Navigate the Channel

MARCH 13, 2025

Word-of-mouth spreads faster than free samples at Costco, but you have to make sure your campaign is authentic and targeted. Old-Fashioned Word-of-Mouth Sometimes, the most powerful form of marketing is the trusted chitchat between friends. And heres the kickerguerrilla marketing tends to create conversations.

Word of Mouth 105

Word of Mouth Examples Branding Brand Identity 105

Martech

JULY 30, 2024

They often use grassroots marketing, social media engagement and word-of-mouth. Community building fosters brand loyalty and advocacy, creating a dedicated customer base. Influencer and community marketing are becoming increasingly critical.

Startups 116

Startups Marketing Automation Services Allocation Marketing Management 116

Marketing Insider Group

APRIL 6, 2021

Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. Not only will this group be more likely to buy from you again (or continue buying from you), but they’ll help you spread the word about your products or services. Encourage Customer Advocacy.

Top of Funnel 363

Top of Funnel Work Management Marketing Management Content Marketing 363

Marketing Insider Group

MAY 14, 2024

Effectively marketing a nonprofit event requires more than just hoping it becomes popular through word of mouth. For example, objectives might be to raise awareness or support a specific community. Posters: Share a local event on community bulletin boards and other places.

Planning 312

Planning Event Marketing Marketing Plans Work Management 312

illumin

FEBRUARY 19, 2025

Choose an option that works well for both your brand and your user to leverage loyalty for effective word-of-mouth marketing. Social media is all about community building. Use this to your advantage by fostering a community of like-minded, enthusiastic users. Word of mouth is and always will be a massive driver of growth.

Paid Content 92

Paid Content Word of Mouth Paid Search Agency Mobile Advertising 92

Martech

OCTOBER 3, 2024

Increased advocacy They are more likely to recommend the brand to others, acting as brand advocates or even stronger, evangelists and amplifying word-of-mouth marketing. Create communities (e.g., In addition, 80% of these customers promote the brand to family and friends and 62% advocate on social media.

Loyalty 138

Loyalty Branding Brand Identity Customer Satisfaction 138

Influitive

OCTOBER 11, 2015

Engaged customers are more likely to spread positive word of mouth about your brand through blogs and social media, videos, case studies, speaking engagements and other activities. Word of mouth, blogs, social media, user reviews and other online content are all heavy influencers at this stage.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Sprout Social

AUGUST 17, 2021

Community management is just one piece of the puzzle. And, just like with every piece of social media management , your community managers need the proper tools to see success. What is community management? We’ve rounded up a list of tools that can help with a variety of aspects of community management.

Work Management 143

Work Management Communities Marketing Management Budget Programs 143

Goodish Agency

MARCH 3, 2021

With the rise of various social media engagement groups, more and more brands are starting to create their own brand communities. They’re realizing that these community members will be their main stakeholders who will help to promote their brand and increase their brand engagement. The Power of a Brand community?

Communities 119

Communities Branding Brand Identity Word of Mouth 119

Marketing Insider Group

OCTOBER 12, 2021

Thankfully, there’s a strong community of authors dedicated to providing tools like B2B marketing books to help marketers grow and evolve in their profession. Talk Triggers: The Complete Guide to Creating Customers With Word of Mouth by Jay Baer and Daniel Lemin. Hone Your Craft With These B2B Marketing Books.

B2B Marketing 362

B2B Marketing B2B Word of Mouth Work Management 362

Vision Edge Marketing

MAY 20, 2025

Were now able to back up our claims of quality and service with data and leverage word of mouth recommendations from new and returning customers. Is there any final piece of advice or insight youd like to leave our community with? Were growing, and I guess it turns out that sometimes you have to go backward to go forward.

Work Management 170

Work Management Marketing Management Process Service 170

Unbounce

MAY 11, 2022

That’s why a community of people who get it is necessary to survive out there— not to be dramatic or anything. Community is like the peanut butter to your Nutella toast. So we thought to ourselves: What if we made a new and totally rockin’ version of our community? When *communities* collide—get it?

Communities 137

Communities Word of Mouth B2B Thought Leadership Peer-to-peer 137

Oktopost

NOVEMBER 14, 2024

Your values, corporate culture, social media presence , word-of-mouth from current and former employees, and countless other factors contribute to your employer’s brand image. It’s all of the things a job applicant thinks about when they imagine what it might be like to work for your company.

Examples 133

Examples Branding Brand Identity Work Management 133

Sprout Social

AUGUST 30, 2024

Source: Twitter Frequent shout-outs, social mentions and compliments from customers are brilliant for building word-of-mouth. That’s why it’s a smart move to establish forums or communities to address service questions publicly. Some brands have community forums where users assist each other with their website issues.

Work Management 133

Work Management Marketing Management Service Knowledge Base 133

Marketing Insider Group

APRIL 19, 2023

Long gone are the days of setting up a storefront (physical or digital) with a quality product, putting a few ads out, and waiting on positive word of mouth to drive your business. Events The investment in sponsoring or organizing events is worthwhile as you build a community.

Paid Content 359

Paid Content Advertising Channels Planning Work Management 359

SmartBrief - Marketing

NOVEMBER 24, 2024

This builds a community feel and keeps viewers coming back for more. Positive vibes mean more loyalty and word-of-mouth buzz. Incorporate interactive elements like polls or challenges within the series to increase viewer engagement and participation.

Eye-Tracking 111

Eye-Tracking Word of Mouth Advertising Agencies Urgency Marketing 111

Oktopost

AUGUST 21, 2024

With highly niche products, which often describe B2B solutions, UGC is the closest thing many buyers will find to word-of-mouth recommendations from a trusted associate. LinkedIn is best for long-form thought leadership content and professional community building. 7 Tips to Leverage UGC for Employee Advocacy in B2B 1.

B2B Thought Leadership 106

B2B Thought Leadership Optimization Top of Funnel Thought Leadership 106

SEMrush

JUNE 9, 2025

Plus, AI responses are presented like personal, word-of-mouth recommendations. By the time an AI search user visits your site, they have likely already compared their options and perhaps even learned about your value proposition. Making them much more likely to convert.

AIO 132

AIO Traffic Studies SEO 132

Velocity Partners

AUGUST 7, 2024

Shine a light on your wins and start building a community that people opt into by themselves. Referrals and word of mouth recommendations can completely bypass the marketing defense barriers of your prospects. You could also focus on creating more of a customer community through events and forums.

Branding 105

Branding Brand Identity Work Management Paid Search Agency 105

Sprout Social

OCTOBER 1, 2020

But my teammates’ raving reviews did all share one thing in common: “For me it’s about the community feel. But this life-changing virtual community doesn’t just live on the streaming service. Lean on your community for product development. "The community spoke, we listened." What you can learn: 1.

Communities 142

Communities Work Management Class Lead Ranking 142

Zoominfo

APRIL 17, 2019

Regardless of how healthy your sales funnel seems at a glance, poor customer experience will result in a number of consequences — high churn rates, negative word-of-mouth, lack of trust in your brand, etc. Word-of-mouth, evergreen content, customer advocacy, social media buzz— these assets don’t disappear or reset every quarter.

Top of Funnel 228

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

chiefmartech

SEPTEMBER 14, 2024

Let’s start with the different resources you use to research and evaluate martech products: It’s no surprise: recommendations from friends and peers — the power of word-of-mouth — are by far the most helpful resource in evaluating martech products: 80.9% said they were “helpful” or “very helpful.”

Peer-to-peer 96

Peer-to-peer Buy Vendors Word of Mouth 96

Martech

FEBRUARY 9, 2024

It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after.

Communities 126

Communities Top of Funnel Word of Mouth Enterprise Management 126

Sprout Social

MAY 11, 2020

The idea of what “community” means for brands on social media has shifted more in 2020 than it has in a decade. The further we are physically from each other, the more important the virtual community becomes. Getting started: Word of mouth through social is many peoples’ first introduction to your brand.

Communities 126

Communities Ad Building Word of Mouth Resources 126

Stevens & Tate

MAY 13, 2022

A great way to use a strategy is to work with the community and advocacy. Having advocates and engaging with community will help your brand grow. The best way to advertise is through word of mouth and advocates in the community will do that. Community and Social Media. Growing Community Across Social Media.

Communities 93

Communities Marketing & Strategy Marketing Strategy Planning 93

Convince & Convert

MARCH 20, 2025

People are craving well-curated smart summaries of what’s happening in the world, in their industry, or in their local community. We thought ON wasnt unique or brandable enough and we wanted a title that could more easily be shared through word of mouth. Providing that curation has value.

Webinar Metrics 125

Webinar Metrics Email Marketing Marketing & Strategy Marketing Strategy 125

Litmus

OCTOBER 29, 2024

Foundations of Online Marketing Success: Review-Plan-Execute Dave Charest guided us through yoga-inspired tips to ignite word-of-mouth buzz, boost productivity, and create a winning online marketing strategy. Long-term: community building, customization and flexibility, value-added benefits.

Marketing AI 88

Marketing AI Word of Mouth Ad Frequency Conference 88

Martech

MAY 13, 2024

Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. Implementing a user community strategy offers myriad benefits, supported by industry data and real-world examples from companies like Gainsight, HubSpot and Rocketlane.

Communities 117

Communities Paid Search Agency Peer-to-peer Work Management 117

Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. When You Build It They Won’t Come.

Word of Mouth 184

Word of Mouth Traffic Marketing Websites Outreach 184

Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. Forum and community mentions These occur when your brand, products or services are mentioned or discussed in online forums or communities used for open discussions and can include sites like Discord, Reddit, Quora and specialized forums (e.g.,

Branding 123

Branding Brand Identity Customer Satisfaction Eye-Tracking 123

Salesforce Marketing Cloud

NOVEMBER 14, 2024

Increased business growth: Satisfied customers are more likely to share their positive experiences with others, leading to improved customer satisfaction (CSAT) scores and increased word-of-mouth referrals. Trailhead , Salesforce’s free online learning platform is a great way for your service reps to learn valuable skills.

Service 105

Service Customer Satisfaction Allocation Word of Mouth 105

Onalytica B2B

AUGUST 23, 2017

Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. For many businesses, the answer is to build an army of influencers who will provide your product the positive word-of-mouth it needs to stand out among competitors.”

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Heinz Marketing

APRIL 18, 2022

Making each employee a sales ambassador, taking advantage of remote work to enable an influencer mindset, having your executive teams set the tone, having sales be the top priority, promoting word of mouth marketing, and aligning your marketing and sales strategy are all tips to help your employees adopt a sales mindset for success.

B2B Sales 105

B2B Sales Communities B2B B2B Thought Leadership 105

Orange Owl Blog

JUNE 12, 2025

Mamaearth launched products quickly, often co-creating with its community and refining based on live feedback. Leverage Micro-Influencers and Word of Mouth Influencer marketing is often associated with celebrities, but these D2C brands proved the power of authentic micro-influencers and organic word-of-mouth.

Lead Ranking 52

Lead Ranking Lead Scoring Word of Mouth Marketing Qualified Leads 52

Influitive

JANUARY 11, 2019

In the B2B world, where events can sometimes be standardized affairs, savvy marketers know that standout experiences are the best way to cut through the noise and inspire word-of-mouth promotion. Today, we’ll focus on one specific aspect of live. appeared first on Influitive.

Word of Mouth 200

Word of Mouth Examples Tips B2B Marketing 200

Marketing Insider Group

MARCH 6, 2023

Customer Testimonials Word-of-mouth marketing is the oldest trick in the book. A short video showing the day-to-day actions of a passionate employee can help your audience better understand your business and the community it serves.

Video Marketing 335

Video Marketing Content Marketing Content Paid Search Agency 335

Webbiquity

DECEMBER 20, 2022

Giving back to your community through corporate social responsibility (CSR) activities , or supporting a worthy cause or charity, is one of the most powerful ways to boost your events and your pre-event promotional strategy. While creating written content is extremely important, it’s also helpful to focus on high-quality video production.

Event Marketing 338

Event Marketing Planning WOM Paid Search Agency 338