Marketing Insider Group

JANUARY 2, 2023

Good readability is generally calculated by the average length of words and sentences in a piece of content. In most cases, shorter words and sentences indicate good readability. In this case, a score of 60 or higher indicates an ideal reading experience, also known as an eighth grade reading level.

Tools 172

Tools High Quality Lead SEO Trust Marketing 172

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Today, I’ll explain what case studies are and why they’re so important.

Case Studies 108

Case Studies Case Study Studies Marketing Management 108

Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Case studies are most relevant to potential clients in the later stages of the buyer journey.

Case Studies 341

Case Studies Case Study Impressions Studies 341

Webbiquity

APRIL 30, 2024

But also optimize case studies and, if your company has offices in multiple cities, your individual city pages. Make sure you have no indexable pages containing less than 300 words (Google’s baseline for “thin content”) except pages that don’t matter for non-brand search, like your Contact or Privacy Policy pages.

Marketing AI 172

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 172

Martech

MAY 8, 2024

To make the case, the DOJ showed quotes from various Googlers discussing raising ad prices to increase the company’s revenue. Dischler was quoted discussing the impact of increasing prices from 5% to 15% in two slides: Other slides from the deck the DOJ used to make its case: Google Search ad CPCs more than doubled between 2013 and 2020.

Advertisements 104

Advertisements Advertising Google Ad Exchange 104

Marketing Insider Group

AUGUST 7, 2023

Use Simple Language When it comes to writing conversational content, you have to ditch the jargon and complex words. Image Source: Snopes This means it’s important to use words that your audience uses in their daily life. Use Informal Linking-Words Linking-words are like the glue that holds your sentences together.

Conversion 204

Conversion Top of Funnel Content Lead Nurturing 204

Webbiquity

FEBRUARY 7, 2023

Neal Taparia, who runs the word game platform Unscrambled Words , adds that PR can benefit when storytelling with data. “We We did research on which words were misspelled the most by Americans. Two of the most effective are through blog posts and case studies. Edit the piece.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Webbiquity

OCTOBER 18, 2022

In any case, bouncing emails are bad, and a high bounce rate is seen as an indicator that you’re trying to send spam to a large, outdated, possibly dodgy list. It will scan for images, links, and the actual wording. But this isn’t always the case, especially in email marketing. Segment Your Email Lists.

Deliverability 284

Deliverability CAN-SPAM Opt-in Opt-out 284

Martech

JANUARY 31, 2024

The use of generative AI in business processes grew by 400% in 2023, and the biggest adopters were RevOps (48% of use cases) followed by IT (31%). Highly complex automation cases have almost doubled over the past two years, while 50% of automation cases stretch over four or more departments.

Marketing AI 124

Marketing AI Generation Automation Advertising Mediums 124

Marketing Insider Group

APRIL 8, 2024

It doesn’t just process words; it understands their meaning within the larger context, enabling it to generate responses or content that are not only accurate but also contextually relevant. Use Case: If your business needs an AI that understands and generates content based on images and text together, go for CLIP.

Work Management 259

Work Management Lead Ranking Marketing Management Training 259

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Source: BrightLocal.

Case Studies 280

Case Studies Case Study Studies Top of Funnel 280

Webbiquity

NOVEMBER 9, 2021

Your unique value proposition (UVP) may be the most important collection of words you ever write as a marketing professional. This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Marketing Insider Group

AUGUST 10, 2021

Are we targeting leads in the consideration-stage who are comparing and contrasting solutions and might benefit from downloading a case study? Copy: The text of your CTA must include strong action words. Here’s why it works: “Start” is an actionable word that tells a user something will happen right away. Start Your Free Trial.

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

Webbiquity

NOVEMBER 8, 2022

In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. Guest post by Chris Tweten. Social proof: Boosts Conversions.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Marketing Insider Group

MARCH 18, 2024

At Marketing Insider Group, we believe in making every word count and every direction clear. In this case, keyword research and Google Trends are your roadmap to what your audience is actually searching for. This is also the time to think about examples, case studies, quotes, or data you can include to support your points.

SERP 243

SERP Keywords Eye-Tracking Planning 243

Marketing Insider Group

JANUARY 25, 2021

percent , most searches are four words or more, indicating that searchers are savvier and more targeted in what questions they are trying to answer. Ensure content has good readability scores with shorter sentences, common words, and active versus passive voice. Case studies will illustrate the challenge, solution, and results.

Paid Search Agency 344

Paid Search Agency Advertising Agencies Ad Agencies SEO 344

Webbiquity

OCTOBER 21, 2022

Therefore, in some cases, opting for words with lower search volume may be a wise choice. Web pages with at least 1,000 words with high-quality information are better than shorter ones with complex sentence structures. Keyword research and selecting the right keywords to embed in your content are crucial. Google’s Panda 4.1

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

ClearVoice

APRIL 13, 2024

For example, other companies might think their users need more instructional content when, in reality, they are looking for case-study-type pieces. In this case, you can use Google Forms , which is free and intuitive. Use the exact words your users entered in your Forms as much as possible. Convenience.

Effectiveness 97

Effectiveness Marketing & Strategy Content Microsite 97

chiefmartech

MAY 7, 2024

Better yet, you can go to our interactive MartechMap.com site to search, filter, and zoom in — in other words, to actually be able to read it without a high-powered magnifying glass. That’s the case for any business in any industry — 52% of the Fortune 500 from 2003 no longer exist today.

Long Tail Marketing 122

Long Tail Marketing Work Management Marketing Management Product 122

Martech

JANUARY 25, 2024

I think of three words — that’s it, just three — that will frame my priorities or personal goals for the coming year. I also enjoy this exercise because I can frame three words for a broader audience — in this case, the email industry. Here are my three words for the email industry in 2024. I didn’t invent this exercise.

Marketing AI 137

Marketing AI Email Marketing Planning Work Management 137

Velocity Partners

SEPTEMBER 20, 2023

If I had to write an equation for it, it’d probably look something like: (Lack of relevance or clarification) x (Number of times people see the word) = Buzz effect Why does the buzz effect happen? Because, as the word or phrase gets used and reused across a spectrum of use cases, its meaning inevitably gets diluted. Hard truth.

Buzz 86

Buzz Effectiveness Digital Transformation Case Studies 86

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. A great example of this is a case study from St. And please skip the jargon.

Enterprise Management 117

Enterprise Management Work Management Marketing Management Brand Identity 117

Biznology

MARCH 3, 2022

A technology consultant contacted me recently looking for a video solution to his problem — spreading the word about some of his firm’s software solutions in order to start pilot projects for new applications. He doesn’t need traditional videos as much as he needs animations that walk the viewer through a use case or technology innovation.

Video Marketing 192

Video Marketing Conversion B2B Sales Rules 192

Salesforce Marketing Cloud

APRIL 24, 2024

Back to top ) How it works: from CDP to data warehouse In this case, we are inside our data warehouse and want to access data that is in the CDP. In other words, information is going out from the CDP to the data warehouse. Using point-and-click, link these objects to the data share target, in this case Snowflake.

Enterprise Management 124

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 124

Martech

SEPTEMBER 28, 2023

Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Without words to provide context, our images and videos wouldn’t have the meaning we all so desperately crave. Top marketing use cases Just because you CAN use a tool for a thing, doesn’t mean that you SHOULD.

Marketing AI 131

Marketing AI Work Management Generation Marketing Automation Services 131

Convince & Convert

MARCH 28, 2024

This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in. Then, zero in on the customers who can help you crack the case or have already conquered that challenge.

Allocation 144

Allocation Validation Lead Scoring Lead Ranking 144

Animalz blog

APRIL 18, 2023

There are already plenty of use cases for generative AI in marketing. These use cases have risks associated with them. Your job is to understand the risk profile of AI content and decide whether the benefits outweigh the risks for your specific company, your specific audience, and your specific use case. Creating content briefs.

Marketing AI 125

Marketing AI Copyright Top of Funnel Content 125

Martech

DECEMBER 1, 2023

This article explores six types of AI use cases in marketing, each offering a unique contribution. There are six classifications for use cases: generate, extract, summarize, rewrite, classify and question and answer. The outline should be casual yet informative, formatted for editing in a Word document. You are a data analyst.

Marketing AI 143

Marketing AI Classified Ads Generation Lead Ranking 143

Optinmonster

OCTOBER 17, 2023

Phenomenology Phenomenological research is based on the root word “phenomena.” Case Study Case studies are in-depth examinations of a business, process, product, person, or group of people. Create a Word Cloud Create a “word cloud” out of the keywords used by consumers.

Research 96

Research Case Studies Case Study Skype 96

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

The Lead Agency

MAY 25, 2023

As prospects seek information about your product or service to determine whether it’s what they’re looking for and whether to enquire to find out more, case studies paint a clear picture of how it looks in action and establish greater credibility. Tell the whole story When writing a case study, avoid only focusing on the outcome.

Case Study 62

Case Study Case Studies Storytelling Studies 62

Martech

MAY 10, 2022

Research varies, but generally, the average adult reads 200-250 words in one minute. Here’s how: Find your total word count. Let’s say it’s 938 words. Divide your total word count by 200. You’ll get a decimal number, in this case, 4.69. In this case, it’s 4. In this case, 0.69 Those are your seconds.

Top of Funnel 102

Top of Funnel Content Digital Marketing Funnels Case Studies 102

Heinz Marketing

MARCH 24, 2022

The ideal range falls between 6-8 words. To make sure the most important part of your subject line gets displayed, shift the compelling details to the first 3-4 words. . In the email they shared a collection of case studies and customer testimonials to further push recipients along the funnel. Magic Words.

CAN-SPAM 107

CAN-SPAM Open Rate Urgency Marketing Click Rate 107

Heinz Marketing

APRIL 17, 2024

This isn’t the fault of DataRobot rather that I require more background and contextual education to use this kind of application in my use cases. I’ve concluded I’ll need to learn several concepts and new language before the platform can be “user friendly” to me.

Marketing AI 67

Marketing AI Analytics Case Studies Training 67

Martech

FEBRUARY 22, 2024

Share educational content, case studies, success stories, industry insights and solutions to pain points or problems. Create referral programs and word-of-mouth campaigns Encourage satisfied customers within the niche to refer others with exclusive offers or discount codes.

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Tactics 126

Martech

APRIL 29, 2024

Scott Brinker already addressed this one on LinkedIn , and he didn’t need to use many words to do so. Maybe this is a case of what the technology sector calls “shadow IT,” where the tools are being used in an unofficial capacity, by members of the marketing team, on their own. 10% of companies are using large language models (LLMs).

B2B Thought Leadership 110

B2B Thought Leadership CMO Work Management Thought Leadership 110

Outgrow

APRIL 24, 2024

Saksham Sharda: One-word description of your leadership style. Sounds like a repetitive word in this interview. I believe it will not bring so many new use cases, but it will make the user adoption and the user interface so much easier that we will see faster adoption. Think about how you scale the use cases across the network.

Planning 52

Planning Outgrow Work Management Paid Search Agency 52