Buzz Marketing for Technology

NOVEMBER 3, 2009

Back in the year 2000, Malcolm Gladwell published his landmark book called The Tipping Point. Conversations that are happening about their brand, conversations that are happening about their competition, and of course conversations that revolve around Customer Support! Tags: Customer Support Social Media. Tweet This!

Contacts 100

Contacts Tips Digg Social Media 100

Webbiquity

SEPTEMBER 21, 2010

Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now. Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power. What do these trends mean for the future of news gathering and information delivery?

Aggregators 100

Aggregators Blogger Media Curation 100

Webbiquity

JANUARY 25, 2010

Outbound marketing can work, as it has in the past for big companies like McDonalds and P&G, but it’s very expensive (and intrusive). Contrast those brands with companies like Google, Amazon and Facebook, which have achieved success with very little advertising but great products and a broad online presence.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

JANUARY 12, 2010

For example, Jill Konrath is webbiqitous for the phrase “selling to big companies,&# holding all 10 spots on the front page of Google for that phrase. A company’s website is now only one of myriad places where customers, buyers and other interested parties can find information about it.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Writing on the Web

DECEMBER 16, 2010

Get Known: How memorable is your name, your brand or tag line? Are you converting readers to customers? . Scribe SEO optimization – measure your content for SEO results before you publish. I am an affiliate for these companies because I use their products and believe in them. Are your landing pages clean and clear?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Webbiquity

APRIL 26, 2010

Garrett Pierson advises marketers to capitalize on their brands in all areas of online marketing, such as by search-optimizing for all common variants of company and product names, and presenting consistent brand images and messages across all areas of the firm’s social media presence. What made the Digital Marketing World-Go-Round?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Webbiquity

FEBRUARY 14, 2010

The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. The company’s original focus was on web analytics. At the request of customers, email delivery and tracking capabilities were added in 2004, and the firm’s product has now evolved into a full marketing automation suite.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Webbiquity

JUNE 23, 2010

company news, upcoming events, prices), depending on the type of business, most of the content on your website stays pretty much the same for a long time. Blog: industry and customer issues. Posts deal with industry trends, observations, insights, and with issues important to customers. Website: static content. Blog: dialog.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

FEBRUARY 10, 2010

This post was originally published on the WebMarketCentral blog in January 2010. To Interact with Customers. For most business, it’s far easier and more profitable to generate continued or new business from existing customers than it is to acquire new ones. Growing existing customer business requires ongoing communication.

Twitter 100

Twitter Business Digg Thought Leadership 100

Webbiquity

NOVEMBER 23, 2010

Early in my career I worked for a company that produced digital prepress equipment for printing companies, and we had a huge poster in the office that read: “Freedom of the press belongs to those who own one.&#. Want to know what your customers and prospects are thinking? Others, for the most part, didn’t.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

AUGUST 5, 2010

Lisa Barone offers 100 topic ideas to kick start your blog posts, divided into various categories such as Go Social, Highlight Your Customers and Get Personal. Based on the top ranking factors for SEO , Keith Moehring explains how one key tool, still overlooked by many companies, may be the silver bullet for SEO success. Tweet This!

Business Blogging 100

Business Blogging Tips PageRank Business 100

Writing on the Web

SEPTEMBER 20, 2010

A standard learning tool for many copywriters is Maria Veloso’s Web Copy that Sells, published in 2004. How well do you know your customers’ challenges and problems? It’s designed to deliver information in ways that engage readers to take an action, most often click to register or buy. Good stuff. Post on Google Buzz.

Buzz 100

Buzz Content Digg Rules 100

Anything Goes Marketing

MARCH 8, 2009

In today’s economy, many companies are limiting travel in order to save a few bucks. I of course lead an amazing team, but this new position requires me to be active with as many customers in my segment as possible to support my team. If you’re a manager or higher up, get others in your company to use it as well. Beautiful city!

Social Media 100

Social Media Web 2.0 Media Blogger 100

Webbiquity

FEBRUARY 14, 2010

For b2b companies who are able to use such software effectively, the competitive advantage is akin to Indiana Jones taking on his would-be assassin in Raiders of the Lost Ark : The challenge for b2b marketers in adopting marketing automation / demand gen systems isn’t with the technology, which is stable and reasonably easy to use.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

MAY 20, 2010

It is better to have a real conversation, being able to question and to listen to your potential customer using the previously gathered information.&#. Link to a specific part of a YouTube video by Matt Cutts. A short but helpful post on how to deep link to a specific point in any YouTube video by minute and second. Need Content? Tweet This!

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Buzz Marketing for Technology

DECEMBER 15, 2009

BtoB Marketers should try it out for recruiting or even brand advertising – also don’t forget my book Facebook Marketing for Dummies comes with a credit for $50 Free Facebook ads (thanks to the good folks at Facebook and Wiley for agreeing to publish the book with that credit in it). Its time next year to embrace it! Mark it down people.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Convince & Convert

MARCH 4, 2016

Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. If you have customer survey data that provides insights into your industry, conveying it as an infographic could be highly effective. For industry-specific content, LinkedIn Pulse is also worth checking out. Repurpose Old Content.

Linkbait 142

Linkbait Planning Peer-to-peer Landing Pages 142

Buzz Marketing for Technology

JULY 28, 2008

During my blogging over the past four years I have pointed several times previous to an article in The Economist from January 2006 titled The New Organization ( The way people work has changed dramatically, but the way their companies are organised lags far behind. . E-Mail (Required, not published ). Powered by Qumana. Your comment.

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

LeadSquared

OCTOBER 24, 2013

What should be there in a company blog – content about product only OR content about industry as well? Your blog content should be relevant to what your customers are looking for or offer solutions to their business problem/queries. Check if your content was cached by Google or not when you published it. Question 13.

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Buzz Marketing for Technology

JULY 7, 2008

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! 9) Most companies have “hearing systems&# not “listening systems.&# Share This.

Social Media 100

Social Media Communities Wiki Work Management 100

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. it to ensure that it is relevant to the customer. Â Pure content creation is demanding. Pure automation of content aggregation doesn’t foster interaction.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Tim Harmon will likely publish on this data.) " in the marketing mix. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

WebMarketCentral

JANUARY 5, 2009

In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. And search engines love social media, which helps expose that rant to anyone searching for the company's name. A few examples.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Hubspot

JUNE 23, 2010

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. is a online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. An example of this is the Twitter API. Bit.ly - Bit.ly Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

JANUARY 4, 2011

This post started with an article earlier this year on “ 30 Tips To Make Your Companies Blog Rock ” and I had quite a few comments by readers and so added more tips on more keys to making a blog successful. Find out about your customers Pain Points – Write posts that provide solutions for your customers problems 4. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

DECEMBER 30, 2011

BackType - BackType is a social media analytics company that helps companies measure their social engagement. is an online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. These are typically published in PDF form. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

JUNE 27, 2008

d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. Information overload is a fact of life for company directors, senior managers, and all professionals. For now, I thought Iâ??d Everything I wrote is still completely valid. John Naisbitt, author of Megatrends.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Online Marketing Institute

JUNE 30, 2009

Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media. In a recent email interview, Rick Short , Indiums director of marketing, explained why blogging is so important to his company. What made you want to start your first blog?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

WebMarketCentral

JULY 30, 2009

No company, big or small, can afford to spend scarce funds inefficiently, particularly in the current economic environment. Here are four examples of social media marketing RONI: Your company fails to respond to a complaint about your product or service on a social media site.

Social Media 20

Social Media Paid Content ROI Media 20

Webbiquity

SEPTEMBER 30, 2010

Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. If no one else is discussing a company, its employees almost certainly are. Even one offhanded remark about a coworker, customer, product or financial situation can damage a company’s reputation.

Social Media 100

Social Media Media Guidelines Digg 100

Buzz Marketing for Technology

MAY 13, 2010

Start up companies like Foursquare which is a web based check in service where you can declare your location to your friends, and even popular sites like Twitter and Facebook are getting into the act and attaching location based information about your status updates. But what does this mean to your company? Tweet This!

Contacts 100

Contacts Work Management Marketing Management Cable 100

Webbiquity

FEBRUARY 14, 2010

Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users. Share this on del.icio.us. Tweet This!

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Buzz Marketing for Technology

NOVEMBER 30, 2009

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO’s should be looking for in an Agency. Are they siloed or do they coalesce around the business needs of their customers? and Asian companies.

ROMI 100

ROMI Advertising Agencies Paid Search Agency Social Media 100

Buzz Marketing for Technology

MARCH 23, 2010

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Every Industry! Every Industry!

Social Media 100

Social Media Paid Search Agency WOM Media 100

Webbiquity

NOVEMBER 10, 2010

Mike’s answer is to shift to inbound marketing: think like a publisher, produce valuable and interesting content, share it where people are talking about your industry or the types of problems you solve, and let buyers come to you. Blogging makes you and/or you company more interesting online. For example, poor customer service?

Social Media 100

Social Media Media Telemarketing Banner Ads 100

Webbiquity

JULY 26, 2010

Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Are You and Your Customers Hungry for Social Media? SazBean ( Social Network Analytics Measurement Social Media ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” they are increasingly telling their clients. “We And I tend to agree.

Paper 100

Paper B2B Marketing B2B Thought Leadership Thought Leadership 100