Customer Experience Matrix

JULY 28, 2010

Summary: Manticore Technology released some modest enhancements to its demand generation platform today. Manticore Technology today released the latest version of its marketing automation system. Each of these makes Manticore a bit more useful but none breaks new ground for the industry. Manticore launched its B2B marketing automation system in 2003, making it one of the older vendors in the industry. Manticore doesn’t see it this way.

Manticore 137

Manticore Demand Generation Vendor Demand 137

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Manticore was founded in 2001 by Nick Walker , who is now the CTO, and has been led since March of this year by Jeff Erramouspe.

Manticore 122

Manticore Lead Generation Release Marketing Automation 122

Customer Experience Matrix

MAY 18, 2007

The paper, from Manticore Technology , recommends five best practices for business marketing: (1) define a unified marketing and sales pipeline; (2) deploy an integrated marketing and sales platform; (3) measure pipeline activity; (4) automate lead nurturing; and (5) focus on the top of the funnel. Manticore itself is pretty interesting. The main advantages Manticore claims over Eloqua are lower cost and easier, faster implementation.

Manticore 120

Manticore Online Lead Generation Cost Vtrenz 120

WebMarketCentral

NOVEMBER 17, 2009

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Manticore was founded in 2001 by Nick Walker , who is now the CTO, and has been led since March of this year by Jeff Erramouspe.

Manticore 20

Manticore Salesforce.com Release Eloqua 20

The Point

AUGUST 14, 2009

You can download a complete copy of the report, sponsored by Manticore, here.) Tags: B2B Marketing Lead Management Lead Nurturing Marketing Automation demand gen report manticore DemandGen Report just released a report detailing the results of a survey in which they heard from more than 50 executives at organizations who have implemented marketing automation solutions. Some of the survey’s conclusions are fairly predictable. Companies are showing strong [.].

Marketing Automation 107

Marketing Automation Automation Manticore Survey 107

LeadSloth

AUGUST 25, 2010

In Manticore’s Quintessential Marketing Automation GuideBook I’ve written a chapter on how to find untapped revenue in your marketing database. Tags: lead management marketing automation manticore technology It’s sort-of like living on top of a goldmine, but you have to dig to get to the gold. Lead Nurturing takes a lot of effort, but it’ll pay itself back ten times over.

Manticore 110

Manticore Lead Nurturing Demand Generation Range 110

LeadSloth

OCTOBER 4, 2009

Manticore Technology (booth 2). Manticore Technology (booth 2). Tags: Demand Generation b2b marketing content marketing engage b2b genius.com hubspot intouch lead generation lead management lead nurturing manticore technology marketbright marketingexperiments marketingsherpa marketo neolane pardot silverpop Monday and Tuesday I’m attending the Boston MarketingSherpa B2B Marketing Summit.

Manticore 116

Manticore Classified B2B Vendor 116

Customer Experience Matrix

NOVEMBER 19, 2008

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. This doesn’t particularly surprise me, although seeing Alterian, Aprimo and Neolane rank well below Manticore Technology and Market2Lead is odd. Still, they are much larger firms and do much more marketing than Manticore or Market2Lead.

Demand Generation 120

Demand Generation Vendor Vtrenz ActiveConversion 120

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Tags: Book Reviews Ardath Albee book review Content Marketing demand generation software Eloqua emarketing strategies for the complex sale Genoo lead nurturing strategy Manticore marketing automation software Marketo thought leadership content

Emarketing 135

Emarketing Review Manticore Strategy 135

Customer Experience Matrix

MARCH 4, 2009

Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Linear campaigns embedded in larger campaign flows Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 0 0 1 Integrated a/b testing. Rule-based content selection Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 0.5

Demand Generation 120

Demand Generation Market2Lead Manticore Demand 120

Customer Experience Matrix

MARCH 3, 2009

Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure. Build linear campaigns outside of a larger campaign structure Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 0 Define campaign schedules only at the campaign level, not for individual steps.

Demand Generation 120

Demand Generation Manticore Market2Lead Demand 120

Customer Experience Matrix

JULY 11, 2011

Here’s the actual data: As of: Client Count Year-Earlier Client Count Change in Client Count Growth Rate June 2011 17,215 11,098 6,117 55% December 2011 14,177 7,212 6,965 97% These figures come from eight vendors including all the industry heavyweights: Infusionsoft , OfficeAutoPilot , HubSpot , Pardot , Marketo , Eloqua , Manticore Technology , and Genius. You know that red-hot B2B marketing automation industry? Don’t look now, but growth is already slowing.

Manticore 191

Manticore ActiveConversion Marketing Automation Automation 191

Customer Experience Matrix

OCTOBER 1, 2008

A proper e-commerce site will be available shortly, but if anyone really can't wait, the salient details are: - 150+ point comparison matrix and detailed tables on: Eloqua, Manticore, Marketo, Market2Lead and Vtrenz, based on extensive vendor interviews and demonstrations - price: $595 for single copy, $995 for one-year subscription (provides access to updates as these are made--I expect to add more vendors and update entries on current ones). -

Vtrenz 120

Vtrenz Manticore Market2Lead Eloqua 120

Customer Experience Matrix

MARCH 2, 2009

Select marketing assets from shared libraries Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 1 1 1 Text search for assets. Text search for assets Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 1 1 1 Share marketing assets across campaigns. Live templates for asset frames Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 0 1 1.5

Demand Generation 120

Demand Generation Demand Manticore Market2Lead 120

Customer Experience Matrix

JANUARY 5, 2010

I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). Market2Lead, Manticore Technology and Silverpop all introduced major interface upgrades. Summary: Social media and access for sales people were the two big trends among demand generation vendors last year.

Manticore 120

Manticore Market2Lead Trends Vendor 120

Oracle

APRIL 8, 2011

While we’ll see some fantastic flameouts of VC-backed players that don’t make it, bootstrapped companies like Pardot and Manticore will continue to be stable, because of their pragmatic approach to building a company. by Joe Chernov | Tweet this. Lauren Carlson , of Software Advice , is one of the rising stars in the constellation of CRM, marketing automation and, now, Revenue Performance Management industries. She’s got the three “S’s” down pat: She’s smart , speedy and social.

Facebook 199

Facebook Marketing Automation Automation Manticore 199

Customer Experience Matrix

JANUARY 11, 2011

The survey for my up-coming report has employee counts, client counts and minimum prices for quite a few: OfficeAutoPilot, True Influence, Pardot, LoopFuse, Net Results, Manticore, Silverpop, Genius, LeadFormix,TreeHouse Interactive, SalesFUSION, and Marketbright. Summary: Here's a closer look at revenue per employee and marketing automation revenue in general. I get the same answers as before but now have more detail to back it up.

Marketing Automation 183

Marketing Automation Automation ActiveConversion Loopfuse 183

WebMarketCentral

MARCH 3, 2009

Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), Marketbright and Manticore in the marketing automation / demand generation space. Salesforce.com, Eloqua, Silverpop Engage B2B, Vtrenz, Marketbright, Manticore, demand generation, website visitor profiling, post-click marketing, LeadLander, LEADSExplorer, DemandBase, VisitorTrack, demand creation, oppSource del.icio.us

LEADSExplorer 20

LEADSExplorer Leadlander Vtrenz Manticore 20

Customer Experience Matrix

DECEMBER 13, 2011

But it seems to be creeping upstream: LeadLife , Treehouse Interactive , and Manticore Technology apply it to larger customers. The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. But there’s also a growing realization that many marketing automation systems are used for only simple tasks – often no more than email, landing pages, and CRM integration.

Marketing Automation 211

Marketing Automation Loopfuse Automation Manticore 211

Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Pardot and (perhaps) Genius.com look particularly strong. But Eloqua , Silverpop and Marketo remain industry leaders. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors. You can see that post here.

Vendor 158

Vendor Demand Generation Traffic Demand 158

LeadSloth

JANUARY 12, 2010

Christoper Doran , CMO, Manticore Technology. Christoper Doran, CMO, Manticore Technology ( @cdoran ). Manticore Technology wishes you a full-funnel in 2010. 2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation 190

Marketing Automation Automation Trends Manticore 190

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. This has more to do with the degree of personal selling (and after-sale service) than anything else. I also promised a blog post on the topic. Here it is.

Demand Generation 209

Demand Generation Vendor Demand List 209

Customer Experience Matrix

SEPTEMBER 16, 2010

Those of you familiar with the Raab Guide to Demand Generation Systems know it already contains very detailed information on major vendors ( Aprimo , Eloqua , Genius.com , Manticore Technology , Marketbright , Marketo , Neolane and Silverpop ). Summary: I've posted a list of nearly 200 RFP questions that I hope many people will adopt to their own needs. If it's used widely, buyers and vendors both benefit. Death, taxes and RFPs.

RFP 179

RFP Question Marketing Automation Automation 179

Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. The result will be one of those industry landscape charts that analysts seem pretty much obliged to produce.

Vendor 168

Vendor Marketing Automation Loopfuse Manticore 168

Customer Experience Matrix

MARCH 26, 2009

flow list Act-On Software x ActiveConversion x Eloqua x Infusionsoft x LeadLife x LoopFuse x Manticore Technology x Market2Lead (1) x Marketbright (1) x Marketo x Neolane x OfficeAutoPilot x Pardot x Silverpop Engage B2B x Treehouse Interactive x True Influence x (1) embeds simple list- based campaign in a larger flow chart. If you read this blog regularly (and who doesn't?), you know that I see a lot of demand generation systems.

Vendor 120

Vendor Survey ActiveConversion Loopfuse 120

Customer Experience Matrix

FEBRUARY 26, 2009

In case you're wondering about other vendors I track, Eloqua , Neolane and Manticore Technology all set up flow charts without embedding the small list-style campaigns. If you suspected that my last two blog posts were a way to avoid writing a post that ranks vendors on usability, you’re probably right. You’re also spending way too much time worrying about my blog, although I appreciate the attention. But it turns out that those posts served a purpose beyond procrastination.

Rate 120

Rate Vtrenz Market2Lead Manticore 120

Customer Experience Matrix

MARCH 8, 2011

Despite this background, yesterday’s announcement positioned the firm’s competitors as the mid-to-large company B2B marketing automation vendors, listing Eloqua , Marketo , Genius , Manticore , and Neolane by name. Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. This could be a real game-changer in the small business marketing automation landscape.

Salesforce.com 178

Salesforce.com Hubspot Manticore Google 178

The Effective Marketer

MARCH 17, 2010

Design #15 Email Sender: Manticore Email Title: 23 Questions Marketing Automation Vendors Don’t Want You to Ask What I Like : Big attractive header graphic with compelling title and nice “hero shot&# of the buyer’s guide being offered.

Design 120

Design Effective Effectiveness Email 120

Customer Experience Matrix

FEBRUARY 13, 2009

Here are the questions I asked, with summaries of answers from the five vendors in the current Raab Guide ( Eloqua , Manticore Technology , Market2Lead , Marketo , Vtrenz ) plus two I’ll be adding shortly ( Marketbright and Neolane.) Question Eloqua Manticore Technology Market2 Lead Marketo Vtrenz Market bright Neolane Is there a distinct company table linked in a one-to-many relationship with individual records?

Demand Generation 126

Demand Generation Market2Lead Demand Vtrenz 126

Ambal's Amusings

DECEMBER 14, 2011

Manticore Technology, Marketo, Eloqua, to name a few). Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ?

Manticore 122

Manticore Content Marketing Eloqua CMO 122

Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B Marketing Channels Beyond Email and System-generated Web Pages 0 0 0 1 0 0 0 dealer / channel management (register and co-promote with channel partners) 1 0 0 0.5 I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week.

Demand Generation 120

Demand Generation Demand Generation Manticore 120

Green Lead's B2B

OCTOBER 20, 2010

Get the eBook and read what these other experts had to say about Pipelines and Funnels: Ardath Albee , CEO and B2B Marketing Strategist at Marketing Interactions Michael Brenner , Director of Online/Social Media at SAP North America Michael Damphousse , CEO/CMO of Green Leads LLC Christopher Doran , VP of Marketing at Manticore Technology Barbra Gago , Social Media Manager of Cloud9 Analytics Steve Gershik , CEO of 28Marketing Sue Hay , CEO of BeWhys Marketing Inc.

Manticore 33

Manticore Funnel Eloqua Word of Mouth 33

Customer Experience Matrix

FEBRUARY 4, 2009

But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo.

Demand Generation 120

Demand Generation Cost Demand LeadGenesys 120

Customer Experience Matrix

JULY 3, 2008

The question here is whether most demand generation systems ( Eloqua , Vtrenz , Marketo , Market2Lead , Manticore , etc.) Back in March, I wrote a fairly dismissive post about on-demand business intelligence systems. My basic objection was that the hardest part of building a business intelligence system is integrating the source data, and being on-demand doesn’t make that any easier.

Demand 120

Demand Market2Lead Vtrenz Analytics 120

Customer Experience Matrix

MAY 15, 2008

Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ).

Behavior 120

Behavior Demand Generation Demand Vtrenz 120

Customer Experience Matrix

DECEMBER 3, 2008

By comparison, limited versions cost $1,500 per month for Marketo and $1,000 for Manticore Technology , and both charge $2,400 per month for their cheapest complete offering. My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. So I was quite curious to see what they had to offer.

Small Business 120

Small Business Demand Generation Pricing Price 120

delicious b2bmarketing

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. But getting back to our category, we are often compared against Eloqua and Manticore.

DemandBase 40

DemandBase Lead Management Leadlander BrightMarket 40