Vision Edge Marketing

FEBRUARY 25, 2025

This impactful form of word-of-mouth marketing can enhance brand preference , boost customer retention , and ultimately drive business growth. By leveraging the voices of loyal customers who transform into ambassadors, businesses can improve their reputation, explore new markets, and broaden their reach.

Marketing & Strategy 176

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 176

Marketing Insider Group

SEPTEMBER 3, 2024

In this guide, we’ll explore some ways that your nonprofit can leverage digital marketing strategies to engage and inspire the next generation of supporters. Craft visually appealing photos and videos to share on your account’s main feed and use hashtags and influencer marketing to boost visibility. Foster a sense of community.

Webinar Metrics 176

Webinar Metrics Marketing & Strategy Marketing Strategy Paid Search Agency 176

Contently

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.

Linkedin 161

Linkedin Marketing AI Examples B2B Thought Leadership 161

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. What is a social media network? As consumer and advertiser preferences shift, so do social media networks. But times have changed.

Social Media 125

Social Media Media Effectiveness Branding 125

Sprout Social

SEPTEMBER 12, 2024

To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations. Content creation for social media is the process of concepting, producing and sharing social posts that are tailored for social networks to engage audiences.

Social Media 137

Social Media Work Management Marketing Management Marketing AI 137

Salesforce Marketing Cloud

MAY 13, 2025

For the first time, we will have a dedicated Connections Community Hub space for marketers, by marketers. The Community Hub will be by the registration desk in Campground, Level 3. Register now We will have a number of meetups for attendees to network, exchange ideas, and carry ideas beyond the sessions.

Communities 71

Communities Paid Search Agency Work Management Marketing Management 71

Sprout Social

MARCH 12, 2025

And frankly, marketers don’t have time to consume the same watered down, not-so-takes about the state of the industry. Which makes social marketers (understandably) uneasy. Social marketers arent getting the support they need to take big swings on new platforms. We know that social media moves fast.

Social Media 114

Social Media Media Peer-to-peer Bandwidth 114

Sprout Social

JANUARY 15, 2025

Brands based in the USor who have a strong follower base in the USwill need to reevaluate and diversify their network strategy immediately. The ban will require marketers to pivot quickly, adapt fast and make room for experimentation. Bandwidth is often a top barrier to new network experimentation. What is the US TikTok ban?

Branding 128

Branding Brand Identity Allocation Work Management 128

Martech

AUGUST 13, 2024

This new era of skeptical consumers requires a radical shift in marketing strategy. Marketers must adapt to a world where survival requires a deep understanding of consumer needs; innovation; and a relentless focus on delivering value. The rapid evolution of the digital landscape undeniably disrupted traditional marketing paradigms.

Planning 133

Planning Work Management Paid Search Agency Marketing Management 133

Convince & Convert

AUGUST 29, 2024

Marketing your business today is no easy feat. In fact, it’s often seen as a secondary channel, a place for occasional product videos , rather than a core component of a comprehensive marketing strategy. Keep on reading for 7 ways that YouTube can help transform your brand’s online presence.

Paid Content 142

Paid Content Youtube Lead Ranking Lead Scoring 142

Webbiquity

JULY 11, 2024

Regular updates, whether through newsletters, blog posts, or social media posts, can keep the lines of communication open and build a community around your brand. Use data analytics to offer relevant products or services and to customize communications.

Marketing AI 193

Marketing AI Ad Building Ethics Customer Satisfaction 193

Webbiquity

JANUARY 27, 2025

In todays fiercely competitive marketing landscape, brand-to-brand partnerships are not merely an opportunistic tacticthey are essential for long-term success. Use LinkedIn and Industry Networks LinkedIn is arguably one of the most valuable platforms for discovering potential business partners. Guest post by Jennifer Engevik.

Marketing Websites 154

Marketing Websites Ad Building Work Management Marketing Management 154

Oktopost

SEPTEMBER 12, 2024

CMO of TechnologyAdvice, Tyler Lessard, who has led award-winning marketing teams and created multiple B2B categories, gives a fresh perspective on why your content marketing may be missing the mark. and has been recognized as one of the most Fearless B2B Marketers by Marketo.

CMO 152

CMO Transparency Marketo Trust Marketing 152

Single Grain

MAY 1, 2025

Building a loyal customer base in todays hyper-competitive market requires more than traditional marketing strategies. Forward-thinking brands are discovering that cultivating vibrant communities around their products and services not only fosters deeper customer relationships but also significantly impacts their bottom line.

Communities 52

Communities Tactics Branding Brand Identity 52

Martech

FEBRUARY 10, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. How marketers use Web3 technologies Community building: Marketers leverage Web3 to create and nurture communities around their brands.

Transparency 124

Transparency Privacy Paid Search Agency Loyalty 124

Ivan Guzenko - Forbes

JUNE 13, 2025

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program AI’s Nuanced (..)

Enterprise Management 108

Enterprise Management Digital Asset Management Class Sales Qualified Leads 108

Sprout Social

MAY 8, 2025

Reddit has long been a pioneer in community-driven conversationswell before social listening became a marketing staple. Since 2005, its evolved into a cultural nerve center with over 100,000 active communities and 22 billion posts and comments, influencing everything from buying behavior to political discourse.

Trends 125

Trends Keywords Communities User-Generated Content 125

SmartBrief - Marketing

OCTOBER 21, 2024

Be it through strategic marketing, creative community engagement, or partnerships, there are ample opportunities to bring notice to your business. This article discusses four effective ways that can help your new business thrive in a competitive market and reach more customers. Your event is focused on marketing your business.

Ideal Customer Profiles 105

Ideal Customer Profiles Business Bundling Loyalty 105

Sprout Social

JUNE 3, 2025

Its part of Calms approach to niche marketing. Niche communities are powerful because of their more exclusive nature. When brands understand the niche interests of their target audience, social media marketing becomes more authentic and impactful. Are they using social media for community? And thats the point.

Social Media 88

Social Media Ideal Customer Profiles Media Communities 88

Marketing Insider Group

SEPTEMBER 17, 2024

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. Here’s an interview with Jamie Anderson, former Vice President of CRM Marketing at SAP and current president of Global Field Operations at UserTesting, answering some questions on providing a better customer experience.

Marketing AI 190

Marketing AI Customer Satisfaction Paid Search Agency Transparency 190

Oktopost

AUGUST 21, 2024

No matter how talented your team is, nobody can create a better marketing pitch than your own customers. 82% of consumers are likelier to buy from brands that include UGC in their marketing campaigns. Source What are the Benefits of UGC for B2B Marketing? What is User-Generated Content?

B2B Thought Leadership 106

B2B Thought Leadership Optimization Top of Funnel Thought Leadership 106

Martech

NOVEMBER 25, 2024

Last week, a marketing director messaged me about her team’s holiday gift exchange: “Half my team is remote, half is in office and all of them deserve something special.” As marketing professionals, we’re expected to stay ahead of trends and keep our finger on the pulse of what’s next.

Paid Search Agency 117

Paid Search Agency Work Management Marketing Management Curation 117

Ivan Guzenko - Forbes

JUNE 9, 2025

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program 2025 Best-In-State (..)

Digital Asset Management 124

Digital Asset Management Enterprise Management Work Management Marketing Management 124

Oktopost

DECEMBER 17, 2024

Unlike traditional marketing materials developed by corporate teams, EGC offers a more authentic and relatable view of the organization. At its core, EGC leverages employees’ trust within their networks. Humanizes the brand EGC gives your organization’s marketing content a personal touch.

Examples 116

Examples Generation B2B Thought Leadership Content 116

SocialPilot

AUGUST 13, 2024

In this blog, we will take you behind the scenes of cross-posting and dig into whether this approach is really the ultimate solution for struggling social media marketers. It helps marketers save time and unify their brand messaging across all channels. Instagram : Expand reach, join communities, and increase discoveribility.

Social Media 111

Social Media Media Blast Campaigns Multi-Channel 111

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences.

Social Media 122

Social Media Media Paid Search Agency Eye-Tracking 122

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. But trying to identify relevant content for multiple social networks all the time is exhausting—and costly. When it comes to social content creation, it pays to work smarter, not harder.

Social Media 121

Social Media Webinar Metrics Media Best Practices 121

Navigate the Channel

MARCH 10, 2025

Build a Thriving Community Loyal customers love being part of something bigger than themselves. When you foster a sense of community, you cultivate an environment where customers promote your brand, engage regularly, and feel a deeper connection with your company. What kind of communities work for B2B companies?

Churn Rate 102

Churn Rate Work Management Marketing Management Loyalty 102

SmartBrief - Marketing

JULY 30, 2024

Many marketers still consider Reddit an enigma. So why are brands and marketers still not sold? Here are six ways agency and brands can extract value from Reddit marketing. Marketers also can use it for content inspiration, taking cues from the audiences that they care the most about.

Advertising Agencies 131

Advertising Agencies Paid Search Agency API Opinions 131

Martech

DECEMBER 9, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Community forums: Engage with communities on Reddit (e.g., For this prompt, try selecting the marketing manager persona. I am trained with MarTech content. How will this boost sales?

Video Marketing 111

Video Marketing Best Practices Marketing AI Marketing Management 111

Sprout Social

OCTOBER 28, 2024

These are brand mentions on social media networks including Facebook, Instagram, LinkedIn, Pinterest, TikTok and X (formerly known as Twitter). tech forums, gaming communities). This information can help your team make informed decisions about product development, marketing and customer service strategies.

Branding 119

Branding Brand Identity Customer Satisfaction Eye-Tracking 119

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.

Social Media 132

Social Media Marketing Budget Social Marketing Marketing & Strategy 132

Sprout Social

OCTOBER 22, 2024

Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Everything changed with Baby Boomers. Sound familiar? Data backs this up.

Social Media 98

Social Media Media Branding Brand Identity 98

Thinkers360

FEBRUARY 10, 2025

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B thought leadership marketing, B2B strategic marketing, and B2B analyst and influencer relations putting your brand in front of active B2B buyers, analysts and influencers worldwide Explore membership today !

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 125

Sprout Social

FEBRUARY 20, 2025

This year, weve been named as a top company across categories includingBest Software Products and Best Marketing & Digital Advertising Software Products. Marketing teams today have more choices than ever when growing their tech stack (weve all seen that scary martech landscape graphic , yes?) I have used it since 2011.

Work Management 125

Work Management Marketing Management Software Best Practices 125

CMSWire

JUNE 13, 2025

Marketing operations face major upheaval. If the platforms split, digital marketers will need to manage three separate digital advertising ecosystems instead of one integrated platform, with potentially different pricing models, data policies and campaign management tools across Facebook, Instagram and WhatsApp.

Enterprise Management 91

Enterprise Management Digital Asset Management Marketing Budget Marketing AI 91

Martech

MARCH 26, 2025

Content that fuels a year’s worth of marketing The team at Openprise, the survey sponsor, decided to draw attention to a problem plaguing the industry which the company solves by letting partners and people in the industry drive the survey. These steps ensure credible data and create a network to amplify your event.

ROI 118

ROI Research Webinar Metrics Advertising Agencies 118