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IFundWomen's Guide to Cultivating an Inclusive and Engaged Digital Community

Buffer

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. It’s a great tactic!

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

Now you’ve got “social media 2.0,” which tends to be more community-oriented. You and I might love fishing, or arts and crafts, or photography, or yoga—for anything that we have a passion or an interest in, you can create siloed Discord communities. You’ve got Community , which just raised $40 million.

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Fearless Marketing: Meet the Small Team Selling Big Dreams

Unbounce

Y’know, the big-scale campaigns that go viral, make you cry with their upbeat messages of hope and wonder, and are forwarded to you by your Aunt Annette 10 years after the fact? It’s simple and gets straight to the point: We aim to close the gender gap in tech, as well as empower women in any field or life aspect within our community.

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Find & accelerate your marketing advantages to grow much faster

MKT1

A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. This is crucial because your startup simply can’t win without marketing advantages.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

When joining communities, focus first on adding value to the community. Mostly new tech startups from our YC batch, but also non-tech small businesses (like a children’s swimming camp) that we happened to know through family and friends. The first one was an early employee of our last startup.

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How To Get Started With A Kickass Tiktok Marketing Strategy

Envy

Make sure when you’re planning on going down this route that your TikTok marketing strategy is in line with your core startup values , this helps with your authenticity, trust us! You never know, a 15 second TikTok challenge in your office could make you go viral! Take this viral video from Canva. Are you a startup?

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How a fearless content marketing strategy paid off Under Armour, IBM, and GE

Tomorrow People

Under Armour: Expert Community-Building. Young and rapidly growing sportswear brand Under Armour has built a fitness community of 165 million users, by cleverly pursuing a strategy of acquiring different fitness apps and technology platforms. Community building is a crucial part of its content marketing strategy.