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New rules for bulk email senders from Google, Yahoo: What you need to know

Martech

The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. What are the reported spam rates for bulk email senders? Google says bulk senders must keep their reported spam rate (i.e., In your inbox.

Rules 133
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How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers

KoMarketing Associates

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Google’s featured snippets have been a welcomed addition to the SEO community as well. Why Featured Snippets are Important for SEO.

Features 165
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The Marketing Book Podcast: “Lean Marketing” by Allan Dib

The Forward Observer

He is the author of the bestselling book The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd featured on episode 186 of The Marketing Book Podcast in 2018. Jones Email Marketing Rules: 184 Best Practices to Optimize the Subscriber Experience and Drive Business Success by Chad S. Less marketing.

Planning 126
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7 New Marketing Cloud Features To Help You Unlock Data

Salesforce Marketing Cloud

Three things in particular would help marketers rev up their innovation strategies: access to the right metrics easily connecting data sources together to accurately engage across channels unlocking data across their ecosystem, including silos between teams, amid changing industry privacy rules. Watch the demo to learn more.

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The Marketing Book Podcast: “Scientific Advertising” by Claude Hopkins (1923) with Jay Abraham

The Forward Observer

The aim was to explain the rules of advertising and what makes consumers buy so that advertising returns would become a certainty and not a guess. Learn how to increase your response rate. Strategy – Rules for directing a campaign. Just click here to provide your postal address (I’ll send it anywhere in the world)!

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Seven Content Types to Focus on in Your 2023 Marketing Strategy

Webbiquity

Interactive Content Interactive content is an amazing way to boost all relevant engagement metrics: time on page, click-through rates, and conversion rates. Plus, it’s a great way to reduce bounce rate, and it is highly shareable. Coschedule features some great case studies. Use figures, charts, and tables.

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Dynamic Email Content is What Customers Crave: Here’s How To Deliver

Salesforce Marketing Cloud

The result: the live poll email drove a 53% higher click through rate than the static email. On average, brands saw: A 76% increase in click through rate. A 45% increase in conversion rate. The effort resulted in a 35% higher open rate, a 201% increase in click-through rate and a 45% increase in conversion rate.