KoMarketing Associates

AUGUST 7, 2018

Remember that old direct marketing koan, “Which is most important, the offer, the creative or the list?”. Test new channels. Here’s where we wreck your beautiful, perfectly-optimized sales funnel by suggesting you try a completely new sales channel. UsabilityHub.com can help you out, as can PickFu.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

Hinge Marketing

JANUARY 15, 2016

Your calendar should include content titles for guides or books you are publishing, blog titles, paid advertising, speaking events, email marketing efforts, and any other direct marketing efforts that will help to acquire new business. Your calendar also allows your firm to plan according to seasonality. How Hinge Can Help.

Budget Programs 48

Budget Programs Planning Allocation Ad Frequency 48

Hinge Marketing

SEPTEMBER 1, 2015

And while the misconception that marketing is “fluff” and doesn’t contribute to bringing in business still remains, research has proven otherwise. Time, technology and increased adoption has allowed professional services marketing to become much more of a science and it’s destined to continue in that direction.

Work Management 48

Work Management Planning Advertising Agencies Ad Building 48

Sharpspring

JANUARY 21, 2020

Online marketers rely on their email subscriber lists for continued online success. But building up a large list of responsive email subscribers is the hardest part, especially for new marketers. Consider All Different Devices and Channels. Promote Your Newsletter Online.

Tips 52

Tips Trigger Marketing Opt-out Opt-in 52

Sharpspring

JANUARY 21, 2020

Online marketers rely on their email subscriber lists for continued online success. But building up a large list of responsive email subscribers is the hardest part, especially for new marketers. Consider All Different Devices and Channels. Promote Your Newsletter Online.

Tips 52

Tips Trigger Marketing Opt-out Opt-in 52

Ambal's Amusings

FEBRUARY 15, 2010

" Socially engage consumers through all marketing channels, to drive peer recommendations of your brand. " Mani Iyer 's Marketing Prediction for 2010. The Feds come down on deceptive online marketing practices. Direct marketers begin to tap social media as a source for new customers, leads and sales.

Peer-to-peer 100

Peer-to-peer Creativity Banner Ads Banners 100

Single Grain

MAY 11, 2023

Dive Deeper: 8 Benefits of Video Ads: Why You Need Them in Your Advertising Strategy 4) It’s Great for Reaching a Wide Audience Online ads help businesses reach a global audience with their marketing message. How will you incorporate digital ads into your business’s marketing plan?

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Crimson Marketing

DECEMBER 12, 2014

Email marketing was once the staple of online marketing solutions, and it’s easy to see why. A study from ExactTarget found that when it comes to receiving permission-based marketing communications, 77% of consumers prefer email. Email marketing was somewhat forgotten, but is it dead ? The short answer is: no.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

B2B Digital Marketer

SEPTEMBER 29, 2020

In this episode of the B2B Digital Marketer Podcast , Nicoline Maes shares her experience working with B2B clients and how you can come up with a successful advertising and content marketing strategy through the right balance between push and pull marketing. 00:36 – Nicoline Maes’ background in B2B Digital Marketing.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

KoMarketing Associates

OCTOBER 18, 2018

Something like this is what we considered to be a sentence CTA: In that post, the entire last sentence (“Subscribe to our YouTube channel to make sure you catch our interview with Joshua March, founder and CEO of Conversocial. Compare it to a more traditional, direct marketing style call-to-action like this: Questions as a Call-To-Action.

Social Media 129

Social Media Analysis Paid Search Agency Media 129

Customer Experience Matrix

FEBRUARY 2, 2010

By contrast, most digital marketing contacts are initiated by the prospects themselves in response to an advertisement or social media message. Certainly digital marketers can select their advertising audiences, but this resembles traditional media buying more than an outbound direct marketing campaign.

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

ViewPoint

MAY 10, 2012

We saw that last year, and it’s bound to accelerate as marketers now have benchmarks. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.” Commenting on the continuing importance of search marketing, Christopher says, “Search is still huge and will remain so.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

We saw that last year, and it’s bound to accelerate as marketers now have benchmarks. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.” Commenting on the continuing importance of search marketing, Chris says, “Search is still huge and will remain so.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

markempa

NOVEMBER 22, 2006

The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads. The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads.

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

Biznology

JANUARY 31, 2012

While early online marketing started to make advertising nervous but it wasn’t until Google AdWords started turning the art of advertising into a science. The same thing is happening to direct marketing. Science is about testing. These were no men who had faith in science, thinking that advertising was an art.

Social Media 80

Social Media Media Wikipedia PR 80

Ambal's Amusings

JULY 22, 2010

Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Convince & Convert

FEBRUARY 15, 2010

I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. But, if email marketers don’t actually use the data they have at their disposal to increase message relevancy, then the email versus social debate become more viable.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Funnelholic

NOVEMBER 4, 2015

This is the main point of this blog post I want to address, as this is likely the toughest stage for marketers who are used to traditional lead-based marketing, where the expansion process begins by choosing a set of channels instead.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

Ambal's Amusings

NOVEMBER 12, 2010

Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing. Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

markempa

APRIL 3, 2006

I was recently interviewed on the subject for the article " Reaching the Decision Maker " by Scott Bekker, editor in chief of Redmond Channel Partner magazine. Link: Redmond Channel Partner Online | Feature: Reaching the Decision Maker. Link: Redmond Channel Partner Online | Feature: Reaching the Decision Maker.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Adobe Experience Cloud Blog

DECEMBER 7, 2009

B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing & Strategy Marketing Strategy 48

markempa

JULY 16, 2007

Don’t focus exclusively on Web-based leads because typically in a b-to-b environment, a prospect may choose to communicate with your company by telephone or some other channel. This is true offline and online. This is true offline and online. Ive summarized Kevins three points: Don’t be too Web myopic. Dont oversimplify.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

Online Marketing Institute

NOVEMBER 16, 2012

Sundeep Kapur - NCR, has been assisting organizations with their converged channel marketing strategies since 1990. Seven Shades of Mobile: the New Rules of Mobile Marketing. The New Channel Surfing: Consumer Shopping Behaviors & The Evolving Retail Landscape. COMMENTS Commenting policy. comments powered by Disqus.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Customer Experience Matrix

SEPTEMBER 3, 2009

On the other hand, the Direct Marketing Association shows spending at $339 billion total in 2008 including $75.9 Email marketing and display advertising account for the balance. Online Marketing Blog surveyed marketers about their planned digital marketing channels in 2009. for TV and 10.2%

Spending 120

Spending Media Mobile Advertising Forrester 120

Adobe Experience Cloud Blog

DECEMBER 20, 2010

Use those that are finding you from search, or following you on LinkedIn or Facebook, and the actions surrounding these channels as a trigger for campaigns. The lead generation media that is working best today for inbound is online marketing (e.g. search engines, industry portals, directories and social media marketing).

Marketing Automation Services 48

Marketing Automation Services Ideal Customer Profiles Marketing Automation Automation 48

Online Marketing Institute

APRIL 11, 2011

more than two-thirds of small merchants are using social media to market their business. At the same time, one-third of these companies say that lack of time and resources is their top online marketing challenge. For one, you may not be clear on the value or immediate impact of social media relative to other marketing channels.

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Ambal's Amusings

MAY 27, 2010

Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: Lead-in copy “Explode six direct marketing myths&# doesn’t tell me much, poor choice of words (although ‘myths’ tend to get people to read). Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

markempa

NOVEMBER 14, 2005

So the challenge is connecting website log file data (analytics), with marketing data (inquiries) and then connecting them with the sales process. I wrote a piece a while back on Tracking ROI From Web Generated Leads Google Makes Web Analytics Free Thanks to InsideGoogle part of the Blog News Channel for the update.

Lead Generation 120

Lead Generation Analytics Generation Google 120

Hubspot

OCTOBER 21, 2010

It is time you uprooted these direct mail pieces from your marketing plan because they won’t grow your business. Even for charities, direct marketing appeals started falling since 2008. The Internet has long become the channel for sparking product interest and building relationships with prospects.

Business 28

Business Inbound Marketing Hubspot Landing Pages 28

markempa

NOVEMBER 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing & Strategy Marketing Strategy Webinar Metrics 120

Adobe Experience Cloud Blog

JULY 7, 2010

For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices. None of them have done anything but make the channel stronger.

Email Marketing 48

Email Marketing Trends Deliverability Tips 48

Online Marketing Institute

NOVEMBER 8, 2010

This Blog is an initiative of the CMA Digital Marketing Council. All marketing-related topics are fair game: branding , strategy , online, offline, marketing trends, technology , direct marketing , market research.and more. Application: Direct Marketing campaigns.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

markempa

NOVEMBER 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

ClickZ

JUNE 6, 2023

Weed #2 – Single-channel attribution is an exercise in futility The walled gardens have been major proponents of attribution. The appeal to marketers is obvious: who wouldn’t want to be able to assign fractional credit and the relative importance of each channel on sales?

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Advertising Agencies Paid Search Agency 59

Webbiquity

MARCH 9, 2020

Digital Marketing Adds Long-Term Value to Products. Products that have been promoted through multi-channel marketing campaigns that include organic search have been able to create long-term brand awareness with customers. This prediction has a high likelihood of transforming the searcher into a potential buyer of the product.

SEO 278

SEO Marketing Budget Planning Marketing Proposals 278