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How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media.

4 Ways to be a Better B2B Twitterer

WebMarketCentral

First, in How to score the coveted retweet , Reid Carr offers some concise but helpful advice on forming relationships on Twitter and producing content worthy of being retweeted—endorsed and passed along by other twitterers to their followers.

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The ROI of Website Redesigns per Forrester

WebMarketCentral

Traffic increases were driven by two factors: improved SEO to drive new traffic, and increased repeat visits (due to having better content on the site). Re-use as much existing content as possible. Content is king; visitors will be attracted to your site, and ultimately to doing business with you, based on quality and relevance of your site content.

Will Content Marketing Kill Trade Publications?

WebMarketCentral

Content marketing is all the rage. Marketers are becoming publishers, writing valuable thought leadership and how-to content in order to build name recognition, credibility, and even sales pipelines.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

Domain Name Forwarding and Search Engines by Best Domain Names Dan LeFree explains how properly set up forwarding for multiple domain names to a single website without being penalized by the search engines for duplicate content.

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Six Ways to Produce Online Video on a Budget

WebMarketCentral

To maximize the impact of your video production, think beyond conventional ideas both in terms of your content and your video production options. ** technorati tags: online video YouTube Vimeo Viddler Blip.tv Online video is hot.

Best of 2009 (So Far): Twitter Tips and Tactics, Part 2

WebMarketCentral

What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers?

Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

Among his conclusions: more content helps. He closes with advice on where to begin, and the missions of an SEO including a clear understanding of goals up front and collaborating with developers and writers to optimize content.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

billion on content creation Each year B2B organizations spend more than $5.2

137 Twitter Marketing Tips for Small Business

WebMarketCentral

Shelton advises following people who retweet your content in order to build relationships with people who value what you share. Anita Cohen-Williams and others note that best way to get retweeted is to post content that has value, such as useful blog post.

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide?

Best of 2009 (So Far): SEO Guidance, Part 2

WebMarketCentral

6 cures for common SEO mistakes by iMedia Connection Brian Easter runs down six common SEO mistakes—such as ugly URLs, duplicate content, and a disconnect between SEO and PR—and explains how to correct or avoid them. What two simple words answer almost every SEO question?

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Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?

WebMarketCentral

For a heavily retweeted post ( Will Content Marketing Kill Trade Publications? ), Twitter provided six times the traffic of the LinkedIn groups. I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog.

Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

WebMarketCentral

Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook).

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

SEO for Product Pages

WebMarketCentral

It seems like so much of what is written about search engine optimization (SEO) assumes that you're writing a blog post, or a news story, or the next great "how to" article that's going to be syndicated far and wide on article marketing sites.

SEO Rant: The Insidious Nofollow Tag

WebMarketCentral

The justification for the continued use of this repugnant scrap of code is to prevent passing link juice from listings on directory and social bookmarking sites to spammy or other objectionable content. If you're trying to promote your own content, it won't work.

Best of 2009 (So Far): Cool Web Tools, Part 1

WebMarketCentral

Sprout Builder In their own words, Sprout Builder is "a visual authoring studio that allows creative professionals to quickly and easily create branded, rich-media content and widgets." Looking for a slick tool to easily build branded widgets?

Best of 2009 (So Far): SEO Guidance, Part 1

WebMarketCentral

How do you determine who your competitors really are for top search engine position? How can you get new pages indexed by Google more quickly? What key aspects of SEO should you consider when doing a site redesign? Which SEO tactics should you avoid?

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Best of 2009 (So Far): AdWords Tips and Tactics, Part 1

WebMarketCentral

What common mistakes made by AdWords marketers should you avoid in order to optimize your results? What are some AdWords myths you shouldn't believe? How is the AdWords quality score calculated, and what can you do to improve scores in your campaigns?

Best of 2009 (So Far): Social Media Marketing, Part 1

WebMarketCentral

by Stuntdubl Todd Malicoat advises marketers on how to avoid social media marketing failure by outlining seven reasons results may fall short of expectations, including "you chose the wrong channels" and "your content sucked." Welcome to the first best-of-2009 (so far) compilation.

Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

Software-that-helps-turn-raw-names-into-qualified-leads-by-delivering-the-right-content-at-the-right-time-and-monitoring-response" would be most accurate, but kind of a mouthful.

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises. How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout?

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google? Need a tool to help you collaborate with colleagues online?

Best of 2008: Blogging for Business, Part 3

WebMarketCentral

Content Marketing: How do you write to entertain readers? How can generate more targeted traffic to your blog? What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow?

7 Ways NOT to Select an SEO Consultant

WebMarketCentral

Better to have someone versed in content development and link building than someone who's spent too much time at self esteem-building seminars.

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Best of 2008: Random but Interesting, Part 2

WebMarketCentral

Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

Take advantage of new tools to raise your own profile by commenting on existing content? How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time?

How (and Why) to Do Lead Nurturing Right

WebMarketCentral

Unlike most white papers, this guide is very light on marketing (selected pages have sidebars headed "How Marketo Does It" rather than embedding marketing copy in the content—a nice touch).

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

The Steven Wright Guide to Content Marketing by Copyblogger Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon.

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

Savvy b2b marketers are also investing more in content marketing, social media, interactive PR and SEO to feed the "top of the funnel" as well as investing in PPC advertising to capture prospective buyers further along in their buying cycle. s content network.

Best of 2008: SEO Guidance, Part 5

WebMarketCentral

These include duplicate content, lack of keyword research, ignoring link building, and.read her post ! Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search?

New Hub Site Focuses on B2B Marketing Intelligence

WebMarketCentral

Conceptually the site is a bit like Social Media Today and other targeted content portals, though it's the first (that I'm aware of at least) focused specifically on providing information for B2B marketers. A new B2B marketing community site , B2B Marketing Zone officially launched today.

Social Networking or Social Notworking?

WebMarketCentral

Monitoring what's being said about your company, industry and competitors Reaching new prospects Responding to customers Connecting with key influencers Enhancing your company's credibility by promoting your thought-leadership content Nah, none of that sounds useful for business, does it?

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

In this post, Brandon Falls briefly explains the purpose and content of the guide. Where can you find the best SEO tools and resources (I mean, other than here)? Looking for a concise explanation of the different types of redirects?

SEO and PPC - 7 Reasons Companies Need Both

WebMarketCentral

Of course, if someone is searching on a phrase relevant to your product or service, you want to get their attention regardless of what point they are at in thier buying cycle—but with different content. You can SEM content you can't SEO.

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