Walker Sands

SEPTEMBER 16, 2022

Our media relations strategy for LevelTen received a Summit Award in the “Institutional Programs” category. When LevelTen secured a new round of funding in Q3 of 2021, the cleantech company looked to Walker Sands to garner national and local coverage of this success. D ata-Driven Campaign Elevates Visier in Crowded HR Tech Market.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

Moz

JUNE 28, 2020

In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab. In this analysis, each category has at least 20 campaigns, while some categories have several hundred campaigns.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

Walker Sands

JUNE 21, 2022

Our media relations strategy for Sophos received the Bronze Bell in the “Response to Breaking News” category. As part of this initiative, Walker Sands conducted an audit of news outlets and journalists that covered prior cybersecurity attacks to develop a foundational list of media targets.

PR 52

PR Peer-to-peer Acquisitions Press 52

Moz

JUNE 28, 2020

In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab. In this analysis, each category has at least 20 campaigns, while some categories have several hundred campaigns.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

Press 100

Press Distribution PR Public Relations 100

Sword and the Script | B2B

FEBRUARY 16, 2021

It’s important to underscore that it’s not just the numerical value that’s important here: businesses are in the “trust” category while every other institution is in the “neutral” category. No institution was ranked in the “distrust” category. Consistency is the key to trust in any category of communication.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Convince & Convert

MAY 16, 2013

Use Google to Identify Where You Can Submit Press Releases, Articles, and Guest Blog Posts. Every time you have a press release, have you ever thought about investing a few hours searching for places to manually post your news? Use Google’s “Search News” and “Blog Search” Features. You get the idea.

PR 151

PR Google Press Public Relations 151

ClearVoice

AUGUST 27, 2021

What are Google news results? Google news results, also known as the news box, or news block, is a widget that displays current stories relevant to a particular search query. You’ve accessed the news results widget, also known as the news box, or news block. Google news results example.

Google 52

Google SERP Display Curation 52

chiefmartech

JANUARY 14, 2023

First, the bad news. (“Wait, what you said above isn’t the bad news?”). Martech not really a technology, but rather a category of technology in service of a major business function: marketing. But the category as a whole is evergreen, continually adapting new technologies to marketing.

API 136

API Software Startups Mobile Marketing 136

Stevens & Tate

MAY 27, 2021

Another area to explore is category television: 65 percent of Millennials watch full shows, 64 percent watch full movies and are you ready for this…45 percent watch the news coverage. How you get your product placement in the movies or gaming videos could make the difference in igniting your brand or staying at status quo.

Television marketing 59

Television marketing Advertising Agencies Paid Search Agency Press 59

Brandpoint

MARCH 28, 2023

A fact-based press release or native ad spot will help get key messages out, but a personalized article directly from a leader within a company will do much more than communicate details. This means that your content is viewable by everyone who comes across it, whether they have a paid subscription to the news website or not.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

DemandBase

MARCH 16, 2020

First, it’s important to point out that our overall events strategy – whether sponsoring or hosting – is designed to do three things: generate opportunities and revenue for the business; strengthen our brand and category leadership; and build relationships with other players in the space (including partners, press and analysts).

Account Based Marketing 69

Account Based Marketing Thought Leadership Conference DemandBase 69

Circle Studio

FEBRUARY 14, 2020

Consider using a mix of searches through databases, press releases, news articles, and the websites of your competitors as well to find insights. Consumption, engagement and conversion metrics are among the potential categories to establish your benchmarks and the areas to track. Analyze your findings and interpret the results.

Analysis 78

Analysis Press Marketing Proposals Comparison 78

Customer Experience Matrix

AUGUST 5, 2014

But the elation lasted about two minutes, since I then had to write a press release announcing it. The challenge with that is you need a “news hook”, meaning something that gives reporters a reason to write about your story. You can read the headline in the press release or – lucky you – get even more details below.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Marketing Report 120

6sense

DECEMBER 8, 2021

I analyzed a manic year of activity — blogs, press releases, events and speaking engagements. Great news: The shift is happening! Category Design. Without designing our category and providing structure, alignment, repetition and great assets, we instead create a vacuum filled with random stuff. MORE FOR YOU.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing AI Planning Advertising Agencies 62

ClearVoice

APRIL 23, 2020

If you have a great website, blog, service or product offerings, as well as a reputable company, this should organically drive positive reviews and press, links, and other items that Google and other search engines use to assess quality. Provide client testimonials and any positive press about you. Here are some ideas: .

Lead Scoring 85

Lead Scoring Lead Ranking Google Ideal Customer Profiles 85

Metadata

MAY 19, 2021

But here’s the good news: if you get your positioning and messaging down, you have a lot less to fear with campaign flops. To capture yours, fill in the blanks of this simple statement: [Our product] is a [category or descriptor] that helps [target audience] [unique value]. What are their most pressing challenges? point of view.

Positioning 96

Positioning Campaigns Copywriting Paid Search Agency 96

SalesIntel

MAY 17, 2023

By utilizing your unlimited data credits, you gain valuable insights into the technographics, news alerts, firmographics, and intent data without having to pay for extra industries or segments. SalesIntel offers comprehensive coverage across 39 categories, including seven major categories and 32 subcategories.

Ideal Customer Profiles 52

Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52

Outgrow

SEPTEMBER 8, 2022

Pierre Zarokian: So Wikipedia’s main criteria are to have significant news coverage, and they don’t disclose what that is, is there a specific number they’re looking for now? And I remember what I was gonna mention in my last part about our press releases. So really depends on what your press release is about.

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

Digilant

JUNE 27, 2023

Don’t forget contextually targeted ads Advertisers can lean on AI-powered contextually targeted ads to showcase their brand next to the most relevant and brand-safe news and coverage of the tournament. However, it’s critical to consider what other terms or topics may be top of mind for fans beyond the gameplay.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

Don’t forget contextually targeted ads Advertisers can lean on AI-powered contextually targeted ads to showcase their brand next to the most relevant and brand-safe news and coverage of the tournament. However, it’s critical to consider what other terms or topics may be top of mind for fans beyond the gameplay.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Hubspot

AUGUST 16, 2018

And yes, it’s about more than press releases! Public relations can be split into three categories: owned, paid, and earned media. However, they often focus on: Writing press releases to announce company-related news. They’re often built when news publications cover your story, without linking to your website.

Public Relations 99

Public Relations PR Work Management Marketing Management 99

Biznology

JANUARY 19, 2018

Michael Brenner was SAP ’s pioneer in developing the powerful Internet marketing strategy of building a website community to serve the information needs of top-of-the-funnel business buyers, to generate leads and “own the category.” Highly recommended! I like to combine the art and science of marketing,” she says.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Adobe Experience Cloud Blog

AUGUST 14, 2017

In their press release, Facebook teased content categories and partnerships such as Major League Baseball, Nas Daily, Gabby Berstein, and Tastemade’s Kitchen Little. Most Facebook users are there to gather news and connect with friends, whereas, YouTube has an audience looking for “how to’s videos.” The Facebook Watch Launch.

Facebook 134

Facebook Advertising Agencies B2B Thought Leadership Paid Search Agency 134

Buffer

JANUARY 10, 2022

Here’s my story: In 2010, I got this wild idea to build JobJenny.com , a platform that would offer professionals answers to their most pressing career questions, assist them in navigating business or job transitions, and inspire them to live their best lives. Maybe you’re better off vlogging or doing Q&As on LinkedIn Live.

Linkedin 90

Linkedin Thought Leadership Paid Search Agency Curation 90

Sprout Social

FEBRUARY 24, 2022

At a glance, this might not seem like breaking news. This mcommerce example from Milk Makeup highlights how to win customers’ trust and answer all of their pressing questions by: Highlighting best sellers and positive reviews on both category and product pages. Well, it looks like the future is here.

Sales Management 108

Sales Management eCommerce Mobile Marketing Social Media 108

ClickDimensions

APRIL 9, 2020

In addition, daily developments in the fight against the pandemic and the accompanying government guidelines and restrictions can mean that brands have new news and updates that they need to communicate with their followers. Whichever category your brand falls in, be sure that your social channels don’t go silent.

Social Media 98

Social Media Effectiveness Media Brand Identity 98

Contently

NOVEMBER 14, 2019

The account was a bit of a dumping group for job listings, press releases, that sort of thing. I treated it like it was an advertising news account or something. Over time, I realized the world didn’t need another advertising news account. Before that, our corporate communications group was owning the account.

Twitter 118

Twitter Advertising Agencies Paid Search Agency Best Practices 118

Hubspot

SEPTEMBER 17, 2018

In a press conference after the launch, Instagram CEO Kevin Systrom said, "Right now we're focused on building engagement." There are four video categories: "For You" "Following" "Popular" and "Continue Watching". Underneath each category, there's a carousel of videos. The videos are meant to be consumed on a mobile device.

Verticals 71

Verticals Press Youtube Video Marketing 71

ClearVoice

APRIL 15, 2021

As the name suggests, a PR executive has relationships with members of the media and continuously pitch their clients to be included in various publications, news shows, podcasts and more. In short, people are more apt to trust a brand that has such favorable press. What earned media is not. Earned media does not cost a brand a dime.

Paid Content 119

Paid Content Media PR Paid Search Agency 119

ClearVoice

DECEMBER 27, 2021

Amazon : The retail beast Amazon continues to deliver personalized product recommendations in the “Get yourself a little something” category. Brands like Yahoo, Alibaba, Fox, and the Associated Press utilized artificial intelligence technologies to improve their content. 5 standout 2021 content marketing technologies. Data science.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

xiQ

AUGUST 17, 2015

A really helpful feature for each of the categories is that when looking at the content you have selected, you have options for both Social info like tweets and posts, but also a Profile option that provides more in depth data about the executive. My Feeds – whatever is important to me outside of the categories above I add in here.

Top of Funnel 62

Top of Funnel Enterprise Management Ideal Customer Profiles Lead Scoring 62

Valasys

DECEMBER 5, 2022

In 1836, a French newspaper called ‘ La Presse ’ was the first ever platform to have an advertisement space. These ads showed up as sponsored ads in the ‘News feed’ section or in the ad space along the left side of the website. . Select the country and category: . Next to the categories section, you will see a search bar.

Facebook 40

Facebook Paid Search Agency Ads API 40

Envy

MARCH 11, 2019

Their blog keeps on top of the latest news in information security, looking at new threats and vectors. Javvad Malik, as well as being a security advocate for AlienVault, is a well-known cyber security evangelist and broadcaster across social media on security industry news. These are not in order of preference!

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

The Point

NOVEMBER 28, 2011

Newsletters also serve as a convenient vehicle for announcements, news bites, tips and techniques that might not otherwise merit their own dedicated message. It cannot cater to customers and prospects and press/analysts and be in any way cohesive and effective. For all their benefits, however, newsletters are a royal pain to produce.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Customer Experience Matrix

FEBRUARY 5, 2012

I group vendors into three categories depending on their primary customers. These weights reflect the most important features for each category and sometimes apply negative values to features that make a system less suitable for the target group. Enterprise systems are already so powerful that new features don’t matter much.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120