SendX

JULY 29, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. Read on to learn more about email marketing, SEO, and seven strategies for leveraging email marketing for your SEO efforts. Revenue marketing is about measuring your marketing efforts by focusing on revenues.

Email Marketing 197

Email Marketing SEO Work Management Marketing Management 197

seo.co

NOVEMBER 18, 2021

Many website owners and marketers have the same dilemma because they don’t take a data-driven approach to traffic management. There is no denying the importance of research and data analytics for website performance, marketing success, and better profitability. What Is Google Search Console?

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

Engagio

MARCH 29, 2021

A marketer’s dream.). Most likely, the type of marketing I will engage with the most is personalized — the kind that feels like it was written just to me, not to me and a thousand other people. Note: Finding accounts in-market for your product is a key part of a personalization strategy. The case for personalization.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sharpspring

JUNE 15, 2022

Would you like to boost your revenue without investing more in marketing? Sometimes a buying journey is limited to your site (this is the best case scenario) but more often than not a consumer would visit lots of sites before finally buying from you. Search for your reviews and case studies. What is a buying journey?

Buy 111

Buy Top of Funnel Advertising Funnels SERP 111

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. There are actually quite a few ways to track your efforts as you pilot new awareness strategies. Brand surveys.

Brand Identity 129

Brand Identity Branding Marketing & Strategy Eye-Tracking 129

Optinmonster

APRIL 15, 2023

According to the latest studies , only about 10% to 15% of leads generated are actually sales-ready. By tracking engagement metrics, you can better understand how leads interact with your brand and identify those most likely to convert into customers. Read 13 Ways to Boost Your Marketing Email Click-Through Rate.

Lead Scoring 56

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 56

Optinmonster

APRIL 15, 2023

According to the latest studies , only about 10% to 15% of leads generated are actually sales-ready. By tracking engagement metrics, you can better understand how leads interact with your brand and identify those most likely to convert into customers. Read 13 Ways to Boost Your Marketing Email Click-Through Rate.

Lead Scoring 52

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 52

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C. That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C. Web traffic.

Planning 317

Planning Conversion Top of Funnel Custom Publishing 317

Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things. Determine the goals of the program.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Sprout Social

MARCH 30, 2020

” with a compelling title that stops readers in their tracks. What’s the goal of content marketing, anyway? Here, almost 200 marketers agree on the 15 content marketing goals every program should set and achieve: [link]. That’s why it’s so important to answer the question of “Why bother?”

Work Management 139

Work Management Content Marketing Management Case Studies 139

Moz

FEBRUARY 20, 2019

Posted by BrankoK Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. But this article will show you a case of an SEO context analysis we used to determine the importance and role of SEO. Case description The included charts show real, live data. Keyword Hero.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Metadata

FEBRUARY 6, 2023

Solve a problem Every B2B buy stems from a problem; 93% of B2B buyers require a business case for all technology solutions. Demand gen marketers use Metadata to automate low-value marketing tasks and drive more revenue. Chief Customer Officers (CCOs) use Pendo to reduce churn. Your ads must follow suit.

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

KoMarketing Associates

OCTOBER 9, 2018

As we start the fourth quarter of 2018, marketers begin to think about their plans for the coming year. If a B2B marketing plan for 2019 is already in place, it is easier to be more organized and on the same page as everyone is out for the holidays and new year. The author has no affiliation with any of the tools mentioned.

Planning 123

Planning Budget Programs Marketing Plans B2B Marketing 123

Moz

MAY 24, 2020

This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require any ongoing effort or investment. Your page should be eye-catching and memorable, and grab attention at first sight without the need to scroll down.

Top of Funnel 81

Top of Funnel Marketing Analytics Tools Blogger Eye-Tracking 81

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. What types of sites send the most traffic your way?

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. What types of sites send the most traffic your way?

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Convert

DECEMBER 9, 2022

Some popular resources for learning about these topics include A/B testing guides and case studies, conversion rate optimization blogs and forums, and online courses and certification programs. Google Analytics Academy: Digital Analytics Fundamentals (Google). Landing Page Optimization (Udacity).

Marketing AI 52

Marketing AI Multivariate analysis Budget Programs Conversion Rate 52

DotDigital

MAY 4, 2021

Whether you’re a full-on geek like me or you’ve not been living under a rock for the last 44 years, you’ll know something about Star Wars, and if you’re reading this blog, you’ll more than likely have an interest in email automation and digital marketing. Your marketing needs to as well.

Lead Scoring 73

Lead Scoring Lead Ranking SMS Loyalty 73

Conductor

FEBRUARY 22, 2022

Our industry continues to see substantial growth year after year, and an increasing number of companies nationwide are recognizing the significance of SEO on their marketing initiatives. SEO job market, different types of roles, what employers are looking for in winning candidates, and how to craft a resume that will stand out.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

seo.co

MAY 26, 2021

Every time you look up, it seems as if there’s another metric or analytic to track as it relates to your business. Underneath each of these headings, there are dozens of different measurements for your eyes to feast on. And while there’s certainly a case to be made for spending, that’s really the wrong way to look at CLV.

Paid Search Agency 98

Paid Search Agency Cross-Selling Marketing Analytics Tools Ad Frequency 98

Parse.ly

JUNE 11, 2020

If you want to maximize the reach of your content marketing efforts, you need to diversify those efforts to make sure you’re hitting all the right angles. Well, you need to have a working knowledge of owned, earned, and paid media — three different types of media that can boost your content marketing efforts in unique ways.

Paid Content 52

Paid Content Media Work Management Eye-Tracking 52

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? There is a free and paid version of GA (the latter is called Analytics 360).

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Optinmonster

AUGUST 14, 2023

When a website visitor purchases something from an online store and transitions into a buyer, marketers refer to it as a successful “conversion.” Set up a Customer Support Team According to a HubSpot study, 80% of customers stop returning to businesses with poor customer service. ” But what is a good conversion rate?

eCommerce 52

eCommerce Top of Funnel Fulfillment Paid Search Agency 52

Moz

FEBRUARY 4, 2020

Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns.

SEO 93

SEO Marketing AI Trends SERP 93

Outgrow

AUGUST 31, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Freelancer of the Month ‘ Mindy Morgan Avitia ‘ for our monthly podcast – ‘ Marketer of the Month ’! Why robust marketing is incomplete without honing your writing and focusing on content. In case you don’t want to answer the question.

Top of Funnel 52

Top of Funnel Marketing & Strategy Marketing Strategy Advertising Agencies 52

Optinmonster

MARCH 1, 2023

And email is an important digital marketing strategy you should pay attention to. Many smart marketers are now using splash pages to make their optin the first thing visitors see when they land on their homepage. You could even redirect users to a case study that converts traffic into subscribers.

Conversion 91

Conversion Landing Pages Opt-in Template 91

Sana Commerce

MAY 17, 2023

For the average business to business (B2B) organization, a significant portion of marketing spend goes towards paid advertising. A measurable marketing channel : SEO is a measurable marketing channel, which means you continue to work and see the results of your efforts using the right metrics.

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

ClearVoice

MARCH 19, 2021

Brand awareness that you just ramped up through social sharing; for this, the marketers thank you. They can showcase a thousand products so fast the eye can’t follow (Target) or never show the product (insurance). One brand awareness campaign that stood out to many marketers was the T-Mobile spot starring Tom Brady and Gronk.

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

QuanticMind

APRIL 19, 2017

Our sixth chapter discusses the challenges of tracking and analytics in search engine marketing in a conversation with Analytics Pros General Manager Chris Bridges. Getting on Track with SEM. As if analytics for SEM weren’t convoluted enough, tracking is getting tougher. An Evolving Ecosystem.

Analytics 40

Analytics Advertisements Advertising SEM 40

Content Standard

MAY 8, 2018

Best practice and all the gurus in the world tell us that content marketing is a long game—that it takes time to bed in and start to see results. Some leading marketing thinkers even say that a one-year marketing plan is in fact a redundant strategy because things change so quickly in the modern marketing world.

Top of Funnel 72

Top of Funnel ROI Planning Content Marketing 72

Hinge Marketing

FEBRUARY 9, 2017

Professional services marketing used to be a giant black hole — a lot of money got sucked in and no light ever escaped. But your ability to quantify the return on marketing investment was severely limited. Marketing is more quantifiable than ever. What is Return on Marketing Investment, Anyway? From Dark Art to Science.

Work Management 48

Work Management Marketing Management Service ROMI 48

Vidyard

JULY 27, 2022

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Marriage Counseling: 4 Strategies for Achieving Sales and Marketing Alignment 1.1 Example 3: Puppy Eyes on the Prize 4.4 Common Use Cases for Video in Your Knowledge Base 3.1.2 Video Analytics 3.6 #6: Add value.

Template 73

Template Video Marketing Work Management FAQ 73

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Oh, and we also saw a notable shift in social content marketing. How to use this social media marketing plan.

Paid Content 111

Paid Content Social Media Planning Campaigns 111