Zoominfo

SEPTEMBER 10, 2020

Meanwhile, supermarkets and wholesale clubs made pioneering moves to entice customers to return, making discounts contingent on people swiping a card or keychain tag to get the savings. The data (and deals) helped improve the most valuable customers’ experiences. Personalization Underscores Go-To-Market Initiatives.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Contently

MARCH 16, 2023

For readers to view your brand as a thought leader, you need to create factually sound content. You can even add this contingent review to a workflow template if it’s a repeatable task to save time on future deliverables. Embrace consistency and accuracy. Providing incorrect or outdated information can damage your credibility.

Efficiency 136

Efficiency Design SME Budget Programs 136

Tony Zambito

MAY 6, 2020

This is a collective view of mental models, attitudes, perceptions, beliefs, and etc. Companies and organizations are either having an unintended spiked increase in business, sitting on the sidelines, retrenching to survive, or making contingency plans to reopen. We have often seen that “tone” is important in times of a crisis.

Contingency Planning 173

Contingency Planning Buyer Personas Consulting Buy 173

Zoominfo

JULY 7, 2019

Sales are contingent upon the attitude of the salesman, no the attitude of the prospect.” – William Clement Stone Click to Tweet! Filter everything you’re doing, saying and pitching through the customer point of view, and you’ll improve just about every metric you care about today.” – Matt Heinz Click to Tweet!

Top of Funnel 130

Top of Funnel Zoominfo Storytelling B2B Sales 130

SmartBug Media

FEBRUARY 23, 2024

Truly meaningful data will help validate (or disprove) the thesis that your audience is viewing and getting value from your content. Explore various possible scenarios or performance results, and create contingency plans to course correct if necessary. What if everything goes right? What if everything goes wrong?

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

ClickDimensions

APRIL 22, 2021

Data storytelling, which we will define as using data, visualizations and narrative to explain a phenomenon, is contingent upon two key factors: understanding the audience and using the appropriate techniques to convey a message. How will you communicate the meaning behind the data? What story is the data trying to tell?

Storytelling 71

Storytelling Television marketing Statistics Impressions 71

Lake One

AUGUST 14, 2023

Because while this can be complex work, you don’t have to solve for every contingency. For example, why ask your support team to answer the same questions repeatedly when you could build an automated chat that provides customers with self-serve answers? Instead, just get started and create some forward momentum.

Paid Search Agency 52

Paid Search Agency CRM Automation Ads 52

B2BMarketing.net

DECEMBER 5, 2023

Paul said: “I think there is a pretty consistent view that [AI] would be the biggest evolution in business since the internet. And while the success of technology can be immense, its success is contingent on both the people and the processes as well. And more than likely – greater.

Vendors 52

Vendors Case Studies B2B Sales Trust Marketing 52

Salesforce Marketing Cloud

SEPTEMBER 21, 2023

It’s about helping people solve problems or achieve goals.” — John Barrows , CEO, JB Sales “Sales are contingent upon the attitude of the sales[person], not the attitude of the prospect.”

B2B Thought Leadership 64

B2B Thought Leadership Best Practices Thought Leadership Consulting 64

Navigate the Channel

JANUARY 2, 2023

No perfect recipe exists for this, as the choice is contingent on your marketing campaign goals and resources and—most importantly—what channels your customers like better and use. Effective cross-channel marketing demands a wide, aggregate view of what your marketing must accomplish.

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Martech

SEPTEMBER 27, 2021

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said Penn, citing numbers from Duke University’s most recent CMO survey.

Account Based Marketing 110

Account Based Marketing Advertising Agencies SMB Contingency Planning 110

ClearVoice

MAY 12, 2020

An effective plan incorporates an emergency response, who to communicate directly to, outward and inward reputation management plan, disaster recovery, contingency communications, business continuity, and a clear delineation of key personnel and their list(s) of responsibilities. Employees will view this differently than investors.

Contingency Planning 85

Contingency Planning Work Management Marketing & Strategy Business 85

Content4Demand

FEBRUARY 14, 2019

Number of views or number of completed gate forms? What devices will most users view it on? While the majority of B2B buyers still access content from a computer, there’s a growing contingent of mobile content viewers that you’ll want to consider. What do you care most about — click-throughs or shares? Play to Your Crowd.

Contingency Planning 69

Contingency Planning B2B Content Advertising Agencies 69

Martech Advisor

FEBRUARY 11, 2020

You’ll want to think through all possibilities of what can go wrong during your production and have a contingency plan in place for just about everything. Essentially every brand is continuously battling for views and clicks. Your objective is to spend the majority of your time shooting rather than switching locations.

Contingency Planning 78

Contingency Planning Brand Identity Branding Paid Search Agency 78

Sana Commerce

SEPTEMBER 27, 2023

Maintain a keen eye on suppliers and order fulfillment, fostering timely communication and devising contingency plans for potential supply chain disruptions. Begin by forecasting demand and stock levels, leveraging historical data and trends to make informed decisions. Keep your customers coming back to your web store.

Paid Search Agency 52

Paid Search Agency Contingency Planning B2B Work Management 52

Circle Studio

JANUARY 30, 2020

Identifying what could come up and having a contingency plan in place ahead of time will make it much easier to deal with should any problems arise. Another component of preparation includes being ready for the unexpected. What if you lose your Internet connection? What if the phones go down? What if attendees are having trouble logging in?

Webinar Metrics 96

Webinar Metrics Tips Contingency Planning B2B 96

Allocadia

MARCH 13, 2020

But in times where you need a 95% accurate view of what the status of spend is TODAY, this tagging system works well. What We Suggest: Once you have a view into what dollars are free (Steps 1 and 2) you should immediately re-allocate those dollars to new programs. Reallocate dollars and create scenarios for future spend.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Practices 52

SendX

FEBRUARY 25, 2019

If you are able to deliver amazing content that is contingent on your lead’s behavior can help to drive even more traffic to your website, will help to increase overall social engagement, and eventually result in higher sales conversions. Believe it or not, email marketing automation isn’t quite as impersonal as it may sound.

Marketing Funnels 160

Marketing Funnels Top of Funnel Marketing Automation Services Email Marketing 160

PureB2B

NOVEMBER 26, 2019

However, on the landing page, everything is contingent to the details based on the companies products and solutions. That is especially true when you are on non-corporate pages that monetize through views and referrals. For sales funnels, the landing page is the first part of the funnel that the company controls the analytics.

Landing Pages 62

Landing Pages Top of Funnel Conversion Lead Scoring 62

PureB2B

NOVEMBER 26, 2019

However, on the landing page, everything is contingent to the details based on the companies products and solutions. That is especially true when you are on non-corporate pages that monetize through views and referrals. For sales funnels, the landing page is the first part of the funnel that the company controls the analytics.

Landing Pages 62

Landing Pages Conversion Top of Funnel Lead Scoring 62

SmartBug Media

OCTOBER 25, 2019

One quick way to check this is by viewing the page source of your homepage in a browser to see that the code has been installed in the section. Contingency Plan. Similar to Google Analytics, Google Search Console provides valuable insights into your website’s performance, particularly pertaining to search results and SEO.

Hubspot 49

Hubspot Industry CMS CMS Development Contingency Planning 49

Customer Experience Matrix

APRIL 5, 2011

Most marketers find this easier to conceptualize than a massive campaign with separate branches for each contingency. You can judge for yourself by viewing several how to videos on the company's Web site.) Anyway, that’s the theory.

Work Management 120

Work Management Campaigns Salesforce.com Marketing Automation Services 120

Choozle

FEBRUARY 21, 2024

It involves a combination of planning, understanding your equipment, verifying your own setup, implementing a buddy system for redundancy, cross-checking with your buddy, having a contingency plan for unforeseen challenges, and knowing the escalation process for seeking assistance if necessary.

Work Management 67

Work Management Ad Building Contingency Planning Lead Scoring 67

LeanData

MARCH 19, 2021

Matching provides a holistic view of the Account to your Sales and Marketing teams, and delivers them the necessary context needed to accelerate their ABM activities. There’s no need to hamper your team members with time-consuming triaging of poor, unmatched and disconnected Lead data.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Automation 52

Brandwatch Marketing

OCTOBER 30, 2018

Nike could find young people happily wearing Nike clothes and sneakers: View this post on Instagram. If a large contingent of your regular audience is teens or younger age groups, you can also use image analysis to understand general perception. But image processing of recent posts could show a truer trend. California life @puma.

Analysis 69

Analysis Peer-to-peer Youtube Case Studies 69

Markempa

FEBRUARY 6, 2018

Writers note: You can view part two of our interview here: New research: Empathy and how to solve buying problems Can you tell our listeners a little bit about you and your background? Brent Adamson: I work with an organization formerly known as CEB and has now been acquired by Gartner.

Gartner 40

Gartner Research Cross-Selling Work Management 40

Belkins

OCTOBER 22, 2020

Truth to be told, it makes no sense to view outbound separately from inbound and vice versa. In many cases, basic models, such as the SWOT matrix , are enough to give you a clear view of your status. Do you have a contingency plan in case of a crisis? How is your business viewed in your industry? Financial capabilities.

Tips 67

Tips Lead Ranking Work Management Lead Scoring 67

Moz

MAY 26, 2020

Contingency plan. So in short: there was no contingency plan. Overall, we view our website transition as a success. We took 15 weeks to prepare, test, and get comfortable with the migration. Once live, there is no going back. Executing thoroughly and exactly on the plan and checking every box is the only approach.

Domain 71

Domain Contingency Planning Paid Search Agency Advertising Benchmark 71

PureB2B

MAY 15, 2017

Your business should be aware of these obstacles to prepare the necessary contingencies. Your customers might even view them as spam. One of the main goals of chatbots is to improve efficiency in your business, but it doesn’t mean you won’t experience hiccups once in awhile. Limitations of Chatbots. Language Barrier. Spam Messaging.

Lead Generation 78

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 78

ClearVoice

AUGUST 1, 2023

It’s also about anticipating potential hurdles and crafting contingency plans to ensure clients feel safe and supported every step of the way. A great CSM has an “Adapt and Overcome” mentality and views challenges as opportunities to strengthen their bond with their client. But it’s not just about identifying and rectifying issues.

Work Management 52

Work Management Marketing Management Product Customer Satisfaction 52

Moz

MARCH 19, 2020

Now I know there's this contingent of SEOs who say you shouldn't look at your search rankings. Centroid search delivers you a myopic view of this very specific area. Quality is just part of our culture here. You should just focus on building better content and doing better outreach and just let it happen.

SERP 67

SERP Sample Keywords Outreach 67

Outbrain

APRIL 29, 2020

At the beginning of the coronavirus pandemic, in late March, we saw jumps in the amount of page views week over week across the Outbrain network. On the other hand, high CTR’s present a unique contingency for marketers in the categories that are performing well in terms of engagements. Network Trends.

Cost per Acquisition 29

Cost per Acquisition Cost Per Click Contingency Planning CTR 29

NetLine

SEPTEMBER 22, 2020

Who knew that being prepared and having a point of view would be beneficial? Everything – CRM intelligence, predictive lead scoring, retargeting, ABM – is contingent on correct data made easily accessible, and that’s a rare commodity these days.” – Christopher S. Ironically, in this case, marketing strategy is en vogue.

Trends 80

Trends Lead Scoring Lead Ranking B2B Marketing 80

PureB2B

MAY 15, 2017

Your business should be aware of these obstacles to prepare the necessary contingencies. Your customers might even view them as spam. One of the main goals of chatbots is to improve efficiency in your business, but it doesn’t mean you won’t experience hiccups once in a while. Limitations of Chatbots. Language Barrier. Spam Messaging.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

NetLine

OCTOBER 17, 2019

The piece of content that got the most downloads this year was an eBook called “Contingency Planning 101”. And foolish to keep experimenting, testing new approaches, listening to different points of views and having the courage to change, adapt and do stuff, rather than just planning for them.

Planning 45

Planning Top of Funnel Contingency Planning Peer-to-peer 45

SendX

MAY 24, 2019

Of course, all these benefits that newsletters offer are contingent on how well the newsletter is written and how often as well. Second Person Copy The second person is a point of view, where the author talks to the audience and uses words like you, your, and you’re. They help establish and reinforce a company’s story & reputation.

Copywriting 151

Copywriting Tips Template Content 151

Conductor

AUGUST 24, 2022

The optimal software should include at least these five capabilities: Calendar view. What parts of the project are contingent on other parts – especially what is needed for SEO to kick off their research. Tasks for multiple owners. Document editing and management. Commenting, tagging, and communicating within the platform.

Work Management 59

Work Management Marketing Management SEO CMS Development 59