Heinz Marketing

MARCH 4, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. For B2B marketers, photo sharing is more often used for brand awareness and to showcase company culture and updates.

Paid Content 133

Paid Content Social Media Media B2B 133

Marketing Insider Group

JUNE 23, 2021

A good video marketing campaign can bring attention to your brand and traffic to your site. B usinesses are adding video production to their marketing strategy at an ever-increasing rate. B usinesses are adding video production to their marketing strategy at an ever-increasing rate. Have a Production Plan.

Storytelling 324

Storytelling Video Marketing Product Tips 324

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Martech

SEPTEMBER 20, 2022

Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re marketing to humans, and that customers expect a human touch. If marketers communicate these values, customers will be reassured that there is a human behind the automated tools.

Transparency 135

Transparency Marketing Automation Services Paid Search Agency Touchpoints 135

Anyword

APRIL 25, 2024

Goldenhour Why we loved it : Goldenhour lived up to its pre-event hype, setting itself apart from typical marketing conferences. By mining these discussions for ideas, marketers can create authentic, relatable content that addresses real-world challenges and showcases the value of their products or services.

Buzz 52

Buzz CMO Outreach Linkedin 52

Martech

MAY 25, 2022

There’s nothing virtual about the sea change marketing teams have experienced in the last two years. The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow. Get the daily newsletter digital marketers rely on. Improve visibility and centralize.

Work Management 135

Work Management Marketing Strategy Marketing & Strategy Marketing Management 135

Martech

NOVEMBER 13, 2023

” F5 has been running a brand campaign focused on the positive. ” Ertsgaard contrasts F5’s approach with campaigns by their competitors that focus on fear and risk. Although it’s easy to find great content on Vimeo or TikTok or Flickr or other channels, the problem lies in contacting the creator to license it.

User-Generated Content 81

User-Generated Content Paid Search Agency Advertising Agencies Generation 81

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Examples: YouTube, TikTok and Vimeo.

Social Media 145

Social Media Social Marketing Media Curation 145

Martech

FEBRUARY 24, 2022

Long gone are the days when marketers could dismiss these technologies as a fad or as applications not ready for the mass market. As marketers continue to break through the noise facing consumers 24/7, understanding and embracing new immersive technologies can be an effective way to engage and delight audiences.

Planning 132

Planning Advertising Agencies Paid Search Agency Mobile Advertising 132

Digital Marketing World Forum

SEPTEMBER 2, 2019

Employee generated video is a form of marketing content that incorporates video footage shot by real employees at a company. Since everyone is now armed with a smartphone that has the ability to shoot high definition mobile video , it’s easier than ever for businesses to collaborate on video marketing content with their real community.

Video Marketing 94

Video Marketing Generation Brand Identity Branding 94

Martech

JULY 11, 2022

Right now, marketing is failing more than it works,” said Matthew Camuso, product marketing manager for CRM software company Pegasystems, at The MarTech Conference. Read next: Why we care about AI in marketing. Get the daily newsletter digital marketers rely on. Risks in traditional segmentation. Processing.Please wait.

Marketing AI 119

Marketing AI Ideal Customer Profiles Terms and Conditions Work Management 119

Hubspot

JANUARY 25, 2018

If you haven't started thinking about how video fits into your long-term marketing strategy, now's the time to start taking it seriously. To help you find the best fit for your company's unique needs, we compared YouTube directly against smaller, more niche platform Vimeo across a number of factors. YouTube vs Vimeo.

Youtube 78

Youtube Video Marketing Paid Search Agency Best Practices 78

SendX

JULY 11, 2020

And the growing trend of focus on design, aesthetics, branding, and visuals in email marketing is proof that plain text, badly formatted emails don’t work anymore. The other three are email marketing softwares that have built-in email editors so you don’t have to manage multiple platforms. We have compiled a list of 5 such tools below.

Budget Programs 195

Budget Programs Pricing Price Work Management 195

SendX

JULY 11, 2020

And the growing trend of focus on design, aesthetics, branding, and visuals in email marketing is proof that plain text, badly formatted emails don’t work anymore. The other three are email marketing softwares that have built-in email editors so you don’t have to manage multiple platforms. We have compiled a list of 5 such tools below.

Budget Programs 195

Budget Programs Pricing Price Work Management 195

SendX

NOVEMBER 10, 2021

We like this Vimeo password reset email since it's clear, straightforward, and tells the recipient precisely what to do. Transactional emails are a valuable tool in every email marketer's inventory. Share a password reset link or attach it to a CTA button. Notify the receiver of the link's expiration date. Source: Pinterest.

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

SendX

NOVEMBER 10, 2021

We like this Vimeo password reset email since it's clear, straightforward, and tells the recipient precisely what to do. Transactional emails are a valuable tool in every email marketer's inventory. Share a password reset link or attach it to a CTA button. Notify the receiver of the link's expiration date. Source: Pinterest.

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

SmartBug Media

MARCH 18, 2019

In fact, if you aren’t executing a video marketing strategy by now, you’ve fallen behind. The strategy isn’t necessarily new, and with the rise of more video hosting platforms, it’s now easier and more cost-effective for a business to professionally execute a video marketing strategy. Vimeo PRO: $17/month.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

BOP Design

JULY 13, 2021

Search engine optimization is absolutely critical for B2B web design and content marketing. But what about videos and video marketing? When a video is finally finished and ready to upload, most B2B marketers get so excited to upload it, they forget that the title is everything – especially when it comes to search engine optimization.

SEO 159

SEO Video Marketing Marketing Agencies 2 Tips 159

Magisto

JANUARY 13, 2020

2019 was a mixed bag, but there is no denying that it was a year of great marketing. Squarespace, which provides an online website builder, gave their “a website makes it real” slogan a creative twist with this hilarious campaign. Vimeo: Simple Is Better. 2019 was a year of change for Vimeo.

Video Marketing 52

Video Marketing Best Practices Paid Search Agency Youtube 52

SendX

AUGUST 2, 2021

We like this Vimeo password reset email since it's clear, straightforward, and tells the recipient precisely what to do. Display previously purchased articles in case you wish to repurchase them Source: Milled Final word Transactional emails are a valuable tool in every email marketer's inventory. Source: Pinterest 4.The

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

Litmus

JUNE 15, 2022

This year’s premier email marketing event is fully virtual on October 25th and 26th (8am to 5pm CT). Litmus Live presenters come from every facet of email marketing—including email designers, developers, marketing strategists and leaders, senior marketing leadership, and consultants. Email campaign and marketing strategy.

Marketing Proposals 89

Marketing Proposals Work Management Deliverability Thought Leadership 89

Martech

MAY 10, 2022

To continue to grow the company’s marketing efforts, they needed a larger number of people to have the ability to access and use customer data to keep campaigns streamlined and personalized. “We For smaller orgs, including regional banks, marketers need to know quickly if the contact is a B2C or B2B customer. Omnichannel.

Top of Funnel 92

Top of Funnel Digital Marketing Funnels Blast Campaigns Touchpoints 92

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Calls to action are essential to any marketing endeavor, including video. Determine Your Goal.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Martech

JULY 6, 2022

“The goal that was stated for us was to diversify our brand, evolve our retail portfolio and build stronger relationships with our consumers,” said Ed Poppe, Build-A-Bear’s vice president, loyalty and performance marketing for Build-A-Bear, in a presentation at The MarTech Conference. Get the daily newsletter digital marketers rely on.

Ad Building 77

Ad Building Brand Identity Branding Loyalty 77

Unbounce

AUGUST 26, 2021

At Unbounce, we love to learn—and lucky for us, we’ve got access to data from millions of landing pages (and billions of conversions) that we can use to determine whether marketing “best practices” hold up. YouTube is the most common hosting platform, accounting for a far greater percentage of videos than Wistia or Vimeo.

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

Martech

AUGUST 16, 2022

The tasks of modern marketing — such as creating insights from data and targeting what we say and who we say it, to personalizing those experiences of a supporter — are no different for a nonprofit than they are for a for-profit organization.”. Get the daily newsletter digital marketers rely on. 4 digital trends for nonprofits.

Marketing AI 91

Marketing AI Organization Digital Asset Management Touchpoints 91

Kapost

FEBRUARY 13, 2017

It might be an old cliché, but it’s a truth that’s brought to bear in B2B marketing. Videos are the most engaging content used in modern campaigns. Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media.

Social Media 78

Social Media ROI Video Marketing Tips 78

Vidyard

APRIL 24, 2014

You’ve heard it again and again – multi-device optimization is no longer a “nice to have” for your marketing campaigns. Your audience expects a great experience no matter how they choose to engage with your content, so you should be prepared to present your video marketing campaigns on all mobile devices.

Optimization 65

Optimization Video Marketing Campaigns Top of Funnel 65

Hubspot

JANUARY 5, 2021

And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. See what HubSpot marketing experts are saying, below. Takeaways for Video Marketers. And what are some trends to look for in 2021? On TikTok and Triller, it's 60 seconds.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? 87% of LinkedIn video marketers say it’s been an effective channel for them. 41% of marketers think video is THE best content format for building relationships that generate leads. 87% of LinkedIn video marketers say it’s been an effective channel for them.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Optinmonster

FEBRUARY 16, 2021

Let’s take a look at the best lightbox plugins on the market that let you add this cool effect to your site in different ways. We checked out lightbox options on the market and here are some of the best lightbox plugins that are great for WordPress. Find what works best for your campaigns using A/B testing and data analytics.

Best Practices 60

Best Practices Display Trigger Marketing Elasticity 60

nDash

JANUARY 13, 2022

There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Bannerflow

NOVEMBER 11, 2019

In our opinion, it’s probably the best ad creator on the market. Introducing Creative Studio by Bannerflow – The future of ad design from Bannerflow on Vimeo. According to Bannerflow CEO, Nicholas Hogberg: “Design should always be at the forefront of a campaign. Idea in the morning, campaign live by the afternoon.

Creativity 45

Creativity Ads Generation Multi-Channel 45

Vidyard

MARCH 13, 2019

The use of video is a now a major component of the buyer’s journey and one of the most important marketing tools in an organizations arsenal; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI). We know the importance of a video strategy but how do we go about getting started?

Top of Funnel 138

Top of Funnel Organization Video Marketing Webinar Metrics 138

Biznology

JULY 10, 2013

Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online. Did you build it and no one came?

Blogger 80

Blogger Outreach PR Public Relations 80

Biznology

FEBRUARY 12, 2014

We will then discuss how you can protect your ad spend from such fraud and also optimize your campaigns to target real human customers and therefore improve your actual ROI. Special presentation sponsored by BarnRaisers, GaggleAMP, Marketing Science Consulting Group, MENG (NJ Chapter), and Unison.

Cost 80

Cost Ads Search Engine Marketing Webinar Metrics 80

Vidyard

APRIL 24, 2014

You’ve heard it again and again – multi-device optimization is no longer a “nice to have” for your marketing campaigns. Your audience expects a great experience no matter how they choose to engage with your content, so you should be prepared to present your video marketing campaigns on all mobile devices.

Optimization 50

Optimization Video Marketing Campaigns Landing Pages 50