing, and are working hard to refine the nuances of their strategy -- including figuring out what the heck the right sending frequency is for their email campaigns. Take a gander!

Email Marketing 28

Email Marketing Ad Frequency Open Rate Correlation 28

Hubspot

JUNE 23, 2010

If you engage in regular ecommerce online or run an ecommerce website, you likely use and understand the importance of Amazon product reviews. The first correlation attempted with these ratios was to examine broadband penetration by state (as reported by the FCC: pdf link ). Marketing Takeaways. Geography is important.

Amazon 28

Amazon Analysis Product eCommerce 28

Sprout Social

FEBRUARY 26, 2020

Landing pages are easily one of the most important pieces of your social media marketing strategy , they’re unfortunately easy to overlook. That’s because marketers are often so laser-focused on attracting customers and followers. These pages work to guide visitors to take action rather than just “browse.”

Landing Pages 115

Landing Pages Social Media Examples Media 115

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. Show Visitor Interaction with CTAs For marketers, getting that click on the CTA button is everything. You should never use heatmaps as a standalone form of user research – they work best in conjunction with other methods.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Convert

JULY 28, 2022

They say “you can’t manage what you don’t measure.”. The idea of input metrics is that they correlate to output metrics. In B2B, this could be high quality lead conversions or perhaps product signups for a freemium software. The metrics you define and track for your experimentation program are incredibly important. Image Source.

Webinar Metrics 59

Webinar Metrics Lead Ranking Click Rate Correlation 59

Single Grain

APRIL 20, 2023

Inbound marketing has become an essential part of successful marketing strategies, as it provides a more customer-centric approach that resonates with today’s savvy consumers. Work With Us What Is Inbound Marketing? Learn More: What Is Inbound Marketing?

Case Study 52

Case Study Case Studies Paid Content Inbound Marketing 52

Convert

MARCH 2, 2022

If only it worked like that. Revenue optimization is managing acquisition, expansion, retention, and pricing strategies to boost long-term revenue growth. This war is ongoing because we tend to focus on marketing efforts that drive immediate results while avoiding bigger ROI opportunities because results aren’t immediate.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

FunnelEnvy

MARCH 7, 2018

The Rules of Customer Marketing Have Changed. There’s growing evidence that the rules we’ve been living with as marketers have changed, but we don’t have the advantage of having them documented in a codified set that everyone has to play by. CEOs love this trend because it’s cheaper to acquire customers via marketing than sales.

Top of Funnel 40

Top of Funnel Marketing Websites Enterprise Management Effectiveness 40

Convert

MARCH 2, 2022

If only it worked like that. Revenue optimization is managing acquisition, expansion, retention, and pricing strategies to boost long-term revenue growth. This war is ongoing because we tend to focus on marketing efforts that drive immediate results while avoiding bigger ROI opportunities because results aren’t immediate.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. Best Software for Small Business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Valasys

MAY 5, 2020

Defining and measuring the top SEO KPIs for your business is of utmost importance, as they can be used by the marketing team to measure the websites’ organic search results, including the analysis of the top-performing pages, top-performing keywords and areas of your websites that can be optimized for searches.

Webinar Metrics 69

Webinar Metrics SEO CTR Business 69

Convert

JANUARY 24, 2023

You’ll learn what works and what doesn’t, and steps to take today to improve your Shopify stores’ organization for optimal UX and SEO. What does this look like for ecommerce sites? Two things are very clear from this short exercise: There is no one size fits all solution. It wasn’t one person’s genius idea.

Optimization 52

Optimization Tips eCommerce Top of Funnel 52

Hubspot

APRIL 8, 2019

It integrates with all of Google’s marketing products (including Google Ads, Search Console, and Data Studio) making it a popular choice for anyone using multiple Google tools. Paying for 360 also gives you access to dedicated support, including your own account manager. Not the most eloquent phrasing, but it works. Conversions.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

seo.co

MAY 16, 2021

If you’re managing your own search engine optimization (SEO) campaign, you need a checklist to make sure you don’t skip any components. Get these 6 Fundamental SEO software applications. The first thing you need to do is set yourself up with the right SEO software applications. Market research. Google Analytics.

Paid Content 112

Paid Content SEO CMS Development SERP 112

SnapApp

OCTOBER 3, 2017

Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. Marketing did their thing. While this “ us-vs-them ” mentality may have worked back in the good old days, it doesn’t anymore. . Marketing celebrates only when sales does. Triblio | CMO. . .

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

GreenRope

JULY 21, 2020

Consumers can trust the market. Before they try your product or experience your services, customers hear your brand voice. Think about what your customer wants to hear from your company specifically, and make sure that it’s actually related to your product or service. Stay Relevant in an Increasingly Digital World.

Marketing Automation Services 52

Marketing Automation Services Digital Asset Management Work Management Marketing Management 52

seo.co

OCTOBER 25, 2021

Fortunately in today’s paid marketing, it’s much easier to target waste and bloat by knowing how your PPC ad spend is working (or not). In SEO, correlation is often inappropriately tied to causation, which may not always be the case. How much additional work do you need to put into this piece to get it published?

Paid Content 98

Paid Content SEO ROI Lead Ranking 98

DotDigital

NOVEMBER 16, 2021

In 2015 Experian surveyed a sample of 1,000 global marketers, the subsequent report that drew from their findings stated that 89% have challenges creating a single customer view. No doubt this has been bolstered by a heightened sensitivity from consumers around how their data is collected, managed, and processed. The top reasons?

Lead Scoring 52

Lead Scoring Lead Ranking Privacy Ideal Customer Profiles 52