Webbiquity

MAY 4, 2010

Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well. Include post tags and properly categorize each post. Add alt tags to images and use SEO-friendly file names. Proper alt image tags also help with SEO of the post itself. SEO the blog.

RSS 100

RSS Digg Tagging Blogger 100

Buzz Marketing for Technology

JULY 24, 2008

Fast Company. Connect with Fast Company. My Bookmarks Digg Del.icio.us The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Great companies run SAP, not just great big companies.

Companies 100

Companies Work Management Advertorials RSS 100

Webbiquity

FEBRUARY 14, 2010

In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. And search engines love social media, which helps expose that rant to anyone searching for the company’s name. A few examples.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Valasys

DECEMBER 20, 2018

Have you ever saved, tagged or shared something on a social site? Only after a link is properly tagged is it ready to be put into a social bookmarking network. If your content has the wrong fact then it can be downvoted and will be detrimental to the reputation of your company. Well, you have then been using social bookmarking.

Best Practices 61

Best Practices Digg Keywords Network Marketing 61

Webbiquity

JANUARY 20, 2010

A carefully crafted content marketing strategy begins with positioning your company as the helpful and knowledgeable experts in your industry, and flows through content that illustrates why your product or service is uniquely the best choice to fix a critical issue for a particular type of company. Share this on del.icio.us.

Trends 100

Trends Content Marketing Digg Marketo 100

Webbiquity

NOVEMBER 8, 2010

Tags: Social Media Marketing Twitter Ann Handley Ardath Albee b2b twitter b2btoty Blue Focus Marketing Cheryl Burgess Joe Pulizzi Laura Fitton Pistachio twitter aware. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Tweet This!

Twitter 100

Twitter Digg SMB B2B 100

Smashmouth Marketing

SEPTEMBER 4, 2009

I'm in good company! Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM. Look at the other top experts in the Lead Generation section of LinkedIn. Leave a comment.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Webbiquity

MARCH 15, 2010

Despite the widespread adoption of social media in the marketing mix, many companies still use this medium less than effectively. B2b companies that build a social media presence now will be best positioned for growth once the economy rebounds. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Share this on Mixx.

Social Media 100

Social Media Media Digg Social Networks 100

Buzz Marketing for Technology

JANUARY 5, 2010

Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there. In this world where customers can create content at the drop of a hat – displaying their love or hate for a given company – should not be taken lightly. Tweet This!

Service 100

Service BtoB Digg Amazon 100

Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing elements within your website, such as content and meta tags, off-page SEO involves activities on other websites, such as link building , social media marketing , and content marketing. That’s why it’s crucial to ensure that your social profiles reflect positively on your company and its values.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

Buzz Marketing for Technology

JUNE 9, 2010

New customers will cost a lot to acquire and in their first year or two deliver small revenue as the relationship between your company and the new customer is growing. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. (Which is what the CEO and the market wants from you anyway!). Tweet This!

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Webbiquity

JUNE 7, 2010

The first is for the sales team to understand what their own company is doing with social media, and how customers and key influencers are responding. If customers are praising the company’s service through social media channels, that is a strength the sales person can play to. Subscribe to the comments for this post? Tweet This!

Social Media 100

Social Media Media Enterprise Management Digg 100

Webbiquity

DECEMBER 28, 2010

On-page optimization (content, headings, meta tags). If a company has a quality Twitter following, its Twitter account is likely to appear in the top five results in branded searches. Most still focus on the same basic areas: • Keyword research. • Links (external and internal). Share this on Bebo. Share this on del.icio.us.

SEO 100

SEO Enterprise Management Digg Press 100

Buzz Marketing for Technology

DECEMBER 22, 2009

As the “lightning rod” for all things social at Avaya – I have tried not to accept the mantle of being the head of social media and instead be more of a caretaker of social activity across the company. I agree you need someone to know what is going on across the company socially but you should not confine social to just a few select people.

Social Media 100

Social Media Media Digg Lead Gen 100

Buzz Marketing for Technology

AUGUST 11, 2010

And according to a study by Neilsen on Facebook Ads there is much better awareness, ad recall and best of all purchase intent when your friend “likes&# or mentions a company to you via Facebook. Tags: Advertising Facebook Interactive Marketing behavioral targeting. We hope you agree! Tweet This! Share this on Facebook.

Facebook 100

Facebook Advertisements Advertising Digg 100

Webbiquity

NOVEMBER 2, 2010

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. And those are just from the first chapter.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

NOVEMBER 16, 2010

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

Social Media 100

Social Media Media Digg PR 100

Buzz Marketing for Technology

DECEMBER 7, 2009

So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Product companies will have a strong social approach to product development using Social Media. Tags: Social Media. For Example …. Tweet This!

CMO 100

CMO Web 2.0 Digg Social Networks 100

Buzz Marketing for Technology

DECEMBER 7, 2009

So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Product companies will have a strong social approach to product development using Social Media. Tags: Social Media. For Example …. Tweet This!

CMO 100

CMO Web 2.0 Digg Social Networks 100

Webbiquity

JANUARY 30, 2010

A few years ago, I was tasked with reviving a declining company newsletter. It was completely reoriented from an all-about-us format (“Our new product is the greatest thing since boneless chicken, yada yada…&# ) to more an industry newsletter that just happened to be sponsored by the company. Share this on del.icio.us.

Newsletter 100

Newsletter Effectiveness Digg Opt-out 100

Buzz Marketing for Technology

DECEMBER 10, 2009

Companies are starting to pop up that can take both structured and unstructured data and begin to give you a picture of their behavior. Tags: Data Mining. So the question quickly becomes how can you take all this data (or at least the data that is relevant to you – lets say all your customers behavioral data) and make sense of it all?

Digg 100

Digg CMO Stats Tagging 100

Writing on the Web

NOVEMBER 9, 2010

Look at Steve Jobs, Richard Branson: If the company president is a rebel and a renegade, then others will join their cause and identify with the company and their products. This company publishes a gaming guide to show “noobs” how to rapidly improve their online game scores. Men prize individuality and self-reliance.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Writing on the Web

OCTOBER 24, 2010

There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. However, much of it seems to promote the services of their company. Here are a few of my favorites: Neurofocus.com: The Neurofocus CEO, A.K. Well, of course it would. Do not miss this book! Blog this on Blogger.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

NOVEMBER 16, 2010

Jane Ottenberg , President of The Magazine Group, the leading quality custom media company, penned a column in the May issue of Folio: entitled “Give Print a Chance.&# Tags: Brain Based Content Marketing Content Marketing In the News. “Give Print a Chance.&#. Blog this on Blogger. Subscribe to the comments for this post?

Media 100

Media Digg Custom Publishing Buzz 100

Buzz Marketing for Technology

AUGUST 18, 2010

Seems as if more B2B Marketers are engaged in Social Media then B2C marketers (actually data point from the article – 81 % of B2B companies have accounts on social media sites compared to 67% of B2C) which leads me to think Social Media has gone mainstream in B2B. That’s a good thing yes but I don’t feel like we are there yet.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Webbiquity

JULY 21, 2010

Even B2B companies can “summer-up” as Alcatel-Lucent did when touting application enablement, with one image featuring the words “open has value” floating over a woman relaxing on a green, inviting field. • You don’t need to be Coppertone to reach people during the summer months. If possible, emphasize events recipients can go to. Tweet This!

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Biznology

MAY 19, 2015

Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Writing on the Web

DECEMBER 1, 2010

Bonus tip: LinkedIn offers company pages (still in beta as of this writing) and has just rolled out product and service tabs for these company pages. Tags: Attracting Clients Content Marketing Social Media Stuff blog marketing Online Marketing social media marketing Writing for the Web. See [link]. Blog this on Blogger.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Buzz Marketing for Technology

JUNE 15, 2010

Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. Tags: Blogging Communities Crowdsourcing Enterprise 2.0 But focusing on the Extrovert angle for a second, I began to wonder if you need to be an extrovert to be in social media.

Social Media 100

Social Media Enterprise Management Wiki Social Marketing 100

Writing on the Web

NOVEMBER 11, 2010

“People react much more emotionally than companies dare to think. The second is positive signature associations by which the company becomes familiar and comfortable to members of its target market.&#. In other words, a company’s brand works when: They develop a distinct brand personality. That hasn’t changed.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Buzz Marketing for Technology

JUNE 30, 2010

It’s the experience they had with your company over the entire sales cycle and the ongoing relationship they will have with your company when it comes to long term support. Tags: Customer Customer Experience Customer Support Lead Generation Support. Just letting them know you are out there to help is always a good idea as well.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

And furthermore the path is unique to each company. Challenges in Everyone in Your Company being Social In the last post called Just 4 People doing Social. Challenges in Everyone in Your Company being Social In the last post called Just 4 People doing Social. Tags: Business Intelligence Data Mining. Share this on Reddit.

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Webbiquity

APRIL 14, 2010

Lee Munroe offers a helpful to-do list before launching a new website, taking care of tasks such as optimizing titles and meta tags, proofreading, checking the site in different browsers, double-checking all links and installing analytics. 15 Essential Checks Before Launching Your Website by Smashing Magazine. Share this on del.icio.us.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Buzz Marketing for Technology

MARCH 25, 2010

Companies too have gotten on the bandwagon of Social Media and become more social themselves and again I think it is fair to say that ones that have adopted social aren’t going to switch back to being “antisocial” tomorrow it’s a state of being now for them. Tags: Customer Support Interactive Marketing RSS Social Media Support.

Service 100

Service WOM RSS Digg 100

Buzz Marketing for Technology

APRIL 8, 2010

4) Respond like a person, not a company – try to resist the urge to automate the responses. Some companies are telling me their volume of social media mentions are getting to high and they are considering automating a response to a Twitter DM. A good response is one that comes from an individual not a company. Tweet This!

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Writing on the Web

NOVEMBER 15, 2010

According to Dan Hill in Emotionomics , companies must develop a unique emotional value proposition to provide emotional value to their consumers. The only way to differentiate a company’s products and services is through adding emotional value. It’s no longer enough to have a unique selling proposition.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

NOVEMBER 18, 2010

They specialize in both Dutch and English language publications for large companies, like Shell Oil and Heineken Beer, among others. Tags: Attracting Clients Brain Based Content Marketing Content Marketing Online Persuasion brain science customer magazines Online Marketing Patsi Krakoff persuasion. Blog this on Blogger.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100