Act-On

APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. Luckily for marketers, lead scoring exists. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. Too early, and everyone wastes time.

Lead Ranking 186

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 186

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta? Multiple targeting options (e.g.

Paid Content 217

Paid Content Distribution Cost Per Thousand Budget Programs 217

Marketing Insider Group

JULY 25, 2023

Promoting your business is a neverending battle for supremacy in the market. With the rise of ChatGPT, tons of AI content writing tools sprung up overnight. Currently, the AI market is approaching $200 billion in 2023, and estimates say that it will be nearing $2 trillion by 2030! That’s right: advertising and media.

Marketing AI 172

Marketing AI Budget Programs Tools Copywriting 172

Webbiquity

APRIL 11, 2023

Artificial Intelligence (AI) is quickly becoming an integral part of the digital marketing landscape. Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. While AI still won’t take your marketing job , it can help you be more productive.

Marketing AI 315

Marketing AI Curation Content SERP 315

Act-On

NOVEMBER 15, 2023

Marketing automation is all about results, isn’t it? Sure, you need content that resonates with the target audience and strategically guides them along their journey , but it’s impossible to know if you’re on the right track without understanding marketing automation roi statistics and potential results. But here’s the thing.

Marketing Automation Services 219

Marketing Automation Services Marketing Automation ROI Automation 219

Thinkers360

MAY 19, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

Marketing AI 141

Marketing AI Lead Ranking Lead Scoring Enterprise Management 141

Zoominfo

MARCH 17, 2021

copper baking pans,” or “data privacy software”). Instead, rank for keywords related to the solutions you provide. For example, would you search for “automated invoicing cloud-based software,” or would you rather go for “online payment solutions”? Try to think as a consumer would.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Contently

APRIL 27, 2023

Content creation software can help marketers achieve incredible results , from time saved to proven return on investment (ROI). Not sure where to start when choosing a content creation platform? Software marketplaces like G2 help businesses make smarter decisions based on authentic peer reviews.

Lead Scoring 179

Lead Scoring Lead Ranking Enterprise Management Marketing Management 179

Martech

MAY 7, 2024

” So said Democritus, but he wasn’t talking about the marketing technology landscape. What the long tail really consists of, by and large, is not substantial technology offerings but what used to be called “point solutions” — bits of software that do one thing and perhaps do it very well.

Long Tail Marketing 101

Long Tail Marketing Vendors Distribution Course 101

Martech

MARCH 8, 2024

This holistic approach ensures businesses select the right AI solutions and use a people-first approach. It’s better to identify the problem without immediately suggesting generative AI as the solution. You want to stop before you get to the solution. How will you maintain the software to ensure it’s operating correctly?

Work Management 124

Work Management Marketing Management User-Generated Content CMO 124

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

Marketing AI 127

Marketing AI Work Management Effectiveness B2B Marketing 127

Martech

JANUARY 24, 2024

Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. Knowledge Buddy will respond to ordinary language prompts and can also generate new content based on existing libraries.

Enterprise Management 113

Enterprise Management Marketing Management Vendors Knowledge Base 113

Martech

APRIL 23, 2024

In marketing, they are typically used to predict things like customer behavior, propensity to convert, propensity to churn and campaign performance. The predictive analytics solutions market has grown steadily over the past 10 years. Marketing-related examples might include demographics, sentiment or purchasing behavior.

Analytics 104

Analytics Marketing AI Lead Ranking Forecasting 104

Optinmonster

APRIL 12, 2024

Then, it explains how your company stepped in with a solution specifically designed to tackle those problems. This wisdom also applies to sales conversations and marketing. As a result, you can rest assured your case studies are going to resonate with your target market. Because everyone loves stories.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

FMG Suite

FEBRUARY 21, 2024

Feb 21, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, has been recognized as a Practice Management Solutions Provider of the Year by Wealth Solutions Report’s (WSR) Wealth Exemplar Awards. SAN DIEGO, Calif.,

Marketing Management 59

Marketing Management Marketing Automation Services Practices Customer Satisfaction 59

Sprout Social

APRIL 29, 2024

In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market. In comparison, a large fast-food chain may need software to handle a high volume of comments and reviews. What is a reputation management service?

Work Management 90

Work Management Marketing Management Service Brand Identity 90

Martech

SEPTEMBER 28, 2023

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy.

Paid Search Agency 119

Paid Search Agency Domain Gartner Barriers 119

ClickDimensions

JANUARY 9, 2024

Solution: Implement a clear lead scoring system that defines criteria for qualified leads. This is especially prominent in SMBs who have been shown to lose just under 80% of their marketing leads as they never convert into sales, due to a lack of nurturing. Solution: Identify bottlenecks and implement strategies to address them.

Work Management 109

Work Management Marketing Management Allocation SMB 109

Optinmonster

APRIL 11, 2024

Or maybe you don’t want to spend thousands of dollars on developers, marketers and designers to create the digital infrastructure you’d need to generate leads on repeat, hands-free. In both cases… We have a solution. Want to generate more leads from your website, but don’t have the time or energy to do it?

Automation 88

Automation Marketing Websites Work Management Conversion 88

Martech

MAY 20, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Seamless ticketing process.

Loyalty 83

Loyalty Marketing Automation Services Best Practices Marketing Management 83

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. As a result, the most significant differences between B2C marketing and B2B marketing involve the number of people involved in the purchase decision and the length of the sales cycle.

Marketing Automation Services 83

Marketing Automation Services Marketing Automation Automation Tactics 83

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Since B2B buyers primarily research solutions on their own, effective marketing is crucial.

Intent Data 126

Intent Data Lead Gen Intent Lead Scoring 126

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Martech

APRIL 10, 2024

The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. These industry giants, these supposed titans of martech, were peddling overpriced snake oil — bloated solutions masking a fundamental lack of innovation. But those days are over.

Work Management 107

Work Management Marketing Management Product Differentiation 107

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. He is also host of the “Founder’s Coffee Podcast,” where he interviews fellow software company founders. He co-wrote the best-selling book “Inbound Marketing: Get Found Using Google, Social Media and Blogs,” with Brian Halligan, his Hubspot co-founder.

CRM 94

CRM Work Management Marketing Management Marketing Automation Services 94

Only B2B

APRIL 30, 2024

Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. To achieve this, you require a meticulously crafted actionable go-to-market plan. What is GTM in B2B Marketing?

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Martech

OCTOBER 12, 2023

On a very related note, Reuters reported today that OpenAI is set to unveil updates making “it cheaper and faster to build software applications based on its artificial intelligence models.” It can make product recommendations, drive solutions and provide human-like interactions. FastrAI is built into the Fastr Frontend platform.

Multivariate analysis 115

Multivariate analysis Forecasting API Paid Search Agency 115

Velocity Partners

NOVEMBER 29, 2023

But if (like so many B2B companies) you offer a mix of platform and point solutions, this problem quickly gets really hard to solve really fast. It’s also cheaper and easier to market platforms and products within one narrative thrust than to tell a bunch of different stories on different fronts. Do you consolidate?

Enterprise Management 83

Enterprise Management Work Management Marketing Management Buy 83

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable.

Case Study 88

Case Study Case Studies Work Management Studies 88

sagefrog

MAY 22, 2024

Burnout isn’t just a buzzword—it’s a real challenge marketers face as they strive to keep up with constant demands and evolving markets. This blog explores practical strategies to combat B2B marketing burnout, helping your team stay motivated and productive while ensuring you can enjoy a well-deserved break.

Work Management 62

Work Management Marketing Management Advertising Agencies Paid Search Agency 62

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Marketing AI 103

Martech

NOVEMBER 20, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content.

Enterprise Management 111

Enterprise Management Marketing Management RFI RFP 111

SalesIntel

MARCH 14, 2024

Harnessing these data sets as sales triggers holds the promise to unlock higher conversion rates by delivering precisely targeted solutions to the right audience at the right time. This includes information such as the software, hardware, and digital tools they use and their proficiency with technology. What is Firmographic Data?

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Advertising Agencies 107

Advertising Agencies Advertisements Advertising Tactics 107

Martech

JANUARY 26, 2024

ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Enterprise Management Work Management 120

Top Rank Marketing

FEBRUARY 26, 2024

In this environment, marketers are under pressure to drive impact and bolster the pipeline. ” Partnering with the right B2B tech marketing agency can be a critical move to overcome the challenges at hand, and get the most out of your budget. 1: Specialization in tech marketing and understanding of the industry landscape.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Ad Agencies Allocation 117