Marketing Insider Group

NOVEMBER 8, 2021

I’m oversimplifying it, but this type of data can help inform the keywords you are bidding on in paid search, and serve as your editorial calendar for any long-form content and YouTube videos you plan on posting. Once audiences are built, you can track their conversations over the course of time or in many cases, in real-time.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Martech

APRIL 19, 2024

Dig deeper: Why marketers should care about consumer privacy The decline of high-quality data and its impact on media planning The market is facing sweeping declines in accessible, high-quality data. These challenges have profoundly impacted media planning and buying.

Paid Search Agency 113

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 113

Marketing Insider Group

JULY 6, 2020

If this is the case for your business, you’re missing out on a huge opportunity. The same should be true of your social media pages. You can ask for follows and shares in emails, on other social media networks, and on your website. Plan Out Your LinkedIn Content. Case studies. Content marketing. Storytelling.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

Social Media 138

Social Media ROI Media Cross-Selling 138

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing. Is it important?

Social Media 102

Social Media Media B2B Advertising Agencies 102

Webbiquity

APRIL 19, 2022

Social media is a great channel for community growth. Provide Insight with Case Studies. 54% of B2B buyers say they want to read through a case study before making a decision. Essentially, case studies are marketing collateral. Any Hubspot case study can serve as a great example to emulate. Combine Multiple Types.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Cost : OpenAI offers subscription plans through the ChatGPT Plus service, which costs $20 per month. Use cases : Enterprise systems, AWS optimization.

Marketing AI 126

Marketing AI Paid Search Agency Generation Enterprise Management 126

Marketing Insider Group

MARCH 18, 2021

based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Some B2B companies tend to neglect social media altogether, dismissing the opportunity to showcase their brand’s identity and connect with their following on a one-to-one level. Determine a Target Audience.

Social Media 358

Social Media Work Management Webinar Metrics Social Marketing 358

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. But RMNs need to mature.

Media 121

Media Advertising Agencies Paid Search Agency Forrester 121

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. There are obviously some shortcomings in your social media strategy that prevent you from getting customers. But is that enough? But don’t worry.

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media 53

Social Media Template Work Management Marketing Management 53

Convince & Convert

FEBRUARY 21, 2024

A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. This ensures a company-wide plan and perspective on AI and ChatGPT to guide your organization and avoid inconsistent policies across departments and teams. You know, for work stuff.

Training 154

Training Lead Ranking Phishing Paid Search Agency 154

Martech

APRIL 16, 2024

When this happens, a passenger misses their flight or doesn’t get the right seat — and airs their grievances on social media. It’s time to redefine the CDP Dig into use cases that show how to power personalized and connected experiences across your marketing. But in some cases, real-time responses can even be counterproductive.

Enterprise Management 118

Enterprise Management Paid Search Agency Planning Marketing Management 118

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are 13 solid video content ideas to bolster your social media presence: 1. Have a plan but don’t over-produce. Here’s a more extensive case for live video content.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Navigate the Channel

NOVEMBER 21, 2023

You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. Paid social media expands your audience beyond current followers. In most cases, the ads served to an audience are highly relevant and useful.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

ClickZ

JULY 7, 2022

However, an influencer campaign planned by Penguin Teen unlocked the full sales potential of this novel. When Penguin Teen first joined the social platform in October 2019, it built its social media on meeting their readers wherever they were and communicating with them. It takes time to build up an audience on social media.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Bionic

JANUARY 7, 2024

Want to use ChatGPT to analyze your media plan performance? Bionic now enables you to export your media plan data for use with your favorite AI tools. It’s going to change the job of a media planner in many ways. You need good data to train your media planning AI. AI is disrupting many jobs.

Media Plans 82

Media Plans ROAS Media Paid Search Agency 82

Martech

DECEMBER 4, 2023

We don’t want to waste time trying to solve “edge cases” that nip at the periphery. But sometimes, these “edge cases” are more important than we realize, and they can expose issues flying under the radar. Edge cases occur when: Someone behaves in a way you didn’t expect. It’s not an edge case at all.

Work Management 124

Work Management Marketing Management Marketing & Strategy Marketing Strategy 124

Martech

NOVEMBER 21, 2023

Implementing a digital asset management (DAM) system requires careful planning, but it doesn’t have to be overwhelming. Dig deeper: Building a DAM business case An adaptable DAM You can’t just “set and forget” your DAM. In a rigid hierarchy, assets are tied too closely to their specific use cases.

Digital Asset Management 104

Digital Asset Management Work Management Marketing Management Tagging 104

Martech

JANUARY 3, 2023

On top of that, many of the media measurement approaches (e.g., Evolving and diversifying the media audience strategy beyond third-party audiences. Activating first-party audiences in media is the most direct path to value for CPGs. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

Lead Ranking 102

Lead Ranking Lead Scoring Work Management Paid Search Agency 102

Martech

MARCH 12, 2024

campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. The company offers three main pricing plans — Canva Free, Canva Pro and Canva for Teams. Cortese, Canva’s global head of brand media. Why we care.

Marketing AI 120

Marketing AI Tools Enterprise Management B2B 120

Salesforce Marketing Cloud

APRIL 10, 2024

You’ll need to also assess your technology stack, identify any obstacles, and collaborate with industry experts and architects to develop a detailed implementation plan. Unlock your data to get the full picture Your AI use cases are only as good as the data they’re based on. That’s where the Signature Success Plan comes in.

Marketing AI 59

Marketing AI Lead Scoring Lead Ranking Marketing Management 59

SocialPilot

JANUARY 21, 2024

As you prepare to launch your influencer marketing campaign, you must have a proper plan in the place to guide you at every step. Influencer marketing is all about brands teaming up with individuals, known as influencers, who have a loyal following on social media platforms and other digital channels. What is Influencer Marketing?

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Bionic

JULY 12, 2023

In the 4A’s Media Essentials course, we learned how to develop a modern media strategy and media plan, plus the latest trends in the digital media landscape. We Wanted to Know More About Media Planning and Media Buying I work on the Client Success team here at Bionic Advertising Systems.

Course 73

Course Media Media Plans Class 73

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction. The issue is that most teams want more funds to do what’s in their current plan.” “To

Social Media 114

Social Media Work Management Marketing Management Social Marketing 114

Martech

DECEMBER 18, 2023

With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs. This article covers a CDP use case, its benefits and how to implement them effectively for maximum impact. To begin, start small – perhaps by addressing a straightforward use case and gradually build upon it.

Ad Building 108

Ad Building SMS eCommerce Segmentation 108

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Bionic

JULY 27, 2023

When media planning , you can never have enough data. You need data to make the best media buying decisions. Unlike other systems, Bionic enables you to customize your media planning platform. Unlike other systems, Bionic enables you to customize your media planning platform. Every media cost method.

Media Plans 78

Media Plans Paid Search Agency Advertising Agencies Media 78

ScanmarQED

JANUARY 22, 2024

2) MMM can include non-trackable media such as Out of Home, Linear TV, Event Marketing, etc. MTA can only include trackable digital media (including OTT channels). click path or journey), MMM will typically be at the media channel or campaign level, with some newer approaches claiming to get as low as the ad group.

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

Convince & Convert

MARCH 14, 2024

These services to clients are temporary, and can vary in different areas of the business such as operations, web development, marketing strategy, project management, digital marketing, social media, and much more. From there, you can start to build a case for one over the other aka a consultant vs. an agency.

Paid Search Agency 147

Paid Search Agency Advertising Agencies Consulting Ad Agencies 147

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. Consistency Consistency is key when it comes to social media algorithms. Time management Time batching is a common time management tactic that is possible when you start scheduling your social media content ahead of time.

Facebook 121

Facebook Social Media Profiling Urgency Marketing 121

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Social media should be part of healthcare organizations’ strategy. Please review our full disclaimer before reading any further.

Social Media 105

Social Media Enterprise Management Work Management Marketing Management 105

Launch Marketing

APRIL 10, 2024

Social media has become an important marketing channel for B2B startups. Social media has become a staple of every marketer’s toolbox, and it is a key component to the success of B2B startups. We break down four benefits of social media marketing for startups and provide some useful tips to navigate it successfully.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Bionic

MARCH 11, 2024

In today’s world of digital advertising, you have to work with many different ad platforms to deliver the placements in your media plan. The media buyer would send an insertion order to the ad sales team. The media buyer was not involved with these logistics. There are already more than 600 retail media networks.

Advertisements 86

Advertisements Advertising Work Management Order 86

Martech

OCTOBER 6, 2023

For the enterprise, it may be the case that ad creation takes place in systems before the ad is deployed in a Meta channel. ” Dig deeper: Why we care about social media marketing: A guide for brands Should agencies be concerned? . “On balance, there are more opportunities for agencies than threats,” said Frank.

Paid Search Agency 140

Paid Search Agency Features Ads Marketing AI 140