The Point

JANUARY 11, 2024

This experience underlines one of the common failings of partner recruitment campaigns: they market the solution and not the partner program. The second common mistake made in many partner recruitment campaigns is a blindness to the recruitment sales cycle, a path that mirrors in many respects the buyer journey for end users.

Advertising Agencies 173

Advertising Agencies Demand Generation Agencies Campaigns Paid Search Agency 173

Martech

MARCH 6, 2024

If you could increase your revenue from email just by sending messages more often, you’d do it, right? I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. A carefully planned email strategy is essential for guiding your journey to higher frequency. Or to make money?

Click Rate 119

Click Rate Budget Programs Case Studies Open Rate 119

The Point

SEPTEMBER 11, 2012

If there’s one key element of demand generation copy that distinguishes it most from, let’s say: product collateral, or PR, or even social media, it’s this: a demand generation campaign is designed to drive action. Remember: your campaign has one aim – getting people to respond.

Email Campaigns 100

Email Campaigns Campaigns Demand Generation Broadcasting 100

Martech

APRIL 5, 2024

In some cases, CMOs and other leaders may want to pursue new technologies as this landscape evolves quickly. personalizing emails or SMS) and internal challenges (e.g., automating personalized email communication to eliminate manual efforts). Business email address Subscribe Processing. In your inbox.

Peer-to-peer 118

Peer-to-peer Paid Search Agency SMS Gartner 118

The Point

OCTOBER 29, 2021

And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context. However, chat is also a powerful tool that can integrate into virtually any type of B2B demand generation program, campaign or initiative. 8 Surprising B2B Use Cases for Chatbots Click To Tweet.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Act-On

OCTOBER 4, 2023

email send reports, landing page visitor reports). Let’s go through some use cases for marketing analytics software. View side-by-side email results to spot trends and anomalies Results for one email are handy. Results for multiple emails are a force multiplier for marketing strategy. Every audience is unique.

Marketing Automation Services 149

Marketing Automation Services Analytics Software Deliverability 149

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Guest post by Nina Petrov.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Act-On

APRIL 26, 2024

Marketing Campaigns Manager, advises that product teams should be included in lead scoring. “If They describe the individuals working at your ICP companies, and give sales and marketing teams a fictionalized human to target with messaging, content, and campaigns. How many email clicks? Which industries? What job titles?

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Source: BrightLocal.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Martech

FEBRUARY 20, 2024

With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles. This includes things like personalizing campaigns and advanced testing. Business email address Subscribe Processing.

Small Business Marketing 126

Small Business Marketing Enterprise Management SMB Ideal Customer Profiles 126

Optinmonster

APRIL 11, 2024

In both cases… We have a solution. For example, if someone signs up through your OptinMonster campaign (that’s the “if”), Uncanny Automator can then do things like add them to your email list, send a welcome message, give them a special offer, or even update your CRM software (those are the “then” actions).

Automation 89

Automation Marketing Websites Work Management Conversion 89

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Today, I’ll explain what case studies are and why they’re so important.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Martech

DECEMBER 28, 2023

The email marketer’s guide to effective marketing automation by Ryan Phelan. Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions. 6 marketing automation use cases where AI can help with data quality by Milt Hwang. Today: marketing automation.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Enterprise Management 120

Martech

APRIL 9, 2024

Companies are now prioritizing first-party customer data in their marketing campaigns. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. Here’s the scoop on our latest releases and updates — and what they can do for your business.

Paid Search Agency 114

Paid Search Agency Features Personalization Ads 114

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Optinmonster

APRIL 24, 2024

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? Email marketing is one of the best ways to engage with visitors and turn them into customers. And it all starts with a stellar email list. At OptinMonster , email opt-ins are the core of our work.

Opt-in 97

Opt-in Opt-out CAN-SPAM Deliverability 97

Martech

JANUARY 8, 2024

Prompt Can you outline a CDP use case that targets lapsed customers? Answer A use case that targets lapsed customers with a customer data platform (CDP) can be outlined as follows: 1. Business case: This use case is necessary to increase revenue by reactivating lapsed customers, improve customer retention, and drive repeat purchases.

SMS 70

SMS Marketing AI Best Practices CMO 70

Litmus

MARCH 11, 2024

“The link isn’t working…” “The subject line is empty…” “Why does the email say ‘Hello, %%first_name%%’?” As gatekeepers to the most effective marketing channel , email marketers have to hold themselves to a level of perfectionism. Email is complex. Email marketing mistakes happen to the best of us! Your heart drops.

Email Marketing 109

Email Marketing Work Management Marketing Management Paid Search Agency 109

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. Marketers will continue to refine their email strategies because the payoff can be substantial. Only 27% say they’re influenced rarely by email, and 16% report no impact. We’re seeing more B2B-related email marketing,” said Marin. “A

Email Marketing 132

Email Marketing Marketing AI Enterprise Management Work Management 132

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. This question becomes more frequent as major ESPs rush to release their own version.)

Marketing AI 132

Marketing AI Email Marketing Psychographics Advertising Agencies 132

Martech

APRIL 16, 2024

The customer also likely assumes the airline won’t send them irrelevant emails or offers. But there’s no reason the contact center can’t be updated in seconds and the email system within minutes, right? It’s time to redefine the CDP Dig into use cases that show how to power personalized and connected experiences across your marketing.

Enterprise Management 118

Enterprise Management Paid Search Agency Planning Marketing Management 118

Martech

SEPTEMBER 20, 2023

Marketing automation platforms (MAPs) save time by automating campaign processes. Tools like Perkuto’s Jeto add-on allow marketers to use automation platforms (in Jeto’s case, Marketo) without adding off-brand elements to the campaign. Business email address Subscribe Processing. Register for The MarTech Conference here.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Marketing AI 122

Martech

DECEMBER 4, 2023

We don’t want to waste time trying to solve “edge cases” that nip at the periphery. But sometimes, these “edge cases” are more important than we realize, and they can expose issues flying under the radar. Edge cases occur when: Someone behaves in a way you didn’t expect. It’s not an edge case at all.

Work Management 124

Work Management Marketing Management Marketing & Strategy Marketing Strategy 124

Martech

JANUARY 29, 2024

Prompt What are the top use cases for startups using generative ai for growth efforts? Answer For startups looking to leverage generative AI for growth efforts, there are several top use cases that can drive success. What KPIs should we measure for each use case? What KPIs should we measure for each use case?

Startups 111

Startups Marketing AI Best Practices Customer Satisfaction 111

DealSignal

MARCH 2, 2024

The sheer variety of possible intent data use cases is a major reason.­ From designing high-level marketing strategies to email campaign personalization and prospecting, intent data offers you crucial insights every step of the way. Intent Data Use Cases 1. Email campaigns 4. Intent Data Use Cases 1.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Martech

JANUARY 5, 2024

As standardization spreads, advertisers will be able to compare performance between different RMNs and compare the effectiveness of RMN campaigns with other marketing channels. More RMN use cases to choose from Advertisers will continue to experiment with RMN use cases. Business email address Subscribe Processing.

Media 121

Media Advertising Agencies Paid Search Agency Forrester 121

Martech

MARCH 28, 2024

Jasper will help with researching and creating copy for campaigns and social media posts. Let’s examine specific use cases for AI in marketing. Dig deeper: 6 ways to use generative AI for your marketing Marketing copywriting with AI Writing copy for ads, social media, email and more is a daily task for many marketers.

Marketing AI 130

Marketing AI Work Management Marketing Management Examples 130

Martech

JANUARY 30, 2024

“Email marketing is continually changing — not because the technology is changing, but because of consumers, their expectations, and how they use email changes. ” The master class is aimed at email marketers with one or two year’s experience under their belts. As marketers, we need to adapt to that.”

Class 122

Class Email Marketing Bundling Advertising Agencies 122

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Engagement rate Traditionally, businesses heavily relied on email open rates as the go-to metric for gauging lead engagement.

Outreach 127

Outreach Email Marketing Optimization Lead Scoring 127

Martech

DECEMBER 18, 2023

With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs. This article covers a CDP use case, its benefits and how to implement them effectively for maximum impact. To begin, start small – perhaps by addressing a straightforward use case and gradually build upon it.

Ad Building 108

Ad Building SMS eCommerce Segmentation 108

Martech

APRIL 18, 2024

Use cases : Enhanced conversational agents, sophisticated content generation and educational applications. Use cases : Advanced research, complex reasoning and multimodal applications. Use cases : Enterprise systems, AWS optimization. Use cases : Content moderation, safer internet interactions. Learn more : Google Cloud.

Marketing AI 126

Marketing AI Paid Search Agency Generation Enterprise Management 126

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care.

Marketing AI 120

Marketing AI Tools Enterprise Management B2B 120

Martech

MAY 1, 2023

Email marketing is getting both widespread and less effective, per a recent Insider Intelligence report. We work with dozens of CPG, ecommerce and D2C brands, and our onboarding process repeatedly shows that almost none have come close to maxing out their email potential. A better approach to email campaigns.

Ideal Customer Profiles 115

Ideal Customer Profiles Case Study Case Studies Opt-out 115

Martech

DECEMBER 1, 2023

This article explores six types of AI use cases in marketing, each offering a unique contribution. There are six classifications for use cases: generate, extract, summarize, rewrite, classify and question and answer. 6 classifications of genAI use cases 1. Generate This is of particular interest to marketers.

Marketing AI 143

Marketing AI Classified Ads Generation Lead Ranking 143

Martech

JANUARY 19, 2024

This article tackles what real-time and batch CRM processing looks like, along with key benefits and strategies for leveraging each approach in your marketing campaigns. Afterward, you can leverage them in your campaigns. websites, apps, ecommerce purchases, email communication, etc.) Business email address Subscribe Processing.

CRM 115

CRM Process Ideal Customer Profiles eCommerce 115

Martech

APRIL 4, 2024

Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. What takes email marketers from good to great? Strategic thinking is essential to email success. What’s missing?

Email Marketing 95

Email Marketing Effectiveness Work Management Planning 95

Martech

NOVEMBER 21, 2023

Also, this is where the first touch data is collected for attribution purposes via UTM campaign tracking tag. Customer data enrichment For new customers, this means ensuring you have collected the minimum data set for activation (email address, phone number, marketing opt-in consent). Business email address Subscribe Processing.

Top of Funnel 122

Top of Funnel Marketing Funnels Multi-Touch Attribution Marketing Attribution 122