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Manticore Technology Sees Expertise as Key to Success as a Demand Generation Vendor

Customer Experience Matrix

Summary: Manticore Technology released some modest enhancements to its demand generation platform today. Manticore Technology today released the latest version of its marketing automation system. Each of these makes Manticore a bit more useful but none breaks new ground for the industry. Manticore doesn’t see it this way.

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Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.

Manticore 143
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Manticore Offers A Lower Cost Alternative For Online Lead Generation

Customer Experience Matrix

The paper, from Manticore Technology , recommends five best practices for business marketing: (1) define a unified marketing and sales pipeline; (2) deploy an integrated marketing and sales platform; (3) measure pipeline activity; (4) automate lead nurturing; and (5) focus on the top of the funnel. Manticore itself is pretty interesting.

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Implementing Marketing Automation: 2 Biggest Regrets

The Point

You can download a complete copy of the report, sponsored by Manticore, here.) Tags: B2B Marketing Lead Management Lead Nurturing Marketing Automation demand gen report manticore. Some of the survey’s conclusions are fairly predictable. Companies are showing strong [.].

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Finding Untapped Revenue in Your Marketing Database

LeadSloth

In Manticore’s Quintessential Marketing Automation GuideBook I’ve written a chapter on how to find untapped revenue in your marketing database. Tags: lead management marketing automation manticore technology. But how do you create a solid lead nurturing plan? Jonathan Block : A Roadmap to Marketing Automation Success.

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B2B Marketing Automation Growth Slowed In First Half of 2011

Customer Experience Matrix

The remaining five vendors in my data (Pardot, Marketo, Eloqua, Manticore Technology, and Genius) have 69% of their clients in the small and mid-size segments. The report actually covers 17 vendors, but the others either were not in the January edition or didn’t provide accurate year-earlier information. Not necessarily.

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MarketingSherpa B2B Marketing Summit Boston

LeadSloth

Manticore Technology (booth 2). Manticore Technology (booth 2). Tags: Demand Generation b2b marketing content marketing engage b2b genius.com hubspot intouch lead generation lead management lead nurturing manticore technology marketbright marketingexperiments marketingsherpa marketo neolane pardot silverpop. Marketo (booth 6).

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Demand Generation Usability Scores - Part 3

Customer Experience Matrix

Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Linear campaigns embedded in larger campaign flows Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 0 0 1 Integrated a/b testing.

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Demand Generation Usability Scores - Part 2

Customer Experience Matrix

Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 1 1 1 1 0.5

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Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. This doesn’t particularly surprise me, although seeing Alterian, Aprimo and Neolane rank well below Manticore Technology and Market2Lead is odd. Yet there are so many more vendors I could add. How to choose?

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Demand Gen Cloud: Funnels and Pipelines are Old School

Smashmouth Marketing

Get the eBook and read what these other experts had to say about Pipelines and Funnels: Ardath Albee , CEO and B2B Marketing Strategist at Marketing Interactions Michael Brenner , Director of Online/Social Media at SAP North America Michael Damphousse , CEO/CMO of Green Leads LLC Christopher Doran , VP of Marketing at Manticore Technology Barbra Gago (..)

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Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). New user interfaces.

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Demand Generation Usability Scores - Part 1

Customer Experience Matrix

Select marketing assets from shared libraries Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 1 1 1 Text search for assets. Text search for assets Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 1 1 1 Share marketing assets across campaigns.

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Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. However, as your company grows, your marketing activities might need to scale as well.

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Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Share this on FriendFeed.

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New Guide is Ready

Customer Experience Matrix

to order in the next few days, contact me via email at draab@raabassociates.com More details to follow.

Vtrenz 120
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Another Estimate of B2B Marketing Automation Revenue

Customer Experience Matrix

The survey for my up-coming report has employee counts, client counts and minimum prices for quite a few: OfficeAutoPilot, True Influence, Pardot, LoopFuse, Net Results, Manticore, Silverpop, Genius, LeadFormix,TreeHouse Interactive, SalesFUSION, and Marketbright. This leaves all the other B2B marketing automation vendors.

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Marketing Automation Skills are Scarce: Strategies to Close the Gap

Customer Experience Matrix

But it seems to be creeping upstream: LeadLife , Treehouse Interactive , and Manticore Technology apply it to larger customers. As you might expect, this approach is most common among at the small business end of the marketing automation spectrum: Genoo , MakesBridge , and OfficeAutoPilot are good examples.

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Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

Vendors who can deliver on these key requirements at reasonable price points should earn their place as tomorrow's industry leaders.

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Getting Closer to My Usability Ratings

Customer Experience Matrix

In case you're wondering about other vendors I track, Eloqua , Neolane and Manticore Technology all set up flow charts without embedding the small list-style campaigns. This makes sense, since marketers with sophisticated programs will want precise control over this routing. (In Sorry about the parentheses.)

Vtrenz 120
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150+ Questions for Your Marketing Automation RFP

Customer Experience Matrix

Those of you familiar with the Raab Guide to Demand Generation Systems know it already contains very detailed information on major vendors ( Aprimo , Eloqua , Genius.com , Manticore Technology , Marketbright , Marketo , Neolane and Silverpop ).

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Multi-Step Campaign Interfaces: A Quick Vendor Survey

Customer Experience Matrix

flow list Act-On Software x ActiveConversion x Eloqua x Infusionsoft x LeadLife x LoopFuse x Manticore Technology x Market2Lead (1) x Marketbright (1) x Marketo x Neolane x OfficeAutoPilot x Pardot x Silverpop Engage B2B x Treehouse Interactive x True Influence x (1) embeds simple list- based campaign in a larger flow chart.

Vendor 120
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My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

names (unlimited email, page views, users) Genius.com blog $1,750 / month for 50,000 names Lead Genesys yes $995 / month for 10,000 names, 20,000 emails, 25,000 page views LeadLife blog $500 / month for 1,500 emails; $1,395 / month for 25,000 emails Manticore Technology* blog $2,000 / month up for 10,000 names Marketbright* blog $1,600 / month Marketo* (..)

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Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)

Customer Experience Matrix

Grouping vendors with similar percentages of small clients yielded the following sets: - small business (60% or more small business clients): Infusionsoft, OfficeAutoPilot, TrueInfluence - mixed (33-66% small business clients): Pardot, Marketo, Eloqua, Manticore Technology, Silverpop, Genius - specialists (15%-33% small business) : LeadFormix, TreeHouse (..)

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Marketing Automation Trends for 2010

LeadSloth

Christoper Doran , CMO, Manticore Technology. Christoper Doran, CMO, Manticore Technology ( @cdoran ). Manticore Technology wishes you a full-funnel in 2010. The Contributors. In alphabetical order (click on name to scroll down): Adam Blitzer , COO & Co-founder, Pardot. Erik Bower , Co-founder, Marketbright.

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How Demand Generation Systems Handle Company Data: Diving into the Details

Customer Experience Matrix

Here are the questions I asked, with summaries of answers from the five vendors in the current Raab Guide ( Eloqua , Manticore Technology , Market2Lead , Marketo , Vtrenz ) plus two I’ll be adding shortly ( Marketbright and Neolane.) SFDC" stands for Salesforce.com.)

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Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), Marketbright and Manticore in the marketing automation / demand generation space. Pricing starts at $1,500 per month and the company now has more than 150 midmarket and enterprise customers. tags: marketing automation software, Marketo Lead Management 3.0,

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The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Despite this background, yesterday’s announcement positioned the firm’s competitors as the mid-to-large company B2B marketing automation vendors, listing Eloqua , Marketo , Genius , Manticore , and Neolane by name.

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Annual Content Marketing Retreat 2012

Ambal's Amusings

Manticore Technology, Marketo, Eloqua, to name a few). Some of these are as familiar as email platforms (for example Constant Contact, Emma, Mail Chimp, etc.), but there are others that people are less familiar with, such as Marketing Automation (i.e.

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Demand Generation Usability Scores - Part 4

Customer Experience Matrix

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 The main result of the conversations so far has been to clarify the items related to lead routing. The relative ranking of the different vendors hasn't been significantly affected. Here, then, is the final usability matrix. 9 Now what?

Demand 120
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B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

Design #15 Email Sender: Manticore Email Title: 23 Questions Marketing Automation Vendors Don’t Want You to Ask What I Like : Big attractive header graphic with compelling title and nice “hero shot&# of the buyer’s guide being offered. Good balance between copy and design elements.

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Demand Generation Systems Shift Focus to Tracking Behavior

Customer Experience Matrix

Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ).

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LucidEra Takes a Shot at On-Demand Analytics

Customer Experience Matrix

The question here is whether most demand generation systems ( Eloqua , Vtrenz , Marketo , Market2Lead , Manticore , etc.) This came up in last week’s post and the subsequent comments, which I highly recommend that you read. There may be a quiz.) import sales results from CRM systems to measure campaign effectiveness.

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Low Cost Systems for Demand Generation

Customer Experience Matrix

But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. (To be fair, many of the vendors below charge an installation of that can be several thousand dollars or more, while Marketo doesn't.

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Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

By comparison, limited versions cost $1,500 per month for Marketo and $1,000 for Manticore Technology , and both charge $2,400 per month for their cheapest complete offering. (Pricing details are published on their Web site – which is itself typical of SMB products.) This pricing is low even among SMB demand generation systems.

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Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. But getting back to our category, we are often compared against Eloqua and Manticore. We generate, score and manage leads to sales completion and integration with Salesforce.com.

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Online Marketing Systems Are Still Very Fragmented

Customer Experience Matrix

Demand generation systems like Vtrenz , Eloqua and Manticore combine email with some Web page creation and analytics. If you compare this list of applications with the handful of seemingly integrated products, you’ll see that no product comes close to covering all the bases.

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B2B Lead Management Market Heats Up

delicious b2bmarketing

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. That I’m sure to hear about them since I know I’ve missed adding many to this list.)

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

0160; That’s why I jumped at the chance to write a chapter in Manticore ’s new ebook, “The Quintessential Marketing Automation Guide. - Selling to Big Companies , August 16, 2010 Of course, I don’t have an opinion on this topic! It’s only something I’ve been ranting about for 20 years. 0160; Enough said.

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