Marketing Insider Group

AUGUST 18, 2020

It used to be easier to increase your website’s organic traffic, back when search engine optimization (SEO) was simply a set of rules you had to follow. Today, like planning and executing a marketing campaign , you need to develop a website and SEO strategy to be successful. Reoptimize Existing Non-Performing Content.

Traffic 321

Traffic Organization SEO Tips 321

Sprout Social

AUGUST 25, 2020

If you’re curious about marketing on Reddit, we totally understand why. After all, Reddit is the epicenter of all things viral online. Not to mention that content originating from Reddit tends to score huge numbers on social media. — Reddit (@reddit) August 13, 2020. Fair question!

Planning 132

Planning Paid Search Agency Advertising Agencies Communities 132

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. A note on size.

Advertising Agencies 130

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 130

Envy

AUGUST 2, 2022

When you think of TikTok, what comes to mind first? With 1 billion monthly users and being the 4th most-used social media platform in the world, it is not to be underestimated. If you have brushed a TikTok marketing strategy off as not for you or too much effort, you could be missing out. Are your target market on TikTok?

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 118

Zoominfo

OCTOBER 16, 2018

Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. These users—referred to as Redditors—use the platform to share, interact with, and consume the latest news and trending topics. Reddit is more than just a social networking site. Keep reading!

Research 100

Research Peer-to-peer Marketing Automation Services User-Generated Content 100

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 106

Social Media Ideal Customer Profiles Media Customer Satisfaction 106

Sprout Social

JANUARY 31, 2024

Especially when performance is tied to the ever-changing YouTube algorithm. How to calculate your YouTube engagement rate 10 tips to improve your YouTube engagement rate Are you taking steps to increase your YouTube engagement rate? You can keep a pulse on your top-performing content on your YouTube Studio dashboard.

Youtube 96

Youtube Work Management Social Networks Eye-Tracking 96

Scoop.it

DECEMBER 29, 2022

You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. So, disseminating one content type across the levels is not advisable. So, top-of-the-funnel content focuses on providing value – informing them without trying to sell to them. Focus on Informative Content.

Top of Funnel 84

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 84

Martech

MAY 18, 2022

Customers are more responsive to video content than text, regardless of which channel it lives on. That’s why we’ve created this guide to provide an overview of how video ads work across various platforms and how marketers can use video ads to their advantage. How video ad measurement helps marketers succeed.

Cost Per Thousand 102

Cost Per Thousand Advertisements Advertising Video Marketing 102

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Work Management 110

Work Management Marketing AI Brand Identity Branding 110

Scoop.it

SEPTEMBER 30, 2022

WordPress is a popular content management system (CMS) among bloggers. With that out of the way, bloggers can focus on making content and growing their blogs. You can write about anything from a personal diary style blog to discussing the best website development proposal tips. Search using hashtags. Source: Twitter.

Tips 84

Tips CMS Development Blogger AIO 84

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you?

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. When asked to rate their level of concern that the oligopoly would limit their advertising options, 78% said they were somewhere between concerned and very concerned.

Paid Content 96

Paid Content Amazon Paid Search Agency Facebook 96

Buffer

AUGUST 12, 2019

Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A positive Reddit mention can mean thousands of visits to your website or your product. You can gain so much from the awesome people at Reddit whether or not you have the time to fully dive in. About Reddit Marketing.

Paid Content 67

Paid Content Marketing & Strategy Marketing Strategy Paid Search Agency 67

ClearVoice

MARCH 14, 2024

“Build it, and they will come” is a line we hear so often, and marketers know just how flawed that is. Observers point to several reasons , and one of them is weak marketing. Content distribution is a core component but often an underutilized aspect of content marketing. Take, for example, the movie John Carter.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Hubspot

SEPTEMBER 25, 2019

Did you know that the most downvoted comment on Reddit was from a brand? If you've ever surfed Reddit, a platform that encourages users to start discussion threads, you’ll find that a large chunk of its user base is very interested in gaming. And surprisingly, that comment came from the major video game company EA.

Paid Content 78

Paid Content Brand Identity Branding Planning 78

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. What is review analysis?

Ideal Customer Profiles 126

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 126

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. For example, Facebook Ads is considered an alternative to Google Ads , YouTube is a go-to site for learning about new products , Instagram offers Shoppable posts , and Reddit users regularly participate in discussion threads about products.

Paid Content 98

Paid Content Research Product Youtube 98

Envy

JULY 26, 2018

Reddit is a rich gem for tech marketers; check out our latest blog post on some of the best subreddits to use in your marketing campaigns - to build your domain knowledge and expertise. Marketing Envy’s Favorite Marketing and Tech Subreddits. Our team at Marketing Envy is deeply (and happily!)

Advertising Mediums 78

Advertising Mediums Marketing Automation Services Privacy Communities 78

Atomic Reach

JUNE 27, 2023

By analyzing over five billion data points, RAD AI has identified several consistent content patterns that mark successful TikTok influencer campaigns, and we love sharing. But if you miss your moment, by the time you launch your influencer marketing campaign, the meme you’re trying to ride may have outlived its fifteen minutes of fame.

Viral Marketing 64

Viral Marketing Marketing AI Work Management API 64

Buffer

OCTOBER 31, 2022

Almost everyone, when given the opportunity, has one oddly-specific topic they can spend hours giving a presentation about. Reddit may come to mind as it is essentially several vertical networks (subreddits) in one horizontal network. Here are some tips to understand how to approach vertical social networks: 1.

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

Oktopost

DECEMBER 5, 2022

How to use social media for SEO. Extend your content marketing reach. SEO and SMM are two separate branches of digital marketing with some significant differences. Social media marketing is more about creating meaningful connections, sharing updates, and building a community. Social media in traffic.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Sharpspring

NOVEMBER 10, 2022

Moreover, a business blog is usually an island: Someone is writing content for them and publishing it randomly when they have time. If you are planning to add blogging to your digital marketing strategy, do it right from the very start. Write it down, keep it visible, share it with your marketing team and refer to it often.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

KoMarketing Associates

JUNE 7, 2018

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. They may move on to competitor content or seek out other publications with more variety.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Modern B2B

AUGUST 14, 2023

Generative AI – the content engine This is the AI space where mass adoption is taking off, with usage leaping ahead of a decent understanding of the risks and opportunities – creating and refining content using algorithms.

DemandBase 52

DemandBase Enterprise Management B2B Peer-to-peer 52

Outgrow

APRIL 11, 2022

How to Leverage Content Distribution Platforms the Best way? Are you still looking for the right content distribution platforms for the seamless distribution of your content? . Let us begin by talking about the common dilemma that every marketer faces today. When the concept of C.R.E.A.M.

Distribution 52

Distribution Outgrow Best Practices Content 52

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. How to use hashtags.

Effectiveness 119

Effectiveness Social Media Paid Search Agency Viral Marketing 119

ConvertKit

JULY 20, 2021

I’ll let you in on a secret: You don’t need to be a professional writer to create content your audience loves reading. And as you become better and more confident, writing marketing content to promote your offerings will feel effortless and natural. Maybe you’ve caught yourself saying things like, “ I’m not a writer.”.

Newsletter 133

Newsletter Paper Storytelling CAN-SPAM 133

Contently

OCTOBER 21, 2019

Content marketers look to the mainstream media companies for inspiration. However, when marketers try to duplicate what they see, key concepts are often lost in translation. To shed light on what marketers should try to learn from their media brethren, I’ve broken down some common (and successful!)

Paid Search Agency 150

Paid Search Agency Companies Media Planning 150

Zoominfo

DECEMBER 19, 2018

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. 1. Marketing 360.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

ClickDimensions

FEBRUARY 15, 2023

Over 30 million of those businesses operate in the US, with a further 5.5 For the US, UK, and EU, 99% of their business population is in fact SMBs. Page Contents SMB Overview The SMB Landscape Customer Retention for SMBs Content and the Customer Experience Adopting New Technologies What Does the Future Look Like for SMBs?

SMB 95

SMB Marketing Automation Services Stats Loyalty 95

Content Marketing Institute

SEPTEMBER 28, 2018

Sure, “listening” can convey deeper meaning; however, these words are used interchangeably. HANDPICKED RELATED CONTENT: 50 of the Best Social Media Tools Selected by Top Marketers. How to Turn Brand Monitoring Into Content Assets. Consider these six ways to take your social media monitoring to the next level.

Social Media 111

Social Media Tools Work Management Media 111

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. What Is Affiliate Marketing? Let’s get started.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines.

SERP 81

SERP Long Tail Marketing Dwell Content 81

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers. Specifically, marketers can improve their lead gen, content marketing, and paid advertising on the platform.

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

Only B2B

JANUARY 24, 2018

20 Content Syndication Tools To Exponentially Increase Domain Authority. Want to kick off the competition in content marketing? In search of new methods of sharing your content? Here are all your answers, 20 content syndication tools to exponentially increase domain authority: Outbrain.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. But while simple, most bloggers don’t think to grow their traffic this way.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75