Marketing Insider Group

SEPTEMBER 3, 2024

As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps. Address all critical areas, like keyword research, ad copy creation, and performance analysis, to create a holistic approach for your marketing campaigns. Engage with followers by encouraging likes, shares, and comments.

Paid Content 303

Paid Content Planning Work Management PPC 303

Marketing Insider Group

DECEMBER 10, 2024

By integrating email marketing with your CRM, you gain a strong approach to audience segmentation, personalized messaging, and campaign tracking – all of which improve engagement. Integrated CRM campaigns improve tracking and analytics. Automated workflows save time and increase campaign reach.

CRM 278

CRM Email Marketing Click Rate Work Management 278

Marketing Insider Group

DECEMBER 11, 2024

A/B testing helps marketers maximize the effectiveness of their paid advertising campaigns. In this article, we’ll explore the importance of A/B testing in optimizing ad performance and share best practices for making the most of your campaigns. Each approach has its advantages depending on your campaign goals and resources.

Advertisements 162

Advertisements Advertising Campaigns Allocation 162

Marketing Insider Group

FEBRUARY 18, 2025

In todays marketing world, managing campaigns across multiple platforms is a complex issue that many face. CRMs simplify campaign tracking, unify data across platforms, and help teams focus on what works. Instead of managing campaigns in silos, marketers gain centralized insights and better coordination.

Work Management 165

Work Management CRM Marketing Management Allocation 165

Marketing Insider Group

JULY 24, 2024

Monitoring conversion rates, number of leads, and cost per lead helps you determine how much it costs to turn visitors into potential customers. Measuring total visits, unique visitors, and page views helps gauge content performance. 1) Website Traffic Your website traffic is the number of visitors landing on your site.

Advertising Benchmark 301

Advertising Benchmark Content Marketing Lead Ranking Lead Scoring 301

Marketing Insider Group

OCTOBER 21, 2024

A few basic metrics to measure your website update include before-and-after bounce rates, conversion rates, time spent on individual pages and click-through rates. Billed as a full lifecycle influencer campaign management tool, the platform eases you into the influencer scene.

Marketing & Strategy 311

Marketing & Strategy Marketing Strategy Work Management Advertising Agencies 311

Marketing Insider Group

JANUARY 8, 2025

This capability makes them less intrusive than flashy banner ads or pop-ups, leading to higher engagement rates and a more positive experience for the viewer. Marketers can create highly personalized campaigns by using information like browsing behavior, demographics, and preferences.

Paid Content 286

Paid Content Advertisements Advertising Ethics 286

Marketing Insider Group

JANUARY 6, 2025

Encourage readers to subscribe, share, or click through to learn more. Promoting blogs on social media, email campaigns, or partnerships increases their reach. Personalized recommendations based on subscriber preferences can further boost click-through rates.

Inbound Marketing 298

Inbound Marketing Marketing Analytics Tools Top of Funnel Long Tail Marketing 298

Marketing Insider Group

MARCH 18, 2025

In fact, 42% of small businesses waste a chunk of their ad budget on campaigns that dont convert. Use audience data from Google Analytics, social media insights, or past ad campaigns. Run A/B tests on: Headlines Try different hooks to see which gets more clicks. Check: Click-through rates (CTR) How many people actually click?

Cost per Acquisition 269

Cost per Acquisition Marketing & Strategy Marketing Strategy Media 269

Marketing Insider Group

FEBRUARY 12, 2025

Paid media advertising, including platforms like Google Ads and social media campaigns, is a useful way to increase your brand’s visibility and drive traffic to your website. However, creating and managing these advertising campaigns comes with challenges, especially for teams with limited time, expertise, or resources.

Advertising Agencies 130

Advertising Agencies Advertisements Advertising Campaigns 130

Martech

MARCH 28, 2025

What were seeing in email campaigns Over the last year, Ive seen some common (and damaging) trends among brands who engage our agency to improve their email performance. They have seen their engagement rates (open and click rates, especially) drop considerably. version took a significant whack out of engagement rates.

Email Campaigns 126

Email Campaigns CAN-SPAM Campaigns Privacy Protection 126

Marketing Insider Group

JANUARY 22, 2025

From Google Ads to social media campaigns, online marketing can and will make or break a company’s success. But with ever-changing algorithms and complex strategies, managing ad campaigns can feel overwhelming. That’s where a dedicated campaign manager steps in. What is a Dedicated Campaign Manager?

Work Management 130

Work Management Paid Search Agency Marketing Management Cost Per Click 130

Act-On

NOVEMBER 8, 2024

How are your campaigns performing now? What are your delivery, open, click, hard bounce, soft bounces rates etc. What are your delivery, open, click, hard bounce, soft bounces rates etc. This will allow you to set accurate and achievable goals come the holiday season.

Planning 130

Planning Email Marketing Data Hygiene Deliverability 130

Marketing Insider Group

JULY 15, 2024

This article will examine why content design deserves your focus and how to use this strategy to elevate your next marketing campaign. Implementing content design improves SEO, increases conversion rates, and enhances brand perception. The result is higher conversion rates and better ROI on marketing efforts.

Design 314

Design Content Long Tail Marketing Keywords 314

SendX

NOVEMBER 29, 2023

Conversion rate optimization (CRO) is essential to turn people from just looking at your emails into actually doing something, like buying your product or clicking on your link. It's more than writing compelling emails and understanding your audience.

Conversion Rate 418

Conversion Rate Email Campaigns Optimization Conversion 418

Marketing Insider Group

MARCH 25, 2025

Successful campaigns focus on storytelling over direct promotion. Brands partner with influencers based on audience demographics, engagement rates, and content style. A tech reviewer discussing software carries more weight than a broad influencer campaign. Story-driven campaigns keep audiences engaged and build trust over time.

Social Media 226

Social Media Social Marketing Advertising Agencies Work Management 226

WordAgents

APRIL 10, 2025

On the surface, paid campaigns promise quick wins. Campaigns need daily budget allocations, copywriting, design, and A/B testing. Setup time is shorter, and campaigns can launch within a week but costs scale linearly with a budget. Click-through rates in B2B Google Ads average 3.17% , and conversion rates hover around 35%.

Cost per Acquisition 195

Cost per Acquisition Cost per Lead Paid Search Agency SEO 195

Marketing Insider Group

FEBRUARY 17, 2025

The result is better search rankings, higher conversion rates, and more meaningful engagement with potential customers. Long-tail keywords reduce costs in paid campaigns while delivering relevant results. Higher Conversion Rates Long-tail keywords often attract users who are further along in the buying process or have a clear goal.

Long Tail Marketing 256

Long Tail Marketing Keywords SEO Marketing & Strategy 256

Marketing Insider Group

NOVEMBER 20, 2024

When used effectively, paid media campaigns can drive traffic, boost brand awareness, and lead to impressive sales growth. Whether you’re just starting out or looking to fine-tune your campaigns, you’ll need to avoid some common pitfalls to reach your goals. Ahrefs reports that over 96.5%

Cost per Acquisition 173

Cost per Acquisition Media Budget Programs Buyer Personas 173

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. In fact, depending on your campaign goals, a nano-influencer could be an even stronger choice. What are influencer marketing KPIs?

Cost Per Thousand 127

Cost Per Thousand Advertising Agencies Campaigns CPM 127

Marketing Insider Group

AUGUST 14, 2024

This data can be invaluable for tailoring marketing strategies, improving content quality, and ultimately driving higher engagement and conversion rates. These tools can lead to higher click-through rates, better ROI on advertising spend, and more efficient marketing campaigns.

Paid Content 322

Paid Content Social Media Media Lead Ranking 322

Marketing Insider Group

JANUARY 28, 2025

Investing in high-quality branded graphics sets the foundation for more successful social media advertising campaigns. Image Source Click-Through Rates (CTR) CTRs show how many people click on your ad after seeing it. These insights can help your future campaigns perform better.

Social Media 236

Social Media Paid Search Agency Ads Brand Identity 236

Salesforce Marketing Cloud

NOVEMBER 5, 2024

Ever built 20 email marketing campaigns only to find that only one works? Top email nurture journeys SMBs should implement Measuring success for SMB email nurture journeys Best practices for building effective nurture journeys Kickstart your email marketing campaign for SMBs What’s an email nurture journey?

Small Business Marketing 99

Small Business Marketing Marketing AI Email Marketing Campaigns 99

Marketing Insider Group

MARCH 17, 2025

Every search, click, and bounce tells a story. Bounce rates and session times show if people actually like what they find. Analytics tools break this down further, showing which search engines drive traffic, what percentage comes from social media, and whether paid campaigns steal the show. A sudden traffic drop from search?

Analytics 191

Analytics SEO Marketing & Strategy Lead Scoring 191

Marketing Insider Group

JULY 22, 2024

The platform then tracks all interactions within this session, from page views to clicks and other events. Additionally, GA4 initiates a new session if the user’s campaign source changes mid-visit. Use these reports to identify which pages or sections of your site have the highest engagement rates.

High Quality Lead 306

High Quality Lead Trigger Marketing Sales Qualified Leads User-Generated Content 306

Marketing Insider Group

APRIL 15, 2025

Modern marketing isnt really about getting clicks anymoreits about strategically guiding potential customers through every stage of the buying journey. Paid media plays a role in every stage, from display ads to retargeting campaigns. Measuring performance at each stage helps maximize overall campaign success.

Paid Content 162

Paid Content Funnel Advertising Top of Funnel Marketing Funnels 162

Marketing Insider Group

OCTOBER 23, 2024

AI analyzes user behavior and campaign data in real-time, enabling smarter, more targeted social media strategies. By leveraging AI, marketers can process vast amounts of data at scale, identify patterns in user behavior, and make real-time adjustments to campaigns. This reduces wasted ad spend and increases conversion rates.

Marketing AI 182

Marketing AI Paid Content Social Media Social Marketing 182

Marketing Insider Group

NOVEMBER 18, 2024

Hootsuite: Known for managing multiple social media platforms, it allows users to schedule posts, track analytics, and plan campaigns. Think of your upcoming campaigns, product launches, or special events that can be turned into engaging posts. It offers a calendar view and automatic scheduling. Which platforms drive the most traffic?

Social Media 246

Social Media Ad Building Media Content 246

Marketing Insider Group

JULY 29, 2024

For example, website heatmaps can help you determine how users engage with specific web pages, including the links they click, areas of the page they linger on, and areas they ignore. For example, let’s say you want to craft an email marketing campaign to promote an upcoming peer-to-peer fundraising opportunity.

Peer-to-peer 189

Peer-to-peer Planning Paid Search Agency Outreach 189

Martech

FEBRUARY 6, 2025

Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. Connect marketing measurement to revenue Traditional cost-based metrics like impressions and clicks aren’t cutting it. Dig deeper: What do C-level execs think of their GTM strategies?

Lead Ranking 82

Lead Ranking Lead Scoring B2B Marketing Marketing Attribution 82

Salesforce Marketing Cloud

AUGUST 15, 2024

We use six key metrics – volume, opens, clicks, bounces, unsubscribes and complaints – to piece together a view of the trends of our sample senders and how their sending reputation may have been impacted by increased volumes over Cyber Week. This tells us the additional volume doesn’t actually help in driving engagement rates.

Email Marketing 115

Email Marketing Planning CAN-SPAM Deliverability 115

Marketing Insider Group

NOVEMBER 13, 2024

Ad campaigns have to align with specific goals, budgets, and target audiences to generate meaningful results. Ad platforms should be chosen based on where your audience spends time and the specific type of ad format that works best for your campaign. Consider these questions when setting up your campaign: What’s the purpose of the ad?

Paid Content 130

Paid Content Planning Advertisements Advertising 130

Webbiquity

MARCH 31, 2025

Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need. Targeted content campaigns paired with the right channels proved essential to this result. What does this mean for your organization?

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Webbiquity

AUGUST 19, 2024

Image credit: Databox Here’s where you can incorporate SEO best practices to boost organic search traffic, establish your online reputation, and increase conversion rates. Design Email Marketing Campaigns With a well-planned B2B email marketing funnel approach, the conversion process can be completed considerably faster.

Top of Funnel 183

Top of Funnel Marketing Funnels B2B Sales Paid Content 183

Marketing Insider Group

OCTOBER 15, 2024

Benefits of paid media include immediate exposure, precise audience targeting, and the ability to scale campaigns based on performance. A successful paid media campaign focuses on setting clear objectives, understanding your target audience, and using platforms that align with your goals. What is Paid Media Advertising? Video source 4.

Paid Content 162

Paid Content Advertisements Advertising Paid Search Agency 162

SendX

MARCH 6, 2024

Is your email click-through rate (CTR) as good as it should be? Establishing solid CTR benchmarks can help you determine whether your email campaigns are driving the engagement that you want.

CTR 394

CTR Advertising Benchmark Email Marketing Click Rate 394

Sprout Social

JULY 24, 2024

You can measure these metrics for specific campaigns or even for your larger business operation. For example, you could use customer engagement KPIs like Instagram likes and comments for a social media campaign. Additionally, you could measure customer service impact using churn rate and customer satisfaction.

Churn Rate 117

Churn Rate Customer Satisfaction Click Rate CTR 117